bcast presentation 11.2014
DESCRIPTION
BCAST Mobile social broadcasting slide deck.TRANSCRIPT
introducing the true convergence of screen agnostic live streaming broadcasting and social media
Bcast.comMichael Hodge CEO
What is BCAST?• Bcast is the next generation social broadcasting
network/platform that enables users to broadcast live streaming videos at any time from/to mobile/wearable devices the web and smart TV's.
• The real-time, live video functionality of Bcast is indexed by location, keywords and member name . The video streams are live and can be of any duration.
• Bcast users can “follow” a Bcast member and receive a notification on their mobile device, the web or their smart TV when that member is broadcasting.
• Bcast is free to the broadcaster and viewer alike and is fully integrated with Facebook, Twitter and Instagram.
• Bcast is an advertising supported service and has built-in appropriate content protections.
BCAST Display on Mobile/ Tablet Devices
• Initial multiple Streams layout
• Click/scroll to generate more streaming screens
• Click on smaller screen and full view is enabled with audio
• Keyword searchable
• Location, member name searchable
• Built-in appropriate content protections
BCAST home pagewww.bcast.com
BCAST on the Web: Start Broadcast Page
Live mobile streams aggregated within BCAST platform from multiple public sources and distributed to news media as additional POV (point of view) content
BCAST Smart TV Integration with Broadcast news
BCAST Mobile Broadcasting and Education
Live educational programing aggregated within BCAST platform and streamed to thousands of widely distributed students on iPads.
BCAST on the Web: Start Broadcast Page
Create your own BCast channel by including your name, description, keywords, genre, audience, etc.
Bcast on the Web: User Broadcast Page
Keyword, location , name searchable functionality
Ability to tweet, comment on specific user channel page
Click to follow user channel
High Def quality
User “Follower” Notification
• Users are notified on mobile devices and/or web when a member they are “following” is broadcasting.
Leveraging social media and existing members for rapid scale
Our methodology for acquiring members is simple and direct. With a strategy founded on the model of creating “personal broadcast channels”, we intend to heavily leverage existing social media most specifically Twitter, Facebook and Instagram. Our system provides for one-click/instant enrollment in BCAST using member’s Twitter or Facebook credentials. Through the use of partnerships and paid incentives with individuals and entities with significant social media followers, we intend to very rapidly scale as these individuals invite prospective members/fans to enroll in BCAST and follow and be notified of future broadcasts. (see tweet example to right)
From a celebrity partner's Tweet a prospective BCAST member is prompted to download the BCAST app with one click. The BCAST app is automatically downloaded and they enroll instantly. They then receive future notifications when that member is broadcasting.
An example would be a mega-celebrity tweeting to their 45 million twitter followers to join BCAST (with one click from link embedded in tweet) and watch them live broadcast from his dressing room prior to a concert. We feel a considerable number of his followers would participate and he would profit from a advertising revenue sharing arrangement for such broadcasts. Although this is an obviously premier example the opportunity exists to partner with thousands of large, medium and small celebrities and leverage them to acquire BCAST members for their own self interest.
BCAST Monetization and Revenue Share Opportunities
• The BCAST streaming video platform is designed to support an advertising revenue sharing model where by celebrities, athletes and others who have a strong “following” can extend and further monetize their brand through “lifecasting”. As an example, a popular athlete could broadcast to his followers on a recurring basis and the broadcast could be sponsored by a particular group or open to general advertising. The lifecast could be of the athlete doing mundane daily tasks however, as twitter has shown us, would nonetheless be something their fans would appreciate viewing. These “mundane tasks” could become new revenue producing opportunities in the form of sponsored ads and/or product placement.
• BCAST has developed a robust proprietary location-based, merchant defined mobile advertising /couponing system known as NearbySuperDeals. We intend to heavily leverage this new system to deliver ads to the BCAST members based upon location. Network mobile advertising will also be utilized through Apple’s iAds and Android’s AdMob.
Make yourself famous on BCAST.Follow BCAST on Twitter and Like us on Facebook!
Bcast.comMichael Hodge CEO