becoming our brand presentation

8/6/2019 Becoming Our Brand Presentation

1/12

.

ear BECOMING OUR BRAND:d

.

l

.

le

vat

inn


2/12

.

ODAY S DUCATION ULTURE

CharterSchools

earHomeSchoolingPrivateSchools

d

.

lNoChildLeftBehind

VirtualLearning

.

le VoucherProgramsLotsofChoices

vat ConsumerDrivenModelofEducation

inn


3/12

.

CHARTER SCHOOL BOOM

ear

o ay,4,200

charterschoolsin40

d

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l s a esan s r c o

Columbia.

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leInTexas,justover

300charterschools.

vat

inn


4/12

.Twentyfiveyearsago,

ear

v r ua y ega na mos every

state.

d

.

l , .

In1999,850,000children

werehomeschooled.

.

le In2003,1.1million.

In2008,estimated2million.

vat Oneofthefastestgrowing

K12educationindustriesis

inn

homeschooling.


5/12

. 2001:40,000to50,000K12studentswere

ear enrolled

inonlinecourses.200506:Almost700,000wereenrolled.

d

.

l

Statesarefundingandestablishingonline

statewideschools,i.e.,Florida,Illinois.

.

le Competitionisnottheschooldistrictor

schoolnextdoor.

vat

inn


6/12

Carrollton-Farmers BranchIndependent School District

Frankford

Sand Lake Keller S rinnDr

Trinity Mills

Carrollton DallasInthe1980sOurCompetition

Belt Line Rd

D

ento

CoppellOtherPublicSchoolDistricts

AddisonFarmers

Branch

Greenhill

WordofFaithMaryImmaculate

PrinceofPeace


7/12

Carrollton-Farmers BranchIndependent School District

Frankford

Sand Lake Keller S rinnDr

Trinity Mills

Carrollton DallasTo aysCompetition,inc u es:

OtherPublicSchoolDistricts

Belt Line Rd

D

ento

Coppell

GreenhillMaryImmaculate

AddisonFarmers

Branch

CarrolltonChristianAcademy

American

Heritage

School(PK5)

HomeSchooling

CharterSchools

NorthHills

UniversalAcademy

PeakAcadem

WinfreeAcademy,etc.

VirtualSchools


8/12

PUBLIC

SCHOOL AGE CHILDREN WITHIN OUR

.

COMMUNITY

ear

PublicSchoolAgeChildrenAttending

Elsewhere:A roximatel 6 000

d

.

l

.

le

vat

inn


9/12

.

HAT IS A RAND

Itsmultidimensional

ear ApersonsFEELINGS aboutyour

Organization,Product,Service

d

.

l EstablishinganEmotionalConnection

Building

Trust

.

le

Developinganimagethatremindsthemoftheirex erience

vat AnexpectationANDactualexperiencethatthe

customer/clientgets

inn

Apersonsperception(canbesubjecttochange)


10/12

.

SPECTS OF RAND

ear PersonalityCreatived

.

l

Emotional Benefits

Family-Oriented,Innovative, Inclusive,

Diverse, Risk-taker

District if it were a person.

The feelings a person gets

.

le

Rational/ Tangible BenefitsDiplomas, Skill Developmen t Training,

, - ,Leader In Professional Development,

Technologically Savvy District

When they think of your district.

Tangible things people get

vat

Attribu tes of the OrganizationTeaching, Professional Developm ent,

Adult Educat ion Parent Educat ion Technolo Classes

ua ty ac t es,Many Educational Choices for Students From you.

Things you actually do.

inn


11/12

.

S RAND

Weprovidequality,learningfocusedfacilitieswhere

ear

weo erun m te c o ces orstu ents. Weimpactallaspectsofcorporateandfamilylifein

thesixcommunitiesweserve.

d

.

l Werespectandhonorthediversityofourfamilies. Welivethecharactervaluesofcooperation,integrity,

pride,respect,responsibility,serviceandcitizenship.

.

le Wevaluecreativity,relevanceandrigorinlearning. Wedonotcompromisehighexpectationsfor

studentsandstaff.

vat Wehaveonepurpose:learning.

WeareCFBISD:aninnovativeleaderinlearning.

inn


12/12

The only way we are going to keep our

.

that produces people who can keep

invent ing the future. But as knowledge

ear hurt les forward, invent ing the futurebecomes a harder and harder task one that

d

.

l a es more o e r g e uca on, e r g

infrastructure, the right ambit ion, the right

.

le

get our whole country focused around

meeting this challenge. The future won t wait

vat for us, and if we don t invent it , someone

else will . TheWorldIsFlat

inn

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becoming our brand presentation

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