bee branding profile

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Strictly Confidential Be objective. Be creative. Be effective. BeeBranding Profile

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Page 1: Bee branding profile

Strictly Confidential

Be objective. Be creative. Be effective.

BeeBranding Profile

Page 2: Bee branding profile

Be objective. Be creative. Be effective.

©BeeBranding 2006. All rights reserved. This proposal in confidential and should not be used by anyone who is not the original intended recipient. It may contain confidential, proprietary or legally privileged information. If you receive this message in error, please immediately delete it and notify the sender. You must not, directly or indirectly use, disclose, distribute, print, or copy any part of this message if you are not to the intended recipient. Any views expressed in this message are those of the individual sender. BeeBranding cannot accept liability for statements made which are clearly the sender’s own and not made on behalf of the BeeBranding. Any reference to the terms of executed transactions should be treated as preliminary only and subject to our formal written confirmation.

43/5 No Trang Long St., Ward 7, Binh Thanh Dist, HCMC, Vietnam

T 84-8 510 2699 F 84-8 510 2694 E [email protected] W www.beebranding.com

Be Different… or Die!Your Brand is the single most valuable asset of your business

Page 3: Bee branding profile

Agenda

Strictly Confidential

Page 4: Bee branding profile

Who we are?

Strictly Confidential

Page 5: Bee branding profile

Our Mission & Vision

Strictly Confidential

Page 6: Bee branding profile

Our Philosophy

Strictly Confidential

Page 7: Bee branding profile

Our Approach

Strictly Confidential

Page 8: Bee branding profile

Our Team

Strictly Confidential

Page 9: Bee branding profile

Bios

Strictly Confidential

Page 10: Bee branding profile

Bios

Strictly Confidential

Page 11: Bee branding profile

Strictly Confidential

Our Partners

We have a long-term relationship with many online marketing and advertising material suppliers in Vietnam and overseas

Local Offshore

And more…

Page 12: Bee branding profile

Strictly Confidential

• Our Services

Be objective. Be creative. Be effective.

Page 13: Bee branding profile

Our Services

Strictly Confidential

Page 14: Bee branding profile

Our Services

Strictly Confidential

Page 15: Bee branding profile

Our Services

Strictly Confidential

Page 16: Bee branding profile

Our Process

Strictly Confidential

Page 17: Bee branding profile

Project Team

Strictly Confidential

Project Project Management Team

Client’s Project

Management Dept.

Project Manager

Client Service ManagerFinancial Dept.

Project supervisor

Creative Director

IT Department

Editors –

Copy writer

Graphic Design Dept.

Brand Specialist

Page 18: Bee branding profile

Strictly Confidential

• Our Clients

Be objective. Be creative. Be effective.

Page 19: Bee branding profile

Strictly Confidential

Our Clients

Page 20: Bee branding profile

Strictly Confidential

Our Clients

Page 21: Bee branding profile

Strictly Confidential

• Our Works

Be objective. Be creative. Be effective.

Page 22: Bee branding profile

Online Campaign: Nestle – Nescafe - CungTroChuyen.com

Execution: Develop & spread out an intermix site of forums & facebook to create online conversations of crowded target users (also use facebook & others forums to drive traffic to the site)

Results: 500,000 visitors in 02 months, client is happy to keep the site through 2010

Page 23: Bee branding profile

Online Contest: Friso Gold – baovebetubentrong.com

The Brief: Build Uniqueness and Credibility for new Friso Gold Upgrade versus competitors. Involve moms to study/deeply understand about Symbiotics and apply to daily care of kids.

Results: more than 100,000 target visitors (500,000 pageviews) in 01 month, 27,500 members

Execution: 2.0 website, online contest, forum, live chat, flash animation clip, forum seeding, social network seeding, online content management.

Page 24: Bee branding profile

Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest

The Brief: Reach the Non-deo users with Rexona Dryness Challenge – and let them join in an interactive game to experience the benefits of Rexona.

Solutions: Develop & spread out an interactive asmosphere for users to join in the contest with interesting journeys in a day beginning with Rexona – Reference link: rexona.com.vn

Page 25: Bee branding profile

Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest

Page 26: Bee branding profile

Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest

Page 27: Bee branding profile

Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest

Page 28: Bee branding profile

Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest

Page 29: Bee branding profile

Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest

Page 30: Bee branding profile

Flash Website: Olay – Findfairness

The Brief: Get in touch with target consumers through online channel

Page 31: Bee branding profile

The Challenge: Get at least 300,000 visitor and more than 1,000,000 clip page-views in 4 weeks,

Solutions: Develop website with flash-game contest, blog, forum, e-cards,….

Results: 3 million clip page-views, more than 500,000 website visitors in 04 weeks

Viral Campaign: “Tim em noi dau” - Close-up – Timem.com.vn

Page 32: Bee branding profile

Viral Campaign: “Tim em noi dau” - Close-up – Timem.com.vn

Page 33: Bee branding profile

Viral Campaign: “Tim em noi dau” - Close-up – Timem.com.vn CLIMAX

Page 34: Bee branding profile

The Brief: Get at least 150,000 visitors in 04 weeks.

Solutions: Develop website with flash-game contest, e-cards,….

Results: more than 300,000 website visitors in 04 weeks

Reference link: www.timem.com.vn

Viral Campaign: “Tu tin tim kiem tinh yeu” - Close-up – Timem.com.vn

Page 35: Bee branding profile

Viral Campaign: “Tu tin tim kiem tinh yeu” - Close-up – Timem.com.vn

Page 36: Bee branding profile

Rich Media Website: SYM - Attila.com

The Brief: Develop online brand identity for Attila scooter and an interactive channel for target customers

Solutions: Build rich media website intermixed with interactive video, 3d animation and flash applications – Reference link: www.attila.com.vn

Page 37: Bee branding profile

Rich Media Website: SYM - Attila.com

Interactive Video

Page 38: Bee branding profile

Rich Media Website: SYM - Attila.com

Page 39: Bee branding profile

Flash Website: FunCoolo Fashion – funcoolo.it

The Brief: Setup brand character through an interactive website (FunCoolo is a popular fashion brand for Italian Young Generations)

Solution: Develop flash website with intermix flash and dynamic applications

Reference link: www.funcoolo.it

Page 40: Bee branding profile

Flash Website: FunCoolo Fashion – funcoolo.it

Page 41: Bee branding profile

Online Contest: Rohto - Apoteenie – “San tim ve dep tu nhien” Contest

The Brief: Drive the target customer to the website and let them experience the benefits of products.

Solutions: Build & run website apo.com.vn to let the users experience how to make up with Apoteenie products – Reference link: www.apo.com.vn

Page 42: Bee branding profile

Online Contest: Singapore Tourism Board – khoanhkhacsingapore.com

The Brief: Support Singapore tourism broadcasting campaign in order to attract Vietnamese tourists in 2007 summer vacation

Solutions: Build website khoanhkhacsingapore.com – an interactive channel for user who join in the exam-game “My best photo in Singapore”

Page 43: Bee branding profile

Online Contest: Singapore Education Board– giaoducsingapore.com

The Brief: Introduce Singapore Education & University to Vietnamese graduated pupils in 2008.

Solutions: Build website giaoducsingapore.com – an interactive channel providing Singapore education & university information

Page 44: Bee branding profile

The Brief: Get at least 20,000 users in 6 weeks, more than 300,000 pageviews for the E$aver online banking service launching

Solutions: Develop micro-site with 3D adver-game contest includes viral module and customer database management application

Reference link: www.ngoinhabeban-standardchartered.com

Viral Campaign: Standard Chartered Bank – Ngoinhabeban.com

Page 45: Bee branding profile

Viral Campaign: Standard Chartered Bank – Ngoinhabeban.com

Page 46: Bee branding profile

Kiosk Application: Nokia VIP Store – Sales & Promotions Management Tool

Solutions: Build a software with web & local interactive fuctions, running for 12 Nokia Stores in Vietnam

Page 47: Bee branding profile

Kiosk Application: Nokia VIP Store – Sales & Promotions Management Tool

Reference link: www.nokiastorevip.com.vn

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Flash website: Dulux – 2009 Colour Trend

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Flash website: Dulux – Interactive Presentation

Reference: Contact us for showreel

Page 50: Bee branding profile

Flash website: Dulux – Flash site

Reference: Contact us for showreel

Page 51: Bee branding profile

Kiosk Application: Abbott – PE Test

Reference: Contact us for showreel

Page 52: Bee branding profile

Flash site & online contest: O’Star

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The Brief: Develop Corporate Website with high standard design and flash animation

Reference link: www.hongthuy-communications.com

Flash Website: Hong Thuy Communications

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The Brief: Create Personal Website (music, photo, flash, wallpaper,…)

Reference link: www.tinna.info

Flash & Dynamic Website: Tinna Singer

Page 55: Bee branding profile

Reference link: www.vietnambranding.com

Portal: Marketing, Advertising, PR… knowledge portal

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The Brief: Build Corporate Website

Reference link: www.chamsocoto.com.vn

Flash & Dynamic Website: Saigon Auto Corporate website

Page 57: Bee branding profile

The Brief: Create Corporate Website with E-catalogue Module

Reference link: www.pianominhthanh.com

Flash & Dynamic Website: Minh Thanh Piano Store

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The Brief: Create Corporate Website – Flash website with the ability to modify website content with administration system

Reference link: www.cccreative.com.vn

Dynamic Flash Website: CC Creative Boutique Agency

Page 59: Bee branding profile

Advergame: Comfort – “Hay ru bo ve tho cung”

Reference: Contact us for showreel

Page 60: Bee branding profile

Advergame: Cool Air – VietnamSkill.com –“Ngay hoi huong nghiep sinh vien 2008”

Reference: Contact us for showreel

Page 61: Bee branding profile

Advergame: Abbott – PediaSure

Reference: Contact us for showreel

Page 62: Bee branding profile

Advergame: Tetra Pak

Reference: Contact us for showreel

Page 63: Bee branding profile

SMS Campaign: BP – “Vistra don loc dau xuan 2009”

Reference: Contact us for showreel

Page 64: Bee branding profile

Flash Presentation: Prudential Finance

Reference: Contact us for showreel

Page 65: Bee branding profile

Flash Presentation: Prudential Link

Reference: Contact us for showreel

Page 66: Bee branding profile

Flash Presentation: Prudential Insurance

Reference: Contact us for showreel

Page 67: Bee branding profile

Flash Film: P/S – Lemon Fresh & Mint Fresh

Reference: Contact us for showreel

Page 68: Bee branding profile

Be

Thanks For

The Opportunity

To Present Our Profile

Be objective.

Be creative.

Be effective.