BUILDING A TRUE APP ECONOMY

GAMIFICATION = ENGAGEMENT UNLEASHED

Discounts are the most compelling incentives for winning a challenge(57%), followed by Social Action and Points Towards Loyalty Programs.

Mobile Games and Mobile Apps Audience is exploding:

58% of players say it’s important for Brands to be fun and playful

Nearly 50% would play from 1 to 5 hours a day to get a $10discount prize

Jan 2010 Apr 2010 Jul 2010 Oct 2010 Jan 2011 Apr 2011 Jul 2011 Oct 2011

0.3 0.4 0.4 0.61.1 1.3

2.1

2.6

APP DOWNLOADS PER MONTH, ANDROID MARKET & APP STORE(billions)

Creating a true bridge between their apps and real world retailers

Saatchi and Saatchi Gamification Study , June 2011Predicitions for 2012 by Sanjay Sarathy, Vindicia, 2012 www. maritz.com/gamification

WHAT IS BEINTOO?

A loyalty program for mobile apps, where users earn Bedollars for their loyalty, engagement and achievements in the apps, and can convert them into concrete retailer offers.

Bedollars are a meritocratic virtual currency

Your success lies in your users. Transformtheir time spent enjoying your apps into real world value.

1 Bedollar = $ 1 of Real Retailers Offer

MONETIZE AT ANYTIME

Users can redeem tons of offers right in yourown app, in the Beintoo app or in the retailers website

You earn whenever users spend Bedollars inside or outside your apps.

Developers no longer simply monetize in the time that a user spends within the app but anytime the user spends Bedollars within the whole network.

HOW TO BUILD YOUR APPS

1. Subscribe on www.beintoo.com/business2. Create your app

3. And get the API key

HOW TO BUILD YOUR APPS

4. Go to github.com/beintoo to download SDK5. Implement SDK

Once Beintoo is integrated in the app, users start to earn Bedollars proportionally to their achievements and engagement. Beintoo distributes Bedollars based on algorithms according to proprietary monetary models.

HOW TO BUILD YOUR APPS

6. Start monetizing!

CASE 1: Monetization within your app

Developers monetize after each redemption users make on their own app.

Developers earn between 60-70% of revenues depending on the apps’ user engagement

$10USER BUYS FOR

ADVERTISERSPAYS BEINTOO

BEINTOOPAYS YOU

$15$100

CASE 2: 24/7 Monetization outside the developer’s app

Purchases made outside the app and outside the time frame spent within the app are also monetized on.This benefit is proportional to the Bedollars users earn from the developer’s app in a given time period.

65 Bedollars - from your app

$10USER BUYS FORTO YOU

TO DEVELOPER BADVERTISERSPAYS BEINTOO

BEINTOOPAYS YOU

$15$100$6,5

$3,5

65%

35%

35 Bedollars - from developer BUSER EARNSIN THE LAST

MONTH

HOW TO START

Beintoo SDK supports most major mobile platforms

Full and “White Label” version available:- the full version - the white label version: fully customizable with your own graphics.

Size for iOS and Android SDK - 1,5Mb (full version)- 300k (whitelabel version)

Average integration time: 2 days

All the steps explaining integration on: documentation.beintoo.com

BUSINESS CASE: RETAILERS

Company: top discount retailer

Reward: $5 discount on any purchase

Post-click redemption rate: 54%

Company: mobile marketing agency with more than a dozen partner retailers

Reward: exclusive offers for the marketplace

CTR: higher than 15%

LATEST PUBLISHERS

A few Examples

• Fruit Ninja Android: 3rd app on Android Google Store • Fruit Ninja Free iOS: top 10 app on Apple Store• I must run reloaded: top 10 app on Apple Store• Doodle grub

Non-game apps

• Twitwheel: earn Bedollars through twits and reputation

• Musix match

TRACTION

• 135 million reachable users

• 25 million monthly active users

• 600 registered developers including games, TV and market research apps

• 8x growth rate acquiring developers in 8 months

37% Females

63% Males

76% ages 20-40

Avg rewards per month = 34,000,000

Our Key Goal: 500 million devices by the end of 2012

USERS WORLDWIDE

1,203,740 COMMUNITY MEMBERS

CONTACT US:

www.beintoo.com