being social
TRANSCRIPT
TITLE TO GO HEREAdditional detailsDate
Put your money
where your mouse is
Chris Reed
Managing Partner, Brew
@chris_reed
www.brewdigital.com
The best way to judge the
effectiveness of a social media
campaign
is not simply to judge the
effectiveness of a social media
campaign
followers, flows, friends, fans,
connections, counts, re-
tweets, comments, diggs, book
marks, counts, tags, stumbles,
views, readers, shares, tweets,
unique
commenters, pagerank, cpm, p
agerank, sentiment scores.
Define the specificsSales increase? Reputation improvement? Customer service speed?
Measure the outputssocial mentions, links, views, engagement, followers and friends
Evaluate the outcomes and
impacts against budgetCPA, tracker research, behaviour change, sales increase
The social media crisis cycle
Someone is offended (by a brand) and tweets it
Other twitterati drive the story.
Bloggers get interested.Brand responds.Or doesn’t
Brand’s response is picked over by social media gurus
Mainstream news expands and propagates story