benefits & best practices for online petitions
DESCRIPTION
SOPA/PIPA. Trayvon Martin. Keystone XL. Online petitions are all over the news these days, but the big news is that they really do work. In the information age, online petitions have become an important tactic for advocacy campaigns and a crucial channel for list growth to support direct email fundraising. Listen in to learn best practices for online petitions that Change.org has gleaned from hundreds of thousands of petitions started on the world’s fastest growing social action platform.TRANSCRIPT
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Petition To Win: Benefits & Best Practices for Online Petitions
Lawrence Grodeska
June 19, 2012
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Today’s Speaker
Lawrence GrodeskaNonprofit Community Manager,
Change.org
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Petition To Win: Benefits & Best
Practices for
Online Petitions
Lawrence Grodeska
Nonprofit Community
Manager
Presenter: Agenda:
Why online petitions?
What makes a winning petition?
Best Practices for Petitions
Promoting Petitions
Q & A
Hashtag: #petition2win
The World’s Organizing Platform
2007 2008 2009
2010
2011
Annual Member Growth
2,000,000 New Users each Month
10,000,000 Active Users each Month in
150 Countries
15,000 Organizations have collected
21,000,000 Signatures
#petition2win Takeaway:
Online petitions are highly social
objects that compliment
traditional advocacy tactics.
Benefits of
Online Petitions
First step in the “Ladder of Engagement”
#petition2win Takeaway:
Online petitions effectively
combine a number of tactics:
engage supporters, generate
media, pressure decision-makers.
Creating Your Petition
Winning Petitions Are “DIRTy”:
Dramatic, Inspiring,
Relevant & Timely
Edison Wetlands Association
The Polaris Project
CORNELLIANS FOR NYC TECH CAMPUS
Best Practices for
Creating Your Petition
Remember to make your petition “DIRTy”:
Dramatic, Inspiring,
Relevant & Timely
#petition2win Takeaway:
Winning petition checklist:
achievable ask, specific targeting,
compelling story, provocative image,
engaging title
Use your email list
Share on Facebook & Twitter
Integrate with your website or blog
Reach out to local bloggers & allies
Include link in press releases
Promoting Your Petition
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