being there before the sale
DESCRIPTION
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.TRANSCRIPT
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Being there BEFORE the Sale.
Greg Cangialosi
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Our story…
Our approach….
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Found our internal champion(s)
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Turned Marketing into a Publishing organization
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Turned Marketing into a Publishing organization
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Work from an editorial calendar.
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Use [enter tool here] as distribution & conversation channel.
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Monitor & listen to the conversation
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Use social networks to engage & connect.
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Use social networks to engage & connect.
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Use social networks to engage & connect.
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Send frequent email communications.
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Experiment, evaluate, adapt.
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So, is it working?
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424,351 inbound links.
(and growing…)
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Social = 22%Social = 22%
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Social CRM…The Next Level
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…before the sale is marketing.
…at the sale is sales.
…after the sale is service.
BE THERE….
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• Social Demographics - Segment users based on social network gender and age information.
• Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly.
• Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.
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Some takeaways...
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Sales is a by-product
of participation
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Avoid the “Kumbaya Effect”
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Social is SERIOUS business.
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Brands need personality
(people work with people)
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It’s about TRUST &
REAL Relationships
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Can your brand be social?
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The show goes on...
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Thank You!
Q&A Greg Cangialosi Connect:
410.230.0061 [email protected] www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory