bea 2014 stop hiding your books from readers
DESCRIPTION
During this workshop, metadata specialists from traditional publishing houses, ebook retailers, and metadata solution providers will help you improve your title data so that readers can find your books easily! Topics covered will be subject codes/keywords, cover images, author information, sales rights, pricing and more. Learn how accurate and complete metadata could lead to increased sales. Finally, speakers will share best practices on how often you should update your metadata and how to handle reiterative cycles of metadata creation. Moderator: Patricia Payton, Senior Manager Publisher Relations and Content Development Speakers: Wendell Lotz, Vice President, Metadata, Ingram Content Group Inc.; Robert S. Stevens, Chief Community Officer, Firebrand Technologies; Clark Fife, Director of Metadata, Macmillan US; Patricia Simones, US Operations Manager, KoboTRANSCRIPT
Stop Hiding Your Books From Readers!
Ensuring Your Metadata Offers Maximum Discoverability
BEA Conference 2014
Speakers• Patricia Payton
Senior Manager of Publisher Relations and Content Development, Bowker
• Wendell LotzVice President Metadata, Ingram Content Group, Inc.
• Clark FifeDirector Of Metadata, Macmillan US
• Rob StevensChief Community Officer, Firebrand Technologies
• Patricia SimoesUs Operations Manager, Kobo
Stop Hiding Your Books from Readers! Ensuring Your Metadata Offers Maximum Discoverability
BEA 2014
Wendell Lotz Vice President | Metadata
Elements Five elements that work together
– Title– Subtitle– Series– Edition– Language
Title Source is the title page Do NOT put format in the title field Best expressed in elements
– Title Prefix– Title without prefix– Many books do not have subtitles
Collections Big advancement in Version 3.0 Types
– Ascribed– Publisher
Covers Series, Sets, and Serials All the elements of a title Introduction of ‘Master Brand’
Sample Brands Princess
Star Trek
Disney
<x409><Title Element Level>
Collection Example<Collection>
<CollectionType>10</Collection Type> Publisher Collection<Title Detail>
<TitleType>01/>TitleType> Distinctive Title<Title Element> <TitleElementLevel><02/>TitleElementLevel> Collection Level
<TitleDetail/></Collection><TitleDetail>
<TitleType><01/>TitleType><TitleElement>
<TitleElementLevel><02/>TitleElementLevel> Product<PartNumber><Volume X/>PartNumber><TitlePrefix><The/>TitlePrefix/>TitlePrefix>TitleWithoutPrefix><World’s Best Travel Guides/</TitleWithoutPrefix>
</TitleElement></TitleDetail>
Improved Sender Control
– New for 3.0• Example 1
– Warriors, Power of Three, The Sight, 1OR
– The Sight (Warriors, Power of Three, Vol 1)• Example 2
– Lonely Planet Disney World 2015-16» OR
– 2015-16 Disney World (Lonely Planet)
Subject AssignmentFive (of 14) key rules Ingram uses in its
review of titles First BISAC – assign where the book is most likely to be in a bricks
and mortar store– Alternatively, where you want it to chart
Do not use parent and child terms on the same book Consistency across formats Children’s books beg for multiple codes: Topic, protagonists,
formati.e. chapter books
Avoid General/ Be as specific as the authorized list allows
Subjects Base assignments on content not sales potential The author’s background or prior books may provide a
clue For backlist, consult the Library of Congress record for
either LC Class or DeweyEx: The Manager’s Handbook
LC Class: HD 31 Dewey: 658– Ex: ADKAR : a model for change in business, government and
our communityLC Class: 658.8Dewey: 658.406
What else is new? Key words – Guidelines <b067><20>
Common core - Guidelines out soon
Regional themes -- not new but seldom used• <b067><11>
Thema International Similar to the BIC structure 7 parts Maps by BISG Already adopted in Norway, Germany, and
parts of the Arab World
Audience/Reading Levels Audience
– The broad audience that the book is targeted to• General/Trade• Children/Juvenile• Young Adult• Primary and secondary/elementary and high school• College /Higher education• Professional and scholarly• Adult education
Audience/Reading Levels
• Audience– Reading Level– Interest Level– Grade Level
• Complexity– Lexile– Fountas and Pennell
(GRL)– ATOS (Accelerated Reader)
Descriptive FieldsBook descriptions and author biographies are the most important places to make the case for your book. But they are also the biggest opportunities to affect how your book is found online.
• Think about web copy before jacket copy• Don’t write context-dependent copy• Write evergreen copy
Book Description
Before you write your description, you need to think about the language you plan to use:• What are the most important
words related to my book?
• What kinds of searches do I want my book to be found in?
• What words will readers use to find my book?
Keywords to Consider
Research your keywords and try to find the language that will reach the best possible audience for your book
• Full title & subtitle of your book
• Names of all the major contributors
• Basic words about the book– e.g. “novel”, “essay”,
“collection”, etc.
• Subject keywords• Genre keywords• Audience keywords
– Ages– “expert”, “beginner”, etc.
• Tone & emotion keywords– What’s the mood of your book?– How will your book make the
reader feel?
Description Pitfalls
• Time-sensitive information– “… is currently working on the sequel ….”– “ … is the author of seven novels … “– “… also available as an audio book ..”
• Too-short descriptions• Not starting with the most important
information
Avoid Including:• Comparative titles and authors• URLs and 3rd party links
Author Biography
Always Include• The author’s name• Basic keywords:
– e.g. “author”, “writer”, novelist”, etc.• The name of at least one book
Good to Include• Professional qualifications• Awards• Praise & Publications
Author Biographies are like resumes!
Strike the Right Balance
SEO and keyword research will help searchers find your book. But once they do, you have to provide good, readable descriptions that makes the sale.
• What your book is about• What a reader will take away from the experience of reading
your book• What makes your book is different and better than all the rest
Where Publishers, Content and Readers Meet
• Supplier• Publishing Status• Availability• Dates• Prices• Related Products
ONIX
http://www.editeur.org/8/ONIX/
• Supplier
• Publishing Status
• Publishing Status
• Availability
• Availability
• Product Availability
• Pub Status/Availability/Product Availability
• Dates
• Prices
• Prices
• Related Products
• Related Products
So how do you manage all of this?
Stop Hiding Your Books From Readers!
Patricia SimoesManager, Publisher Operations
Kobo Inc.
Five Easy Steps to Optimize Your Territorial and Sales Rights
1. Know your rights!
<SalesRights> <SalesRightsType>01</SalesRightsType> <RightsCountry>AU BR CA IN PH US</RightsCountry></SalesRights>
<SalesRights><SalesRightsType>02</SalesRightsType><RightsTerritory>WORLD</RightsTerritory></SalesRights>
Kobo sells books in 190 countries.
Without territorial rights metadata, you’re losing sales.
2. Don’t Limit Yourself!
<SalesRights><SalesRightsType>02</SalesRightsType>
<RightsTerritory>WORLD</RightsTerritory></SalesRights>
<Price> <PriceTypeCode>01</PriceTypeCode> <PriceAmount>6.99</PriceAmount> <CurrencyCode>USD</CurrencyCode> <Territory>US</Territory></Price>
USD, CAD, GBP, AUD+US=
Sales only in 1 country: US
3. Send us prices!
Thanks for those rights, but what price should we use?
$$
R$R $
$
€£
र ¥₱
A single title can have multiple rights, but are you sending prices in multiple
currencies?
USD CAD
GBP EUR
AUD NZD
4. Know your markets.
Books are much more expensive in Australia.
US list price12.99 USD
Straight currency conversion14.07 AUD
List price in AU 16.95 AUD.
Publisher gets an extra 2.88 AUD per
book.
5. Be explicit.
And, strategic.
It isn’t necessary to set prices for all territories, or even for your entire list.
GBPUSDCADEUR
US 12.99 USD = 760 INR
UK 11.99 GBP = 1180 INR IN List Price = 1623 INR
US 12.99 USD = 28.89 BRL
UK 11.99 GBP = 44.88 BRLBR List Price = 24.99 BRL
Five Easy Steps to Optimize Your Territorial and Sales Rights
1. Know your rights2. Don’t limit yourself
3. Send us prices4. Know your markets
5. Be explicit
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