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the story begins ... Vision / Mission A Name Respected Worldwide Recognition Advantage

marketing support National Marketing / Print + Television + Digital Marketing Materials Luxury Collection Resort Properties Public Relations Social Presence

unmatched: tools and resources Global Network Platform HomeSearch Mobile App Lead REsource Seller and Buyer Advantage Marketing REsource Social Media REsource LearnCenter REsource Commercial REsource

professional growth Annual Awards Networking and Conferences REthink Council REthink Report Sunshine Kids

GET TO KNOW US

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visionOur vision is to be the best-recognized and most highly respected

homeownership services brand in the United States and worldwide.

missionOur mission is to provide services and support that result

in the fastest-growing and most profitable affiliates and agents in the homeownership services industry.

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“When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with, and we think that the Berkshire Hathaway name will be reassuring to many of those people.”

- Warren Buffett Chairman and CEO, Berkshire Hathaway Inc.

“In Berkshire Hathaway HomeServices there finally exists a real estate brand that immediately conveys what all consumers seek: trust, solid advice, business acumen and most of all, results. This is what one expects of Berkshire Hathaway HomeServices ... and this is what we will deliver.”

- Gino Blefari CEO, HSF Affiliates LLC

“We believe in residential real estate. We’re in it for the long-term, and are committed to providing our brokers, agents and customers with best-in-class programs, services, tools and a powerful new brand to drive exceptional performance and sustainable, profitable growth.”

- Stephen Phillips COO, HSF Affiliates LLC / President, Berkshire Hathaway HomeServices

“When one of the world’s most admired companies entrusts you with its brand, it’s paying you the ultimate compliment.”

- Earl Lee SVP, Special Projects, HSF Affiliates LLC

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Our network is among the few organizations entrusted to use the Berkshire Hathaway name - a name representing strength, integrity, trust and universal respect. In turn, Berkshire Hathaway HomeServices, and every agent and affiliate we work with, reflects those same values.

A NAME RESPECTED WORLDWIDE

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RECOGNITION Y O U B E L O N G W I T H T H E B E S T I N R E A L E S TAT E

Awarded Gold at American Business AwardsSM

The American Business Awards recognized Berkshire Hathaway HomeServices with a Gold Stevie in the Startup of the Year category, which considers entrants from all industries. The American Business Awards are the premier business awards program in the U.S.

ADVANTAGE A N E T W O R K O F O P P O R T U N I T Y

Irvine, CA-based HSF Affiliates LLC is the parent company of the Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Network expertiseNetwork conferences and meetingsCFO conferencesSenior management updates

Productivity and management trainingService team interaction; in-person, online call centerNetwork development centerWeb-based training delivery

Market and industry intelligenceNational public relations and marketing supportPerformance benchmarking across the industry and the networkMultiple listing service data analysisTransaction management platform data analysis

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NATIONAL MARKETING K E E P I N G Y O U T O P - O F - M I N D

Berkshire Hathaway HomeServices invests in national marketing to drive brand awareness and support affiliates through both traditional and online media.

/ PRINT

The Good to know.® Campaign

Berkshire Hathaway HomeServices partnered with creative advertising agency BBDO to create a national brand campaign to support the continued growth of the network. From print to TV to digital, the campaign clearly illustrates that Berkshire Hathaway HomeServices and its affiliates and agents are “good to know.”

Affiliates can expect to see national print advertising in The Wall Street Journal, Real Estate magazine and REALTOR® Magazine. Additionally, affiliates will benefit from special negotiated rates for local campaigns in The Wall Street Journal.

/ TELEVISION

Our first-ever TV commercial supported the brand launch in early 2014, airing on national cable networks including HGTV, MSNBC and CNN. Our 2015 TV campaign reinforces that a Berkshire Hathaway HomeServices agent is “good to know” when selling your home. The commercial depicts the critical and emotional moment when home sellers get the news from their agent that “we sold the house.” The campaign airs during peak home buying and selling seasons and includes a highly targeted TV buy across HGTV national cable programming.

/ BERKSHIREHATHAWAYHS.COM

Our national website offers a user-friendly environment for consumers to learn more about the real estate process and search for their dream home.

Affiliates, agents and consumers can leverage Inside Access,™ a proprietary system providing a complete scouting report on any community right down to the zip code with local trends. Inside Access is powered by MLS data from throughout the U.S. – the freshest and most accurate data available.

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• POSTCARDS • LISTING BROCHURES • DOOR HANGERS • BUSINESS CARDS • BADGES • NOTE CARDS • ENVELOPES • CAPABILITIES BROCHURES • FLYERS • LAPEL PINS • eCARDS • RECRUITING MATERIALS •

MARKETING MATERIALS C R E AT E , P E R S O N A L I Z E A N D S H A R E E Y E - C AT C H I N G C O L L AT E R A L

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• POSTCARDS • LISTING BROCHURES • DOOR HANGERS • BUSINESS CARDS • BADGES • NOTE CARDS • ENVELOPES • CAPABILITIES BROCHURES • FLYERS • LAPEL PINS • eCARDS • RECRUITING MATERIALS •

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Exclusive luxury magazineNational magazine ads

LUXURY COLLECTION M A R K E T I N G T O T H E D I S C E R N I N G C L I E N T

The Berkshire Hathaway HomesServices Luxury CollectionSM marketing materials have been created to assist our certified Luxury Collection Specialists in representing the buying and selling of high-end homes. The program has been specifically designed to leverage the strength and reliability of the Berkshire Hathaway name, while providing the special marketing pieces and marketing opportunities for this upscale market.

Our own Berkshire Hathaway HomeServices Prestige magazine, a sophisticated, coffee-table-quality publication, is a first-class listing tool and an effective medium for reaching a high-end audience with means to make a luxury and/or resort home purchase.

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Property Listing BrochureBrochureBrochure

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RESORT PROPERTIES INTERNATIONAL F R O M S K I C H A L E T S T O V I L L A S

If you work in a resort market, you know how important it is to capture the culture of the local community. We know how significant this is, too, and we’ve created marketing materials that will adapt to the resort in which you are working. Whether you market ski chalets or golf condominiums, ranch homes or southwestern villas, our materials are specially designed to reflect your unique market.

Postcard eCard Postcard

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PUBLIC RELATIONS P R O M O T I N G O U R N E T W O R K

Every public relations campaign and strategy is aimed at promoting the network and its affiliates to increase visibility and awareness of the brand. Our Communications and Public Relations team, together with world renowned public relations firm, Edelman, works with national and local media outlets to share news about agents, offices, community involvement, awards and company updates.

SOCIAL PRESENCE C O N N E C T I N G W I T H C O N S U M E R S

We use social media to let others know about the great work our brand and affiliates are doing. Our robust and ever-growing social presence continues to attract prospective talent, customers, existing clients and colleagues, giving them a chance to connect and share their enthusiasm for the brand. Additionally, we leverage social campaigns to create opportunities to harness the effectiveness of our online presence. #Goodtoknow

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GLOBAL NETWORK PLATFORM Y O U R H U B F O R O N L I N E T O O L S

When you work with Berkshire Hathaway HomeServices, you not only align yourself with America’s finest brokerages and agents, but you also gain access to some of the most powerful business tools available in real estate today, through the network’s intranet, REsource Center.

The tools:Mobile REsource – A fully branded real estate application for agents and brokers, with powerful GPS-driven mobile tools. Lead REsource – A proprietary lead management system.Seller and Buyer Advantage – A customizable online marketing strategy.Marketing REsource – Your very own marketing assistant.Social Media REsource – A centralized platform for managing all your social pages.LearnCenter REsource – A professional development and training platformCommercial REsource – A platform for commercial real estate

The Berkshire Hathaway HomeServices Global Network Platform also offers Broker websites attached to berkshirehathawayhs.com and access to The Shop At BHHS.

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/ HOMESEARCH MOBILE APP: HELP BUYERS FIND THEIR NEW HOMES

It’s easier than ever for customers and clients to search for a new home with our new Home Search mobile app1. The app features full IDX search capabilities2, a map search, refined search criteria as well as the ability to search open houses and new listings. Users can save their favorite properties and search preferences. Additionally, you can share your personalized3 app with past, present and future clients using your own text code, QR code or web link.

/ LEAD REsource: A POWERFUL LEAD MANAGEMENT SYSTEM

The Lead REsource CRM offers our affiliates and agents some of the deepest lead management, incubation and marketing capabilities available in the industry. The system provides the affiliate the capability to decide when and under what conditions leads are sent to the agent via a comprehensive set of lead routing rules. Regardless of whether the lead is assigned immediately or incubated at the company level, there is always visibility into what your client is doing online, and you have marketing tools at your fingertips.

The CRM solution is built around the idea that not every lead is ready to purchase immediately and that by providing the agent information such as which properties clients are saving, where they have set up saved searches, how frequently customers are logging in, the agent can tailor their marketing efforts to match the agent’s readiness to engage with the buyer. The system offers a fully customizable marketing tool that allows the agents to set up customers on personalized “Action Plans” that stay in constant communication with the customer.

If the agent wants to set up a personal phone call with the customer, this is easily accomplished via the system’s calendaring capability and can even be done automatically via an “Action Plan.” Regardless of the agent or company’s methodology for incubating and marketing to prospects and customers, the Lead REsource system has the ability to satisfy the requirements.

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1 App services are offered by Smarter Agent 2 Must be a member of the MLS 3 Monthly fee for personalization

Your mobile business card

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/ SELLER AND BUYER ADVANTAGE: PROVIDE MORE VALUE TO CLIENTS

Your clients and customers will be glad to know they not only get your expertise—they also benefit from your extensive network resources.

Listing Presentation Report Show potential sellers the type of online activity their listing would generate by listing with you. The report compiles data of actual consumers searching for homes like theirs and gives a competitive overview of homes currently on the market.

Listing Activity ReportStay engaged with sellers and keep them informed about marketing, showings and buyer interest while their property is on the market. This report is a secure, confidential, dynamic website personalized for your sellers.

Market Activity ReportStay in touch with past and prospective customers by sending them a customizable report on their local real estate market. This satisfies their curiosity while establishing you as the expert.

/ MARKETING REsource: EYE-CATCHING COLLATERAL

Marketing REsource is your very own marketing assistant. Create, personalize, share and print eye-catching collateral in just minutes!

This powerful marketing tool, created exclusively for our affiliate network, lets you:• Store and access marketing content in one centralized location to share across multiple media• Browse hundreds of customizable templates for multiple business purposes• Track how recipients engage with your marketing pieces—open/share/etc.—through detailed metrics reporting• Quickly populate a property template with photos and text through MLS integration• Create and manage email distribution lists to efficiently send eCards to targeted audiences• Use “Print-on-Demand” for instant marketing collateral, including flyers, postcards, doorhangers and more

Presentation brochures for all types of properties are easily customized and personalized. Print them yourself or work through one of our preferred vendors to ensure top-quality collateral.

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/ SOCIAL MEDIA REsource: ALL YOUR SOCIAL PLATFORMS IN ONE PLACE

Social Media REsource allows you to manage multiple social media pages from one centralized location. It gives you access to automatically generated, relevant, real estate-specific “Hot Content” that comes ready-made each day to post out. Whether you maintain a social media presence on Facebook, Twitter, LinkedIn, Google+, or all of the above, Social Media REsource enables you to efficiently and effectively connect with the communities and clients where you do business. This allows you to maintain focus on what really matters: helping clients buy and sell real estate!

/ LEARNCENTER REsource: FOR PROFESSIONAL DEVELOPMENT

LearnCenter REsource makes expanding your real estate knowledge easy. Your tool for real estate best practices and educational training, LearnCenter REsource lets you enroll, track and manage your development online, on your phone or on your tablet. A wide array of Web-Based Training (WBT) courses and Virtual Instructor-Led Training (VILT) sessions are available.

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Expand your real estate knowledge

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/ COMMERCIAL REsource: A COMPLETE COMMERCIAL MENU

Leverage Commercial REsource to exchange information and post commercial listings and sales associate biographies. This information rolls up to BerkshireHathawayHS.com.

In addition, network affiliates who pay an annual subscription fee receive the following system features:• Participation in referral network• Nationwide listing database• Graphic tracking of closed and pending transactions• Closed sales module• Auto upload of listings to additional industry online listing services• Agent and company dashboards• Education modules providing Web-Based Training (WBT) and Virtual Instructor-Led Training (VILT) sessions• Social media property placement• Forms, templates and presentation materials

eCards Advertising

Postcards

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ANNUAL AWARDS G E T R E C O G N I Z E D F O R Y O U R W O R K

The goal of the Non-competitive Awards Program is to recognize individuals or teams that obtain a minimum of Total GCI or Residential Units. Agents as well as Broker/Owners and Office Managers are eligible for non-competitive awards.

Chairman’s Circle Diamond - $750,000 Total GCI or 150 Residential Units

Chairman’s Circle Platinum - $500,000 Total GCI or 100 Residential Units

Chairman’s Circle Gold - $280,000 Total GCI or 70 Residential Units

President’s Circle - $185,000 Total GCI or 50 Residential Units

Leading Edge Society - $120,000 Total GCI or 35 Residential Units

• Honor Society - $75,000 Total GCI or 25 Residential Units

NETWORKING AND CONFERENCES G R O W Y O U R B U S I N E S S / G E T T O K N O W T H E B E S T I N R E A L E S TAT E

Our education and events programs are designed to provide you with the tools you need to enhance and grow your business. Throughout the year there are numerous educational opportunities and events to help you prosper in your real estate market.

SALES CONVENTIONOur annual Sales Convention helps members learn about the latest trends and perspectives on real estate, reconnect with peers and harness the strength and energy of the industry’s finest real estate network. Complete with riveting keynote speakers, insight from industry leaders, exciting events and performances by world-famous artists, Sales Convention is a don’t-miss opportunity open to all Berkshire Hathaway HomeServices affiliates.

SUMMIT CONFERENCEThis exclusive event is for Chairman’s Circle, President’s Circle and Leading Edge Society award winners. The conference provides motivating presentations, keynote speakers, roundtable and educational sessions, as well as invaluable networking with other top performers.

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Eric Greitens, recognized by Time Magazine as

one of the “100 most influential people in the world”,

at the 2015 Sales Convention in Las Vegas, NV

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re_think COUNCIL C R E AT E D T O I N S P I R E

The Berkshire Hathaway HomeServices brand is more than just a name – it’s a network that will endure. One way we ensure that longevity is to understand the needs of our affiliates and agents of today and tomorrow. The REthink Council, a group of young, forward-thinking Berkshire Hathaway HomeServices agents and brokers, aims to enhance the network, provide feedback to leadership and give both seasoned and new agents the information and necessary skills to unlock their potential. Council members are selected based on their proven integrity, business acumen and drive. Additionally, more than twenty affiliates around the country have launched local REthink chapters, engaging new agents in their marketplace and offering insight to help all generations within their company succeed.

re_think REPORT O U R D I G I TA L O U T L E T F O R T H O U G H T L E A D E R S H I P

REthink Report, inspired by the REthink Council’s forward-thinking philosophy, is an online publication written by innovators, thinkers and leaders within our brokerage network. With thousands of subscribers and readership spanning the globe, REthink Report is a well-received source of industry knowledge and expertise. rethinkreport.com

THE SUNSHINE KIDS M A K I N G A C H I L D ’ S L I F E B E T T E R

The Sunshine Kids Foundation, a non-profit established in 1982, is committed to providing positive group activities and emotional support for children with cancer. Berkshire Hathaway HomeServices supports Houston, TX-based Sunshine Kids Foundation as its national charitable benefactor.

The Sunshine Kids provides a variety of programs and events, free of charge, for kids receiving cancer treatments in hospitals across North America. It adds quality of life to children with cancer by providing them with exciting, positive group activities, so they may once again do what kids are supposed to do … have fun and celebrate life! In the last two decades, our network has raised over $24 million for the foundation. During 2014, the network raised over $1.6 million with an additional $37,000 during the 2015 Sales Convention in Las Vegas, NV.

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“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

- Warren Buffett Chairman and CEO, Berkshire Hathaway Inc.

Residential • Commercial

BHH Affiliates, LLC 18500 Von Karman, Suite 400 Irvine, California 92612+1 949 794 7900

Warren Buffett received no compensation or benefit from BHH Affiliates, LLC in exchange for the statements used in this brochure. Used with permission.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. All descriptions of franchise products and services contained in this brochure were accurate as of the time of printing; however, Berkshire Hathaway HomeServices reserves the right to modify or otherwise withdraw any such components at any time.

© 2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.