Behavior Change?

Knowledge

Behavior

Behavior Change?

Knowledge

Behavior

Intended Message

Perceived Message

Berlo’s Model of Communication

Source

Message

Channel

Receiver

Gillespie’s Model of

Communication

Receiver Inputs

Sender Inputs

Attention

Comprehension

Interaction

Acceptance or Rejection:

Cognitive Affective Intention Behavior

Barriers to communication

Learning style: “Ways of Knowing”

Ways of Knowing

Received knowersSubjective knowersProcedural knowersConstructed knowers

Received Knowers

__________ learning learn from _________ information is ___________

“Knowers who depend on listening

and external authority for knowledge…”

Subjective Knowers

___________ learning knowledge is

____________ __________ are important often reject _____________

“Knowers who depend entirely on

internal resources for valuing and knowing…”

Procedural Knowers

need to see _________ ________ and __________

valued highly knowledge is _________ experts only as good as

their ____________

“Knowers who obtain knowledge by

applying objective, logical, rational procedures…”

Constructed Knowers

complex, _________ approach

knowledge is ___________ value and ________ expert

advice, ________, personal __________, reason

“Knowers who construct their own

meaning. Knowledge is contextual; subjective and

objective ways of knowing are integrated…”

Gillespie’s Model of

Communication

Receiver Inputs

Sender Inputs

Attention

Comprehension

Interaction

Acceptance or Rejection:

Cognitive Affective Intention Behavior

Improving Communication as

Senders

Know the ___________ Adjust message to their

___________, experience, readiness, __________

Adjust to their way of knowing

Personalize message

Improving Communication as

Senders

Proofread!! Get someone else to

proofread!» Spellcheck, but don’t rely

on spellcheck

“I have a spelling checker,

It came with my PC;It plainly marks four my

revueMistakes I cannot sea.

I’ve run this poem threw it,

I’m sure your please too no,

Its letter perfect in it’s weight,

My checker tolled me sew.

--Author unknown

Source: Hope Health Letter, Sept. 1992

Active Learning

Actual experience

Simulations, role-playing

Give a talk

Discussion participation

See demo

Field trip, exhibits, videos

View charts,

photos

Hear

Read

Evaluate, analyze, create, design

Demonstrate, apply,

practice

Define, describe, list,

explain

10% of read

20% of hear

30% of see

50% of hear & see

70% of say

90% of say & do

T 16-1, p. 523

Writing for Low Literate Readers

Carefully craft your sentences, paragraphs» use simple words» active, not passive voice» be positive, not negative» use organizing strategies:

headings, grouped information, highlighted info

Writing for Low Literate Readers

Watch your style» useful pictures» NOT ALL CAPS» use text and white space

purposefully

Stick to what is important» be concrete, not abstract» give examples

Use of Space

Health professionals and even the general public often express concern regarding body weight and fitness levels. Most Americans, young and old, would benefit from exercise in many ways. The heart, lungs, and blood circulation are all improved by regular, aerobic exercise that is pursued at least three to four times a week for at least 20 minutes per session. Exercise on a regular basis with like-minded individuals can also be a way to socialize and make new friends. If fitness and good health are important to you, don’t delay strapping on your cross-country skis or rollerblades!