benchmarking: how do you know how well you’re...
TRANSCRIPT
Benchmarking: How Do You Know How Well You’re Doing?
Obviously the answer is no, and none of us could even fathom such an approach. Yet if this is true, why do so many email marketers still create and send email campaigns with little to no competitive intelligence?
Unfortunately, most simply don’t have enough insight into real-world, “outside” data – whether that is what their competitors are doing, industry benchmarks or trends, best practices to implement, or mistakes to avoid.
As a result, they are essentially flying blind. They keep doing what they’re doing and continue to hope for the best, but like the old saying goes, hope is not a strategy.
GAIN ACTIONABLE INSIGHT
When it comes to email marketing, it’s critical to know as much as possible about your competitors’ efforts. For example, if you can learn what they’re doing and if it works – all the way down to the tactical level – you can implement these proven best practices to boost your campaign’s success.
Such insight really becomes a significant competitive advantage. For example, according to a new research paper from The Relevancy Group, “The Value of Competitive Intelligence,” marketers using competitive intelligence solutions enjoy three times more email revenue than those marketing teams that don’t.
To understand the full value of competitive intelligence, just think how much more successful you would be if you had unparalleled visibility into:
› The strategies your competitors are using with their email campaigns
› How these activities perform relative to your own email marketing
› How this performance translates into potential new results
› Actions or best practices you can implement to achieve these gains
According to new research from The Relevancy Group, marketers using competitive intelligence solutions enjoy three times more email revenue than those marketing teams that don’t.
Would you ever imagine introducing a new product into the market without thoroughly evaluating your competition? Or would you ever consider changing your pricing strategies
or model without full insight to what your competitors are doing, including visibility into what works, what doesn’t, and where opportunities exist?
Brand Compare lets you easily evaluate your email performance against three brands of interest to you.
Supercharge marketing results
Having such insight really becomes a win-win. Not only do you get extremely detailed information about how you measure up, but you become aware of those strategies and tactics that will move the needle.
For example, eDataSource client, Staples, relies on eDataSource’s competitive intelligence solutions to see comparisons of various email campaigns to best identify what’s working, what could be improved, and how they can boost results for the season ahead.
THE BENCHMARKING ADVANTAGE
eDataSource solutions, such as Competitive Tracker, deliver just this level of insight. Using information from actual consumer inboxes over time, our solution returns the market intelligence you need quickly, so you can compete more effectively. You can see and understand everything about your competitor’s email marketing campaigns, including:
› All emails sent to all subscriber segments
› Subject lines, campaign creative, promotion strategies, and more
› Mailing volumes, depth of file, frequency, segmentation, and triggers
› Inbox placement by campaign
› Open and delete rates
You can also use our Brand Compare feature to get on-demand, tailored reports comparing a benchmark brand of your choice against as many as three other brands. Brand Compare is the fastest, easiest way to see how your email efforts stack up against competitors’ across key metrics such as subscriber overlap, message engagement, best and worst campaigns, and much more. Choose the timeframe you wish to examine and save your report to view the latest data again and again.
When it comes to knowing exactly where you stand – and learning what it takes to improve – don’t continue to operate in the dark and hope you’re doing the right thing. Gain valuable insight into the marketing strategies and tactics that are proven to produce real results.
eDataSource is the leading
global provider of performance
insight and analysis for email
marketing, inbox delivery and
eCommerce activity, based
on real-time monitoring of
25 million emails daily.
SCHEDULE A DEMO
Staples relies on eDataSource’s competitive intelligence solutions to see comparisons of various email campaigns to best identify what’s working, what could be improved, and how they can boost results for the season ahead.
Competitive Tracker gives you the ability to search by keyword, set up configurable alerts, and access fully customizable charts and reports.