becoming a socail business
DESCRIPTION
There is a difference between organizations that simply execute social media tactics and those that actually become social businesses. Rick’s presentation will focus on the best practices agencies are using to achieve success in growing their business through the use of new media. For example, he will discuss 8 keys to successfully transitioning to a social business. You can expect to come away from this session knowing how to implement and manage a successful social media initiative to improve sales.TRANSCRIPT
Becoming a Social BusinessDigital Transformation and the customer experience
ENHANCING YOUR BRAND FROM EVERY ANGLE
July 2014
Senior Vice President
Rick Morgan
Highlight:Being named to Insurance Newscast’s 100 Most Powerful People in the Insurance Industry – North America.
Independent Agency PrincipalSilver Plume Applied Systems Agents Council for Technology
The way people: Communicate Interact Research products Get referralsAgents must find new, innovative ways to reach customers Not about who is connected, but how they’re connected
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Mobile cuts across everything. Collaboration and information sharing Changes the products you offer Changes the way we interact
Communication in disaster situations Customer interaction with agents and carriers Agent/carrier communication Reaching and responding to consumers with
strategies and tactics other than traditional methods of marketing and communication
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Are you thinking about: Changing needs and expectations of consumers in
this ‘anytime, anywhere’ environment? Responding or adaptive websites
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Connected consumers are empowered to interact with the world around them and shape how businesses respond. Digital/Social natives Connected vs. not connected Sharing society Disruptive Technology
Internet of Everything 3-D Printing
“Showroom” retail Location-based marketing services
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Disruptive Technology - Internet of Everything
https://www.youtube.com/watch?v=CqSDWoAhvLU
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Disruptive Technology - Internet of Everything
https://www.youtube.com/watch?v=CqSDWoAhvLU
“That is a real threat to the auto insurance industry,” Buffett said at his company’s annual meeting here Saturday. “If [self-driving cars] prove successful and reduce accidents dramatically, it will be very good for society and very bad for auto insurers.”
Are you thinking about: Collaboration and information sharing? Digital and Content Marketing Providing customers with access to
information anytime, anywhere?
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Rich media (voice and video) Education economy Inbound vs. outbound marketing Payment tools/methodologies
PayPal Square
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Are you thinking about: Customer expectations? Collaboration and information sharing? Reinventing and transforming your business?
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“Social business is the creation of an organization that is
optimized to benefit its entire ecosystem (customers,
employees, owners, partners) by embedding collaboration,
information sharing, and active engagement into its
operations and culture. The result is a more responsive,
adaptable, effective, and ultimately more successful
company.” – Amber Naslund
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Neither do men put new wine into old bottles: else the bottles break, and the wine runneth out, and the bottles perish: but they put new wine into new bottles, and both are preserved. – Matthew 9:17 (King James)
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Source: B.H. Burke & Co.
Why blog?
How to get started
Key concepts
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Consumer expectations are set by culture, not the industry.
Today’s culture is social: Consumers are
connected and empowered.
Social businesses are positioned to succeed.
