beat the competition, know more about lead generation

3
Beat The Competition, Know More About Lead Generation Lead generation is at the core of most https://www.google.com/onlinechallenge/ businesses. If you are unable to gather new leads and convert them into paying customers, your business will end up failing. Here, you will discover some great ideas to help you create leads. Mastering these techniques can help you succeed and achieve your goals. Use social media as a lead generation tool. In social media, you need to not only build a presence, you also need to build a community. It's an opportunity to build trust which will lead to more and more leads coming your way. Don't just look at the obvious social media channels. Consider them all. The best way to generate leads is to ask people you know for referrals. It doesn't matter if you're a wedding planner or a car salesman, let people know what you do and ask if they know anyone who may need you. They might not today, but they might in the future. Open up your business to the world. There are events such as Doors Open at which businesses allow customers to come in and see how they work. Even if you're an architect or real estate agent, you can let potential customers in to see how organized and authentic you really are, which can generate leads. Your phone can help you out, so make sure you call to figure out who wants what you sell. You are going to find that the results can be rather surprising. Someone will always want to buy what you are selling if it is a good product. Consider throwing a neighborhood party to let your neighbors know what you're up to. For example, if you are looking for leads as a dentist, you can have a barbecue and hand out toothbrushes with your number on them. If you're an internet marketer, sponsor a street fair and let the businesses there know you can do the same for them. Don't forget your website! Many people create a site and then just leave it, believing that "if you build it, they will come." They won't unless you actually put some effort into it. Create a blog and update it frequently, or add new content as often as possible to the site itself. Don't forget phone sales. Call to see if there is anyone who needs what you have. You may be surprised at how many business, or people will want to hear what you have to say. No matter what your business sells, someone out there is buying, so you have to work on this. Do not underestimate the power of customer referrals in lead generation. If you've got a well-

Upload: dailymold5341

Post on 08-Aug-2015

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Beat The Competition, Know More About Lead Generation

Beat The Competition, Know More About Lead Generation

Lead generation is at the core of most https://www.google.com/onlinechallenge/ businesses. If youare unable to gather new leads and convert them into paying customers, your business will end upfailing. Here, you will discover some great ideas to help you create leads. Mastering thesetechniques can help you succeed and achieve your goals.

Use social media as a lead generation tool. In social media, you need to not only build a presence,you also need to build a community. It's an opportunity to build trust which will lead to more andmore leads coming your way. Don't just look at the obvious social media channels. Consider them all.

The best way to generate leads is to ask people you know for referrals. It doesn't matter if you're awedding planner or a car salesman, let people know what you do and ask if they know anyone whomay need you. They might not today, but they might in the future.

Open up your business to the world. Thereare events such as Doors Open at whichbusinesses allow customers to come in andsee how they work. Even if you're anarchitect or real estate agent, you can letpotential customers in to see how organizedand authentic you really are, which cangenerate leads.

Your phone can help you out, so make sureyou call to figure out who wants what yousell. You are going to find that the results canbe rather surprising. Someone will alwayswant to buy what you are selling if it is agood product.

Consider throwing a neighborhood party to let your neighbors know what you're up to. For example,if you are looking for leads as a dentist, you can have a barbecue and hand out toothbrushes withyour number on them. If you're an internet marketer, sponsor a street fair and let the businessesthere know you can do the same for them.

Don't forget your website! Many people create a site and then just leave it, believing that "if youbuild it, they will come." They won't unless you actually put some effort into it. Create a blog andupdate it frequently, or add new content as often as possible to the site itself.

Don't forget phone sales. Call to see if there is anyone who needs what you have. You may besurprised at how many business, or people will want to hear what you have to say. No matter whatyour business sells, someone out there is buying, so you have to work on this.

Do not underestimate the power of customer referrals in lead generation. If you've got a well-

Page 2: Beat The Competition, Know More About Lead Generation

established customer base to begin with, referrals should be simple and painless, because yourhappy customers will naturally web video production refer their friends and family. As an addedincentive, give them a discount for sending others your way and watch your leads growexponentially!

Team up with other companies to cross-promote and generate more leads. For example, if yourwebsite sells nails, join forces with a site that sells hammers. The mutually beneficial relationshipshould gather more leads and most likely sales for both of you. Just make sure the partner youchoose is closely related to your industry and highly reputable.

Can you work in webinars, seminars or free tools and downloads for your business? If you canprovide this type of information related to your niche, then people will sign up for them. When theydo, you have their contact information as a new lead, and of course this is a targeted, niche specificcontact.

Find ways to qualify leads that you've brought into thecompany. Yes, it's important to get as much data as youcan, but leads are of different levels of quality. Someleads are more likely to be bigger customers than others.One way is to develop a survey to learn more about theirbuying habits.

Be clear on what every part of your website is for. Nomatter what you're trying to sell, people have to know what to do to buy it. Your content should beclear and the pages should be easy for visitors to navigate.

Can you work in webinars, seminars or free tools and downloads for your business? If you canprovide this type of information related to your niche, then people will sign up for them. When theydo, you have their contact information as a new lead, and of course this is a targeted, niche specificcontact.

In order to grow your mailing list, hold a contest. You can do this on your website, on Facebook orTwitter, or even locally if your company is locally-focused. Just ask for an email address and name inreturn for an entry into your contest, and you can even give bonus entries to those who refer theirfriends.

While generating leads is not a complicated matter, there is a precise science to it. Making anirresistible offer, getting it to the right viewers and giving them a good enough reason to act "now"are the three major components of lead generation. Think these over and develop ways to perfectthat pitch package, and you should start generating more leads instantly.

Focus on your calls to action to generate leads. This is true of your website, social media posts,email newsletters, or even direct mail. A compelling call to action is what gets people to move frompotential to concrete leads. What can you say that they just can't refuse?

Use your website to convert leads. Many people that visit your product site may not buy. The key isto find ways to gather some information and target them in the future. It is important to remember,

Page 3: Beat The Competition, Know More About Lead Generation

they were on your site for a reason. Gathering information means you can target them in the futureand convert to a sale.

Make things simple in your marketing and branding. People respond very positively to simplicity inadvertising these days. If you make your product too complex, you'll likely lose people's interestpretty quickly. Give a simply call to action, a simple offer, and a simple way to contact you. This willlead to a lot more leads.

Are you ready to use these tips to get new leads for your business? If so, then you better get startedbecause there is no better time than now. Leads are where it all begins, and you have information toboost your business in the right direction. Get motivated, and start implementing these strategiestoday.