bba syllabus 2010-13 (1)

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Dr B R Ambedkar University, Agra BACHELOR OF BUSINESS ADMINISTRATION (Only for 2010 – 13 Batch) THIRD SEMESTER: COURSE 301: INCOME TAX; LAW & PRACTICES COURSE 302: PROJECT MANAGEMENT SYSTEMS COURSE 303: DATABASE MANAGEMENT SYSTEMS COURSE 304: BUSINESS ETHICS & VALUE SYSTEM COURSE 305: MARKETING MANAGEMENT COURSE 306: ORGANISATIONAL BEHAVIOUR COURSE 307: INDUSTRIAL VISIT Comprehensive Viva Voce based on Industry Report (Industry to be chosen by the students in consultation with faculty member) FOURTH SEMESTER: COURSE 401: SERVICE MANAGEMENT COURSE 402: CORPORATE STRATEGIC MANAGEMENT COURSE 403: MATERIAL MANAGEMENT COURSE 404: HUMAN RESOURCE MANAGEMENT& HRD COURSE 405: FINANCIAL MANAGEMENT COURSE 406: FINANCIAL MARKET OPERATION COURSE 407: Viva Voce based on the Strategic Management Project (Covering Critical Analysis of Various Functional Strategies of a company chosen by the students in consultation with faculty member) SUMMER TRAINING FIFTH SEMESTER: COURSE 501: RETAIL MANAGEMENT COURSE 502: PRODUCTION& OPERATIONS MANAGEMENT COURSE 503: INDUSTRIAL RELATIONS & LABOUR LAWS

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Page 1: Bba Syllabus 2010-13 (1)

Dr B R Ambedkar University, AgraBACHELOR OF BUSINESS ADMINISTRATION

(Only for 2010 – 13 Batch)

THIRD SEMESTER:

COURSE 301: INCOME TAX; LAW & PRACTICESCOURSE 302: PROJECT MANAGEMENT SYSTEMSCOURSE 303: DATABASE MANAGEMENT SYSTEMSCOURSE 304: BUSINESS ETHICS & VALUE SYSTEMCOURSE 305: MARKETING MANAGEMENTCOURSE 306: ORGANISATIONAL BEHAVIOURCOURSE 307: INDUSTRIAL VISIT

Comprehensive Viva Voce based on Industry Report (Industry to be chosen by the students in consultation with faculty member)

FOURTH SEMESTER:COURSE 401: SERVICE MANAGEMENT COURSE 402: CORPORATE STRATEGIC MANAGEMENTCOURSE 403: MATERIAL MANAGEMENTCOURSE 404: HUMAN RESOURCE MANAGEMENT& HRDCOURSE 405: FINANCIAL MANAGEMENT COURSE 406: FINANCIAL MARKET OPERATIONCOURSE 407: Viva Voce based on the Strategic Management Project

(Covering Critical Analysis of Various Functional Strategies of a company chosen by the students in consultation with faculty member) SUMMER TRAINING

FIFTH SEMESTER:

COURSE 501: RETAIL MANAGEMENT COURSE 502: PRODUCTION& OPERATIONS MANAGEMENTCOURSE 503: INDUSTRIAL RELATIONS & LABOUR LAWSCOURSE 504: INTERNATIONAL FINANCIAL MANAGEMENTCOURSE 505: FUNDAMENTALS OF COMPUTER NETWORKINGCOURSE 506: Viva Voce Based on Summer Internship Report SIXTH SEMESTER:

COURSE 601: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

COURSE 602: RURAL MANAGEMENTCOURSE 603: COMPANY LAWCOURSE 604: INTERNATIONAL BUSINESS MANAGEMENT

Page 2: Bba Syllabus 2010-13 (1)

COURSE 605: Viva Voce Based on Field Research Report

COURSE 301 INCOME TAX : LAW & PRACTICES

UNIT -I RESIDENTIAL STATUS & COMPUTATION FO SALARIES

Definition of important terms used in income, tax, agricultural income, gross total income, assessee, assessment year, previous year. Residential status and tax liability. Types of residents – individual, H.U.F., firm and other association of persons and companies.

UNIT -II SALARY

Income from salary, meaning of salary, allowances, perquisites, valuation of perquisites, profit in lieu of salary, deductions u/s 16 (I,II&III) classification of provident fund, taxable income from salary.

UNIT -III HOUSE PROPERTY, BUSINESS & PROFESSION

Income from house property, business and profession-rules regarding computing taxable income from house property, business and profession, annual value, deduction u/s 24 and calculation of income from house property, expenses expressly allowed, expenses expressly disallowed, expenses under certain circumstances, determination of income from house property, business and profession.

UNIT -IV CAPITAL GAINS & OTHER SOURCES

Income from capital gains- meaning, kinds of capital assets, meaning of transfer, exempted capital gains, calculation of capital gains, provisions regarding dividend and interest on securities, determination of income from other sources.

UNIT -V COMPUTATION OF TOTAL INCOME

Assessment of individual clubbing provisions, set off and carry forward of losses deduction from gross total income (u/s 80c-80u) determination of taxable income.

SUGGESTED READINGS :

1. Income Tax Law & Accounts : Melhrotra H.C, Sahitya bhawan pub.2. Income Tax Law & Accounts : Agarwal B.k.3. Income Tax : Singhania V.K, Taxman4. Income Tax : R..K. Jain, Sahitya bhawan pub.

Page 3: Bba Syllabus 2010-13 (1)

COURSE 302 PROJECT MANAGEMENT SYSTEMS

UNIT-I PROJECT MANAGEMENT – AN OVERVIEW

Introduction to project management, starting a new venture, concept of projects, characteristics, need and scope of project management, role of financial institutions.

UNIT- II IDENTIFICATION, FORMULATION AND LIFE CYCLE PHASES

Identification of investment opportunities, project identification, project formulation, feasibility study: pre feasibility & project feasibility, life cycle phases of project.

UNIT -III MARKETING, TECHNOLOGICAL APPRAISAL

Market & demand appraisal of the projects . technical analysis of projects, objectives & essentials.

UNIT -IV FINANCIAL & SOCIO-ECONOMIC APPRAISAL

Financial analysis of projects, Discount rates as project appraisal criteria. Social cost benefit analysis. Environmental appraisal of projects, Formulation of Detail Project Report (DPR)

UNIT -V EVALUATION RISK & CONTROL

Project Evaluation, types & measures of risks, techniques of control-Pert, CPM.

SUGGESTED READINGS :

1. Project Planning – Scheduling & Control : James P Lewis2. Porject Evaluation : Arnold C Harderger3. Project Evaluatuion : Axel sell4. Projects- Preparation, Appraisal,

Budgeting & Implementation : Prasanna Chandra, TMH Pub.5. Project Management & Control :P.C.K. Rao, Sultan Chand Pub.

Page 4: Bba Syllabus 2010-13 (1)

COURSE 303 DATA BASE MANAGEMENT SYSTEMS

UNIT-I DBM SYSTEM-INTRODUCTION

File System, Data Management, Network Data Model, Hierarchical Data Model Relational Data Model, Advantages And Disadvantages Of DBMS, Data Redundancy, Types Of Database Systems, DBMS Functions.

UNIT -II LANGUAGES OF DATA

E-R Diagram, E-R Model Components, Entities, Attributes, Relationships, Connectivity, Cardinality, Existence Dependency, Relationship Participation, Weak Entities. Architecture Of DBMS, Data Independence Schema, Subschema, Functions Of DBA

UNIT -III THE RELATIONSHIP DATABASE MODEL

Entities And Attributes, Table And Their Characteristics, Keys – Primary Key, Foreign Key, Candidate Key. Referential Integrity And Entity Integrity. Relationship Database Operations. DDL, DML. Difference Between DBMS And RDBMS.

UNIT -IV FILE HANDLING

Types Of File – Sequential Files, Random Access Files, Indexed Sequential Files. Introduction To Normalization- 1NF, 2 NF

UNIT –V SECURITY SYSTEM IN DBMS

Security and Integrity Consideration in Data Base. Performance Improvements in data base.

SUGGESTED READINGS :

1. Data Base Management System : Elmasri Nava2. Data Base Management System : Vipin Desai3. Data Base Management system : C.J. Date

Page 5: Bba Syllabus 2010-13 (1)

COURSE 304 BUSINESS ETHICS & VALUE SYSTEM

UNIT-I INTRODUCTION TO BUSINESS ETHICS

Definition, Nature, Scope, Importance, Three C’s of Business Ethics, Need to study Business Ethics, Benefits of Managing Ethics in the organizations, Essential Principles of a highly Ethical Organization, Current issues in Corporate Ethics.

UNIT-II ETHICAL VALUES

Values, Decline in Business Ethics, Basics Principles of Indian Ethos for Management, Work Ethics, Work Culture, Ethical Theories.

UNIT –III VALUE BASED MANAGEMENTObjectives :Management Ethics, Managerial Dilemma , Value based Management Ethical Decisions – objectives, Framework, Ethical decision makers. Corporate Code of Ethics- Advantages & Disadvantages.

UNIT-IV CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility: Social Responsibility Concept, Corporate Social Responsibility, Social Responsiveness, Promoting Value-based Governance in organizations.

UNIT -V PROTECTION OF STAKEHOLDERS

Protection of Stakeholders: Business and Environmental Ethics, ethical Concerns, Unethical Practices in India, Consumer Protection, Protection of employees.

SUGGESTED READINGS

1. Business Ethics : Manisha Paliwal,. Newage International press.2. Management Ethics : Patyrick J. A. & Quinn J. F.3. Ethics in Management, : Sherlekar, Himalaya4. Ethical Choices & Business Response : R. C. Sekhar, New Delhi, 1998.5. Management: Tasks, Responsibilities and Practices: Peter F. Drucker

Page 6: Bba Syllabus 2010-13 (1)

COURSE 305 MARKETING MANAGEMENT

UNIT-I INTRODUCTION

Marketing: nature, meaning, scope, concepts, marketing mix. Customer’s value & satisfaction-concepts & delivery. Marketing environment: needs, trends in macro environment and micro environment forces. Introduction to strategic marketing. Segmentation- Concept of Market Segmentation, Patterns and Process of Segmentation, Segmenting Consumer Markets, Market Targeting,

UNIT -II MARKET MIX

Product: Concepts, Product Level Hierarchy, Classification of Products, Product Mix, Product Line, Product Life Cycle, Product Positioning. Pricing; objectives, factors influencing pricing, basic methods of pricing and pricing strategies

UNIT –III ADVERTISING AND BRANDING

Advertisement- definition, scope, importance and types of advertising. Message strategy, creative approaches, copy writing, layout. Types of Media, Media Planning and selection, setting and allocating media budgets. Brand- definition, importance , Concept, Building Brand personality, Brand Equity, Brand Repositioning.

UNIT-IV CONSUMER BEHAVIOUR

Meaning & Scope of consumer Behavior, Market segmentation in context of consumer behavior- Market segmentation Basis- Geographic, Demographic, Psychological, Socio- Cultural, Use- related, use – situation, Benefit segmentation & Hybrid segmentation approaches. Understanding consumer diversity Consumer perception. Reference groups & application of reference group concept. Consumer decision –making process.

UNIT –V SALES & DISTRIBUTION

Introduction, Meaning, Concept & principles of sales. Sales organizations- forms and relationship with other functionaries of sales department. Sales Manager- role, qualities, duties and functions. Sales territories, quotas, and reports. Sales conferences and conventions. Marketing Channels; Nature of Marketing Channels, Channel functions and flows, Channel design and management.

SUGGESTED READINGS :

1. Marketing Management : C.B. Gupta, Sultan Chand Pub.2. Advertising management : Mohan, TMH Pub.3. Advertising management : B.S.Rathore.4. Brand Management in Indian Perspective : Murthy and others.5. Marketing management : Philip kotler, PHI Pub.

Page 7: Bba Syllabus 2010-13 (1)

6. Consumer Behavior : Schiffman, EEE Pub.7. Introduction to Sales Management : R.Tosldal

COURSE -306 ORGANISATIONAL BEHAVIOUR

UNIT -I INTRODUCTION

Introduction, Meaning of Organisational behaviour, historical background- scientific management, the Hawthorne studies, Relationship to other fields, Behavioral Decision- making.

UNIT -II PERCEPTION,PERSONALITY AND LEARNING

Perception: Process-nature and importance, perceptual selectivity, perceptual organization Personality- meaning, development of personality. Attitude components, functions, factors influencing attitude. Learning- Processes of learning –behaviouristic, cognitive and social principles of learning, organizational reward system.

UNIT -III MOTIVATION AND MORALE

Motivation: meaning-primary, secondary and general motives, motivation theories-Maslow’s, Herzberg’s ERG, and Vroom’s expectancy theory, Morale- Concept, features and importance.

UNIT-IV GROUP DYNAMICS

Group Dynamics: Nature, dynamics of formal and informal groups. Teams-nature and effectiveness. Conflict: Meaning, process, classes and sources of conflict and negotiations- conflict management-intra individual, inter-personal, inter-group and organizational negotiation approaches.

UNIT-V POWER AND POLITICS

Meaning of power, distinctions among power, authority and influence, classification of power, contingency approaches to power policies-as a strategic tool for power acquisition. Dynamics of organization culture.

SUGGESTED READINGS :

1. Organisational Behaviour : Luthans Fred, Mc-Graw,hill2. Organisational Behaviour : Robbins, P, PHI, Pub.3. Human Behaviour At Work : Keith Davis, TMH, Pub.4. Organisational Behaviour : Uma Sekarama, TMH, Pub.

Page 8: Bba Syllabus 2010-13 (1)

COURSE -401 SERVICE MARKETING

UNIT -I INTRODUCTIONDefinition, Concept, Characteristics, difference between goods and services, nature & scope of services and the service challenge. Brief concept of marketing management & its relationship with service marketing, reasons for growth in Service Sector & role of Services in an Economy

UNIT –II SERVICE MARKET SEGMENTATION & MARKETING MIX

Identification of Service need, Service market segmentation, Concept of marketing mix- 7Ps, Designing and Positioning a service in the Market place , Managing service Demand Creating & Delivering Services. Communicating and Promotion services. Developing and managing the customer Service Function.

UNIT-III MARKETING STRATEGIES OF SERVICES

Marketing of Financial services: Financial Institutions, Merchant Banking, Leasing, Venture Capital Financing. Communication & Information Service Marketing – Telecom, Customer, Courier etc. Marketing of Consultancy services. Marketing of Tourism, Shipping and Air services Marketing of Insurance services. Marketing of Non-Profit organization.

UNIT-IV RELATIONSHIP MANAGEMENT

Customer expectation & Perception of service understanding, Customer requirements and building relationships and marketing implications. Relationship management- concept, Need, Importance, Characteristics , CRM and e-CRM -Customer relationship process.

UNIT -V SERVICE FOR GLOBAL MARKETING

International Marketing of services, Principle Driving Forces, Global Marketing Services, Service Strategy & Organization for Global Marketing

SUGGESTED READINGS1. Marketing for Non-Profit Organization :Kotler, Philip PHI, New Delhi2. Marketing of Services :Lovelock, Christopher H, Prentice Hall 3. Marketing Services :Ravi Shanker4. Financial Service : M Y Khan

Page 9: Bba Syllabus 2010-13 (1)

COURSE 402 CORPORATE STRATEGIC MANAGEMENT

UNIT-I CORPORATE STRATEGY – AN INTRODUCTION

Concept, Nature and Scope. Vocabulary of Strategy, Business Policy – Nature, Scope and difference between policy and strategy, Organizational Culture – Organizational Purposes, Mission, Vision, Goals, Objectives, Plans etc.

UNIT -II STRATEGIC PLANNING AND MANAGEMENT

Process, importance, 7s-framework,PEST Analysis, ETOP, SAP, CSF, Internal environmental scanning, Corporate Governance.

UNIT -III STRATEGIC ANALYSIS & CHOICE

Choice of Strategy, Business level strategies, Cost leadership, differentiation & Focus, Multi Business Strategy, Diversifications, Joint Ventures, Venturing & Restructuring, Evaluation of alternatives and selection of strategies.

UNIT -IV CORPORATE PORTFOLIO ANALYSIS & IMPLEMENTATION

BCG, Ansoff model, Gap Analysis, GE model, implementing strategy through business function, implementing strategy through Structure, Leadership and Culture.

UNIT -V STRATEGIC IMPLEMENTATION AND CONTROLIssues in strategic implementation, structural Implementation, Behavioural implementation, Functional Implementation. Strategic Control – Concepts and process.

SUGGESTED READINGS :

1. Business Policy & Strategic Management : M.L Bhasin2. Business Policy & Strategy : Mc Cartthy3. Strategic Planning For Corporate Success : Ramaswami, Sultan Chand Pub.4. Business Policy : Azhar Kazmi, TMH Pub.5. Strategy & Structure : Chandler A. D.6. Corporate Strategy : Igor H Ansoff7. Exploring Corporate strategy Text & Cases : Gerry Johnson, Kevan Scholes8. Strategic Management : L M Prasad

Page 10: Bba Syllabus 2010-13 (1)

COURSE - 403 MATERIALS MANAGEMENT

UNIT -I INTRODUCTION

Material Management : Meaning ,Objectives, functions and importance, planning and budgeting of materials, types of organizational structure for material management department.

UNIT -II PROCUREMENT OF MATERIALS:

Procurement of materials: Make of buy decisions, purchasing functions, meaning, objectives and principles, purchasing process and purchase price Analysis. Selection of supplier and computation of Material Turnover Ratio.

UNIT –III MATERIAL HANDLING

Procedure of receiving, checking and inspection of materials, materials handling: Meaning, objectives and principles, Value analysis: Concept, objectives and utility.

UNIT –IV STORES MANAGEMENT

Store Management: Meaning & Importance, Stores Department Organization, Location and Layout of Stores, Security Measures, Centralization and Decentralization of Stores, Types of Stores House, Store Equipment.

UNIT-V PRODUCTIVITY & VARIANCES

Issue of Material: Printing or receipts and issues of materials, Material Productivity: meaning, factors and measures, material variances: meaning and simple numerical problems.

NOTE: Numerical problems based on Make or Buy decisions, Material turnover Ratio and Material Variance.

SUGGESTED READINGS :

1. Materials Management : P.C. Sharma 2. Integrated Materials Management : A.K. Datta 3. Cost Accounting : Jawahar Lal4. Material Management : M.M. Verma

Page 11: Bba Syllabus 2010-13 (1)

COURSE -404 HUMAN RESOURCE MANAGEMENT & HRD

UNIT –I INTRODUCTION & INTERNAL MOBILITY AND STAFFINGConcept, Objectives, importance & functions of HR department, Manpower Planning, personnel policies, programs and procedures. Recruitment: factors affecting recruitment, sources of recruitment, Selection: process, selection test, interview, group discussion, orientation, placement, promotion , demotion, transfer.

UNIT-II TRAINING AND DEVELOPMENT & COMPENSATIONObjectives and importance of training. Training methods- on the job training, vestibule training, apprenticeship, development ,methods- case study, business games, in basket, role playing, sensitivity training, transactional analysis, special courses, coaching, understudy, position rotation, multiple management, selective readings, special meetings, special projects, career development. Career planning and Counseling, wage determination and incentives. Performance appraisal: objectives methods and job evaluation. Job analysis: job description and job specification.

UNIT –III INTRODUCTION TO HRD & ORGANISING HRD

Meaning need, mechanism, processes and outcomes of HRD, HRD strategies, HRD areas, individual employee, the role, the team, the organization, HRD matrix . Role of line manager in HRD, various forms of HRD organisation, HRD departments and their tasks, trends of issues relating to HRD functions

UNIT IV TASK ANALYSIS

Meaning, uses, steps – contextual analysis, activity analysis, task delineation, competency analysis, performance analysis, discrepancy analysis.

UNIT -V GROUP BEHAVIOR

Improving group performance and effectiveness, building effective team, managing dissatisfaction and frustration, counseling and mentoring. Stress and coping up with Stress .

SUGGESTED READINGS :1. H.R.M : C.B. Gupta, Sultan Chand Pub.2. Personnel Management : C.B.Mamoria, Himalaya Pub. 3. Personnel Management : Flippo4. Personnel/Human Rsources Mgt : Decanzo Robbins, PHI Pub.5. Designing and Managing HRD System : Udai Prakash, TMH Pub.

Page 12: Bba Syllabus 2010-13 (1)

6. Management and Change through HRD : B.L Maheshwari/ Sinha

COURSE- 405 FINANCIAL MANAGEMENT UNIT -I INTRODUCTION

Nature, scope, Process, objectives & functions of financial management, Functions of financial managers, concept of time value of money,

UNIT –II CAPITAL BUDGETING

Meaning, Need , Importance, Nature & objectives, Kinds of Capital Budgeting decisions, Methods of evaluation of capital Budgeting – Traditional & Discounted Methods.

UNIT -III COST OF CAPITAL

Introduction, significance, concept, cost of components of capital. weighted average cost of capital Dividend Policies-its concept & types

UNIT -IV MANAGEMENT OF WORKING CAPITAL

Working capital management, meaning, scope , importance, determinants and sources. Working Capital Management of cash, inventories & receivables.

UNIT -V CAPITAL STRUCTURE

Capitalization meaning, importance, Over capitalization, under capitalization & optimum Capitalization, Capital structure- meaning, forms & determinants of capital structure, operating & financial leverage, planning the capital structure by EBIT- EPS Analysis.

SUGGESTED READINGS :

1. Financial Management : Khan & Jain, TMH Pub.2. Financial Management : I.M. Pandey, Vikas Pub.3. Financial Management : R.S. Kulshrestha4. Financial Management : Prasanna Chandra ,TMH Pub.5. Financial Management : Sashi K.Gupta

Page 13: Bba Syllabus 2010-13 (1)

COURSE 406 FINANCIAL MARKET OPERATION

UNIT I MONEY MARKETAn overview of Financial Market in India. Money Market : Indian Money Market’s composition and structure; Recent trends in Indian money market.

UNIT II CAPITAL MARKET : Security market – (a) New issue market (b) Secondary Market; Functions and role of stock exchange; Listing procedure and legal requirement ; Public issue – pricing and marketing ; Stock exchanges – National Exchanges and over the counter exchanges.

UNIT III SECURITIES CONTRACT AND REGULATIONS ACT Main Provision. Investors Protection Grievances concerning stock exchange dealing and their removal:

UNIT IV FUNCTIONARIES ON STOCK EXCHANGES: Brokers, sub brokers, market makers, jobbers, portfolio consultants, institutional and NRIs

UNIT V FINANCIAL SERVICES Merchant banking – functions and roles; SEBI guidelines; Credit rating concept, function, and types.

Suggested Readings

1.Chandler M.V. and Goldfeld S.M.: Economics of Money and Banking; Harper and Row, New York.2.Gupta Suraj B: Monetary Economics; S.Chand and Co.New Delhi3.Bhole L.M. : Financial Markets and Institution; Tata Mc Graw Hill, New Delhi.4.Hooda R.P.: Indian Securities Market – investors view point Rxcell Books, New Delhi.

Page 14: Bba Syllabus 2010-13 (1)

COURSE- 501 RETAIL MANAGEMENT

UNIT-I INTRODUCTION TO RETAILING

Retailing: Definition, Structure, Different formats, Marketing Concepts in retailing. Retailing mix: Social forces, Economic forces, Technological force, Competitive forces.

.

UNIT –II RETAIL OUTLET & DESIGN

Traditional retail formats, Modern Retail Formats, Physical & Non-Physical components of Store design, Store Location. Type of Retail Outlets, Retail Planning, Development and Control

UNIT-III TRAFFIC FLOW AND ANALYSIS

Traffic flow and analysis: Population and its mobility, exteriors and layout, Customer traffic flows and pattern, Creative display.

UNIT-IV MERCHANDISE PLANNING

Merchandise Planning: Stock turns, Credit Management, Retail Pricing, Return on per sq. feet of space, Retail promotions – Staying ahead of competition.

UNIT-V SUPPLY CHAIN MANAGEMENT

Factors for successful Supply Chain management, Drivers of Supply Chain Management, Competitive Advantage, Framework of Supply Chain Management.

SUGGESTED READINGS

1. Managing Retailing :P K Sinha, D P Unyal, OXFORD2. Retailing : Environment and Operations : Newman A.J. and Cullen P 3. Retail Management : Berman B and Evans J.R Pearson Education, 9th Ed. 4. Retailing Management : Michael Levi M and Weitz BW , Tata McGraw Hill

Page 15: Bba Syllabus 2010-13 (1)

COURSE -502 PRODUCTION AND OPERATIONS MANAGEMENT

UNIT-I OPERATION MANAGEMENT, LAYOUT & LOCATION DECISIONS

Definition, criteria of performance for the production and operations management system. Jobs/ decisions of Production/operations management. Classification of decision areas. Brief history of the production and operation management function. Features, basic principles, Basic types of layout, merits & demerits. Optimization in a product/line layout, optimization in a process layout. Application in service industries. Location decision. Behavioral aspects in location planning.

UNIT -II INVENTORY MANAGEMENT

Inventory Control, EOQ, simple deterministic Models, ABC Analysis, Value analysis/ value engineering. Purchasing research, vendor relations, and selection of vendors. Material requirement planning, (MRP)- An overview.

UNIT-III PRODUCTION PLANNING & CONTROL

Production planning, production control, Assembly line balancing, types of production and production system maintenance mgt. Work- study & work design. Productivity & methods of improvement.

UNIT-IV QUALITY MANAGEMENT

Quality management as a corporate strategy, statistical methods & process controls. Control charts acceptance sampling, total quality management (TQM).Motivation in quality management. ISO 9000 & 14000 series. ‘Just in time’ production.

UNIT-V INTRODUCTION TO OPERATION RESEARCH

Linear Programming, Simplex Method, Big-M Method, Two Phase Method, Definitions and distinctions between CPM & PERT, Network Diagram and time calculations.

SUGGESTED READINGS :-

1. Production and Operation Management : C.B. Gupta, Sultan Chand Pub.2. Production and Operation Management : Chunnawala,Himalaya Pub.3. Production and Operation Management : O.P. Khanna4. Modern Production & Operation Management : Edwin S. Bufa, Welley Pub5. Production & Operation Management : Adam, Ebert, EEE Pub.

Page 16: Bba Syllabus 2010-13 (1)

COURSE -503 INDUSTRIAL RELATIONS AND LABOUR LAW

UNIT- 1 EMPLOYEE WELFARE SERVICES

Welfare activities: housing facilities, canteen, fringe benefits, working environment, health and safety to workers, voluntary welfare scheme for education , social security measures wage and salary determination.

UNIT-II THE FACTORIES ACT 1948

Scope, definition, approval of licensing and registration of factories, inspection staff, health, safety, welfare, working – hours of adults, employment of women and young persons, leave with wages, penalties and procedure.

UNIT-III THE PAYMENT OF WAGES ACT, 1936

Object, definition, application of the act, deductions, maintenance of registers and authorities, claims. The Workmen Compensation Act, 1923, Object , definition employer’s liabilities for compensation, amount of compensation appeals.

UNIT-IV THE TRADE UNION ACT, 1926

Object, definitions, registration, right and liabilities of office bearers, change of name, amalgamation, discussion and returns.

UNIT-V THE INDUSTRIAL DISPUTES ACT, 1947

Scope and object, definition, authority, notice of change, reference settlement of industrial disputes, strikes and lockouts, lay- off and retrenchment, Miscellaneous. Industrial relations: definition and approaches of industrial relations industrial conflicts – types and causes of industrial conflicts, industrial relation policy. Industrial disputes: Preventive measures – bipartite and tripartite bodies, ethical codes, standing orders, grievance procedure, collective bargaining, workers participation in management settlement machinery.

SUGGESTED READINGS :

1. Labor laws : P.L. Malik2. Labor laws : Taxmann’s3. Labor laws : N.W. Parulekar4. Industrial Relations : A.M. Sharma

Page 17: Bba Syllabus 2010-13 (1)

COURSE -504 INTERNATIONAL FINANCIAL MANAGEMENT UNIT-I INTERNATIONAL FINANCIAL ENVIRONMENT:

International environment: Issues and dimensions, Comparative Cost Advantage Theory, Balance of payment , International Monetary System, International Financial System & institutions.

UNIT-II FOREIGN EXCHANGE RISK MANAGEMENT:

Foreign exchange markets and instruments; foreign exchange risk, Management of Risk, Currency Risk Management, Country Risk Management; Financial Derivatives.

UNIT-III INTERNATIONAL WORKING CAPITAL MANAGEMENT

Concept, financing foreign trade. International Cash Management, International Receivables & Inventory Management, Instruments of Sources of Finance in International Financial Market. – ADR, GDR, EURO,BOND etc.

UNIT-IV MULTINATIONAL BUSINESS FINANCING

Multinational business finance: trends towards international operations; changing organization and structure of multinational business; reason for foreign investment – benefits and risks, accounting treatment of foreign subsidiaries.

UNIT-V PROJECT APPRAISAL: AN INTERNATIONAL CONTEXT

International capital budgeting: evaluation of investment opportunities; financing the project, strategic tie-up: mergers and takeovers.

SUGGESTED READINGS :

1. International Financial management : Devi Singh2. International Financial Management : P.G. Apte, TMN Pub.3. International Financial Management : Bhattacharya. Sultan Chand Pub.4. International Finance : V.A. Avadhani, Himalaya Pub.5. International Financial Management : Sapiro, PHI Pub.6. Multinational Financial Management : Cadhv Vij, Excel Pub.

Page 18: Bba Syllabus 2010-13 (1)

COURSE -505 FUNDAMENTALS OF COMPUTER NETOWRKING UNIT-I INTRODUCTION

Concept & Advantages of networks, structure of the Communications network. Types of Networks, Introduction to OSI Reference Model – Brief introduction to layers.

UNIT-II TRANSMISSION MEDIA

Magnetic Media, Twisted pair, Base band Coaxial cable, Broadband Coaxial Cable, Fiber Optics, Wireless Communications-Radio wave, Micro wave and satellite communication.

UNITS-III NETWORK TOPOLOGIES

Components of computer networks , Star Network topology, Ring Net work Topology, Bus Network topology, Tree Network topology, Mesh Network Topology, Communication Software, Point – To Point and Multidrop circuits, Types of Network – LAN , WAN, MAN,

UNIT-IV TRANSMISSION MODES

Serial & parallel transmission, Asynchronous & Synchronous Transmission, simplex, Half-Duplex & full duplex communication, Multiplexing- FDM& TDM, Connection oriented and connectionless networks.

UNIT-V INTERNETIntroduction of Internet, Application of Network, www, Features and importance of WEB, browsing, surfing, downloading and installing applications. Introduction to client –server computing, Introduction to TCP/IP reference model- brief of layers only.

SUGGESTED READINGS :

1. Understanding Data Communication & Network - Willeaim A Stray2. Computer Networks - Andrew s. Tanenbauan3. Computer Networking - William Stallings

Page 19: Bba Syllabus 2010-13 (1)

COURSE- 601 ENTREPRENEURSIHP AND SMALL BUSINESS MANAGEMENT

UNIT-I INTRODUCTION

The new concept of entrepreneur, entrepreneurial function, entrepreneurial skills, entrepreneur development program, motivation for entrepreneurs.

UNIT-II SMALL SCALE ENTERPRISE

Establishing small-scale enterprise: opportunities scanning; market assessment for small-scale enterprise, selection of site, choice of technology and Choice of Ownership.

UNIT-III PROJECT PLANNING

Project Identification and Formulation, Project report preparation: Analysis for Project Report, Feasibility Analysis,

UNIT-IV INSTITUTIONAL ARRANGEMENTS

Institutions for entrepreneurial development state incentives, role of financial institutions. Government Incentives.

UNIT-V MANAGEMENT OF SMALL BUSINESS

SME’s : Concept, SME’s Procedure, Issues in Functional Management of SME’s, organizational relations, performance assessment and Control, Strategy for Growth.

SUGGESTED READINGS

1. Entrepreneurship Development In India : C.B. Gupta & N.P. Sriniwasan 2. Entrepreneurship Development : Jose Paul, N Ajit Kumar3. Innovation & Entrepreneurship : P.F. Drucker4. Orgn. & Mgmt of small scale industries : V. Desai5. Entrepreneurship Management : Holt

Page 20: Bba Syllabus 2010-13 (1)

COURSE -602 RURAL MANAGEMENT

UNIT –I INTRODUCTION

Definition, Scope and Importance of Rural management, Agriculture and Non- Agricultur sections of Economy, Rural Development problems and Remedies.

UNIT -II RURAL CONSUMER

Consumption theory and Characteristics of Rural Consumers, Village economy sources and Structure of Income.

UNIT –III RURAL FINANCE

Rural Financial Environment, Organization of rural credit supply, Credit Planning and Implementation of credit programmes for Rural development, Saving and deposits mobilization in Rural India.

UNIT-IV RURAL MARKETING

Marketing; Meaning, Principles, and Practice, Rural Marketing: Seed, Fertilizers, Pesticides, Machinery and other inputs of rural industry, Marketing Strategies for rural industry.

UNIT-V COOPERATIVE MANAGEMENT

Cooperation: Meaning, Objectives and scope Development of Cooperatives in Rural Area, Cooperative Credit Societies. Cooperative Marketing, Some successful cooperative organization.

SUGGESSTED READINGS : 1. Rural Industrialization in India : K.K. Sen2. Indian Economy : Dutt & Sundharam3. Fundamentals of Rural Development : Vasant Dasai, Himalaya Pub.

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COURSE - 603 COMPANY LAW

UNIT –I INTRODUCTION Meaning, Definition and Characteristics of Company, Different types of Companies, Privileges and Exemptions granted to a Private Company,

UNIT-II FORMATION OF COMPANYPromotion , Incorporation and Commencement of Business. Documents: Memorandum of Association, Articles of Association, Prospectus and Statement in lieu of Prospectus.

UNIT -III SHARE CAPITAL Share Capital; Type of shares, Alteration and Reduction in capital, Allotment of Shares, Debentures and its types.

UNIT-IV COMPANY MANAGEMENTDirectors: Appointment, Rights, duties & Liabilities. Meetings: statutory Meeting, Annual Meetings, Resolutions and its types.

UNIT-V WINDING UP OF COMPANY Prevention and Oppression and Mismanagement in Company Affairs, Winding up of the company, company law boards.

SUGGESTED READING : 1. Company Law : O.P. Gupta, Sahitya Bhawan. Agra2. Company Law : N.D. Kapoor Sultan Chand, New Delhi.3. Text Book of Company Law : Gogna PPS, S. Chand & Co. New Delhi.4. Company Law & Practice : Ghosh & Balchandran, Sultan Chand, New Delhi.

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COURSE : 604 INTERNATIONAL BUSINESS MANAGEMENNT

UNIT- I INTRODUCTION TO INTERNATIONAL BUSINESS

International Business : Introduction, Definition, Forms and Facets, Business Environment, International Business Environment, International Economic Tendencies: Liberalization, Privatization, Mercerization and Globalization.

UNIT-II INSTRUMENTS OF TRADE POLICY

Tariff, Subsidies, Import Quotas, Voluntary Export Restrains, Administrative Policies, Anti Dumping Policy, BOP.

UNIT-III ENTRY STRATEGIES FOR GLOBAL PRESENCE

Foreign Market Entry Strategies: Exporting, Licensing, Joint Ventures, Strategic Alliances, Franchising, Assembly Operations, Management Contract, Turnkey operation, Free Trade Zones,

UINT-IV INTERNATIONAL ECONOMIC INSTITUTION

GATT, WTO, UNCTAD, WCO, ILO, IMF, Regional Economic Integrations: ASEAN, SAARC, EU, OPEC.

UNIT-V INTERNATIONAL BUSINESS THEORIES

Comparative Cost Theory, Hecksher Ohlin, Product Cycle Theory, Foreign Exchange Basic Concept, Foreign Exchange Market, Factor Affecting Exchange Rates.

SUGGESTED READINGS

1. Global Business Management : Manav Adhikaray2. International Business Environment : Sundram & Black3. International Business Environment : V.K.Bhalla & Shivram4. International Trade & Export Management Cherunilam