Becoming the BestBecoming the Best

Paul Tennant

Chief Executive

Orbit Group Ltd

To cover …To cover …

From change to transformation Transformation within Orbit Tomorrow’s World Conclusion

From Change to Transformation

The Scale of ChangeThe Scale of Change

Impact of change

Year of Change

74 80 88 02 11

Scale of change is one of biggest experienced

ImperativesImperatives

World changing• Economic crisis• Expenditure cuts• Source of funds• Unemployment• Social policy reform

Housing world changing• Loss of grant• Affordable rents• Tenure change• Regulation• Defunct business model

Views• Value for money• Use of resources• Evolve our

businesses

There are imperatives we must respond to

New World: New AgendaNew World: New Agenda

Direction

How to develop our offer?

How to manage increasing risk?

RiskReturn

How to generate resources?

The degree of change/transformation varies by organisation

Why transformation?Why transformation?

Nature of changes so far reaching requires a proportionate response Business model and way of doing business must adapt to new world Value being challenged and destiny being defined by others We have changed but consequences of new world will continue for

several years We must present our message, change views and draw resources –

why us?

In this context why would we not transform?

Transformation within Orbit

Change: Direction and StructureChange: Direction and Structure

2003 – Imperative: “Establish Orbit’s Future”• Expand Group to deliver scale and resources• Consolidate footprint including rationalisation• Tighten our operations• Identify a strong direction / common purpose

Change: Customer and CultureChange: Customer and Culture

2008 - Imperative: “Create depth in our offer”

• Customer First Strategy and culture change

• Investment in place/stock and communities

• Strengthening infrastructure / people development

• “Good to Great” by 2013

Transform: Purpose and CapacityTransform: Purpose and Capacity

2011 – Imperative: “Respond to the New World”

• Recognise scale of change and response required

• Respond to immediate changes

• Plan for a radical future

• Continue with Good to Great to 2013 and beyond

• Plan for Transformation of Orbit 2020 Project

• Create resources to deliver a new strategy

Business Transformation• Process 2007 to 2011

Research• IHP – cross four countries

Five Steps• Environment to outcomes

Way Ahead• Culture of “learn / apply / review”

Business Transformation Process: IHPBusiness Transformation Process: IHP

A common agenda with an opportunity to learn

Project: •Market intelligence• Big picture analysis• Engagement and

debate

Orbit 2020Orbit 2020

This is our framework to transform

Ambition: “Building Brighter Futures for People & Communities”

Process• Drivers of change• Direction• Delivery of change

Outcomes• A new vision• A new way of doing

business• A different offer

Tomorrow’s World Today

Tomorrow’s World: Themes AddressedTomorrow’s World: Themes Addressed Structure

• Focus is on “forms” that deliver our ambition and partnerships that make these work

Finance

• Focus is on how we generate resources and develop a different business model

People

• Focus is on skills, culture and capacity of individuals and organisations

The journey ahead is one of transformation!

Tomorrow’s World: Participant PerceptionsTomorrow’s World: Participant Perceptions

“We should get on and respond”• Debate required within the sector • Desire for action following debate

“We should be bold in responding”• Leadership by the sector• Improve our messages/impact

“Do before others do to us”• Own our destiny• Define our own future

There is a desire to respond

ConclusionConclusion

We are a values-led sector and valuable to customers, communities and Government, and a proven record of change

The nature and scale of change and so the extent of response required is one of the most far reaching

Our response should be proportionate and innovative – we are changing but over the coming years must transform

The success of our transformation will be measured by how we adapt to the new world and best serve the people/communities we serve