bel lmedia corporate cultural diversityreport 2015

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Bell MediaCorporate Cultural Diversity Report - 2015

Corporate Cultural Diversity Report

2015

Bell Media Inc.

29 January 2016


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Table of Contents

Page

1.0 INTRODUCTION

2.0 INDUSTRY COMMITMENT

3.0 APPLICATION AND MEASUREMENT

4.0 CORPORATE ACCOUNTABILITY

5.0 RECRUITMENT, HIRING AND RETENTION

5.1 Diversity in Staffing

5.2 Accessibility in the Workplace

5.3 Training and Development

6.0 INTERNSHIPS, MENTORING AND SCHOLARSHIPS

7.0 PROGRAMMING

7.1 News and Information Programming

7.2 Sports Programming

7.3 Entertainment Programming

8.0 COMMUNITY AND INDUSTRY OUTREACH

8.1 Bell Media Local Services

8.2 Bell Media National Services

8.3 Bell Media Corporate Initiatives

9.0 INTERNAL COMMUNICATIONS

10.0 CONCLUSION


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1.0 INTRODUCTION

1. Bell Media Inc. is pleased to submit its 2015 Corporate Cultural Diversity Report to the

Commission. The Report presents a comprehensive summary of the significant work undertaken

by Bell over the 2015 calendar year towards increasing the representation and reflection ofunder-represented groups on-air and behind the scenes. The Report identifies and details the

participation and representation of these groups in our television and radio divisions, and in our

corporate office.

2.0 INDUSTRY COMMITMENT

2. Bell Media is committed to accurately and fairly reflect the diversity that makes up the

communities we serve through our television and radio services and within our corporate offices.

At every turn, Bell works hard to ensure that our programming meets the needs of Canadians and

target audiences in an accessible and fair manner. We continue to practice cooperation,

inclusion, and respect towards all communities, including ethno-cultural and Aboriginal

communities, and persons with disabilities that make up our culturally diverse nation.

3. Bell Media is committed to maintaining and improving upon our best practices related to

non-stereotypical representation and fair portrayal of Canada's diversity, and actively participates

in industry organizations and working groups in support of this goal.

4. This report provides detailed information on specific efforts from local station initiatives

that support a wide range of Aboriginal community groups and ethno-cultural communities to

national campaigns to increase public awareness about diversity and accessibility issues.

3.0 APPLICATION AND MEASUREMENT

5. The application of promoting diversity and inclusion is lead by Bell's diversity and inclusion

team based in the Organizational Development function. This team develops and executes Bell's

corporate diversity and inclusion strategy with a focus on recruitment, talent management and

stakeholder relations. Working in partnership with the employee services team, they work to

develop and implement Bell's employment equity and mental health strategies, which support

diversity and inclusion.


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6. The composition of Bell's workforce is at the heart of Bell's diversity and inclusion strategy.

In 2015, the scope of diversity questionnaire was expanded to cover additional underrepresented

groups such as employees providing care and members of the Lesbian, Gay, Bisexual and

Transgender (LGBT) community. Data is analysed monthly and reports in the form of "diversitydashboards" are presented to members of the diversity leadership council enabling them to track

progress against established goals.

7. Bell's Team Survey provides essential feedback to guide Bell's direction and is analysed

by underrepresented group. In 2015, 86% of employees responded favourably to the statement

"People of all backgrounds (cultural, gender, age, religion, disability etc.) can succeed in my

Company". The results have led to significant changes across Bell including enhancements in

career development and recognition programs.

8. As part of the exit interview process, Bell looks at information related to employee's view

of feeling included as a diverse employee in the workplace. This information helps us gauge

whether people felt able to reach their full career potential, regardless of background.

9. New hires are asked to self-identify their membership in the under-represented groups

through a confidential diversity questionnaire as part of the Bell Media orientation program

administered by HR. This tool allows Bell Media to track its efforts in employing and building a

diverse workforce.

10. Application and measurement of diversity objectives take place both at the corporate level

and at each conventional television, pay and specialty service and radio station. Individual

services often have an employee assigned a leadership role on diversity initiatives. The following

are just some examples of the application and measurement efforts at the local station or national

service level:

Each year, CTV Saskatchewan compares its statistics to measure what progress it is

making in achieving its diversity objectives. The station shares job postings with diverse

applicants' organizations and networks like IANE (Interprovincial Association of Native

Employment), it promotes internships to target groups and it hosts open houses and tours


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for community groups. The station also tracks cultural diversity stories within the

Newsroom for benchmarking purposes.

At CTV London, the Regional Vice President/General Manager and HR Manager

reinforces the importance of cultural diversity initiatives with management groupsthroughout the year. They remind all managers and supervisors at monthly meetings

about the importance of cultural diversity in the station's workforce and in its on-air

presence. The Creative Department also works to ensure that there is a diverse reflection

in locally created commercials and community promotions.

At CTV Barrie, the Regional Vice President/General Manager, Managing Producer

(News), Senior Consultant (Human Resources) and Community Host monitor progress

from year to year to ensure Bell Media properties in Barrie are making progress with their

reflection of Canada's diversity.

In Kitchener (CTV Kitchener, Kool 105.3 and KFUN 99.5), the stations have an active

community diversity advisory group that meets quarterly to review the coverage of diverse

groups. The on-going feedback from the advisory group on treatment and inclusion of

diverse groups in news stories has been a tremendous educational tool used to further

train staff. Observations and recommendations made by the advisory group have been

implemented. Through this association, newsroom staffs are able to consult members of

the advisory group as a resource when covering news stories on both TV and radio.

Bravo!, Comedy, E!, M3, MTV, Much and Spaceare committed and dedicated to being

an industry leader in offering programs that reflects a full range of Canadian diversity

on-screen. With a widely diverse slate of programming, Bell Media ensures that

Canadians see themselves effectively reflected in programs that appeal to a wide range of

age groups and interests. Inside offices and production facilities, the commitment to

diversity is immediately apparent. Further, the Entertainment Specialty group of channels

is committed to maintaining open and measurable lines of communications with its

viewers.

4.0 CORPORATE ACCOUNTABILITY


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11. The strategy that drives diversity and inclusion across Bell aims to attract, engage and

develop a diverse workforce, one that reflects the marketplace we serve and allows us to meet

targets set out in the Employment Equity Act for the four federally designated groups.


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12. Bell's diversity leadership council is accountable to drive the adoption of Bell policies and

strategies within the lines of business. Executive members act as champions of diversity and are

responsible for delivering change that is reviewed quarterly. Bell Media is represented by Nanci

Maclean, Vice-President, In-House Production, who works with corporate Human Resource (HR)

to develop, evolve and implement a business-specific plan to deliver Bell's overall diversity andinclusion strategy (including meeting representation targets for women, visible minorities, persons

with disabilities and Aboriginal peoples).

13. Corporate Communications spearheads an internal initiative called "Celebrating Diversity,"

through which important days of religious and cultural significance are highlighted and celebrated

via articles in the internal employee newsletter distributed to all Bell Media employees across the

country. Approximately 12 articles are featured throughout the year, each one informing

employees about the significance of the particular day as well as some interesting facts and ways

to offer best wishes to colleagues on the date being referenced. The "Celebrating Diversity"

articles cover many religions, including Sikhism, Islam, Judaism, Christianity as well as days

celebrating various cultural events such as the Chinese New Year. These articles are also

distributed to mark LGBT-related celebrations such as Pride and other significant days of

recognition such as International Women's Day.

5.0 RECRUITMENT, HIRING AND RETENTION

14. Bell has put in place corporate initiatives and programs designed to broaden the talent

pool and increase the share of four under-represented groups in the workforce. Through the

Diversity Leadership Council, Bell has set internal targets for hiring from under-represented

populations and reviews progress on a regular basis. These requirements have been

communicated to internal and external recruitment teams and all shortlists are required to have at

least one qualified diverse candidate.

15. In 2015, Bell completed the initial stages of employer branding to better attract a diverse

workforce including the addition of the following statement to all external job advertisements:

Bell is committed to fostering an inclusive, equitable, and accessible environment

where all employees and customers feel valued, respected, and supported. We

are dedicated to building a workforce that reflects the diversity of the

communities in which we live and serve, and where every team member has the

opportunity to reach their full potential.


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16. Bell leverages the recruitment module of the CareerZone applicant tracking system that

allows job seekers to self-identify as being part of an under-represented group. Bell's talent

acquisition team then uses this data to help ensure hiring managers are presented with diverse

slates of candidates.

17. To ensure we are reaching the widest possible talent pool, we ensure job opportunities at

Bell are advertised to Canada's diverse communities through partnerships with Equitek,

AboriginalLink and a number of diversity-focused on-campus student groups.

18. Bell is a founding partner of CareerEdge, a not-for-profit aimed at promoting the

integration of new graduates, internationally qualified professionals and persons with disabilities

through paid internships. In June 2014, Bell was recognized by CareerEdge for our commitment

to the program and our impressive amount of hires.

19. Dedication to attracting and developing top talent across the country, including a focus on

the next generation of women and diverse techcomm leaders through our on-campus recruitment

and grad programs (more than 36% of the current participants of Bell's Grad Program identify as

visible minorities).

20. Several of Bell Media's collective agreements with unions have a clause allowing for

members of diverse groups to be given priority hiring status.

21. Bell's onboarding program, "Welcome to Bell", provides an overview of our commitment to

diversity and inclusion, including a commitment to foster an accessible work environment and

provide reasonable accommodations to employees.

22. In 2015 Bell participated in the Out on Bay Street Career Fair, speaking with new grads

from the LGBT community about career opportunities at Bell. The fair is the only LGBT-focused

event of its kind in Canada.

23. Job postings and the recruiting of candidates are a public and transparent process. Job

openings are posted on the corporate website. People interested in working at Bell Media or

employees who want to grow within Bell are invited to register on the website to automatically


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receive all job opportunities that meet their selection criteria. As well, the use of social media

tools such as LinkedIn, Facebook and Twitter make those opportunities accessible to a large pool

of potential candidates from the designated groups.

24. Some examples of Bell Media's accomplishments in recruiting and retaining staff fromdiverse communities in 2015 are presented in Table A.

Table A

Recruitment, Hiring and Retention

Broadcasters Recruitment, Hiring and Retention

CTV Northern

Ontario

CTV Northern Ontario continues to work at increasing its reach with postings andinvestigating new means of contacting potential candidates. These initiatives arecurrently articulated into two separate agreements with two local Post-secondaryinstitutions, Cambrian and Nipissing University/Canadore College. The agreementsallow CTV Northern Ontario to pool its resources in an effort to attract more Aboriginalyouths to the multi-media industry, influence curriculum and provide meaningfulplacements to the next generation of media personnel. In 2015, CTV Northern Ontariohad one placement student in Sudbury. In 2016, it hopes to increase this number.

Radio Quebec During the recruiting process, job openings are posted on the corporate website(www.bellmedia.ca) under the Career section, allowing the general public to consult all

job openings across the province. People interested in working at Bell Media oremployees who want to grow within Bell are invited to register on the corporate websiteto automatically receive all job offers that meet their selection criteria.

All job openings are also available on the following websites: Emploi- Qubec Specialized sites such as

Infopresse, Grenier aux nouvelles,EspressoJobs, Jobboom, Isarta, etc.

Radio Windsor All managers are encouraged to use the university and college recruitment centres tosearch out staffing possibilities. Managers also follow the Bell Media staffing policies onthe Bell Media web site and at the station. Once hired, all employees are trained fortheir specific responsibilities. Once employees reach a certain point of competence theyare offered additional training/guidance to increase responsibility and to assist inpossible advancement if a higher-level position is available.One of CKLW's program hosts is of Filipino/Chinese descent and a member of the

AM800 Newscentre is an Aboriginal person.CTV Barrie CTV Barrie continues to examine its business and recruitment practices aimed at

removing systemic barriers and creating advertising employment opportunities beyondmainstream media, and to monitoring its progress.Current staffing levels include:

1 part-time diverse employee. (Metis) 1 part time diverse employee (visible minority) 1 part time employee with a physical disability

CTV Barrie provides accommodation to employees who celebrate religious holidays aswell as shift flexibility for employees with disabilities who are unable to attend theworkplace at all times. The station's Senior Consultant for human resource matters is amember of the Human Resources Professionals Association and attends monthlymeetings some of which focus on diversity in the workplace and the accommodation ofemployees with disabilities.


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5.1 Diversity in Staffing

25. Bell Media's diverse staff includes representatives from all the under-represented groups.

Some examples of Bell's 2015 efforts in diversity in staffing are provided in Table B:

Table B

Diversity in Staffing

Broadcaster Diversity in Staffing

Alberta CTV Alberta's Primetime production workforce consists of 25% visible minorities. InEdmonton, 21 % of Radio Edmonton's Promotional Street Team currently consists ofmembers who are visible minorities. In Calgary it is 20%. These teams are the group'sfront line in the community and at client and charity events.Visible minorities also hold key positions within the Alberta group of stations. In Calgary,for example, key positions such as Morning Show Host, Digital Writer/Producer,

Accounting Officer and Production Operator are all visible minorities.

Saskatchewan In October 2015, CTV Saskatchewan saw two of its First Nations journalists play keyroles in a special forum exploring the relationship between conventional media

journalism and First Nations and Metis culture.CTV Saskatchewan continues to employ an intern to work with our Aboriginal AffairsReporter. The position was originally created in 2006 for a one-year term. The programis a success and CTV Saskatchewan currently employs a young First Nations woman toassist with the production, reporting and hosting of Indigenous Circle.In Saskatchewan, CTV continues to produce Indigenous Circle, a weekly talk showhosted by our Aboriginal Affairs Reporter. The show's mandate is to address timely FirstNations issues, and to spotlight Aboriginal talent and achievement. This reporter alsocovers First Nations and Metis interest stories for daily newscasts around the province.The host/producer of

Indigenous Circleis easily recognized in Saskatchewan not only forthe weekly TV show but also due to the fact that he spends significant time guestspeaking at schools, universities and other public forums about media and Aboriginalissues.Many of CTV Saskatchewan's intern journalists have come from the University ofRegina Journalism degree program. It makes a conscious effort to offer the internshipsto qualified First Nation or visible minority candidates.

BC In 2015, approximately 15% of the radio staff in the Peace region of British Columbiawere visible minorities or Aboriginals.In Terrace, 50% of CFTK-TV's news team were visible minorities.One of the most prominent members of CFTK-TV's team is Robert Pictou. Hepreviously, hosted The Journeynow called Open Connection. He is a member of theMi'kmaw Nation and has been a frequent guest of the station, giving audiences anaccurate understanding of the First Nations issues.

EntertainmentSpecialty group

Space, Comedy,bravo, E!, M3,MTV, Much

The Entertainment Specialty group within Bell Media follows the parent company'sexample and is dedicated to diversity in the workplace. For example, Tyrone "T-RexXx"Edwards is Black Canadian and a host on MUCH and on E!. In addition,

Much Creatorsis a new segment where innovators have a recurring on-air presence on MUCH ascreators of their own YouTube channel(s). They produce their own content and we takethat content and edit it into one-minute hits. Some of these diverse creators are: JusReign (Sikh), Camille Co (Filipino), Naomi Elle (Southeast Asian Canadian), MilaVictoria (Asian Canadian), Rayn Magic (Persian Canadian), and 4 Yall Entertainment(Black Canadians). Overall, the group makes a conscious effort to cast with diversitytop-of-mind so that the people shown on-air reflect the cultural landscape in Canada.


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Discovery Discovery Channel's flagship show

Daily Planetis committed to equal opportunities forall team members. At Daily Planet, the diversity among the staff fuels the content of theshow. The full-time complement of

Daily Planet's editorial and management staffincludes multi-cultural representation from the Asian, Persian, Latin, and Indo-Canadiancommunities.Ziya Tong, co-host, producer and presenter at Daily Planethas been with the showsince 2009. Of Chinese-Macedonian descent, Ms. Tong's diverse background has beenrecognized through her contribution to the

Daily Planetculture. Alongside co-host, Dr.Dan Riskin, Ms. Tong regularly appears on other Bell Media channels and newsprograms as an expert on science and global innovation.

Fibe TV1 Fibe TV1 is a community-based service of Bell with a goal to empower communities tocreate and share their stories. Working with the community, Fibe TV1 creates a numberof programs that address the needs of the designated groups. For example, theprogram Indigenous Power represents the Aboriginal communities in and aroundMontreal. It has an Aboriginal host and volunteers on the show.The program

Diffrent comme tout le mondeis a show profiling seven different athletesfrom the Special Olympics held in Montreal. There are eight episodes.The program

Sofyhosted by a woman of Caribbean Canadian descent is about herjourney of surviving an organ transplant. The producer of "What's up Montreal?" is of

Middle-Eastern descent and the host Nalie is of Indian and Filipino descent. SamuelBiks is of Haitian descent and produces The Mavensa show on game changers in theMontreal music industry who are paving the way for up and coming artists to succeed.

TSN TSN's on-air talent includes members of a visible minorities. Examples include GurdeepAhluwalia -

SportsCentre co-host

(East Asian),

Jock Clime CFL Analyst

(BlackCanadian),

Duane Forde CFL Analyst (Black Canadian), Jermain Franklin SportsCentre Calgary correspondent

(Black Canadian), Nabil Karim SportsCentreco-host (East Asian), Farhan Lalji SportsCentre Vancouver correspondent (East Asian),John Lu

SportsCentre Montreal correspondent

(Asian), Cabral Richards SportsCentre, Cabbie Presents (Black Canadian)and Milt Stegall - CFL Analyst (BlackCanadian).

Vrak Each week, Vrak Attak informs its youth audience about almost everything that ishappening in Quebec and elsewhere. It features host Nicolas Ouellet who is from

Senegal.

5.2 Accessibility in the Workplace

26. Bell Media continues its efforts to make workplace locations accessible to people with

disabilities. These efforts also extend to accommodations for audience members where

applicable.

5.3 Training and Development

27. BCE's mandatory Code of Business Conduct for all team members underscores our

commitment to diversity and inclusion. The Code of Conduct also informs / updates employees

on our organizational values, such as respect and honesty. All new team members are required

to review the Code and complete the online training associated within seven days of their


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employment start date. Furthermore, all team members must review the Code annually and

refresh their training every two years.

28. Bell's Diversity training program for team leaders helps support a fully inclusive work

environment. The training course emphasizes the importance of diversity and explains howmanagers can promote diversity and inclusion within their own teams. Over 40 other online

courses on diversity are also available. Bell sets a standard to reach a target of 100 new

participants per year.

29. All people leaders are currently being trained on mental health. This mandatory training

includes specific information and good practice related to promoting mentally healthy workplaces,

role as a leader and the business case for accommodation.

6.0 INTERNSHIPS, MENTORING AND SCHOLARSHIPS

30. We support learning opportunities and mentorship and provides scholarships for students

from diverse backgrounds to pursue careers in the broadcasting industry. Some examples of the

2015 initiatives are summarized in Table C.

Table C

Internships, Mentoring and Scholarships

Broadcaster Internships, Mentoring and Scholarships

CTV Barrie CTV Barrie provides an annual scholarship to a Georgian College student in theAdvertising Program.CTV Barrie regularly provides internship programs to university/college studentsenrolled in broadcast or journalism programs.

CTV Northern

Ontario

Since 1993, CTV Northern Ontario established an endowment fund with eachPost-secondary institution in Northeastern Ontario Cambrian College of Applied Artsand Technology, Canadore College, Northern College and Sault College.The endowment fund is available to Aboriginal students, visible minorities, or personswith disabilities enrolled in the Journalism, General Business, Engineering,

Advertising, or Broadcast-Television and Video Production Programs.CTV and Radio

LondonBell Media in London provides two annual bursaries to high school students through itsBeyond Disabilities Awards, with the successful recipients announced in front of over1000 guests at the London Sports Celebrity Dinner.

Radio

Edmonton

Radio Edmonton provides a music bursary to an Aboriginal Student attending GrantMacEwan College in Edmonton.


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CTV Calgary CTV Calgary's Manager of Communications and Community Investment volunteered her

time and expertise to the Immigrants of Distinction Awards Selection Committee. These

Awards are sponsored by Immigrant Services Calgary and recognize the significant

achievements of visible minorities in the community.

At CTV Lethbridge, Dory Rossiter, the weather anchor/events coordinator, had fourstudents with mental or physical disabilities spend the day with her at the station.

Radio Windsor Unlike most stations that only go to trade schools, 89X CIMX goes out to schools allover the area to recruit people who want to be a part of the team and the future of thestation.The station currently has interns of Asian, African, American and Mexican descent.Past ethnicities of X-team members have ranged from Asian, African, American to

Arabic. Diversity within the team helps the station to better reach potential listeners.CTV Montreal CTV Montreal again welcomed students for its internship program. These internships,

lasting an average of two months, took place in the News and Sports Departmentswhere students from Concordia University were allowed to learn newsroom procedures,to observe various technical aspects such as newsgathering and production, and tolearn "life on the road" with reporters. One of the interns was a member of a visibleminority.

CTV Atlantic Each year, CTV Atlantic hosts a number of interns with TV technical and production

training, and journalism training at the college or university levels. In 2015, CTV Atlantichosted at least 1,968 hours of internship and job shadowing time from the followinglearning institutions: Kings College Halifax, Nova Scotia Ryerson University Toronto, Ontario Langara College Vancouver, British Columbia NSCC Dartmouth,Nova Scotia and Memorial Composite High School, North Sydney, Nova Scotia. Thispast year the station hosted ten interns, one of whom was a Black Canadian from NovaScotia.

Radio Quebec The Radio Group in Quebec maintains solid relationships with academic institutions thatoffer radio broadcasting studies. For example, each year at the CEGEP in Jonquiere,many of the groups hosts and journalists meet with the students to share their workingknowledge.Program Directors across the province are aware of and sensitive to the promotion ofour industry within all communities. They ensure that this message is part of theirstation's guidelines.

Auditions are held for students including culturally diverse students and they are alloffered an equal chance to obtain an internship in those studios.

Radio

Brockville

Radio Brockville continues to work with Developmental Services in the region to havevolunteers work in our radio station every month.

Fibe TV1 Fibe TV1, a community-based service of Bell Canada, actively searches for interns byreaching out to local colleges and universities. Interns this past year included HlneBauer, Concordia University, and Maryse Bruyre Valiquette, cole du Show Business,both of whom were of Canadian and Middle Eastern descent.

Radio Atlantic The Radio Atlantic group of stations believes firmly that internships and mentoringprovide beneficial pre-professional experience and allow students an opportunity tolearn more about a career path they are interested in. Internships help to begin

developing important networking relationships.Examples include: At CKBC-FM Bathurst, Tristan Grant is from the Pabineau FirstNation. Tristan was an intern in summer of 2015. At CKTO and CKTY Truro, thestations have been involved with the Aboriginal Peoples Training and EmploymentCommission along with the Native Council of Nova Scotia.

CTV

Saskatchewan

2015 saw several internship placements in the CTV Saskatchewan newsrooms. Thestudents were given the opportunity to observe senior news staff, participate ininterviews, and produce reports for newscasts. After six weeks in the internship, thestudent is expected to be functioning as a journalist with the mentorship of a seniornewsperson and the help of the News Directors. Our stations have attracted several


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students who are visible minorities and CTV Saskatchewan currently employs an internwho is an Aboriginal person.


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7.0 PROGRAMMING

31. Bell Media offered a wide range of quality news and information, sports and entertainment

programming in 2015 that included the participation and reflection of under-represented groups.

7.1 News and Information Programming

Conventional Television

32. Across the country, Bell Media's television stations presented a wide range of public

affairs and news programming in 2015 that were reflective of ethno-cultural communities,

Aboriginal Peoples and persons with disabilities. A few examples include:

CTV Montreal: CTV Montreal makes a concerted effort in all its news programming to

reflect the diversity of the audience it serves. This means reaching out to as broad a

sample of Montreal's cultural communities as possible. In daily news, its reporters and

producers aim to interview guests and newsmakers from a wide range of cultural

backgrounds, and the content of its features reflect Montreal and the wider population in

all its ethnic diversity. Some samples of stories for 2015 include:

Caf at Cabot Square helps Aboriginal homelessness

Arrival of sponsored Syrian family

Ground breaking for Inuit Community Centre in Dorval

Driving while black, driver claims he was racially profiled by Longueuil police

Vigil for Aboriginal women

CTV Toronto: In 2015, CTV Toronto produced and aired a profile of Grade 11 student

Gavin O'Sullivan who made it to the Ontario Track and Field Championships. O'Sullivan is

blind and runs tethered to a guided companion. In April, CTV Toronto aired a story of a

young autistic Toronto Man who volunteers every day at the Chaminade College library.

CTV Vancouver: In 2015, the station carried a story on the chronic shortage of

wheelchair-accessible taxis in the City of Vancouver.

The station also provided coverage

of a march and ceremony in downtown Vancouver to mark National Aboriginal Veterans

day. CTV Vancouver covered the vigil outside Vancouver City Hall to honour missing and

murdered Aboriginal women and girls in British Columbia.


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CTV Edmonton: In a world where there have been public displays of hatred toward

Muslims due to terror attacks around the world, CTV Edmonton has taken the time to also

focus on positive portrayal of the Muslim community. For example, CTV Edmonton made

a special point of delivering a story on an event that allowed women of all backgrounds to

try on a hijab to get a sense of what it is and why Muslim women choose to wear them. In2015, CTV News Edmonton provided top story coverage to an important news event, the

Truth and Reconciliation Commission. CTV Edmonton also uses numerous experts who

come from diverse backgrounds. Included in this group are: Psychologist Ganz Ferrance

Black Canadian Chef Vinod Lohtia South Asian-Canadian Heath and Wellness

Expert Bianca Osbourne Black Canadian Obesity Expert - Dr. Arya Sharma - Middle

Eastern descent Neurology Expert Dr. Fabrizio Giuliani Middle Eastern descent

Infertility Expert Dr. Tarek Motal Middle Eastern descent.

CTV Atlantic: Diversity issues are regularly covered in the station's main newscast.

Stories covered in 2015 included:

Syrian refugees: One of the main stories that were extensively covered, including

international, national and local stories on the plan to move 25,000 Syrian refugees

to Canada. Maritime organizations from church groups and non-governmental

organizations were interviewed in dozens of stories and interviews.

Residential Schools/Truth and Reconciliation: There were National and Local

stories following the plight of many First Nations people who suffered because ofthe residential schools in past decades.

Bell Let's Talk Day: A story about efforts in one community to reduce the suicide

rate among First Nations people.

Report on a documentary screening in New Brunswick about missing and

murdered indigenous women.

Interview about the Nova Scotia Home for Colored Children with author Wanda

Taylor (Black Canadian).

Interviews and musical performances by various singer/songwriters from the Black

Canadian community.

Interview with Black Canadian boxer about career highlights during the Nova

Scotia Sport Hall of Fame dinner.


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CTV Northern Ontario: CTV Northern Ontario worked with the group Journalists for

Human Rights to bring their Indigenous Reporters Program to its team of northern

reporters. This program took place in Sudbury, Sault Ste. Marie, North Bay and Timmins

and was attended by all reporters. The purpose was to improve the coverage of

Indigenous stories in Canadian media with a focus on how best to report on the people,the culture and the issues. The workshops covered the proper use of terminology, tips for

effectively reporting on Indigenous communities when you are non-indigenous, the current

state of reporting Indigenous news in Canada, and an overview of Canadian Indigenous

history including relevant legislation and treaty rights. Program examples include the

four-part in-depth series from the Pinkangikum First Nation. This series was recorded in

late October and aired Monday, 30 November 2015 - through Thursday, 3 December

2015. A reporter travelled to a remote community in the far north of Ontario to report on

local Aboriginal youth and the successful programs that are helping in their community.

The series highlighted not only the trials and tribulations of living on a reserve, but also the

good things that are leading to positive outcomes for many young people.

CTV Windsor: Reporter Sacha Long produced a well-received two-part series in November

called Living Blind, which featured a blind couple raising three "seeing" children. CTV

Windsor produced a number of stories in late November and December regarding Syrian

and other refugees in Windsor. Reporter Christie Bezaire produced a story about the

Windsor Police Service's outreach program to multicultural teens in the community. CTVWindsor covered an international Sikh youth symposium in July.

CTV Saskatchewan: CTV Saskatchewan continues to produce Indigenous Circle, a weekly talk

show hosted by the station's Aboriginal Affairs Specialist. APTN (Aboriginal Peoples

Television Network) currently has three reporters located in the CTV Saskatoon station.

Office space and technical support are provided at no cost to APTN.

CTV Kitchener: News coverage at CTV Kitchener this past year has included:

The community's' preparation for Syrian refugees. Stories have featured public

institutions and private citizens giving to those coming to our community as well as

how the region is preparing to manage the influx of people.


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Coverage of the Six Nations community out of Brantford is frequent. The station

has worked to build a relationship with officials and has been welcomed to the

community routinely over the past year.

The station did a number of features on a family who had a specialized wheelchair

for their son stolen and burned, and the struggles they faced as a result. CTV Kitchener shows the diverse ways its community celebrates from the annual

Multi-cultural festival, to Diwali celebrations, EID AL-ADHA and Ramadan.

CTV Vancouver Island:The CTV newsroom provides a platform for people of all backgrounds to

share their stories, culture, and history with the greater community, encouraging

understanding, acceptance, and celebration of differences. CTV Vancouver Island regularly

bring its viewers coverage of cultural celebrations such as Diwali and Vaisakhi, Chinese

New Year and Black History Month, and it puts a strong focus on mental health awarenessyear-round, with a stronger emphasis during the Bell Let's Talk campaign. For example, as

part of International Persons with Disabilities Day, Zahra Premji featured Richard Harlow

who is working to make Nanaimo a better place to live for people with disabilities. Harlow is

the Board Director of the Nanaimo Disability Resource Centre and although he may be

blind, his goal is to reduce the stigma and discrimination experienced by people with

disabilities. He is encouraging the City of Nanaimo to adopt a new icon to replace the

current disability icon, as part of a larger movement.

Coverage of issues related to people of diverse cultural backgrounds included:

National leaders and Anglican Church representatives joined residential school

survivors, First Nations leaders and community members at a special ceremony to

mark the demolition of the St. Michael's Indian Residential School in Alert Bay BC

on 18 February 2015.

Scott Cunningham introduced viewers to Faten, Aisha and Mouhamed a Syrian

family which is settling into Cowichan Bay BC. They are a family of Syrianrefugees who fled their war-torn country and beat the odds to arrive on Vancouver

Island and are sharing their powerful story.

When a rogue wave capsized a whale watching boat on a tragic October Sunday

in 2015, the first people who rushed to help after the accident were members of the


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Ahousaht First Nation. Scott Cunningham spoke with Ahousaht First Nation

community member Clarence Smith, who pulled 13 people from the water.


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National News

33. There are many similar examples on the national front through CTV newscasts and the

award-winning public affairs show W5. For example:

CTV News aired a story on 3 November 2015 entitled "First Nations Canadians

Hopes for the Future but Clouded by Past". It was a look at opening day at the

National Centre for Truth and Reconciliation (NCTR). The NCTR was created to

preserve the memory of Canada's Residential School system and legacy.

On 12 October 2015, CTV News aired a story on voter turn out. Unlike many

polling stations overrun with voters eager to cast their ballots, the Humber

River-Black Creek electoral region is quiet. Historically, the mostly immigrant and

low income Toronto riding has had one of the lowest voter turnouts in the country.

CTV News featured a story on 24 July 2015 on Waneek Horn-Miller, Canada's

Assistant Chef de Mission at the Pan Am Games. Horn-Miller scored three goals

for Canada to win gold in water polo at the 1999 Pan-Am games. But that warrior

spirit was not born in the pool. In 1990, Horn-Miller, a Mohawk from Kahnawake,

was stabbed by a soldier's bayonet during the Oka crisis. Suffering from PTSD

after her near-death experience, Horn-Miller's mother challenged her to follow her

sporting dreams.

This year, Canada AM did an audit in the spring on its guests and how many weremembers of Canada's Aboriginal and visible minority communities. Then, it

tracked that number over four months, and compared it to Canada's census

numbers. It did this to see where it could identify strengths and deficiencies in the

kinds of stories it was telling, and whom it was talking to in those communities. As

a result of this audit, Canada AM was able to better focus on stories and guests

that more accurately reflect Canada's diverse population.

Specialty TV

34. Bell Media's specialty news channels, CTV News Channel and CP24, provided coverage

of a number of national and regional events that were reflective of the designated groups. A few

examples include:


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CTV News Channel: During the Federal Election Campaign, CTV News Channel provided

coverage that included panel discussions of campaign promises and policies with a

cross-section of Canadians. Panelists included: Goldie Ghamari, legal advisor, Natasha

Bakht, law professor at the University of Ottawa specializing in law, culture and minority

rights, Avvy Go, lawyer at the Metro Toronto Chinese and Southeast Asian Legal Clinicand Raheel Raza, President of the group "Muslims Facing Tomorrow" to name a few.

CTV News Channel also provided coverage of the niqab debate. Commentators included:

Amira Elghawaby of the National Council of Canadian Muslims, Zunera Ishaq, the woman

who launched a lawsuit after a court ruled that she would not be allowed to wear the niqab

during her citizenship ceremony, and Sam Hamad, the Quebec Minister of Labour. CTV

News Channel provided live extended coverage on the final report on residential schools

by the Truth and Reconciliation Commission as well as the plight of refugees and their

efforts to immigrate to Canada.

CP24: CP24 provided extensive coverage of the Scotiabank Caribbean Festival in

Toronto. CP24 hosted a party in its parking lot in celebration of the Carnival. CP24 was

the exclusive media sponsor for the event. CP24 proudly supported Bell's 'Let's Talk' Day.

In 2015, coverage featured a number of guests sharing their mental health journey with

viewers. Topics included PTSD with a Chief Warrant Officer, Cyber Bullying with April

Reimer, Mental Health in Policing, Bullying in Schools, etc. The interviews were aimed at

getting the conversation going and focusing on a variety of issues in an attempt to helppeople understand different mental health issues. From 7 August 2015 to 15 August 2015

Toronto hosted the Parapan Am Games and CP24 brought viewers coverage of the issues

surrounding the games. In December, CP24's Arda Zakarian visited a mosque in Maple,

Ontario where an Open House was held aimed at removing misconceptions about the

hijab. CP24 was also there as Canada welcomed its first group of government-sponsored

Syrian Refugees in December 2015.

Radio

35. Local radio stations remain closely connected to the communities they serve. Providing

local news and information that is reflective of their communities and supporting community

initiatives is at the heart of what they do. Some examples include:


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Windsor AM800 CKLW: Each year, AM800 News covers the Windsor-Essex Multicultural

Council's Herb Gray Harmony Award. The award is named after one of Canada's

longest-serving MPs from Windsor and recognizes an individual in the community for efforts

to promote peace and harmony among diverse groups.

Bathurst CKBC-FM: There is a good working relationship between the news department

and Rose Kryszko, economic development manager of Pabineau First Nations. The station

also reaches out to Chief David Peter-Paul for comment on stories pertaining to, or of

interest to, local First Nations. Pabineau First Nations resident and addictions councilor

Nicholas Prisk has also given comment for stories.

Truro CKTO-FM and CKTY-FM: Examples of news stories this past year included: an item

on four local facilities who were among 23 across Nova Scotia to split over $116,000 in

funding to improve accessibility the release of a report on Canada's failure to address the

high rates of missing and murdered Aboriginal women the towns of Truro and New

Glasgow hosted African Heritage Month launch events the story of alleged abuse at the

Nova Scotia Home for Coloured Children a Mi'kmaq man from Cole Harbour announced his

candidacy for the National Chief of the Congress of Aboriginal Peoples and, the signing of

an interim agreement on the proposed expansion of Sydney marine terminal between the

Assembly of Nova Scotia Mi'kmaq Chiefs and the Cape Breton Regional Municipality.

Fredericton CIBX-FM, CFXY-FM and CKHJ-FM: Two Fredericton residents were in the

running for the seventh annual RBC Top 25 Canadian Immigrant Awards. UNB professor

Dhirendra Shukla and landscaping entrepreneur Leticia De Gante were two of the top 75

finalists for the award, which recognized inspirational immigrants who have come to

Canada, achieved success, and made a positive difference living here.

Quebec City NRJ 98.9 and Rouge fm 107.5: The issue of the Aboriginal women assaulted in the

Abitibi region was covered. An interview was conducted with the Huron-Wendat Chief

Konrad Sioui about this issue. The news team also covered the Wendake Pow Wow this

summer.

Saguenay NRJ 94.5 and Rouge fm 96.9: Pierre Hbert was interviewed about his show Gang

de maladies in which he showcases persons with disabilities. Every morning, there is a

segment called "'The Celebrity Wall"' where an organization or a cause is featured in order


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to raise awareness. On several occasions, the stations talked about organizations that

provide help to ethno cultural minorities and persons with disabilities.

Montreal CJAD 800: News items included a Black History Month special Hosted by Malik

Shaheed various panel discussions about racial profiling on The Tommy SchnurmacherShow interviews with various guests about the missing Aboriginal women crisis and a

reaction to the Truth and Reconciliation report on residential schools reports on a man who

claimed an alleged incident of "driving while black" on Montreal's South Shore and news

reports on the redesign and reopening of Cabot Square now designed to integrate and

assist members of Montreal's Aboriginal communities.

Abitibi NRJ 99.1 and NRJ 102.7: News items included coverage of the relations between

Aboriginal persons and the Val-d'Or police force last fall, coverage of the immigration of

foreign students at the Universit du Qubec en Abitibi-Tmiscamingue and the integration

of Chinese students in Abitibi.

BC InteriorCJFW-FM, CFTK, CHTK-FM and CKTK-FM: This group of radio stations has a

large First Nations audience and is broadcast throughout Northwestern BC, reaching the

traditional territories of the Nisga'a, Haida, Tsimshian, Haisla, Gitxsan, Wetsueten and

Tahltan bands. The news department focuses on covering stories and events that highlight

the First Nations communities they serve.

For example, the AM1150 Newsroom covers stories applicable to the resident Westbank

First Nations band and their issues as well as news on their continuing community projects

and buildings.

All of the Kelownastations participated in Mental Health Week with interviews and stories

both on air and online.

In

Penticton, news stories covered in 2015 included: economic plans for Locatee lands,sockeye salmon release, and continued development at Skaha Hills for a casino.

In the Peaceregion, the station covered an event, which showcased local and international

artists hosted by the Library and the Aboriginal Education Centre. It covered the festivities

that celebrated National Aboriginal Day and the 10th Annual Paddle for the Peace where

member of local First Nations showed their disapproval of the Site C Project by kayaking


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and canoeing down the Peace River.

In Terrace, highlights in 2015 included coverage of the on-going question of safety along

the "Highway of Tears" (Highway 16 between Prince Rupert and Prince George), with

particular attention to the murders or disappearances of Aboriginal women and girls. Thisincluded coverage of a one-day forum on First Nations Health and Safety in Smithers in

November, and the resulting funding announced by the BC Government in December.

7.2 Sports Programming

36. TSN, TSN Radio and RDS are the primary vehicles amongst Bell Media's services for

sports programming. Each of these services provides programming that reflects Canada's

ethno-cultural communities, Aboriginal peoples and persons with disabilities.

37. On TSN, for example, a few examples include:

Sameer Fathazada In 2008, 12 year-old Sameer escaped with his family from

Afghanistan. In order to assimilate into Canadian culture, he started playing soccer. His

skills improved to the point the Canadian National Soccer team demonstrated interest. In

order to play, Sameer needed to become a Canadian citizen. On his behalf, Immigration

and Citizenship Canada expedited the process in 2015.

Membertou First Nation Reserve Residents of this First Nation Reserve on Cape Breton

Island created a boxing club with the help of two men from off the reserve. Cultures

collided but the positive benefits for the men of Membertou meant an improved outlook on

lifestyle and health.

Spencer Miller has had cerebral palsy since childhood and is now at 34, a motivational

speaker.

He has a good rapport with some baseball stars going back to his days with

Roberto Alomar in the Blue Jays' glory years. TSN.ca published some content from

Spencer earlier this year including a one-on-one with Boston's David Ortiz in May.

38. In 2015, RDS aired a number of programs featuring stories about Aboriginal peoples, such

asAventure Grand'eau Nature, and the documentaryAnother Way.


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39. RDS also provided coverage of the World Games, which featured athletes with disabilities.

It aired a documentary on Chantal Petitclerc, one of Canada's most celebrated Paralympic

athletes. RDS provided daily coverage of the Dfi Sportif AlterGo in Sports 30. This is an

important international competition involving athletes with mental or physical disabilities.

40. RDS also actively participates in Bell's national mental illness awareness program BellLet's Talk, by including relevant interviews and features in high profile properties such as

Le

hockey des Canadiens, Sports 30, Le 5 7, Hockey 360 and L'Antichambre.

41. On TSN Radio in Calgary for example, many visible minority sports personalities are

featured such as Ed Hervey, Dikembe Mutombo, Andrew Jones, Donovan Bailey, Candace

Chapman, Farhan Lalji, Duane Ford, Cabral Richards, Gurdeep Ahluwalia, Jermaine Franklin,

Jock Clime, Milt Stegal, Warren Moon to name just a few. The station also represents diversity

through on air public service announcement campaigns. In 2015 these included:

Special Olympics PSA Campaign June 6, 2015 August 7, 2015 100 PSA's

TSN 1260

Heritage Fest PSA Campaign May 18th, 2015 June 14th, 2015 44 PSA's

TSN 1260

42. In Montreal, TSN 690 featured various discussions about the debate over sports team

names and logos that some consider racist (Redskins, Eskimos, etc.). It also did an in-studiointerview with Paralympian Benoit Huot in support of the Parapan AM Games.

7.3 Entertainment Programming

Radio

43. Bell Media's music-based radio stations play a fundamental role in their communities

showcasing and promoting the music and culture of people from the designated groups. Forexample:

Abitibi NRJ 99.1 and NRJ 102.7: The stations have a partnership with the FRIMAT and the FME

festivals, which present world music content reflecting cultural diversity. It is also a major

partner of the Festival du cinma international in Abitibi-Tmiscamingue.


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Trois-Rivires NRJ 102.3 and Rouge fm 94.7: The stations covered Le Mondial des cultures de

Drummondville festival and the activities of the Abenakis Museum of Wolinak. The stations

also covered the arrival of Syrian refugees in the Mauricie region and the Marche mondiale

des femmes 2015 with members of various cultural communities.

Montreal: On Rouge fm 107.3, the station carried the full FrancoFolies concert of

Boukman Eksperyans, a group from the Antilles, which honours the traditional voodoo and

rara rhythms by mixing them with rock, Jamaican Reggae and pop. This group is a legend

from Haiti and a true value for world music. On CHOM 97, the morning show interviewed

Jonas and the Massive Attraction, a Montreal band featuring Corey Diablo, a musician of

Aboriginal descent. As well, the Black Cat Alley program premiered the first radio airplay of

legally blind Montreal blues artist, Paolo Sant. The station regularly spins tracks from

Montreal band, Elephant Stone, led by Rishi Dihr, an artist of Indian descent whoincorporates elements of traditional Indian music in his songs. On Virgin 96, the station

musically supported Montreal artists Lukay, who is of Black Canadian descent, Montreal

artist Karl Wolf, who is of Lebanese descent and Toronto artists The Weeknd and Drake,

who are of Black Canadian descent.

Halifax: CJCH-FM and C100FM provide a rhythmic Contemporary Hit Radio (CHR) format

and a hot Adult Contemporary (AC) format, respectively. This music is culturally diverse

with a large number of the artists featured being visible minorities including artists such asRihanna, Taio Cruz, Drake, Bruno Mars, Beyonce, Chris Brown, FeFe Dobson, Jrdn, Flo

Rida, K'Naan, Alisha Keys, K-OS, Nicki Minaj, John Legend, Lil Jon and Kardinal Offishall.

In addition, C100FM and CJCH FM have done live remote broadcasts to showcase such

local events as the APTN Aboriginal Day, the Multi-Cultural Festival and the Lebanese

Festival.

Bathurst CKBC-FM: The station did cut-ins from the Pabineau Pow Wow celebrating

Indigenous culture. In addition, the station program Community Profile showcased diverse

people in the Chaleur Region including Tristan Grant a First Nations hip-hop artist.

Fredericton CIBX-FM: Capital FM provides a rhythmic CHR format. This music is culturally

diverse with artists such as Rihanna, Taio Cruz, Drake, Bruno Mars, Anjuli, Beyonce, Chris

Brown, FeFe Dobson, Jrdn, Flo Rida, K'Naan, Alisha Keys, K-OS, Nicki Minaj and Kardinal

Offishall.


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Calgary Funny 1060AM: Multiple visible minority comedians are featured on

Funny 1060AM, including Russell Peters, Kevin Hart, Eddie Murphy, Tracy Morgan, Darryl

Lennox, Ken Jeong, Marlon Wayans, Aziz Ansari, Gabriel Iglesias, Dave Chappelle, Kumail

Nanjiani, Hannibal Buress, Trent McClellan, Lamont Ferguson, and Sterling Scott to name afew.

Kelowna: Sun FM is always available to interview all artists. Some that have been

interviewed on the air this year include Raghav Juyal and Kuba Oms both East Indian

Canadians. The station plays music from a diverse group of artists including the above as

well as Shawn Mendes, Classified, Karl Wolf, Kardinal Offishall and more. The stations

serving the region are sponsors of the annual Park's Alive music festival throughout the

summer. This event features a diverse group of musicians from throughout the immediate

area and across the country. Sun FM also proudly sponsors a high profile event, Bollywood

Bang, which is enormously popular in the Indo-Canadian community. It celebrates culture

Bollywood style. It includes food, entertainment, and formal Indian attire.

Salmon Arm, Revelstoke and Golden EZ Rock stations CKXR-FM, CKCR-FM and

CKGR-FM: Heading into its 24th year, the Salmon Arm Roots and Blues festival has long

ago established itself as one of the summer destination spots for fans and lovers of music

ranging from blues to bluegrass, celtic to Cuban and Americana to Afro-beat. EZ Rock has

proudly sponsored the Festival which has grown into a major western Canadian musical

event, hosting patrons from all over western Canada and the Pacific North West, and

featuring musicians from around the world. Roots and Blues is likely one of the most diverse

music and cultural festivals in Canada.

Television

44. In its production and acquisition of programs, CTV is sensitive to ensuring that its

entertainment programming reflects the realities of the designated groups. To illustrate this, here

are some examples:

4 Paths To Peace: Inspiration from the Dalai Lama: A documentary celebrating the

Dalai Lama's visit to Canada. An up close look at the Dalai Lama, his lessons from

Buddhism, and his messages of compassion and peace. The program stars Jenifer


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A Sorry State: A documentary that examines one of the world's ongoing and most

controversial questions: What does it mean when a nation says, "We're sorry"? Every

country has dirty secrets from the past internment, apartheid, genocide. Some have

lingered unaddressed for generations. It features interviews with Japanese Canadians who

were in internment camps during World War II and First Nations people removed from theirhomes and sent to Christian schools.

MasterChef Canada: A reality game show. It features amateur chefs competing to

become the best amateur home cook in Canada. This season it featured Alawn Lai

Japanese, (Home Cook), Jose Torres South American (Home Cook), Jasdeep Sra, Indian

(Home Cook), Terry Adido, Nigerian (Home Cook), Zhara Mian, East Indian (Home Cook),

Veronica Cham, Asian (Home Cook), Matthew Astorga, Filipino (Home Chef) and Jeremy

Senaris, Filipino (Home Chef).

Partition: A movie where 38 year old Gian Singh resigns from the British Indian Army to a

quiet life. His world is soon thrown in turmoil, when he suddenly finds himself responsible

for the life of a 17 year-old girl, traumatized by the events that separated her from her

family. They battle the forces that haunt their innocent love, fighting the odds to survive in a

world surrounded by hate. The movie features Jimi Mistry (Indian and Irish descent), Kristin

Kreuk (Chinese and Dutch descent), Irrfan Khan (Indian) and Madhur Jaffrey (Indian).

The Lost Years: A documentary touching upon 150 years of the Chinese diaspora in

Canada, USA, New Zealand and Australia, covering four generations of racism as revealed

through the journey and family story of Kenda Gee. Kenda travels with his father to China

to retrace the steps of his great-grandfather, exactly a century ago, and grandfather, who

sailed to Canada in the summer of 1921. For thousands of Chinese immigrants that year, it

was a journey of hope that turned into a nightmare when they were confronted with racism

and the head tax, depriving them of their rights as citizens. It featured Kenda Gee

(Chinese-Canadian).

The Marilyn Denis Show: A daytime talk show hosted my Marilyn Denis with a

lifestyle-oriented focus. Regular contributors to the show include: Roger Mooking

(Trinidadian Canadian), Samantha Monpetit-Huynh (African Canadian), Brent Bishop

(African Canadian), Mubina Jiwa (South Asian Canadian), Justin German (African

Canadian), and Aly Velji (South Asian Canadian).


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45. The same approach applies to the programming produced and acquired by Bell Media's

entertainment-based pay and specialty channels. For example:

Canada Rocks! 12 Years of etalk at the JUNOs:

An

etalk special that recapped all thered carpets, performers, and winners from 12 years of JUNO awards. The show was

hosted by Traci Melchor (Black Canadian), Lainey Lui (Chinese Canadian) and Jully Black

(Black Canadian).

Celebrity Style Story: tells the story of one celebrity's style evolution through their

unforgettable hair, makeup and fashion choices. The show features various celebrities

including Kerry Washington (Black Canadian) and Penelope Cruz (Spanish American).

Orphan Black:

Orphan Black airs on Space. After witnessing a woman's suicide, Sarah

assumes her identity hoping that cleaning out the dead woman's bank account will solve all

of her problems. Instead, the street-smart chameleon is thrust headlong into a kaleidoscopic

mystery. The show features Kevin Hanchard (Black Canadianas a principal cast member.

Also on Space, Killjoysfollows a fun-loving, hard living trio of interplanetary bounty hunters

sworn to remain impartial as they chase deadly warrants throughout the Quad, a distant

system on the brink of a bloody, multiplanetary class war. It stars Hannah John Kamen

(Nigerian-English).

Spun Out, Season 2: Also on the Comedy Network, Dave Foley stars as the patriarchal

boss of a fledging PR firm, staffed with people who can spin everyone's problems but their

own. This series stars Al Mukadam (Pakistani Canadian) and Jayden Wong (Asian

Canadian).

Just for Laughs: Each episode features comedic performances at Montreal's acclaimed

Just for Laughs Festival. Many up-and-coming talents as well as established comedianscome together at the festival. Many of the comedians featured are visible minorities.

19-2: Airing on Bravo, this character-driven drama revolves around the day-to-day life of

two unwilling partners of the Montreal Police Department, Officers Nick Barron and Ben

Chartier. This series stars Adrian Holmes (Black Canadian) and features Benz Antoine

(Black Canadian), Conrad Pla (Black Canadian) and Mylene Dinh-Robic (Asian-Canadian).


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Motive: A feisty Vancouver homicide detective tracks down the most cunning of killers by

trying to figure out the motive to the crime. Series stars Roger Cross (Black Canadian) and

ValerieTian (Chinese Canadian).

Degrassi, Season 14: Airing on MTV, this season on Degrassi, people are changing.

Relationships are changing. Futures are changing. Just when you think you know someone,

you realize -- you don't. This season continued to feature a diverse cast including Melinda

Shankar (Indo-Canadian), Demetrious Joyette (Black Canadian), AJ Saudin

(African-Canadian), Ana Golja (Latin Canadian), Ricardo Hoyos (Latin Canadian), and

Andre Kim (Asian-Canadian). In addition, the character of Connor (AJ Saudin) has

Asperger's syndrome.

Daily Planet: is the Discovery Channel's flagship show. Its featured studio guests and expert

interview subjects are sought from the global community. The team at Daily Planet is

passionate about producing content that reflects diversity in all its aspects. They believe it is

important that diversity is reflected in the programming they deliver to audiences. The

show's creative development crew is led by a diverse management team who guide and

assist them in their various endeavors and work together to bring Daily Planet to the

forefront of today's game changers from all aspects of social, cultural, physical and ethnic

walks of life. The program features studio guests and expert interview subjects who are

drawn from a global community, featuring guests that are the very best in their fields and

are diverse in capabilities, gender, ethnic and cultural backgrounds.

On Discovery, Airshow takes viewers behind the scenes of the most dangerous part-time

profession on the planet. This is a business where competition is high and pilots are forced

to push their planes through severe weather and mechanical problems to get to that next

payday. From the ground, it's glamorous. In the cockpit, it's a G-inducing grind where

pushing weather, pushing tin, and pushing your body is a must. Dan Buchanan is an

Airshow performer and is a paraplegic.

Jade Fever: also on Discovery, is a documentary series about the Canadian and Chinese

cultures coming together in the search for the precious gemstone, jade. The show is set in

the northern British Columbia town of Jade City a small community of 30 led by the town

matriarch Claudia Bunce. T he series is anchored on the search by Claudia and her


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Chinese business partners for a windfall of jade to sell into the lucrative Chinese market.

The backdrop for the show includes the cross-cultural opportunities and challenges that

arise as well as Claudia's own struggle as a woman to lead a mining operation in this

male-dominated industry.

On Discovery Science, the program Outrageous Acts of Science is a fast-paced series

that scours the Web for the best self-appointed scientists whose homegrown research --

mind-boggling experiments, extraordinary inventions and jaw-dropping scientific stunts --

has gone viral. Hour-long episodes count down the best clips, supported by a team of

actual scientists who analyze the principles behind the backyard shenanigans. The expert

panel features thought leaders from a variety of ethnic backgrounds, and across many

disciplines of science such as Sujata Kundu, a Materials Physicist of Indian descent and

Hakeem Oluseyi, an Astrophysicist and an African-American.

On TMNand HBO Canada, a significant number of films were aired that addressed issues

relevant to the designated groups or featured people from those groups. Examples include:

The Closer You Get to Canada - Stars Gordon Tootoosis (Aboriginal person)

Dr. Cabbie the story of a young Indian immigrant doctor.

Empire of Dirt Stars Cara Gee, Shay Eyre, and Jennifer Podemski who are all

Aboriginal persons Home Again Written and Directed by Black CanadianSudz Sutherland and

starring African American Tatyana Ali and Black Canadian actress CCH Pounder

Inch'Allah Stars a primarily Middle Eastern cast

Inescapable Stars Sudanese actor Alexander Siddig

Lesser Blessed a teen First Nations member trying to find his place in the

modern world

Maina Stars an entirely Indigenous cast including Reneltta Arluk, Tantoo

Cardinal, and Graham Greene Midnight's Children Written and Directed by South Asian Deepa Mehta and stars

South Asian actors Rajat Kapoor, Vansh Bhardwaj, and Anupam Kher

My Awkward Sexual Adventures Supporting cast includes Vik Sahay (South

Asian-Canadian) and
http://www.imdb.com/name/nm0687946/?ref_=tt_ov_sthttp://www.imdb.com/name/nm3009874/?ref_=tt_ov_sthttp://www.imdb.com/name/nm4446254/?ref_=tt_ov_st


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with Canal D. His third film will be shot in the coming months and will contain to include the

participation and support of Canal D.

8.0 COMMUNITY AND INDUSTRY OUTREACH

46. Bell is an active member of SABAR - Strategic Alliance of Broadcasters for Aboriginal

Reflection an organization set-up to facilitate the opportunities for increased Aboriginal

participation in the Canadian broadcasting industry. Brent Chamberlain, Associate Director of

Diversity and Inclusion, sits on the organization's advisory council.

47. Through sponsorships, on-air promotion and fundraising, Bell supports and promotes a

wide range of community events and festivals that encourage representation among diverse

groups both at the service level and the corporate level.48. In 2015, Bell's local radio and television stations partnered with a number of organizations

with the goal of celebrating diversity. Below are examples of some key initiatives in community

and industry outreach.

8.1 Bell Media Local Services

49. In 2015, Bell Media's local radio and television stations partnered with a number of

organizations with the goal of celebrating diversity. Below are examples of some key initiatives incommunity and industry outreach.

CTV Atlantic plays an integral part in promoting and providing financial support within its

community. Listed below are the numerous events and sponsorship associations that have

been supported within the community: Progress Club Sports Dinner featured an event video

with residents at King's Meadow for Mentally Challenged Adults Grocery Gala featured the

story of a biracial family Progress Club Big Spring Auction featured a patient story of a teen

with a physical disability Autism Nova Scotia featured an event video of teens with autism

and developmental delays the Great Big Dig event video featured children with disabilities.

London: Bell Media TV and Radio in London are founding sponsors of the annual Sunfest

multi-cultural festival of music and arts, which held its 21st consecutive event in July 2015.

The annual free festival is one of Canada's largest with over 200,000 attendees over the


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four day outdoor event. Sunfest also runs art exhibitions and paid music performances

throughout the year, which Bell Media also sponsors.

CTV Edmonton: CTV Edmonton supported a range of community initiatives through its

Community Calendar Announcements, PSAs or on-site reporting. Examples include:

40th Servus Heritage Festival: 60 ethnic pavilions representing over 85 cultures

come together for a 3-day multicultural celebration.

Lunar New Year Extravaganza: The Edmonton Chinatown Multicultural Centre

promotes Chinese culture, encourages cultural exchanges amongst all ethnic

groups, and enhances community social welfare. The two-day fun-filled

extravaganza at West Edmonton Mall Ice Palace includes entertainment, a ribbon

cutting ceremony, cultural displays and shopping.


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National Black Coalition of Canada Society: Black History Month Festival is an

event that provides cultural education by inviting the community at large to learn,

support and embrace multiculturalism and diversity enhancing community

wellness. Several events are scheduled that promote positive cross cultural

interaction, cross cultural dialogue and cross cultural engagement whichencourages and supports the positives and successes of the Black Community.

Edmonton Radio: The radio team is actively involved with Edmonton's Heritage Festival,

which is an annual three-day showcase of Canada's vibrant multicultural heritage. In 2015,

there were over 60 pavilions representing over 85 cultures. The station partners with the

Festival and provides significant promotional value (airtime PSA's and live on location

broadcasts/website exposure. As well, this year the station raised $26,000 in donations for

Metis Child and Family Services, to fund two Junior High School lunch programs.

Calgary Radio: The station is a sponsor of Calgary's annual GlobalFest, a not-for-profit

society dedicated to celebrating and showcasing Calgary's cultural diversity and artistic

excellence. The station provides the Society with significant promotional value (PSA's,

interviews, digital elements, on-air/website exposure, on location, hosting, etc.). Other

community partnerships include Carifest Caribbean Festival, Expo Latino, Fiestaval and

Reggaefest to name a few.

CTV Montreal: On an ongoing basis, CTV Montreal endeavors to assist all local charitable,

non-profit and community associations by providing no charge airtime in which to advertise

their events and fundraising campaigns or to raise general awareness to their cause. In

addition to airtime, CTV Montreal also supports and participates in many community events

organized by these associations, societies and cultural groups. CTV Montreal also actively

acknowledges the diversity of our audience by airing messages that pay tribute to holidays

in cultural communities. In 2015 the following organizations were supported with no charge

PSA airtime: ALS Society (Ice Bucket Challenge campaign in support of Lou Gehrig's

disease) Autism Speaks ( an advocacy organization dedicated to funding research into the

causes, prevention, treatments and a cure for autism) Dfi Sportif (an international event

assembling athletes from the elite to the newcomers with all types of disabilities) Guzzo

Foundation Notte in Bianco (a fundraising event benefiting mental health) and, the Taste

of the Caribbean, Quebec's premier Caribbean cultural event with a feast of food, music and


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arts from over 20 Caribbean nations including Jamaica, Trinidad and Tobago, Barbados,

Haiti, Dominican Republic, Grenada, Cuba and many more.

Montreal Radio: In collaboration with Montreal Community Cares charity, CJAD 800 profiles a

community "hero" each month on-air and on-line. Many monthly heroes have beenmembers of visible minority communities. Rouge fm is a partner of the Festival Nuits

d'Afrique which featured five days of outdoor African music performances in the heart of the

entertainment district. The station goes on the premises and broadcasts messages

promoting the Festival for two weeks.

Saguenay Radio NRJ 94.5 and Rouge fm 96.9: The stations are a major partner of the

cultural event Festival des rythmes du monde. This is a perfect opportunity to showcase

the different communities that make up today's Quebec. The music, the culture and the

talent of the Festival's participants are showcased on radio stations during the ten days of

the event. As well, the people of Lac-Saint-Jean had the chance to experience the Tam

Tam Macadam event. This is a highly popular annual festive event for the regional

population, which showcases the cultures of the world and creates awareness of local and

international issues.

CTV Vancouver Island: The station has partnered with a number of organizations throughout

Vancouver Island to celebrate diverse cultures and people. Examples include:

Black History Month (Month of February): The Nanaimo African Heritage Society

presented a month of events and workshops celebrating the diversity of African

cultures.

Vaisakhi Mela (April 12): The India Canada Cultural Association of Victoria

welcomed the public to Vaisakhi Mela an event filled with traditional Indian foods

and entertainment.

Aboriginal Cultural Festival (June 19 21): The Songhees and Esquimalt Nations

celebrated National Aboriginal Day weekend with traditional music, dance, food

and arts.

India Mela (August 7 9): Hosted by the India Canada Cultural Association in

Victoria. A colourful and multi-cultural joyful celebration of life. It celebrates the

richness and diversity of India's arts and culture through three fun-filled days of

music, dance, fashion, palmistry and much more.


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Carving on the Edge Festival (August 29 September 10): Celebrated the diverse

West Coast First Nations carvers. The event showcases traditional and

contemporary West coast wood carving with exhibits, forums, feasts, family

programs and demonstrations.

Japanese Cultural Fair (October 24): The Victoria Nikkei Cultural Society (VNCS)hosted this free event featuring traditional Japanese entertainment, including

dancing, Taiko drumming, live music, martial arts, ikebana flower arrangements, a

Japanese tea ceremony, and traditional calligraphy.

VancouverCTV and 94.5 Virgin Radio, 103.5 QMFM, TSN 1040 and TSN 1410: These stations

promoted and/or participated in the following local fundraising and community events this

year:

ALS Society of BC Richmond/Vancouver Walk for ALS (Virgin/QM), 29th annual

ALS Memorial Golf Tournament (TSN), and the 10th annual PGA of BC Golfathon

for ALS (TSN)

Alzheimer Society of BC Mount Kilimanjaro Grouse Grind for Alzheimer's (QM)

BC Centre for Ability Dining For Dreams Gala (CTV)

Canucks Special Olympics Gala - TSN

Caribbean Days Festival (Virgin/QMFM)

Cerebral Palsy Association of BC (CTV) Chinatown Festival (CTV/Virgin)

CNIB Night Steps (CTV/Virgin)

MS Society of Canada (MS Walk, MS Bike Tour, MS Golf Challenge, SnapQuest

MS) (CTV/Virgin/QMFMTSN)

Muscular Dystrophy Canada (QMFM/Virgin)

Richmond Centre for Disability (CTV)

Special Olympics BC TSN

8.2 Bell Media National Services

50. Community outreach is also important on the national stage. Bell Media's national

specialty services supported a number of important initiatives in 2015 related to the designated

groups.


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51. For example, Programming Executives who work across Bell Media channels address

diversity in programming through discussions at various events as well as pitch meetings. Among

other events this year, the team attended the following:

ACTRA Awards (Toronto, ON)

All Access Conference (Winnipeg, MB)

Banff Content Industry Connect (Toronto, ON)

Banff World Media Festival (Banff, AB)

Canadian Screen Awards (Toronto, ON)

CFC Gala (Toronto, ON)

CFC Prime Time Writer Showcase (Toronto, ON)

CFC Short Film Showcase (Toronto, ON) China Cultural Dialogue (Toronto, ON)

CMPA PrimeTime Conference (Ottawa, ON)

ComedyPro Conference at Just for Laughs Festival (Montreal, QC)

Hot Docs (Toronto, ON)

ImagineNATIVE (Toronto, ON)

Just for Laughs Comedy Festival (Montreal, QC)

Kingston Canadian Film Festival (Kingston, ON)

Manitoba Film and Music Dinner (Winnipeg, MB) MIPTV Conference (Cannes, France)

NSI Features First Bootcamp (Toronto, ON)

OMDC Digital Dialogue Conference (Toronto, ON)

RealScreen Summit (Washington, DC)

SaskCreative Panel - Lunch with A Buyer (Regina, SK)

SheDot festival (Industry Gatekeepers panel) (Toronto, ON)

Toronto International Film Festival (Toronto, ON)

Toronto Screenwriting Conference (Toronto, ON)

Vancouver Web Fest (Vancouver, BC)

WGC Diverse Screenwriters Program East (Toronto, ON)

WIFTA - Women Making Waves Conference (Halifax, NS)

Women in Film and TV Vancouver - Film Festival (WIFT Pitch Session)

(Vancouver, BC)


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Yorkton Film Festival (Yorkton, SK)

52. Bell Media's bravoFACT (Foundation to Assist Canadian Talent) was established in 1995

by the national specialty channel bravo. The foundation is the largest funder of short films in

Canada having supported over 1,500 short-form projects across the country. This year,bravoFACT supported the following projects:

Cree Code Talker: Explores the role of Canadian Cree code talker Charles "Checker"

Tomkins during WWII. Digging deep into the US archives it depicts the true story of

Charles' involvement with the US Air Force and the developments of the code talkers

communication system, using the Cree language as a vital secret weapon in combat.

Shahzad: An 11 year old Pakistani boy who moves to Toronto with his father, has to find

his home in a foreign land, only to discover that home itself has become foreign. Stateless: When a young Canadian finds himself threatened with deportation to a country

he has never visited, a team of human rights lawyers take on his precedent setting case.

Teriano:The unlikely journey of a young Maasai woman from a remote Kenyan village to

a digital hub in the heart of downtown Toronto. Teriano tells the story of so many

newcomers to Canada: a story of hope against all odds.

Tiger Man:Nanda Guha is many things. He's a prince, from a long royal lineage in

Darjeeling, india. He's a deeply religious family man. But above all, he loves his tigers and

lions.

53. Bell Media's MuchFACT (Foundation to Assist Canadian Talent) is a program funded

entirely by Much and M3. The MuchFACT mandate specifies that it awards funding to a diverse

array of musicians, with different cultural backgrounds all hailing from various parts of the country.

This year, MuchFACT supported projects by the following artists, amongst others:

Milk & Bone Their video is called "Coconut Water",and features a young man confined

to a wheelchair but with a wild imagination that allows him the freedom to fly. The OBGMs "Torpedo" Black Canadian

D!XON "Don't Wanna Wait" Black Canadian

WILDE "Flashlight"- Black Canadian
http://www.muchmusic.com/music/playlist/pid/659/cid/592203/wilde-flashlighthttp://www.muchmusic.com/music/playlist/pid/659/cid/592203/wilde-flashlighthttp://www.muchmusic.com/music/playlist/pid/659/cid/582023/the-obgms-torpedohttp://www.muchmusic.com/music/playlist/pid/659/cid/582023/the-obgms-torpedohttp://www.muchmusic.com/music/playlist/pid/659/cid/562994/milk-bone-coconut-waterhttp://www.muchmusic.com/music/playlist/pid/659/cid/562994/milk-bone-coconut-water


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54. Canal D supported Wapikoni Mobile, a mobile studio that visits Aboriginal communities

and provides the tools for video and musical creation.

8.3 Bell Media Corporate Initiatives

55. At the corporate level, Bell Media supports and promotes a wide range of events and

festivals that encourage representation among diverse groups. In 2015, Bell Media partnered

with a number of organizations with the same goal of celebrating diversity and was proud to share

these events and festivals with its viewers and listeners. These initiatives included:

imagineNATIVE Bell Media continued as Presenting Sponsor for the imagineNATIVE

Film and Media Arts Festival. The festival celebrates the latest works by Indigenous

peoples at the forefront of innovation in film, video, radio, and new media. Bell Media wasproud to continue its support of this event and participate as hosts of screenings and

award presentations. In addition to financial support, Bell Media also provided on-air and

online promotional support to the festival.

Culture Daysis the annual celebration weekend where thousands of artists, individuals,

organizations and communities host over 7,600 free, hands-on, interactive activities that

invite the public to participate. Bell Media lent support through the airing of both radio and

television PSAs as well as local coverage of various Culture Days events.

Toronto Reel Asian International Film Festival: The festival showcases contemporary

Asian cinema from the Asian diaspora. Works highlighted at the festival include films and

videos by East, South and Southeast Asian artist in Canada, and around the world. Bell

Media provides Canada's largest Asian film festival with financial support. Bell Media is

the Premier Sponsor of the Inside Out, Toronto's LGBT Film Festival

Bell is the official telecommunications partner for the Canadian Paralympic Team

CP24 and CTV Toronto are the Exclusive Broadcast Media Sponsors of Pride Torontoand

recently renewed their longstanding partnership for an additional three years (2015

through 2017).

56. Bell Media also supported some major public awareness campaigns this year focused on

bullying and mental health:


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The Pledge to End Bullying, is a multi-faceted campaign that provides PSAs and a

website for people to find some hope in the bullying epidemic. People are asked to take

The Pledge as their commitment to end bullying whenever and wherever they see it. Bell

Media is a founding partner of the campaign. Significant effort was made to bring in

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