7 ways to being there before the sale
DESCRIPTION
7 ways to being there before the sale - presented at LaunchUp #8 on June 3, 2010. (http://bit.ly/launchup8)TRANSCRIPT
LaunchUp #8LaunchUp #8“In the Weeds”“In the Weeds”
DJ WaldowDirector of Community, Blue Sky Factory
@djwaldow
DJ WaldowDirector of Community, Blue Sky Factory
@djwaldow June 3, 2010
Community Management
7 Ways to Be ThereBefore The Sale
(entrepreneur Version)
5 Disclaimers
1. I’m not an entrepreneur.
2. I really did meet Jeremy online.
3. Coffee. Beer. People. (@babywaldow).
4. June 30th, 2010.
5. Images ( ) vs. Words
OLD SALES MODEL.
NEW SALES MODEL.
THE 7 Ways to Be there Before the Sale
1. Have a product/service that doesn’t suck.
2. Listen.3. Build a community management team.4. Engage.5. Create killer content.6. Be present.7. Give a darn (care).
HAVE A PRODUCT/SERVICE
THAT DOESN’T SUCK.
LISTEN.
BUILD A COMMUNITY MANAGEMENT TEAM.
ENGAGE.
CREATE KILLER CONTENT.
“You can’t take something off the
Internet. That’s like trying to take
pee out of a swimming pool.”
- Joe Rogan’s character on Newsradio
… but remember …
BE PRESENT.
GIVE A DARN (CARE).
We Value Your
Business
Connect?
Photo Credit1. Stuff for Sale (1) – http://www.flickr.com/photos/debaird/124298436/2. Stuff for Sale (2) – http://www.flickr.com/photos/valeriebb/2994136264/3. Alfred E. – http://www.flickr.com/photos/justanuptowngirl/2122520113/