Presentation OnPresentation On

Below The Line ActivitiesBelow The Line Activities

With Respect To

IFB Industries Limited

Made By: Jupinder Kaur MBA 2 Sem 2111022

IntroductionIntroductionIFB Industries limited was founded in Kolkata

in 1974 in collaboration with Heinrich Schmid AG of Switzerland by Mr. Bijon Nag, a technocrat entrepreneur having practical experience in Fine Blanking in Germany and Switzerland for many years.

VISION◦ IFB will be synonymous with innovation & Technology in

its chosen fields of business activities .

◦ IFB will excel in Quality & Services .

MISSIONContinuously maximizing the shareholder's growth by

manufacturing and marketing best quality products that go into daily life.

To promote its sales through BTL activities.

IFB DivisionsIFB Divisions

BTL ACTIVITIES

Meaning Of BTL Activities:Meaning Of BTL Activities:

Methods Methods

1.Price Discounting.

2.Coupons

3.Gifts with Purchase

4.Competition and Prizes

5. Money Refunds

6.FrequentUsers/Loyalty Incentives

7.. Point- of- Sale Displays

8. Exhibition

9. Canopy

10. Paper Inserts

11. Sponsoring Local Events

12.Audiovisual Van

13.Road Shows

14.Direct SMS

15.Samples

Research MethodologyResearch MethodologyObjectivesSampling PlanData sourceTools of presentationLimitations of studyData analysis and Interpretation

Objective Of The StudyObjective Of The Study  

Sampling Plan Sampling Plan

 Sampling Unit : It consist of employees.

Sampling Size: It refers to number of items taken for sample.100 respondents were taken for conducting sample.

Sampling technique: Convenience sampling techniques was used to get the questionnaire filled.

Data Source : Data Source :

( Primary data has been used in the present study )Primary data

The primary data are those which are collected a fresh and for the first time and thus happen to be original. Survey method was adopted for collecting primary data. Survey method is a systematic gathering of data from respondents through questionnaires.

Tools of Presentation:Graphs and charts are used to present the data. 

 

Limitations Of The Study Limitations Of The Study

Although I have done sincere efforts to collect the relevant information, But no study complete in itself, however good it may be and every study has some limitations:-

Due to time and resources constraints, the surveys was conducted within the study of the city of Amritsar as such the study might not present a true picture of market.

A small size of 100 respondents may not be representative of the universe. The respondents’ bias might have crept in while filling the questionnaire. The overall sample was restricted to the respondents because of limited sources. Some of the respondents of the survey are unwilling to share the information’s. Scope of study is limited to Amritsar only because of limited time. So results of

study may not be generalized. Output may be inaccurate. As output only depend upon the respondent.

Data Analysis and Data Analysis and InterpretationInterpretation

1.1. Are you aware about the IFB Product?Are you aware about the IFB Product?

Particulars No. of Respondents Percentage

Yes 45 45%

No 55 55%

Total 100 100%

2. Do you have IFB appliances at your home?2. Do you have IFB appliances at your home?

Particulars No. of Respondents Percentage

Yes 25 56%

No 20 44%

Total 45 100%

3. Have you ever heard about the BTL activities 3. Have you ever heard about the BTL activities driven by IFB?driven by IFB?

Particulars No. of Respondents Percentage

Yes 43 96%

No 2 4%

Total 45 100%

4. Rank your level of satisfaction, with 4. Rank your level of satisfaction, with respect to the following BTL activities of IFB ?respect to the following BTL activities of IFB ?

Particulars No. of Respondents Rank

Exhibition 11 2

Canopy 3 5

Cookery Classes 17 1

Discounts 8 3

Gifts 4 4

Total 43

55. . What was the impact of BTL activities on you ?What was the impact of BTL activities on you ?

Particulars No. of Respondents Percentage

Good 12 28%

Average 27 63%

Poor 4 9%

Total 43 100%

6.Do you think these activities are beneficial 6.Do you think these activities are beneficial to you?to you?

Particulars No. of Respondents Percentage

Yes 29 67%

No 14 33%

Total 43 100%

7.7.  Is there any need to make addition in these Is there any need to make addition in these activities? activities? Particulars No. of Respondents Percentage

Yes 26 60%

No 17 40%

Total 43 100%

8.What kind of addition you recommend?8.What kind of addition you recommend?    Particulars No of respondents Percentage

Exchange offer 17 50%

Coupons 11 18%

Paper inserts 13 9%

Competition 9 23%

Total 50 100%

9. Do you think these BTL activities are perfect 9. Do you think these BTL activities are perfect promotional tool for promoting IFB sales?promotional tool for promoting IFB sales?

Particulars No of respondents

Percentage

Yes 37 86%

No 6 14%

Total 43 100%

10. Whether you will recommend others to buy 10. Whether you will recommend others to buy IFB product?IFB product?

Particulars No of Respondents

Percentage

Yes 43 96%

No 2 4%

Total 45 100%

12.On what basis you will recommend others to 12.On what basis you will recommend others to buy IFB product?buy IFB product?

Particulars No of respondents

Percentage

Price 9 21%

Quality 15 35

Durability 10 21%

Offers 2 5%

Services 7 16%

Total 43

QuestionnaireQuestionnaireDear Respondents,

I “JUPINDER”, student of MBA 3rd Semester of

GLOBAL INSTITUTE OF MANAGEMENT, Amritsar. I’m conducting a survey on “Effect of BTL activities on the sale of IFB product in Amritsar”. Please co-operate to fill this questionnaire. It is assured that this information is kept confidential.