Or

How to Control the Behavior of the People

Around You Without Them Knowing It.

Why Teach?Why Teach?• Behaviorist schools are concerned

w/ modification & shaping of students’ behavior by providing for a favorable environment, since they believe that they are a product of their environment. They are after students who exhibit desirable behavior in society.

• Behaviorist schools are concerned w/ modification & shaping of students’ behavior by providing for a favorable environment, since they believe that they are a product of their environment. They are after students who exhibit desirable behavior in society.

Behaviorist techniques have long been employed in

education to promote behavior that is desirable and discourage that which

is not.

Behaviorist techniques have long been employed in

education to promote behavior that is desirable and discourage that which

is not.

Continuation…

• Behaviorists look at “people & other animals as a complex combinations of matter that act only in response to internally or externally or externally generated physical stimuli”, behaviorist teachers teach students to respond favorably to various stimuli in the environment.

• Behaviorists look at “people & other animals as a complex combinations of matter that act only in response to internally or externally or externally generated physical stimuli”, behaviorist teachers teach students to respond favorably to various stimuli in the environment.

What to Teach?What to Teach?

How to Teach?How to Teach?• Behaviorist teachers “ought to

arrange environmental conditions so that students can make the

responses to stimuli. Physical variables like light, temperature, arrangement of furniture, size & quantity of visual aids have to be

controlled to get the desired responses of the learners.

• Behaviorist teachers “ought to arrange environmental conditions so

that students can make the responses to stimuli. Physical

variables like light, temperature, arrangement of furniture, size & quantity of visual aids have to be

controlled to get the desired responses of the learners.

Continuation…Continuation…• Teachers ought to make the stimuli clear and interesting to

capture & hold the learners’ attention. They ought provide

appropriate incentives to reinforce positive responses & weaken or eliminate negative

ones.”

• Teachers ought to make the stimuli clear and interesting to

capture & hold the learners’ attention. They ought provide

appropriate incentives to reinforce positive responses & weaken or eliminate negative

ones.”

Behaviorism Advocates

Behaviorism Advocates

John B. Watson: John B. Watson:

• In 1913, Watson published "Psychology as the Behaviorist Views It."

• Dubbed "Founder of Behaviorism" for view that psychology should be concerned only with the objective behavior

• In 1913, Watson published "Psychology as the Behaviorist Views It."

• Dubbed "Founder of Behaviorism" for view that psychology should be concerned only with the objective behavior

John B. Watson based on the

belief that behaviors can be

measured, trained, and

changed.

John B. Watson based on the

belief that behaviors can be

measured, trained, and

changed.

B.F. Skinner: B.F. Skinner:

• Skinner's approach was to create environments that resulted in new, learned behaviors

• Skinner's approach was to create environments that resulted in new, learned behaviors

Skinner’s TheorySkinner’s Theory

• “All we need to know in order to describe and explain behavior is this: actions followed by good outcomes are likely to recur , and actions followed by bad outcomes are less likely to recur.” (Skinner, 1953)

• “All we need to know in order to describe and explain behavior is this: actions followed by good outcomes are likely to recur , and actions followed by bad outcomes are less likely to recur.” (Skinner, 1953)

William R. Ranara Jr.William R. Ranara Jr.

The EndThe End