BARRIERS, BENEFITS AND COMPETITION FOR BEHAVIOR CHANGE

The TransformersJosephine PenagaFebruary 19, 2011Managerial Marketing - SUS6060_S1_SP11

Is tap water safe?

But all my friends drink bottled water.

Will it cost me more?

IDENTIFYING

BARRIERS

PRIORITIZE

TYPES OF COMPETITORS

BEATING THE COMPETITION

CREDIBILITY

THANK YOU

REFERENCEKotler P. & Lee, N. (2009). Up and out of poverty: The social marketing solution. A toolkit for policy makers, entrepreneurs, NGO’s, companies, and governments. Wharton School Publishing. New Jersey.