berkshire hathaway homeservices california properties
DESCRIPTION
Why work with Berkshire Hathaway HomeServices California PropertiesTRANSCRIPT
DEDICATED IN-HOUSE LEGAL TEAM With a commitment to excellence in real estate law, our team of legal experts provides ongoing
training and support to ensure that you are up to
date and knowledgeable about legal issues that can
derail and delay even routine property transactions.
EXCLUSIVE LUXURY NETWORK
Our agent-curated network is one of a kind and
offers exposure to an elite global audience. Luxury
Collection is the premier network of agents who
represent some of the nation’s most prestigious
and exquisite properties. These agents are among
the most qualified luxury market specialists in
the world, specializing in high-end properties and
working with high-net-worth individuals.
TOUCHING HEARTS, IMPROVING LIVES
The Charitable Foundation, established by
our agents, demonstrates how individuals and
companies that give back can change lives. This
nonprofit has provided more than 1,000 grants,
exceeding $5 million, to make a beneficial and
constructive impact on the communities we serve.
LOCAL REFERRAL NETWORK
Our extensive, established network spans from San
Diego to Santa Barbara, creating an atmosphere
of collaboration and cooperation among our
thousands of agents, making it easy to share tips,
knowledge, industry news, and referrals.
AWARD-WINNING RELOCATION DIVISION
Providing exceptional relocation services for your
buyers and sellers.
OUR PARTNERS
Our partners create a streamlined escrow, title,
mortgage, and insurance experience for you and
your clients.
See why more than 3,000 agents have joined our family at www.bhhscalifornia.com
©2016 Berkshire Hathaway HomeServices California Properties (BHHSCP) is a member of the franchise system of BHH Affiliates LLC. BHHSCP does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
CalBRE 01317331. Rev 1/16 - #151105
B U I L D I N G S U C C E S S … O N E C L I E N T AT A T I M E . C O M PA N Y P R O F I L E
12544 HIGH BLUFF DRIVE, SUITE 420, SAN DIEGO, CA 92130
The Charitable Foundation
Our reach is global, but our roots are local. This is the exact exposure you want from your brokerage. We are more than the
sign you post in front of a house. We represent trust, strength, integrity, and universal respect. We are the elite.
BERKSHIRE HATHAWAY HOMESERVICES
• 40,000 agents in 1,200 offices throughout 47 states
• 191,000 transactions completed in 2014
BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES
• 3,000 agents in more than 60 offices from San Diego to the Central Coast
• Helped more than 12,000 customers buy or sell their home last year
• $12 billion in annual sales volume
THEESCROW FIRM
P I C K F O R DE S C R O W C O M P A N Y
M A R K E T I N G A N D T E C H N O LO G Y
M A R K E T N E W S
D I G I TA L C O M M U N I C AT I O N S N E T W O R K I N G A B R O A D
T R A I N I N G
AWA R D S
I N T E R N AT I O N A L E X P O S U R E
We maintain relationships with an elite collection of international real estate networks.
Bring your exceptional homes to the attention of elite buyers on a global scale at no cost to you.
What a difference a week makes.
Jitters about mortgage-interest rates ticking upward were subdued Sept. 17, when Federal Reserve Chairwoman Janet Yellen told an anxious financial community that no short-term changes were planned for the near future.
But on Sept. 24, Yellen delivered a 40-page speech to a large University of Massachusetts audience, stating her case for doing precisely the opposite.
“It will likely be appropriate to raise the target range of the federal-funds rate sometime later this year and to continue boosting short-term rates at a gradual pace thereafter as the labor market improves further and inflation moves back to our 2 percent objective,” Yellen said.
Either scenario is unlikely to have much effect on the housing market. The Fed will take another look at factors such as U.S. employment growth and the global economy before possibly announcing a hike at its scheduled policy meetings in October
and December. But then again, the Fed might do nothing.
If that sounds vague, it is. The U.S. stock market, China’s fluctuating economy, and other elements in the mix can change in a single day, throwing all markets into disarray. For now, the Fed seems to be erring on the side of caution while waiting for conditions to stabilize.
According to “Money Beat” in The Wall Street Journal, a rise in short-term interest rates wouldn’t mean trouble for the housing market – not yet, anyway. One reason is: “... short-term rates have only an indirect relationship to mortgage costs. Instead mortgage prices, like those of other long-term loans, tend to be more influenced by economic growth and inflation expectations.”
“The status of economies worldwide makes a big difference right now. The Fed cannot predict what will happen, but it’s clear that a lot depends on how key financial and economic indicators play out,” said David M. Cabot, President and CEO of Berkshire
Hathaway HomeServices California Properties.
According to MarketWatch.com, Yellen said the Fed is counting on the housing market to improve, but it won’t be a key driver for economic growth. It plays a supporting role, she said. But the gradual increase in interest rates that is expected should not derail the recovery in housing, MarketWatch.com noted.
WSJ pointed out that the 30-year fixed mortgage rate has lingered below 4 percent this year, going against predictions it would rise dramatically. Higher mortgage rates do tend to hurt home affordability, because potential buyers can’t spend as much on a home to get the same monthly payment.
Many economists believe if rates do rise, it will indicate other signs of a healthy economy, such as more robust wage growth. Some markets where affordability is already tight – such as Southern California – could start to see slowing gains, but the broader housing market shouldn’t see much turmoil.
YOUR MARKET UPDATE | AT-A-GLANCEAnother interest rate hike avoided
Q3 2015
A DV I C E F O R SELLERS Even in a sellers’ market, it’s still important to take the time to spruce up, fix up, and stage your home to sell. Getting your home into shape could mean receiving offers higher than your asking price. With new federal disclosure laws in effect as of Oct. 3, close of escrow probably will take longer, giving you more time to present your home in the best possible light in case a deal falls through.
A DV I C E F O R BUYERSRecent trends in the housing market show low inventory throughout Southern California. Danny Valentini, Mortgage Market Leader at HomeServices Lending, suggests preparing before you start your home search. “Getting a Pre-Approved Loan Commitment before your home search gets serious gives you a stronger negotiating position,” he advised. As always, work with an experienced agent who knows how to navigate the home-buying process.
© 2015 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. CalBRE# 01317331 rev 10/15 - #150921
AGENTEDGETHESecrets of a top producer
ADDRESS - LATO BOLD - MAX 13 PT, MIN 11 PT
PRICE - LATO BOLD - MAX 13 PT, MIN 11 PT
©2015 An independently owned and operated franchisee of BHH Affiliates, LLC. Pickford Real Estate Inc. and BHH Affiliates LLC do not guarantee the accuracy of square footage, lot size or other information
concerning the condition or features of property provided by the seller or obtained from public records or other sources. Buyer is advised to independently verify the accuracy of that information through
personal inspection and with appropriate professionals. If your home is currently listed, this is not a solicitation for your listing. CalBRE# 00000000
JOHN SMITH
000.000.0000
agentwebsite.com
Left Justified: Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max size = 10
pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max size =
10 pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max size
= 10 pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max
size = 10 pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt.
Return address here 7pt.
rev09/15- #150521
©2015 An independently owned and operated franchisee of BHH Affiliates, LLC. Pickford Real Estate Inc. and BHH Affiliates LLC do not guarantee the accuracy of square footage, lot size or
other information concerning the condition or features of property provided by the seller or obtained from public records or other sources. Buyer is advised to independently verify the accuracy
of that information through personal inspection and with appropriate professionals. If your home is currently listed, this is not a solicitation for your listing. CalBRE# 00000000
Left Justified: Description. Lato Light. Max size = 11 pt; min size = 8 pt. Description. Lato Light. Max size
= 11 pt; min size = 8 pt. Description. Lato Light. Max size = 11 pt; min size = 8 pt. Description. Lato Light.
Max size = 11 pt; min size = 8 pt. Description. Lato Light. Max size = 11 pt; min size = 8 pt. Description.
Lato Light. Max size = 11 pt; min size = 8 pt. Description. Lato Light. Max size = 11 pt; min size = 8 pt.
Description. Lato Light. Max size = 11 pt; min size = 8 pt.
Return address here
7pt. size
rev10/15- #150833
JUST LISTED
CALL TO ACTION OR OTHER, LATO REGULAR
MAX 13PT, MIN 11PT
JANE SMITHCalifornia Properties
000.000.0000
agentwebsite.com
1234 ADDRESS, CITY STATE ZIP
1234 ADDRESS, CITY STATE ZIP
1234 ADDRESS, CITY STATE ZIP
1234 ADDRESS, CITY STATE ZIP
Just Listed BY JOHN SMITHADDRESS LATO REG. MAX 14 PT; MIN 11 PT.
LOCALLY KNOWN. NATIONALLY RECOGNIZED. GLOBALLY RESPECTED.
E-NEWSLETTER A free advertising opportunity that will take your listings to an entirely new level and impress your clients. Each publication highlights featured listings, buying and selling advice, the latest in home trends, and more.
BLOG Share company news, community stories, the latest home trends, buying and selling tips, and noteworthy listings right from our blog. Our carefully curated content is developed for you to use in newsletters, e-cards, and to share on social networks.
IN-PERSON AND DIGITAL TRAININGS Our dedicated Training Department provides you with tools, tips, and how-tos that will help you enhance your business.
RECORDED WEBINARS Never miss an opportunity to build on your skills with a library of recorded training sessions.
ACCESS TO SUCCESS PATH One of the industry’s first in-house agent-coaching programs.
AWARDS AND RECOGNITION Show your clients you are the best with our quarterly and annual recognition for top producers nationally and locally, along with our elite at our national sales convention.
E-MARKETING Breakthrough email marketing strategies with professionally designed e-cards showcasing your listings to your local community and our network.
SOCIAL MEDIA Not only do we publish carefully crafted social messages using a variety of media, but we also provide proven tools, imagery, and video for you to use on your own social networks. Send us your most prestigious listings for us to feature across our blog and social networks.
“THE AGENT EDGE” PODCAST Tune in to learn from the top producers. Our podcast interviews some of the most successful agents, and gives insights into how you can build your own business.
MARKETING NEWS This biweekly e-newsletter, sent exclusively to our agents, keeps you up to date on the most recent tools, trends, and marketing items available for your business. YOUR MARKET UPDATE
Personalize and share our local quarterly market report at no cost.
PROXIO An association that empowers you to easily market your listings worldwide, in 19 languages and 55 currencies, while connecting you with over 650,000 agents in more than 150 countries at no cost.
LUXURYREALESTATE.COM Attract visitors from 196 countries and recognized as the No. 1 source for international real estate searches on Google, Bing, and Yahoo.
JUWAI.COM Visited monthly by thousands, Juwai is a selective website with access to an exclusive audience of 1.5 million high-net-worth Chinese consumers.
WSJ.COM AND MANSIONGLOBAL.COM Deliver your home to an audience of more than 35 million monthly visitors.
WHO’S WHO IN LUXURY REAL ESTATE An exclusive network of brokers who list and sell in the top 10 percent of their market. Through this affiliation, you can reach agents in 85 countries at no cost.
WORLDPROPERTIES.COM One of the most-visited international real estate platforms, with views from more than 100 countries and searchable in 19 languages.
REALTOR.COM/INTERNATIONAL Broadcast homes for sale to more than 45 countries in 11 languages; Southern California is consistently among the top 10 most-searched regions.
MARKET SHARE GRAPHICS AND ANALYTICS Become the market expert in your area with Trendgraphix and Altos reporting software. Easily create printable and digital reports, newsletters, and e-cards to share with your sphere of influence.
CLOUD CMA Easy-to-use CMA, providing you with customizable property fliers, listing and buyer presentations for on-demand printing or digital presentation at no cost to you.
SELLER ADVANTAGE Our exclusive tool helps you market to potential sellers and communicate valuable information to them through a customized listing presentation report, listing activity report, and market activity report at no cost.
MOBILE APP Our customizable mobile app gives you direct access to your clients’ home search and provides them with access to immediate information from you, their trusted real estate professional.
PROPERTY WEBSITES These are created for each of your listings. All listings receive virtual tours promoted on YouTube and on other social networks.
REALTOR.COM Receive showcase placement for all of your listings at no cost to you to help set your listings and you apart from the rest.
LUXSOCAL.COM Bring your exceptional properties to the attention of elite buyers on a global scale at no cost.
FREE DOWNLOADS Our exclusive portal provides you with customizable farming fliers, property fliers, open house materials, and more for on- demand printing at no cost.
PHOTOGRAPHY & VIDEO Professional production services at special rates.
PRINT MARKETING Discounted programs that provide the ultimate print exposure for you and your listings.
PRESENTATION MATERIALS A variety of exquisite presentation materials, including custom linen folders, hardcover binders with elegant foil stamp, and our premier custom portfolio presentations are available to help you impress the most discerning clients.
WALL STREET JOURNAL Our partnership provides national and international print and online marketing opportunities for exceptional homes. This partnership can expose your listing to a powerful audience of potential homebuyers. Ask about our partnerships with other elite publications.
M A R K E T I N G A N D T E C H N O LO G Y
M A R K E T N E W S
D I G I TA L C O M M U N I C AT I O N S N E T W O R K I N G A B R O A D
T R A I N I N G
AWA R D S
I N T E R N AT I O N A L E X P O S U R E
We maintain relationships with an elite collection of international real estate networks.
Bring your exceptional homes to the attention of elite buyers on a global scale at no cost to you.
What a difference a week makes.
Jitters about mortgage-interest rates ticking upward were subdued Sept. 17, when Federal Reserve Chairwoman Janet Yellen told an anxious financial community that no short-term changes were planned for the near future.
But on Sept. 24, Yellen delivered a 40-page speech to a large University of Massachusetts audience, stating her case for doing precisely the opposite.
“It will likely be appropriate to raise the target range of the federal-funds rate sometime later this year and to continue boosting short-term rates at a gradual pace thereafter as the labor market improves further and inflation moves back to our 2 percent objective,” Yellen said.
Either scenario is unlikely to have much effect on the housing market. The Fed will take another look at factors such as U.S. employment growth and the global economy before possibly announcing a hike at its scheduled policy meetings in October
and December. But then again, the Fed might do nothing.
If that sounds vague, it is. The U.S. stock market, China’s fluctuating economy, and other elements in the mix can change in a single day, throwing all markets into disarray. For now, the Fed seems to be erring on the side of caution while waiting for conditions to stabilize.
According to “Money Beat” in The Wall Street Journal, a rise in short-term interest rates wouldn’t mean trouble for the housing market – not yet, anyway. One reason is: “... short-term rates have only an indirect relationship to mortgage costs. Instead mortgage prices, like those of other long-term loans, tend to be more influenced by economic growth and inflation expectations.”
“The status of economies worldwide makes a big difference right now. The Fed cannot predict what will happen, but it’s clear that a lot depends on how key financial and economic indicators play out,” said David M. Cabot, President and CEO of Berkshire
Hathaway HomeServices California Properties.
According to MarketWatch.com, Yellen said the Fed is counting on the housing market to improve, but it won’t be a key driver for economic growth. It plays a supporting role, she said. But the gradual increase in interest rates that is expected should not derail the recovery in housing, MarketWatch.com noted.
WSJ pointed out that the 30-year fixed mortgage rate has lingered below 4 percent this year, going against predictions it would rise dramatically. Higher mortgage rates do tend to hurt home affordability, because potential buyers can’t spend as much on a home to get the same monthly payment.
Many economists believe if rates do rise, it will indicate other signs of a healthy economy, such as more robust wage growth. Some markets where affordability is already tight – such as Southern California – could start to see slowing gains, but the broader housing market shouldn’t see much turmoil.
YOUR MARKET UPDATE | AT-A-GLANCEAnother interest rate hike avoided
Q3 2015
A DV I C E F O R SELLERS Even in a sellers’ market, it’s still important to take the time to spruce up, fix up, and stage your home to sell. Getting your home into shape could mean receiving offers higher than your asking price. With new federal disclosure laws in effect as of Oct. 3, close of escrow probably will take longer, giving you more time to present your home in the best possible light in case a deal falls through.
A DV I C E F O R BUYERSRecent trends in the housing market show low inventory throughout Southern California. Danny Valentini, Mortgage Market Leader at HomeServices Lending, suggests preparing before you start your home search. “Getting a Pre-Approved Loan Commitment before your home search gets serious gives you a stronger negotiating position,” he advised. As always, work with an experienced agent who knows how to navigate the home-buying process.
© 2015 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. CalBRE# 01317331 rev 10/15 - #150921
AGENTEDGETHESecrets of a top producer
ADDRESS - LATO BOLD - MAX 13 PT, MIN 11 PT
PRICE - LATO BOLD - MAX 13 PT, MIN 11 PT
©2015 An independently owned and operated franchisee of BHH Affiliates, LLC. Pickford Real Estate Inc. and BHH Affiliates LLC do not guarantee the accuracy of square footage, lot size or other information
concerning the condition or features of property provided by the seller or obtained from public records or other sources. Buyer is advised to independently verify the accuracy of that information through
personal inspection and with appropriate professionals. If your home is currently listed, this is not a solicitation for your listing. CalBRE# 00000000
JOHN SMITH
000.000.0000
agentwebsite.com
Left Justified: Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max size = 10
pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max size =
10 pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max size
= 10 pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max
size = 10 pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt.
Return address here 7pt.
rev09/15- #150521
©2015 An independently owned and operated franchisee of BHH Affiliates, LLC. Pickford Real Estate Inc. and BHH Affiliates LLC do not guarantee the accuracy of square footage, lot size or
other information concerning the condition or features of property provided by the seller or obtained from public records or other sources. Buyer is advised to independently verify the accuracy
of that information through personal inspection and with appropriate professionals. If your home is currently listed, this is not a solicitation for your listing. CalBRE# 00000000
Left Justified: Description. Lato Light. Max size = 11 pt; min size = 8 pt. Description. Lato Light. Max size
= 11 pt; min size = 8 pt. Description. Lato Light. Max size = 11 pt; min size = 8 pt. Description. Lato Light.
Max size = 11 pt; min size = 8 pt. Description. Lato Light. Max size = 11 pt; min size = 8 pt. Description.
Lato Light. Max size = 11 pt; min size = 8 pt. Description. Lato Light. Max size = 11 pt; min size = 8 pt.
Description. Lato Light. Max size = 11 pt; min size = 8 pt.
Return address here
7pt. size
rev10/15- #150833
JUST LISTED
CALL TO ACTION OR OTHER, LATO REGULAR
MAX 13PT, MIN 11PT
JANE SMITHCalifornia Properties
000.000.0000
agentwebsite.com
1234 ADDRESS, CITY STATE ZIP
1234 ADDRESS, CITY STATE ZIP
1234 ADDRESS, CITY STATE ZIP
1234 ADDRESS, CITY STATE ZIP
Just Listed BY JOHN SMITHADDRESS LATO REG. MAX 14 PT; MIN 11 PT.
LOCALLY KNOWN. NATIONALLY RECOGNIZED. GLOBALLY RESPECTED.
E-NEWSLETTER A free advertising opportunity that will take your listings to an entirely new level and impress your clients. Each publication highlights featured listings, buying and selling advice, the latest in home trends, and more.
BLOG Share company news, community stories, the latest home trends, buying and selling tips, and noteworthy listings right from our blog. Our carefully curated content is developed for you to use in newsletters, e-cards, and to share on social networks.
IN-PERSON AND DIGITAL TRAININGS Our dedicated Training Department provides you with tools, tips, and how-tos that will help you enhance your business.
RECORDED WEBINARS Never miss an opportunity to build on your skills with a library of recorded training sessions.
ACCESS TO SUCCESS PATH One of the industry’s first in-house agent-coaching programs.
AWARDS AND RECOGNITION Show your clients you are the best with our quarterly and annual recognition for top producers nationally and locally, along with our elite at our national sales convention.
E-MARKETING Breakthrough email marketing strategies with professionally designed e-cards showcasing your listings to your local community and our network.
SOCIAL MEDIA Not only do we publish carefully crafted social messages using a variety of media, but we also provide proven tools, imagery, and video for you to use on your own social networks. Send us your most prestigious listings for us to feature across our blog and social networks.
“THE AGENT EDGE” PODCAST Tune in to learn from the top producers. Our podcast interviews some of the most successful agents, and gives insights into how you can build your own business.
MARKETING NEWS This biweekly e-newsletter, sent exclusively to our agents, keeps you up to date on the most recent tools, trends, and marketing items available for your business. YOUR MARKET UPDATE
Personalize and share our local quarterly market report at no cost.
PROXIO An association that empowers you to easily market your listings worldwide, in 19 languages and 55 currencies, while connecting you with over 650,000 agents in more than 150 countries at no cost.
LUXURYREALESTATE.COM Attract visitors from 196 countries and recognized as the No. 1 source for international real estate searches on Google, Bing, and Yahoo.
JUWAI.COM Visited monthly by thousands, Juwai is a selective website with access to an exclusive audience of 1.5 million high-net-worth Chinese consumers.
WSJ.COM AND MANSIONGLOBAL.COM Deliver your home to an audience of more than 35 million monthly visitors.
WHO’S WHO IN LUXURY REAL ESTATE An exclusive network of brokers who list and sell in the top 10 percent of their market. Through this affiliation, you can reach agents in 85 countries at no cost.
WORLDPROPERTIES.COM One of the most-visited international real estate platforms, with views from more than 100 countries and searchable in 19 languages.
REALTOR.COM/INTERNATIONAL Broadcast homes for sale to more than 45 countries in 11 languages; Southern California is consistently among the top 10 most-searched regions.
MARKET SHARE GRAPHICS AND ANALYTICS Become the market expert in your area with Trendgraphix and Altos reporting software. Easily create printable and digital reports, newsletters, and e-cards to share with your sphere of influence.
CLOUD CMA Easy-to-use CMA, providing you with customizable property fliers, listing and buyer presentations for on-demand printing or digital presentation at no cost to you.
SELLER ADVANTAGE Our exclusive tool helps you market to potential sellers and communicate valuable information to them through a customized listing presentation report, listing activity report, and market activity report at no cost.
MOBILE APP Our customizable mobile app gives you direct access to your clients’ home search and provides them with access to immediate information from you, their trusted real estate professional.
PROPERTY WEBSITES These are created for each of your listings. All listings receive virtual tours promoted on YouTube and on other social networks.
REALTOR.COM Receive showcase placement for all of your listings at no cost to you to help set your listings and you apart from the rest.
LUXSOCAL.COM Bring your exceptional properties to the attention of elite buyers on a global scale at no cost.
FREE DOWNLOADS Our exclusive portal provides you with customizable farming fliers, property fliers, open house materials, and more for on- demand printing at no cost.
PHOTOGRAPHY & VIDEO Professional production services at special rates.
PRINT MARKETING Discounted programs that provide the ultimate print exposure for you and your listings.
PRESENTATION MATERIALS A variety of exquisite presentation materials, including custom linen folders, hardcover binders with elegant foil stamp, and our premier custom portfolio presentations are available to help you impress the most discerning clients.
WALL STREET JOURNAL Our partnership provides national and international print and online marketing opportunities for exceptional homes. This partnership can expose your listing to a powerful audience of potential homebuyers. Ask about our partnerships with other elite publications.
M A R K E T I N G A N D T E C H N O LO G Y
M A R K E T N E W S
D I G I TA L C O M M U N I C AT I O N S N E T W O R K I N G A B R O A D
T R A I N I N G
AWA R D S
I N T E R N AT I O N A L E X P O S U R E
We maintain relationships with an elite collection of international real estate networks.
Bring your exceptional homes to the attention of elite buyers on a global scale at no cost to you.
What a difference a week makes.
Jitters about mortgage-interest rates ticking upward were subdued Sept. 17, when Federal Reserve Chairwoman Janet Yellen told an anxious financial community that no short-term changes were planned for the near future.
But on Sept. 24, Yellen delivered a 40-page speech to a large University of Massachusetts audience, stating her case for doing precisely the opposite.
“It will likely be appropriate to raise the target range of the federal-funds rate sometime later this year and to continue boosting short-term rates at a gradual pace thereafter as the labor market improves further and inflation moves back to our 2 percent objective,” Yellen said.
Either scenario is unlikely to have much effect on the housing market. The Fed will take another look at factors such as U.S. employment growth and the global economy before possibly announcing a hike at its scheduled policy meetings in October
and December. But then again, the Fed might do nothing.
If that sounds vague, it is. The U.S. stock market, China’s fluctuating economy, and other elements in the mix can change in a single day, throwing all markets into disarray. For now, the Fed seems to be erring on the side of caution while waiting for conditions to stabilize.
According to “Money Beat” in The Wall Street Journal, a rise in short-term interest rates wouldn’t mean trouble for the housing market – not yet, anyway. One reason is: “... short-term rates have only an indirect relationship to mortgage costs. Instead mortgage prices, like those of other long-term loans, tend to be more influenced by economic growth and inflation expectations.”
“The status of economies worldwide makes a big difference right now. The Fed cannot predict what will happen, but it’s clear that a lot depends on how key financial and economic indicators play out,” said David M. Cabot, President and CEO of Berkshire
Hathaway HomeServices California Properties.
According to MarketWatch.com, Yellen said the Fed is counting on the housing market to improve, but it won’t be a key driver for economic growth. It plays a supporting role, she said. But the gradual increase in interest rates that is expected should not derail the recovery in housing, MarketWatch.com noted.
WSJ pointed out that the 30-year fixed mortgage rate has lingered below 4 percent this year, going against predictions it would rise dramatically. Higher mortgage rates do tend to hurt home affordability, because potential buyers can’t spend as much on a home to get the same monthly payment.
Many economists believe if rates do rise, it will indicate other signs of a healthy economy, such as more robust wage growth. Some markets where affordability is already tight – such as Southern California – could start to see slowing gains, but the broader housing market shouldn’t see much turmoil.
YOUR MARKET UPDATE | AT-A-GLANCEAnother interest rate hike avoided
Q3 2015
A DV I C E F O R SELLERS Even in a sellers’ market, it’s still important to take the time to spruce up, fix up, and stage your home to sell. Getting your home into shape could mean receiving offers higher than your asking price. With new federal disclosure laws in effect as of Oct. 3, close of escrow probably will take longer, giving you more time to present your home in the best possible light in case a deal falls through.
A DV I C E F O R BUYERSRecent trends in the housing market show low inventory throughout Southern California. Danny Valentini, Mortgage Market Leader at HomeServices Lending, suggests preparing before you start your home search. “Getting a Pre-Approved Loan Commitment before your home search gets serious gives you a stronger negotiating position,” he advised. As always, work with an experienced agent who knows how to navigate the home-buying process.
© 2015 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. CalBRE# 01317331 rev 10/15 - #150921
AGENTEDGETHESecrets of a top producer
ADDRESS - LATO BOLD - MAX 13 PT, MIN 11 PT
PRICE - LATO BOLD - MAX 13 PT, MIN 11 PT
©2015 An independently owned and operated franchisee of BHH Affiliates, LLC. Pickford Real Estate Inc. and BHH Affiliates LLC do not guarantee the accuracy of square footage, lot size or other information
concerning the condition or features of property provided by the seller or obtained from public records or other sources. Buyer is advised to independently verify the accuracy of that information through
personal inspection and with appropriate professionals. If your home is currently listed, this is not a solicitation for your listing. CalBRE# 00000000
JOHN SMITH
000.000.0000
agentwebsite.com
Left Justified: Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max size = 10
pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max size =
10 pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max size
= 10 pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt. Description. Lato Light. Max
size = 10 pt; min size = 8 pt. Description. Lato Light. Max size = 10 pt; min size = 8 pt.
Return address here 7pt.
rev09/15- #150521
©2015 An independently owned and operated franchisee of BHH Affiliates, LLC. Pickford Real Estate Inc. and BHH Affiliates LLC do not guarantee the accuracy of square footage, lot size or
other information concerning the condition or features of property provided by the seller or obtained from public records or other sources. Buyer is advised to independently verify the accuracy
of that information through personal inspection and with appropriate professionals. If your home is currently listed, this is not a solicitation for your listing. CalBRE# 00000000
Left Justified: Description. Lato Light. Max size = 11 pt; min size = 8 pt. Description. Lato Light. Max size
= 11 pt; min size = 8 pt. Description. Lato Light. Max size = 11 pt; min size = 8 pt. Description. Lato Light.
Max size = 11 pt; min size = 8 pt. Description. Lato Light. Max size = 11 pt; min size = 8 pt. Description.
Lato Light. Max size = 11 pt; min size = 8 pt. Description. Lato Light. Max size = 11 pt; min size = 8 pt.
Description. Lato Light. Max size = 11 pt; min size = 8 pt.
Return address here
7pt. size
rev10/15- #150833
JUST LISTED
CALL TO ACTION OR OTHER, LATO REGULAR
MAX 13PT, MIN 11PT
JANE SMITHCalifornia Properties
000.000.0000
agentwebsite.com
1234 ADDRESS, CITY STATE ZIP
1234 ADDRESS, CITY STATE ZIP
1234 ADDRESS, CITY STATE ZIP
1234 ADDRESS, CITY STATE ZIP
Just Listed BY JOHN SMITHADDRESS LATO REG. MAX 14 PT; MIN 11 PT.
LOCALLY KNOWN. NATIONALLY RECOGNIZED. GLOBALLY RESPECTED.
E-NEWSLETTER A free advertising opportunity that will take your listings to an entirely new level and impress your clients. Each publication highlights featured listings, buying and selling advice, the latest in home trends, and more.
BLOG Share company news, community stories, the latest home trends, buying and selling tips, and noteworthy listings right from our blog. Our carefully curated content is developed for you to use in newsletters, e-cards, and to share on social networks.
IN-PERSON AND DIGITAL TRAININGS Our dedicated Training Department provides you with tools, tips, and how-tos that will help you enhance your business.
RECORDED WEBINARS Never miss an opportunity to build on your skills with a library of recorded training sessions.
ACCESS TO SUCCESS PATH One of the industry’s first in-house agent-coaching programs.
AWARDS AND RECOGNITION Show your clients you are the best with our quarterly and annual recognition for top producers nationally and locally, along with our elite at our national sales convention.
E-MARKETING Breakthrough email marketing strategies with professionally designed e-cards showcasing your listings to your local community and our network.
SOCIAL MEDIA Not only do we publish carefully crafted social messages using a variety of media, but we also provide proven tools, imagery, and video for you to use on your own social networks. Send us your most prestigious listings for us to feature across our blog and social networks.
“THE AGENT EDGE” PODCAST Tune in to learn from the top producers. Our podcast interviews some of the most successful agents, and gives insights into how you can build your own business.
MARKETING NEWS This biweekly e-newsletter, sent exclusively to our agents, keeps you up to date on the most recent tools, trends, and marketing items available for your business. YOUR MARKET UPDATE
Personalize and share our local quarterly market report at no cost.
PROXIO An association that empowers you to easily market your listings worldwide, in 19 languages and 55 currencies, while connecting you with over 650,000 agents in more than 150 countries at no cost.
LUXURYREALESTATE.COM Attract visitors from 196 countries and recognized as the No. 1 source for international real estate searches on Google, Bing, and Yahoo.
JUWAI.COM Visited monthly by thousands, Juwai is a selective website with access to an exclusive audience of 1.5 million high-net-worth Chinese consumers.
WSJ.COM AND MANSIONGLOBAL.COM Deliver your home to an audience of more than 35 million monthly visitors.
WHO’S WHO IN LUXURY REAL ESTATE An exclusive network of brokers who list and sell in the top 10 percent of their market. Through this affiliation, you can reach agents in 85 countries at no cost.
WORLDPROPERTIES.COM One of the most-visited international real estate platforms, with views from more than 100 countries and searchable in 19 languages.
REALTOR.COM/INTERNATIONAL Broadcast homes for sale to more than 45 countries in 11 languages; Southern California is consistently among the top 10 most-searched regions.
MARKET SHARE GRAPHICS AND ANALYTICS Become the market expert in your area with Trendgraphix and Altos reporting software. Easily create printable and digital reports, newsletters, and e-cards to share with your sphere of influence.
CLOUD CMA Easy-to-use CMA, providing you with customizable property fliers, listing and buyer presentations for on-demand printing or digital presentation at no cost to you.
SELLER ADVANTAGE Our exclusive tool helps you market to potential sellers and communicate valuable information to them through a customized listing presentation report, listing activity report, and market activity report at no cost.
MOBILE APP Our customizable mobile app gives you direct access to your clients’ home search and provides them with access to immediate information from you, their trusted real estate professional.
PROPERTY WEBSITES These are created for each of your listings. All listings receive virtual tours promoted on YouTube and on other social networks.
REALTOR.COM Receive showcase placement for all of your listings at no cost to you to help set your listings and you apart from the rest.
LUXSOCAL.COM Bring your exceptional properties to the attention of elite buyers on a global scale at no cost.
FREE DOWNLOADS Our exclusive portal provides you with customizable farming fliers, property fliers, open house materials, and more for on- demand printing at no cost.
PHOTOGRAPHY & VIDEO Professional production services at special rates.
PRINT MARKETING Discounted programs that provide the ultimate print exposure for you and your listings.
PRESENTATION MATERIALS A variety of exquisite presentation materials, including custom linen folders, hardcover binders with elegant foil stamp, and our premier custom portfolio presentations are available to help you impress the most discerning clients.
WALL STREET JOURNAL Our partnership provides national and international print and online marketing opportunities for exceptional homes. This partnership can expose your listing to a powerful audience of potential homebuyers. Ask about our partnerships with other elite publications.
DEDICATED IN-HOUSE LEGAL TEAM With a commitment to excellence in real estate law, our team of legal experts provides ongoing
training and support to ensure that you are up to
date and knowledgeable about legal issues that can
derail and delay even routine property transactions.
EXCLUSIVE LUXURY NETWORK
Our agent-curated network is one of a kind and
offers exposure to an elite global audience. Luxury
Collection is the premier network of agents who
represent some of the nation’s most prestigious
and exquisite properties. These agents are among
the most qualified luxury market specialists in
the world, specializing in high-end properties and
working with high-net-worth individuals.
TOUCHING HEARTS, IMPROVING LIVES
The Charitable Foundation, established by
our agents, demonstrates how individuals and
companies that give back can change lives. This
nonprofit has provided more than 1,000 grants,
exceeding $5 million, to make a beneficial and
constructive impact on the communities we serve.
LOCAL REFERRAL NETWORK
Our extensive, established network spans from San
Diego to Santa Barbara, creating an atmosphere
of collaboration and cooperation among our
thousands of agents, making it easy to share tips,
knowledge, industry news, and referrals.
AWARD-WINNING RELOCATION DIVISION
Providing exceptional relocation services for your
buyers and sellers.
OUR PARTNERS
Our partners create a streamlined escrow, title,
mortgage, and insurance experience for you and
your clients.
See why more than 3,000 agents have joined our family at www.bhhscalifornia.com
©2016 Berkshire Hathaway HomeServices California Properties (BHHSCP) is a member of the franchise system of BHH Affiliates LLC. BHHSCP does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
CalBRE 01317331. Rev 1/16 - #151105
B U I L D I N G S U C C E S S … O N E C L I E N T AT A T I M E . C O M PA N Y P R O F I L E
12544 HIGH BLUFF DRIVE, SUITE 420, SAN DIEGO, CA 92130
The Charitable Foundation
Our reach is global, but our roots are local. This is the exact exposure you want from your brokerage. We are more than the
sign you post in front of a house. We represent trust, strength, integrity, and universal respect. We are the elite.
BERKSHIRE HATHAWAY HOMESERVICES
• 40,000 agents in 1,200 offices throughout 47 states
• 191,000 transactions completed in 2014
BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES
• 3,000 agents in more than 60 offices from San Diego to the Central Coast
• Helped more than 12,000 customers buy or sell their home last year
• $12 billion in annual sales volume
THEESCROW FIRM
P I C K F O R DE S C R O W C O M P A N Y
DEDICATED IN-HOUSE LEGAL TEAM With a commitment to excellence in real estate law, our team of legal experts provides ongoing
training and support to ensure that you are up to
date and knowledgeable about legal issues that can
derail and delay even routine property transactions.
EXCLUSIVE LUXURY NETWORK
Our agent-curated network is one of a kind and
offers exposure to an elite global audience. Luxury
Collection is the premier network of agents who
represent some of the nation’s most prestigious
and exquisite properties. These agents are among
the most qualified luxury market specialists in
the world, specializing in high-end properties and
working with high-net-worth individuals.
TOUCHING HEARTS, IMPROVING LIVES
The Charitable Foundation, established by
our agents, demonstrates how individuals and
companies that give back can change lives. This
nonprofit has provided more than 1,000 grants,
exceeding $5 million, to make a beneficial and
constructive impact on the communities we serve.
LOCAL REFERRAL NETWORK
Our extensive, established network spans from San
Diego to Santa Barbara, creating an atmosphere
of collaboration and cooperation among our
thousands of agents, making it easy to share tips,
knowledge, industry news, and referrals.
AWARD-WINNING RELOCATION DIVISION
Providing exceptional relocation services for your
buyers and sellers.
OUR PARTNERS
Our partners create a streamlined escrow, title,
mortgage, and insurance experience for you and
your clients.
See why more than 3,000 agents have joined our family at www.bhhscalifornia.com
©2016 Berkshire Hathaway HomeServices California Properties (BHHSCP) is a member of the franchise system of BHH Affiliates LLC. BHHSCP does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.
CalBRE 01317331. Rev 1/16 - #151105
B U I L D I N G S U C C E S S … O N E C L I E N T AT A T I M E . C O M PA N Y P R O F I L E
12544 HIGH BLUFF DRIVE, SUITE 420, SAN DIEGO, CA 92130
The Charitable Foundation
Our reach is global, but our roots are local. This is the exact exposure you want from your brokerage. We are more than the
sign you post in front of a house. We represent trust, strength, integrity, and universal respect. We are the elite.
BERKSHIRE HATHAWAY HOMESERVICES
• 40,000 agents in 1,200 offices throughout 47 states
• 191,000 transactions completed in 2014
BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES
• 3,000 agents in more than 60 offices from San Diego to the Central Coast
• Helped more than 12,000 customers buy or sell their home last year
• $12 billion in annual sales volume
THEESCROW FIRM
P I C K F O R DE S C R O W C O M P A N Y