bba semester 2 - giit 2.pdfbachelor of business administration - bba semester 2 bba204 – marketing...

BBA

Semester 2

BBA201 – Research Methods (2 Credits)

Assignment Set- 1 (Marks 30) Note: Each question carries 10 Marks. Answer all the questions

1.

a. Discuss the various steps involved in research process with

a suitable diagram.

b. How is a research problem formulated?

2. What are the characteristics of good research design?

3. Explain the criteria for the sampling technique

BBA

Semester 2

BBA201 – Research Methods (2 Credits)


1. What is Secondary data? What are the advantages of Secondary

Data?

2.

a. Enumerate the guidelines in designing a questionnaire.

b. What are the guidelines that have to be followed in the

coding process?

3. What are the different guidelines for writing the research report?

BBA

Semester 2

BBA202 – Business Strategy (2 Credits)


1.

a. List the important functions of business strategy

b. Define strategic management and its features.

2. Describe the importance of business policy for a business

organization

3. Describe in brief the various steps involved in the strategic

management process

BBA

Semester 2

BBA202 – Business Strategy (2 Credits)


1.

a. Define Strategic analysis

b. What are the three strategies suggested by Porter for

business unit level strategy of an organization?

2. What are the leadership traits exhibited by strategic leaders?

3. What are the reasons for an organization to adopt stability

strategy?

Fall/ August 2012

Bachelor of Business Administration-BBA Semester 2

BBA203- Financial Accounting - 4 Credits

(Book ID: B1520)

Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

1 Explain the accounting process. What are the objectives of accounting?

[5+5]

2 Define accounting concept and explain different types of accounting concepts.

[5+5]

3 Journalize the following transactions –

i. Jan 1st – Mr. Harshit started his business with Rs. 80,000/- which he

brought as his capital in cash.

ii. Jan 10th – He purchased goods worth Rs.30,000/- in cash and

Rs. 20,000/- on credit.

iii. Jan 12th - He paid wages Rs. 500/-

iv. Jan 15th – Sold goods for Rs. 20,000/- in cash and Rs. 25,000/- on credit

v. Jan 16th – Paid to suppliers Rs. 8,000/- for goods purchased on credit

vi. Jan 20th – Received Rs. 15,000/- from his debtors

vii. Jan 31st – Paid rent Rs. 1,000/- in cash

[10]

4 On 1st Jan 2009, Ramanathan opened a Bank Account by depositing Rs.6,000/- in cash. All remittances are to be paid into bank on the same day on which they are received and all payments are made by cheques. Enter the following transactions in three columnar cash book.

Jan 2 Goods sold to Mohan for cash Rs.250

Jan 5 Settled Hari’s account of Rs.200 at a discount of 5%

Jan 7 Received from Shyam a cheque for Rs.725. Discount allowed Rs.25

Jan 10 Purchased a calculator for Rs.200.Spent Rs.50 on the cover

Jan 12 Shyam’s cheque was returned dishonoured

Jan 15 Received a money order for Rs.25 from Hari

Jan 20 Shyam settled his account by means of a cheque for Rs.755, Rs.5

being for interest charged

Jan 27 Purchased machinery from Rajiv for Rs.5000 and paid him by means

of a bank draft purchased from bank for Rs.5,005

Hint Balance b/d – Bank 1585

[10]

5 The following is a trial balance as on 31st December 2003 prepared by a freshly recruited accounts executive. You are required to

[10]

Fall/ August 2012

re-write it in its correct form.

Rs. Rs.

Capital

Stock (1-1-2003)

Furniture

Purchases

Cash at Bank

Carriage

Sales

Buildings

Return inwards

Return outwards

Trade expenses

Discount Received

Salary

Office Rent

24,000

8,500

2,600

7,300

300

12,000

350

1,000

970

3,000

_______

60,020

8,950

22,500

1,900

2,270

_______

35,620

Hint total = 47820

6 What is the meaning and characteristics of Final Accounts?

[10]


Fall/ August 2012

BBA203- Financial Accounting - 4 Credits

(Book ID: B1520)


1 From the following Trial Balance, prepare trading and profit and loss account for

the year ended 31st Dec 2009 and balance sheet on that date.

Dr (Rs.) Cr (Rs.)

Drawings 10000

Stock on 1-1-2009 46000

Purchase & purchase return 150200 600

Cash in hand 3400

Bank balance 22660

Freehold premises 38600

Trade expenses 840

Printing, stationery & advertising 1640

Professional charges 280

Commission received 3300

Investments as on 1st Jan @ 10 % 4000

Interest on above 200

Sundry debtors and creditors 36000 29000

Wages 25000

Salaries 14000

Capital 114000

Income tax 1600

Discount allowed and received 6300 4600

Sales return and sales 550 208950

B/R an B/P 3200 10000

Office furniture 3050

Rent, rates and insurance 4000

Provision for bad debts 670

Total 371320 371320

Adjustments: a) Provide for wages Rs.5000/-

b) Write off 5 % depreciation on freehold premises and 10 % on office furniture

c) Insurance to the extent of Rs.200/- relates to 1993

d) Stock on 31-12-2009 is Rs.52000/-

e) Charge interest on capital 5 % and on drawings Rs. 300/-

[10]

Fall/ August 2012

f) Further bad debts are Rs.1000/-

g) Provide for doubtful debts @ 5 % on sundry debtors

h) Make provision for discount on debtors and reserve for discount on creditors

@ 2 %

Hint = Net profit 6440

2 From the following particulars of Neha and Co. prepare Bank Reconciliation

Statement on March 31, 2008.

Rs.

Overdraft as per pass book 16,500

Interest on overdraft 1,600

Insurance premium paid by the bank 800

Cheques deposited but not yet credited 5,500

Cheques issued but not present for payment 6,000

Wrong credit to firm account by the bank 1,000

Hint : Overdraft Balance as per Cash Book 15600

[10]

3 What is Bill of Exchange? Write the characteristics of bills of exchange.

[10]

4 What do you understand about “Partnership Deed” and list the various contents in

partnership deed.

[10]

5 Mayur, Veer and Prakash are partners sharing profit and losses in the ratio of

2:1:1. Their Balance Sheet was as follows:

Balance Sheet of Mayur, Veer and Prakash as on December 31, 2008

Liabilities Amount Assets Amount

Creditors 10,000 Cash in Hand 7,000

Bills payable 7,000 Machinery 13,000

Stock 26,000

Capitals:

Mayur 40,000

Veer 30,000

Prakash 20,000

90,000

Debtors

Investment

Building

26,000

15,000

20,000

Total 1,07,000 Total 1,07,000

Prakash has expired on 01.01.2009 and as a result the assets are revalued and

liabilities reassessed as follows:

i) Create a Provision for doubtful debt on debtors at Rs.800.

ii) Building and investment are appreciated by 10%.

iii) Machinery is depreciated at 5%

[10]

Fall/ August 2012

iv) Creditors were overestimated by Rs.500.

v) Goodwill of the firm valued at Rs.27,000

The balance due to Prakash will be transferred to his executor’s loan account

which carries an interest of 10% p.a. Prepare necessary ledger accounts and

show the balance sheet of new firm after adjustments.

Hint: B/S total= 1,09,050

6 Explain the various steps involved in the formation of company.

[10]

Fall/August 2012

Bachelor of Business Administration - BBA Semester 2

BBA204 – Marketing Management - 4 Credits

Book ID: BKID – B1521


Q.1 Describe the types of channels. Also explain the functions of channel members.

Q.2 Define Market Segmentation. What are the various elements of buyer behaviour

type of market segmentation?

Q.3 What are the advantages of online marketing & mobile marketing. Discuss the

reasons for which companies adopt green marketing?

Q.4 Explain the importance of planning in marketing? What are the steps involved

in strategic corporate planning?

Q.5 What are the four points to be considered by marketing managers in a service

industry, in terms of the people mix for the organization?

Q.6 Explain types of markets. List three marketing functions and describe the same.

Fall/August 2012

Bachelor of Business Administration - BBA Semester 2

BBA204 – Marketing Management - 4 Credits

Book ID: BKID – B1521

Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Define Brand. What are the various stages in the development of the brand?

Q.2 List the differences between goods and services. What are the key strategies for

marketing services?

Q.3 Explain the methods of sales promotion. Distinguish between public relation

and publicity.

Q.4 Discuss the types of consumer buying decisions. What are the factors which

influence the types of buying decisions taken by the consumer?

Q.5 What are the different types of pricing which can be offered to customers?

Q.6 Explain the production concept with limitations. How societal marketing

concept is superior compared to marketing concept?

Fall/Aug 2012


BBA205 – Management Information Systems – 4 Credits


Q1. Explain the characteristics and the functions of Management Information

systems.

Q2. Briefly explain the organizational structure of management information System.

Q3. List the different types of information systems and give the one important point

for each of the type of which they differ from the other type of information systems.

Q4. Write short notes on

1. DFD

2. Data Dictionary

Q5. Explain object and its behavior with the example of your own.

Q6. Describe the economic and behavioral theories of MIS and BPR.

Fall/Aug 2012


BBA205 – Management Information Systems – 4 Credits


Q1. a. Define ERP. Explain the terminology related to ERP.

b. How ERP evolved in a system?

Q2. a. Compare between conventional organization system and E-enterprise.

b. List the different business models and one example each.

Q3. Explore the relationship between Artificial intelligence and Neural networks.

Q4. There are two investment plans in the market whose details are given below

based on which you need to decide which investment plan you need to select.

Suggest which investment plan you prefer and why?

Particulars Plan A Plan B

Investment in Rs. Million 3 2.7

Savings/ gain per year in

Rs. Million

1.0 0.75

No. of years savings or

gain would occur

5 5

Discount Rate 12% 12%

Q5. a. Explain Management Science models in detail. b. Estimate the completion time of each activity whose optimistic time estimate is 5 seconds and the pessimistic time estimate are 20 seconds. The most likely time estimate is 9 seconds.

Q6. a. Compare between file processing system and DBMS

b. Explain the relationship between data, information and its structure.

bba semester 2 - giit 2.pdfbachelor of business administration - bba semester 2 bba204 – marketing...

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