belle joli rebrand inspired by sturgis location
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Belle Joli releases information on their new brand including a logo inspired by their new Sturgis location.TRANSCRIPT
For Immediate Release
Belle Joli’ Winery Transforms its Brand
June 23, 2014. Sturgis, SD –Belle Joli’ Winery is redefining the face of wine in South Dakota. Modern rebranding efforts are transforming the small family winery into a favorite across the state. A refreshed campaign is putting stronger emphasis on the owners, the Jackson family, and appeals to a broader audience.
“We were looking to tell a story through the Belle Joli’ brand,” tells co-owner and winemaker Matthew Jackson. “Since we began in 2000, this has been a family effort. I think our new brand identity portrays that.”
Earlier this year, Belle Joli’ took the first steps of their rebranding efforts by transforming their logo. The couple decided on an image of two Ponderosa Pines, a familiar geographical feature of South Dakota’s Black Hills.
The idea came from two nearly identical ponderosa pines that lie at the soon to open Sparkling House in Sturgis. The two pines together became a symbol for the partnership owners Matthew & Choi Jackson share.
Alongside the brand refresh, the Jackson family will be introducing a new line of sparkling wines to go with their already award-winning reds, whites, and desserts. The sparkling wine lineup will consist of a demi sec moscato, demi sec pineapple, demi sec estate reserve, brut, and brut estate reserve. Belle Joli’ will be the first winery in South Dakota to grow and produce sparkling wine. Sparkling wine production using traditional champagne methods will occur at the new Sturgis “Sparkling House” facility that will be opening in the coming weeks, a sure hot spot this summer for locals and tourists alike.
With the aforementioned logo refresh, premium new bottle labels, and an innovative new website launching at the end of July, the Jacksons are hoping to expand Belle Joli’s reach across all of South Dakota.
“We want everyone to love the Belle Joli’ brand as much as we do,” said Matthew. “I can’t wait to see the amazing results our efforts produce!”
The Belle Joli’ Sparkling house opens soon and will be located at 3951 Vanocker Canyon Road, one-half mile south of exit 32 on I-90 (about 2 miles outside of downtown Sturgis.) Visitors can also swing by a tasting room in Deadwood located at 594 Main Street.
Contact Belle Joli’ Winery for more information at [email protected]
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