bc final candy
TRANSCRIPT
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A Report on Can Candy replace Mithai?
Date of Submission: 07
Submitted to:Dr. Bhavleen Kaur
Faculty, EBS Dwarka
Submitted By:Bhuvan Chugh
Kundan kumar
Madu babu bogadhi
Aatif Khan
Amod
Era Business School
Sector 9 Dwarka
New Delhi,
Delhi 110077
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Acknowledgement
We would like to thank Dr. Bhavleen Kaur, Faculty, Era Business School,
Dwarka, who guided and helped us in completing this project.
We would also like to thank our respondents who gave their valuable time
to our questionnaires and filled them, which indeed helped us find out
whether candy can really replace traditional Indian mithai or not.
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Table of Contents
S.No Topic Slide
No.
1 Executive Summary
4
2 Introduction
5
3 Purpose
6
4 Data Analysis
7-16
5 Conclusion
17
6 Bibliography
18
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Executive Summary
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Introduction
With the ever changing time and generation, peoples taste andpreferences are also believed to be changing and It is believed that the
main thing which India craves for is mouth-watering sweets, mithai,
chocolates etc. People in this country tend to have a sweet tooth and
enjoys sweets a lot.
Whether Its a festival, any family function or moment of happiness, first
thing Indians say is Moo Meetha karao.
But the main question which arises these days is, what to give,
chocolate or mithai, such have been the impact of chocolates and
candies on Indian people. The country which use to give or exchange
traditional mithai now have many more options in the form of
chocolates, candies etc. Even the companies like cadbury and nestlehave now started producing special chocolate packs for occasions and
festivals. Time has certainly changed and so has the preference of
people but the million dollar question today is that Can candies really
replace mithai as a traditional Indian sweet. The answer may not be
easy to find but we can certainly know peoples opinion and their viewson this changing trend.
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Objective
The objective of this report is to find out peoples preference
between mithai and chocolates/candies and whether candies
can replace indian traditional mithai as the main sweet of India.
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Purpose
The main purpose of this report is to find out whether candies can
really replace mithai or not and for this we have asked 12 questions to
a total of 30 people, which would help us get an answer to this bigger
question of Can candies replace Mithai?. The purpose behind
asking these questions is to know peoples preference between
chocolate & mithai and the reasons behind their respective preference
and what they like to cosume on daily basis as well as what theyprefer gifting on occasions and festivals.
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DataAnalysis
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Q. Do you eat sweets (chocolates, Indian mithai,etc.)?
a) Yesb) No
27
3
0
5
10
15
20
25
30
Yes No
Majority of the people we surveyed eat sweets such as mithais,chocolates etc.
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Q. If yes, which amongst the two do you prefer?
a) Mithaib) Chocolates
c) Any of the
two
24
24
0
5
10
15
20
25
30
mithai chocolates Any of the two
Most of the people prefer chocolates, while minority of the people
prefer mithai.
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Q. If chocolate then how many times a week do you buy chocolates?
a) 1-3
b) 3-7
c) more then 7
14
11
3
Chocolates
1-3 times
3-7 times
more than 7times
.
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Q. If mithai then how many times a week do you buy mithai?
a) 1-3
b) 3-7c) more then 7
24
2
0
Mithai
1-3 times
3-7 times
more then 7 times
Majority of the People eating mithai or chocolates tend to buy them 1-3 times a week
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Q. Which of the one are more likely to buy on regular or day to
day basis?
a) Mithaib) chocolate
3
27
0
5
10
15
20
25
30
mithai chocolate
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Q. If mithai, why?
a) simply because of the taste
b)because you dont like chocolatesc) any other reason
20
1
because oftaste
dont like
chocolateany other
Mithai
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5
2
6
14
easily available
cheaper then mithai
simply because oftaste
all of the above
Chocolate
Good number of people prefer buying chocolate on day to day basis
because of reasons like its low price, its availability and its taste and
very few prefer mithai on day to day basis.
Q. If chocolates, why?
a) Easily available
b) Cheaper then mithai
c) Simply because of the
taste
d) all the above
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Q. which are you more likely to give on festivals or special
occasions?
a) Mithaib) chocolates
23
7
0
5
10
15
20
25
mithai chocolate
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Q. If mithai, why?
a) Its a traditionb) It reflects richness
c) All the above
8
5
10
Mithai
tradition
reflects richness
both (a)&(b)
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1
4
2
Chocolates
symbolizes'young'
modern
cheaper thenmithai
23 people said they prefer gifting mithai on festivals or occasions
because they believe thats the tradition, whereas only 7 people said
that they prefer chocolate because its a more modern concept and ischeaper then mithai.
Q. If chocolates, why?
a) symbolizes young
b) looks modernc) cheaper then mithai
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Q. How do you rate chocolate as compared to mithai?
a) below mithai
b) equal to mithaic) above mithai
3
26
1
0
5
10
15
20
25
30
below mithai equal to mithai above mithai
High number of people rate chocolate now as equal to mithai.
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Q. Do you think candies/chocolate will eventually be able to replace
mithai as the main sweet of India?
a) Yes
b) No
c) cant say, will have to wait and watch
5
817
0
Yes
no
Cant say
Most of the people were not able to comment on the prospect of
chocolate replacing mithai as the main sweet of India, they would rather
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Conclusion
After doing this survey, we may not have got the real answer but still
now we have a clear picture about peoples taste, preference andmindset. We would like to conclude by saying that obviously there have
been a great deal of shift in peoples preference lately and they eat
chocolates more then mithai because they believe its easily available,
and there is a less chances of adulteration and the expiry date is also
far away from purchase date unlike in mithais which needs to beconsumed within few days of preparation. But apart from day to day
basis, majority of Indians still believe in exchanging mithais on special
occasions or festivals. They believe mithai showcases the rich tradition
and therefore is a much better option for festivals and occasions, even
though there are festive packs of chocolates in market, people still arenot yet ready to leave the tradition of exchanging mithai, but all this does
not mean that chocolate is an afterthought for people. Chocolates and
candies have had a major impact and that is why a question like this
has arisen and it is believed that in near future candies and chocolates
would certainly be giving mithais and mithaiwalas even a more stiff
competition and a run for its money but for now it is mithai for the big
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Recommendation
We would like to recommend that if chocolate companies really
want to replace mithais then they should straight away get into the
customers head and try and change their mind set. People still
believe that gifting mithai looks more rich and tradional and
companies need to change this thinking. Companies should start
working more on the designing of festive packs of chocolates. They
shoud try and give a more Indian touch to the chocolate packs andtheir advertisements. Though some companies our doing exactly
the same, for example cadburys kuch meetha hojaye campaign
which has been quite successful. Similarly, even more companies
should try to change this mind set of Indian people. They can also
introduce sugar free chocolates which can replace sugar freemithais. If companies would follow this then they would certainly be
giving customers more reason to buy chocolates and chocolates
packs rather the mithais.
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Bibliography
http://timesofindia.indiatimes.com
http://article.wn.com
Newspapers:
Times of India (dated December 5, 2012)
Websites:-
http://timesofindia.indiatimes.com/http://article.wn.com/http://article.wn.com/http://timesofindia.indiatimes.com/