Bentsen Palm had been using the SmartTouch® CRM solution for its sales force more than a year, but knew it needed to do more to build awareness, drive leads and sell homes. SmartTouch® Interactive became Bentsen Palm’s marketing agency of record.

Because over 90% of home buyers visit a home builder’s website before engaging in a conversation, SmartTouch® recommended developing a new website and creating an integrated digital marketing strategy.

The plan included a new Bentsen Palm website, Google AdWords campaigns, SEO, SEM and drip email marketing.

“We chose SmartTouch® because they could provide us everything we need. The integrated CRM and marketing services from SmartTouch® have made all the di�erence in the world for Bentsen Palm. Our leads and tra�c have increased dramatically in the past few months and we really believe the online marketing and AdWords campaigns are working well. We’re able to capture, track and nurture the leads all with SmartTouch® and we’re excited to see what 2016 brings.”~Nick Rhodes, Sales Manager, Esperanza Homes

Call Us 512.582.5900 www.smarttouchinteractive.com

Bentsen Palm Turns to SmartTouch® to Boost Lead Generation by 662%

Bentsen Palm, a master planned community in Mission, Texas developed by Esperanza Homes, was experiencing challenges with brand recognition and a low volume of new leads.

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• SmartTouch® helped Bentsen Palm achieve a 662% increase in new leads in the first month.

• Online marketing efforts contributed to an 800% increase in new home sales in the final quarter of the year.

New Website Home Page

The online marketing campaign achieved a 662% increase in new leads in the first month and an increase in tours of its new home models. The campaign contributed to an 800% increase in new home sales in the final quarter of the year.

The SmartTouch® lead management capabilities have helped the Bentsen Palm sales team gain critical insight into its lead generation and management, resulting in improved lead engagement, lead nurturing and increased new home sales.

Together, Bentsen Palm and SmartTouch® Interactive are leading the way for using accountable, integrated digital marketing to drive new home sales in the Rio Grande Valley.

Call Us 512.582.5900 www.smarttouchinteractive.comp.2

Results

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