becoming a best selling author (by patrick snow)
TRANSCRIPT
Becoming a Best-Selling Author
Presented By: Patrick Snow
www.ThePublishingDoctor.com
WARNING! Don’t Be Bamboozled…
You owe it to yourself to learn how the publishing industry really works and
what publishers don’t want you to know…
Your Mission:To write,
publish and promote your book to your
target market. !
This is the best way to attract
more speaking, coaching, and
consulting revenue!
Your Publishing Road MapWhether your book is fiction, or non-fiction, already published, or just beginning to write,
this publishing overview will save you time money, and help you avoid many mistakes in the process of you becoming a best seller!
Looking For a Better Way to Market Your
Business?
Want to Boost Your Credibility in the
Marketplace?
Introducing…
The World’s Greatest Marketing
Secret in the History of All Business…
To write and publish your book to promote your products and services
A Book is…A physical web site A lead-generation tool A thick business card A client-attraction magnet A tool to turn prospects to clients A way to stand out from the competition A ticket to free publicity A platform to stand on A way to give back and inspire others The Main Ingredient to your “Information Empire”
Qualifications to Be a Real BookPerfect bound
(or case bound) !
Pricing (and pricing bar code)
!Title, Author Name
!More than 100 pages
(less is a booklet) !
ISBN number (and ISBN bar code)
Your Book is the Foundation to Build Your Information Empire:
Printed Book Audio Book
E-Book Journal / Workbook
Keynote Speaking Coaching
Consulting Tele-seminars
Workshops / Seminars And More…
Which is Better… E-Book or Printed Book?
Both versions of book are needed to succeed
Who do you love more… Your son or daughter?
Being a “Published Author” is North America’s #2 most respected career (only behind that of a brain surgeon)
Dan Poynter Study…
Overwhelmed with the Process of Publishing?
Don’t Know
Where to Turn to Find the
Answers?
“The written word is
the only way the
dead can teach the unborn.”
- Abraham Lincoln
According to UNESCO (United Nations Educational, Scientific and Cultural Organization) recently reported that each year in the United States approximately 350,000 books are published.
Standing Out in the Crowd
Who is Your Audience?With this volume of books being published each year, what you can do to have your book stand out from the crowd and become a best-seller?
Definition of Best-Seller?
35,000Industry standards de f ine a “bes t-sel ler” when an author successfully sells 35,000 copies at any time during the life of the book.
What About?This sure is confusing?
best-seller
best-seller
Let’s look at your
publishing options…
You Have Three Publishing Options
(But only one of them will allow you to actually turn a profit…)
Traditional New York Publishing
You give up all rights and future profits, Less than 1 in 1,000 chance of getting published,
Lose all decision making power
• This is where you pay up front, and then pay
again on the back end to print your book
• Third party middleman marks up your
printing (charging you $8-12 per book) and
then the publisher prints your books at $4
each and keeps the difference.
• Poor quality and virtually impossible to make
a profit.
Internet Publishing
• Benjamin Franklin, Mark Twain and virtually everyone gets started this way.
• Only way to guarantee that you will ever get published.
• You own 100% of the rights and keep all profits controlling print process and eliminating all third party middlemen.
Self Publishing
Lesson Learned:
Never, under any circumstance, let
a third party middleman get
between you and your printer!
Having a direct relationship with
your printer is the only way to insure
that you can make a profit!
INTERNET PUBLISHER
Your Choice is Clear!Self publishing is the ONLY choice if you don’t want to be
BAMBOOZLED in paying inflated printing costs, want to own 100% rights and maximize your profits…
Self Publishing is the Winner!
If you select the publishing option (where you eliminate third party internet publishers from marking up your printing)… !then, you have the ability to legally print your own currency (in the form of your book, mark up the price and sell at a 5X profit).
Imagine Your Own Gold-Bar Manufacturing Machine
!Sell @ $19.95 USD in soft cover Sell @ $24.95 USD in hard cover
Print Your Intellectual Property at $2-6 / book
Hardcover or Soft?
If you
can’t
afford
hard
cover,
print in
soft cover.
NY publishers
print in hard
cover - so
should you
(it costs $5
more per
book but sells
for $5 more).
WHAT ABOUT PAGE COUNT?
The sweet spot is somewhere in between 50,000 words (250 pages) and 60,000 words (300 pages).
$FATTER THE BOOK… !
FATTER !THE PAYCHECK!
The Numbers Don’t Lie…• Average author sells 250 books in
their lifetime.
!!!
• Independent Book Publishers Association reports that 98% of authors will never sell more than 2,000 books in their lifetime.
• 5% creation and 95% promotion!• Most give up after 90 days, once they
realize Oprah’s producer is NOT calling!
A Successful Book is…
Five Requirements to Becoming a Best-Selling Author…
5
1. Spend the Rest of Your Life Marketing Your Book
“When I speak, business happens!”
- Bob Mow
ad
2. World-Class Cover
Design
3. Compelling Title that Can Stand on its Own
• Three award-winning title formulas that few in the industry even know exist
• Favorite is the “ING” rule used in this cover…
4. Introduction• Must capture the
“heart” of the reader and leaves them thirsty for more by ”hooking”” them
in.
• Reader doesn’t care “why” you wrote your book, they only care what your book can do for them.
5. Amazing Content
• Non-Fiction: Full of inspirational stories
• Fiction: Full of tales of love and death
Biggest !
!
to Avoid
Don’t make any of the following 18 mistakes (or your book will be short lived)
S18
1. Putting Your Photo on Front Cover
(unless you are a celebrity)O/HUGE MISTAKE!!!
ME & MY DOG
Sally Smith
2. Taking a Title to Print (Without Owning it As “.Com”)
HUGE MISTAKE!!!
3. Having Your Last Name Affiliated with Your Publishing imprint
You want to distance your name from the publishing logo so the media can’t tell if the book is self published (better chance of getting publicity).
HUGE MISTAKE!!!
Smith Publishing
NEW YORK
4. Selecting Your Own Title
Unless you know the three award-winning title formulas, let the experts help you select your title.
HUGE MISTAKE!!!
HUGE MISTAKE!!!
5. Doing your Own Cover
DesignHire a professional unless
you have a degree in Graphic Design
Sally Smith
Sally Smith
Graphic Design Program
6. Forgetting to Print Your Web Site
on the Back Cover or Back Flap
Be sure to print your domain name on your back cover
HUGE MISTAKE!!!
7. Skipping the Proofreading StepThe average NY published book has 20 grammar or spelling errors. Don’t embarrass yourself!
HUGE MISTAKE!!!
8. Forgetting to Include Front Page Inserts• Testimonial pages • Title Page • Copyright Page • Acknowledgement’s Page • Dedication Page • Preface • Foreword (Spell it correctly) • Introduction
HUGE MISTAKE!!!
9. Forgetting to Include Back-Page Inserts
• A Final Note • About the Author • About author’s business • About author’s coaching model • Recommended Reading • Index is not required (unless medical book) • Book author to speak at next event
HUGE MISTAKE!!!
10. Relying on Someone Else to
Do Your Publicity
If you don’t stand up and tell the world who you are, and what you stand for, no one else will do it for you!
HUGE MISTAKE!!!
11. Focusing on Bookstore Sales
A book store or online retailer (such as Amazon
and or Barnes & Noble) is a lousy, lousy, lousy,
lousy, lousy, LOUSY place to sell a book!!!
HUGE MISTAKE!!!
12. Hoarding Your BooksYou should give away 1-5 books everyday to people with big mouths who will tell others about it (bloggers, network marketers, radio / TV producers, newspaper, magazine editors).
HUGE MISTAKE!!!
13. Focusing on Selling Books One at a Time
Sell your books 10,000 at a time as
part of another
organization’s marketing
efforts!
HUGE MISTAKE!!!
14. Overlooking “Foreign-Language Rights” Opportunities
Testimonials will start pouring in from readers all over the
world in different languages to boost your credentials.
HUGE MISTAKE!!!
15. Giving Up and Starting on Next Book
You need to spend a minimum of 18-22 years of your life promoting your book (just as you would in raising your children).
HUGE MISTAKE!!!
16. Not Leveraging Your Credibility
Use you book to secure highly-paid speaking, coaching and consulting opportunities.
HUGE MISTAKE!!!
17. Failing to Set Up Book Distribution
Set up distribution for credentials only, not for profit. This is how you get into Barnes & Noble.
HUGE MISTAKE!!!
18. ATTEMPTING TO GO SOLO• Invest in publishing
coach who has “been there and done that.”
• Look for someone who will not ask you to do something they have not already done.
• Investing in such a system is a sure way to save both time and money (and improve quality).
HUGE MISTAKE!!!
SOLOO/
Introducing…
• Publishing and book marketing coach
• International best-selling author
• Highly sought after professional speaker
• Small-business coach
Patrick Snow
Patrick’s Coaching Credentials
Successfully coached
more than 500 clients
to get published
(Fiction and Non-Fiction)
Patrick’s Author Credentials
Sold 150,000 to 250,000 copies of self-published book in five languages (English, Spanish, Russian, Arabic and Indonesian) before selling out rights to John Wiley & Sons in New York (without using a literary agent).
Patrick’s Speaking Credentials
• Delivered more than 2,500 paid professional speaking engagements on three continents over last 20 years
• Current speaking fee: $25,000
Patrick’s Media Credentials• Featured as a cover story in USA TODAY • Featured in The New York Times • Featured in Forbes Magazine • Featured in more than 500 radio and
TV interviews worldwide
“Without Patrick Snow, my attempt to get published would have been a disaster.”
– Wanek Stein
“Patrick’s passion, experience, wisdom and commitment to his client’s success is unparalleled.”
– Sherri Nickols
“Patrick’s resources, knowledge and expertise are priceless. Hiring him as my coach was one of the best investments I have ever made!”
– Jeff Bow
What Others Are Saying
Dr. Gayla Holley
"After investing in Patrick Snow's coaching system I published my book in 57 days. Since writing Growing the Leader Within You, our organization has received more than $100 million in real estate donations. Patrick taught me to use my book to promote our organization which resulted in securing and solidifying new donors. It has been an humbling experience and will give me the ability to create hospitals, schools, hospices and feeding centers for children around the world. All of this because Patrick taught me how to put my heart into ink and paper. Patrick's system has been the best investment of our lives!"
"I've been coached by Hall-of-Fame coaches (Lenny Wilkens, Jerry Sloan and Pat Riley) throughout my NBA career and I'd rank Patrick Snow right up there with these Hall-of-Famers! Patrick has the passion, 'fire in the belly' and integrity to not only make himself better, but to help all of his clients 'be the best they can be.’ I often mentioned to Patrick... 'You draw up the play and I'll run the ball... that will equal success for both of us!’ I’ve loved working with Patrick Snow and look forward to many, many years of success for our team."
James Donaldson
Randy Broad
“In November, I stumbled upon a Patrick Snow presentation on publishing your own book. The following March I was holding a copy of my book in my hands. Without Patrick's wisdom, experience, connections, motivation and desire to coach us through the process every step of the way, I would be empty handed today. He provided me with all the necessary resources to take a dream and make it a reality. My kids, family, friends and the rest of the world now have in their possession a book that will stand the test of time. I cannot stress enough my gratitude for Patrick Snow's services on publishing one's work. He is in a class all his own."
Schedule A Complimentary Consultation
Today!
Text Patrick Snow Direct at
(206) 310-1200
In your text be sure to mention your name and time zone. !He lives in Maui, Hawaii and is 5-6 hours behind Eastern Standard Time.
(206)310-1200
Check Out
his Web site
to Learn
More
About
How he
Can Help
You
Achieve
Your
Destiny!
www.ThePublishingDoctor.com
- John Addison
“I will do today what others won’t, so I will have tomorrow what others don’t!”
NOW is the Time to Take Action
• So turn off your TV…
• Log off of your Facebook account…
• Don’t listen to your dead-beat, broke friends…
• Overcome your self-limiting beliefs…
• And write your book today!
The Holy Grail of Publishing IndustryGive your book away to ALL your speaking, coaching, and consulting prospects and watch your bank account expand!
This is the world’s greatest marketing secret in the history of all business.
Your Book Becomes Your Sales Force Promoting Your Services
Unlike a “salesman” or “sales woman” your book will market your services for many years to come. You don’t have to pay a salary or benefits and your books already in the market place will promote you 24/7, 365!
Your Book Becomes Your Legacy
• The shelf life of a book is more than 200 years.
• Your children, grandchildren and great-grandchildren will know who you were and most importantly appreciate your vision and passion to serve others.
If Not You, Then Who?
If Not This, Than What?
Text Patrick Today!
(206)310-1200
If Not Now, Then When?
If Not Here, Then Where?
(206)310-1200
Schedule Your Complimentary, No-Obligation, 30-60 Minute
Publishing Consultation
Today!Text Patrick Snow today
at 206-310-1200. Be sure to include your name, time zone, and a good time to speak and
you will be on your way to achieving your life long
goal of getting published!
www.ThePublishingDoctor.com
Now is Time to Take Action and
Create Your Destiny!
If you want, what others have, you must do what others have done, and you will get, what
others have gotten!
A Final Note From Patrick…“Only those who can see the invisible, can achieve the impossible. The belief in your vision, holds the key to creating your own destiny. I challenge you to write out your future, seize the moment, and live your life by choice, not by chance! Dream, plan, execute and soar!” !
I look forward to serving you!
www.PatrickSnow.com