BEACH SOCCER ACTIVITY FIGC-LND

The Origins: • Since 2003 beach soccer is an official discipline integrated

into the Italian Football Federation (FIGC), thanks to the achievements developed along the years by the National League XXX (Lega Nazionale Dilettanti), which is promoting the Italian Championship of Premier League (Serie A), strongly contributing to the recognition of the National Team within the Club Italia of FIGC in 2012.

• In 2005 Beach Soccer has been recognized among the official FIFA competions, such as in Italy in the same year LND created the Department that was officially approved in 2009 by the FIGC through a statute modification that gives the task to manage and organize the whole federal activity including the agonistic one.

The Evolution:

• Along the summer the Beach Soccer Department’s activity is

developing throughout the following official events:

• - Italian Championship - Serie A

- Coppa Italia (Italy Cup)

- Supercoppa di Lega (League Supercup)

• Furthermore the Beach Soccer Department by LND started promoting

the disciplin among youth and women by organizing along the seasons

several experimental championships.

A fast growing Sport: • Beach Soccer in Italy is at the forefront in the development of class

arbitration: in the Italian league Serie A as matter of fact has always

been committed to the federal referees (AIA), which consists of a real

section devoted to the regulation of the discipline (CANBS)

• A special attention from the Department has been paid to the problem

of doping, following the guidelines now shared in the world of sport,

with the implementation of the usual random checks after the games.

• In relationships with other players of the game such as the teams and

the promoters of local stage, the Department has been particularly

sensitive promoting formative meetings and workshops on topics of

technical, competitive and marketing. In the latter case, every season

the guidelines have been shared for the proper management of

marketing, promotion and development of Italian beach soccer through

the delivery of relevant documentation (plans and marketing manuals,

promotional material, etc.).

Powerful Sponsorhips:

• Since its birth till today the Official Championship Serie A has availed

itself of the support of ENEL (one of the largest energy utilities in the

world) as Main Sponsor flanked by important partnerships with

companies such as IL VENTAGLIO, PEPSI, HARMONT & BLAINE just

to mention few.

• The partnership with such prestigious sponsors has ensured the

presence of an exclusive VIP area (ENEL VIllage) in each stage of the

Championship as well as the realization of a real village commercial

traveling, in line with the principles of the sport that places

entertainment and fun in the first place.

Beach Soccer Sustainable Sport: • Alongside the "classic" marketing activity, the Department has

promoted interesting initiatives that have linked to the promotion of the

sport model of a food culture of the Italian territory. Projects married by

the Italian government institutions aimed at promoting the culture of

food for the expansion and success of winning a nutritional model for

the athletes and for the working population, as well as the valorisation

of the territory.

• This year, on the occasion of the 10th year of operation, the Beach

Soccer Department has decided to focus increasingly on the future by

choosing the path towards Sustainability, among other initiatives,

thanks to an agreement with ENEL, that involves the construction of

stadiums environmentally sustainable and in harmony with the

environment thus to ensure zero impact and zero greenhouse gases

emissions.

PANNELLI FOTOVOLTAICI

The Numbers

SEASON NAME # TEAMS # STAGES FINALS LOCATIONS

2003 SERIE A FIGC -LND 8 4 CERVIA (RA)

2004 SERIE A -VENTAGLIO 16 6 SALERNO (SA)

2005 SERIE A FIGC -LND 16 6 LIGNANO (UD)

2006 SERIE A ENEL 18 8 CATANZARO

2007 SERIE A HARMONT & BLAINE 16 8 TERRACINA (LT)

2008 SERIE A ENEL 18 8 SAN BENEDETTO

DEL TRONTO (AP)

2009 SERIE A ENEL 21 8 OSTIA (RM)

2010 SERIE A ENEL 20 8 OSTIA (RM)

2011 SERIE A ENEL 16 5 OSTIA (RM)

2012 SERIE A ENEL 14 8 TERRACINA (LT)

The Numbers

The Numbers

The Communication: • The ninth season of beach soccer weblog FIGC-National Amateur

League coincided with strong implementation in terms of

communication. Chosing, to focus on the media and on the broadcast

to Rai Sport as official TV (until the 2011 season Serie A Enel events

were hosted by Sky Sports), who have paid back in terms of contacts

and visibility for the entire movement and for individual stars of Serie A

teams Enel.

• The stadiums filled in every location where the league took place, have

been successful such as the Higlights in terms of penetration on the

web and in terms of audience on Rai Sport 1. The visibility of the club

has been ensured through the presence of at least a post-race

published on the YouTube channel of the National Amateur League

Beach Soccer in the playlist which totaled almost 40 thousand views,

and also with the launch of a new format TV has given wide coverage

to the stories and characters with interviews of the actors (at least 4

per stage).

The Communication - TV: • RaiSport 1 followed by 18 hours of programming in the first airing

(More than 100 replies) throughout the regular season of Beach

Soccer: step by step, the race for the Scudetto in 2012 has been

commented by Cristiano Piccinelli, Tiziana Alla, Luca Pisinicca e

Giuseppe Galati, in addition the commentators Mario Somma and

Massimo Ronconi, always present on stage, a new experiment

compared to past seasons that has allowed us to raise awareness of

the diverse world of beach soccer.

• The broadcast has been made building a studio on the sideline of the

field and has been aired every Thursday following the stage in the

early evening and was structured as follows: presentation of the resort,

clip highlights of the competitions earlier days, the clip with the

explanation of a rule of beach soccer and synthesis of two rounds of

the Sunday program.

The Communication - TV: • The agreement Rai-LND addition, also included the broadcast of the

Super Cup final and the Scudetto for the first time in history, recording

data of extraordinary audience. Two games, with space for over 1 hour

and 30 'of each link, seen by over 100,000 people averaged nearly 1

million hits.

• Amazing moves, passion, and why not, even a little 'healthy teaching

with the heading devoted to the explanation of the rules, have

contributed to the affirmation of beach soccer in our country. A success

that has rewarded the efforts of all those, LND, sponsors and

companies in the first place, who have always believed in a young and

innovative product.

• In addition to RaiSport1, beach soccer has often been on TV: the

whole Euroleague was broadcast on Eurosport while for the Italian

league plus dedicated services from Tg 3 Regional and private

channels.

The Communication - Press:

• The press review made in the end collects the main outputs on the

various newspapers that witnesses the exciting escalation of the Italian

Beach Soccer, both nationally and internationally. However, this is part

of a collection, because many others have been published in the

national and local press (overpassing 1,000 outputs).

• Even more remarkable it is the number of launches and agency

websites, www.lnd.it/beachsoccer plus all the rich sites of the 14 clubs

participating in the championship, and the specialized information

concerning sport at local level.

• In terms of print media, media partner of the 2012 season were Il

Corriere dello Sport and Tuttosport that have given wide coverage to

racing with 18 half pages, in addition to a series of news with the

results of the races.

The Communication - New Media & Radio:

• From videos to photos, the 2012 season marked the debut of beach

soccer LND also on Pinterest, a brand new social network, based on

the sharing of images / interests. The images, all of professional

quality, in addition to being used for newspapers and websites, have

fueled the profile with as many as 532 images of the NLD, which

transmitted the joy and spectacle of beach soccer.

• The official radio station of beach soccer was also this year, Radio

Kiss Kiss, which provided a link to the day of their seats with the

results of each competition day and more than 100 spots from 30 'each

presentation of national and international stages.

The Season Implementation: • The 2012 season has been developed through 22 days of games,

divided into 8 stages in 6 beautiful locations in Italy, with a journey

around Italy for over 4000 Km have been told all 77 official matches for

the Championship and Cup. Throughout the season the Press Office

and Communication LND sent to all the heads involved the most

comprehensive information (presentations, comments, photos,

interviews, results and curiosity) and was confirmed by the practice of

sending the report to the stage every eve of the next.

The Season Implementation :

The Structure:

ORGANIZATIONAL CHART of BEACH SOCCER LND DEPARTMENT

Coordinator Santino Lo Presti

Team Ferdinando Arcopinto

Gianni Meggiolaro Antonio Mazzetto Vincenzo Perri

Back Office Alberto Branchesi

Back Office Barbara Coscarella Marketing Filippo Foglietti Press Office and Communication Roberto Coramusi Enrico Foglietti