bba semester-i

BBA Semester-I

BBA: SEMESTER I

PAPER101. ENVIRONMENTAL SCIENCE Total Credit: 2 (2 Theories)

Total: 30 Lectures

Duration: 3 hrs. Maximum Marks: 50 (30+15)

Unit 1 : Introduction to environmental studies& Ecosystems (8 Lectures)

Multidisciplinary nature of environmental studies;

• Scope and importance; Concept of sustainability and sustainable development. • What is an ecosystem? Structure and function of ecosystem; Energy flow in an ecosystem: food

chains, food webs and ecological succession. Case studies of the following ecosystems :

Forest ecosystem

Grassland ecosystem

Desert ecosystem

Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)

Unit 2 : Natural Resources : Renewable and Non-‐renewable Resources Biodiversity and

Conservation (8 Lectures) • Land resources and landuse change; Land degradation, soil erosion and desertification.

• Deforestation: Causes and impacts due to mining, dam building on environment, forests,

biodiversity and tribal populations.

• Water : Use and over-‐exploitation of surface and ground water, floods, droughts, conflicts over

water (international & inter-‐state).

• Energy resources : Renewable and non renewable energy sources, use of alternate energy

sources, growing energy needs, case studies.

Levels of biological diversity : genetic, species and ecosystem diversity; Biogeographic zones of

India; Biodiversity patterns and global biodiversity hot spots

• India as a mega-‐biodiversity nation; Endangered and endemic species of India

• Threats to biodiversity : Habitat loss, poaching of wildlife, man-‐wildlife conflicts, biological

invasions; Conservation of biodiversity : In-‐situ and Ex-‐situ conservation of biodiversity.

• Ecosystem and biodiversity services: Ecological, economic, social, ethical, aesthetic and

Informational value.

Unit 3: Environmental Pollution & Human Communities and the Environment (7 Lectures)

• Environmental pollution : types, causes, effects and controls; Air, water, soil and noise pollution

• Nuclear hazards and human health risks

• Solid waste management : Control measures of urban and industrial waste.

• Pollution case studies.

Human population growth: Impacts on environment, human health and welfare.

• Resettlement and rehabilitation of project affected persons; case studies.

• Disaster management : floods, earthquake, cyclones and landslides.

• Environmental movements : Chipko, Silent valley, Bishnois of Rajasthan.

• Environmental ethics: Role of Indian and other religions and cultures in environmental

conservation.

• Environmental communication and public awareness, case studies (e.g., CNG vehicles in Delhi).

Unit 4 : Field work (7 Lectures)

Visit to an area to document environmental assets: river/ forest/ flora/fauna, etc.

• Visit to a local polluted site-‐Urban/Rural/Industrial/Agricultural.

• Study of common plants, insects, birds and basic principles of identification.

• Study of simple ecosystems-‐pond, river, Delhi Ridge, etc.

Suggested Readings: 1. Carson, R. 2002. Silent Spring. Houghton Mifflin Harcourt.

2. Gadgil, M., &Guha, R.1993. This Fissured Land: An Ecological History of India. Univ. of California

Press.

3. Gleeson, B. and Low, N. (eds.) 1999.Global Ethics and Environment, London, Routledge.

4. Gleick, P. H. 1993. Water in Crisis. Pacific Institute for Studies in Dev., Environment & Security.

Stockholm Env. Institute, Oxford Univ. Press.

5. Groom, Martha J., Gary K. Meffe, and Carl Ronald Carroll.Principles of Conservation Biology.

Sunderland: Sinauer Associates, 2006.

6. Grumbine, R. Edward, and Pandit, M.K. 2013. Threats from India’s Himalaya dams. Science, 339: 36-

‐37.

7. McCully, P. 1996. Rivers no more: the environmental effects of dams(pp. 29-‐64). Zed Books.

8. McNeill, John R. 2000. Something New Under the Sun: An Environmental History of the Twentieth

Century.

9. Odum, E.P., Odum, H.T. & Andrews, J. 1971.Fundamentals of Ecology. Philadelphia: Saunders.

10. Pepper, I.L., Gerba, C.P. &Brusseau, M.L. 2011. Environmental and Pollution Science. Academic Press.

11. Rao, M.N. &Datta, A.K. 1987. Waste Water Treatment. Oxford and IBH Publishing Co. Pvt. Ltd.

12. Raven, P.H., Hassenzahl, D.M. & Berg, L.R. 2012.Environment. 8th edition. John Wiley & Sons.

13. Rosencranz, A., Divan, S., & Noble, M. L. 2001. Environmental law and policy in India. Tripathi 1992.

14. Sengupta, R. 2003. Ecology and economics: An approach to sustainable development.

15. Singh, J.S., Singh, S.P. and Gupta, S.R. 2014. Ecology, Environmental Science and Conservation. S.

Chand Publishing, New Delhi.

16. Sodhi, N.S., Gibson, L. & Raven, P.H. (eds). 2013. Conservation Biology: Voices from the Tropics. John

Wiley & Sons.

17. Thapar, V. 1998. Land of the Tiger: A Natural History of the Indian Subcontinent.

18. Warren, C. E. 1971. Biology and Water Pollution Control. WB Saunders.

BBA: SEMESTER I

PAPER102. FUNDAMENTALS OF MANAGEMENT

Total Credit: 6 (5 Theories+1 Tutorial)

Total: 75 Lectures+15 Tutorials


Unit I (19 Lectures)

Introduction, Definition, Nature of Management, Development of Management Thought, Schools

of Management Thought, Management Process & Co-ordination, Functions of Top, Middle,

Supervisory Level Management, Managers need for understanding Internal and external

environment.

Unit II (19 Lectures)

Planning, Definition, Fundamentals of planning, Objectives, Policy & Strategy, Organizing,

Design of organization structure, Authority & Responsibility, Line and Staff Relationships,

Staffing, Fundamentals of staffing, Recruitment & Selection, Training & Development.

Unit III (19 Lectures)

Directing, Fundamentals of Directing, Motivation, Concept and techniques. Controlling, Nature

and Scope of Control, Types of Control, Control Process.

Unit IV (18 Lectures)

Basic forms of Business Ownership; Sole Proprietorship, Partnership, Cooperatives, Company.

Choosing a form of Business ownership; Corporate Expansion: mergers and acquisitions,

diversification, forward and backward integration, joint ventures, Strategic alliance.

Suggested Readings:

1. L. M. Prasad : Principles of Management

2. Harold Koontz and Heinz Weihrich : Principles & Practices of Management

3. Jagdish Prakash: Business Organisation and Management

BBA: SEMESTER I

PAPER103. STATISTICS FOR BUSINESS DECISIONS




Unit I: (19 Lectures)

Measures of Central Value: Characteristics of an ideal measure; Measures ofCentral Tendency -

mean, median, mode, harmonic mean and geometric mean. Merits, Limitations and Suitability of

averages. Relationship between averages. Measures of Dispersion: Meaning and Significance.

Absolute and Relative measures of dispersion - Range, Quartile Deviation, Mean Deviation,

Standard Deviation, Coefficient of Variation, Moments, Skewness, Kurtosis.

Unit II: (19 Lectures)

Correlation Analysis: Meaning and significance. Correlation and Causation,Types of correlation.

Methods of studying simple correlation - Scatter diagram, Karl Pearson’s coefficient of

correlation, Spearman’s Rank correlation coefficient, Regression Analysis: Meaning and

significance, Regression vs. Correlation. Linear Regression, Regression lines (X on Y, Y on X)

and Standard error of estimate.

Unit III: (19 Lectures)

Analysis of Time Series: Meaning and significance. Utility, Components of timeseries, Models

(Additive and Multiplicative), Measurement of trend: Method of least squares, Parabolic trend

and logarithmic trend; Index Numbers: Meaning and significance, problems in construction of

index numbers, methods of constructing index numbers-weighted and unweighted, Test of

adequacy of index numbers, chain index numbers, base shifting, splicing and deflating index

number.

Unit IV: (18 Lectures) Hypothesis testing: Concept; Level of Significance; Process of testing; Test of hypothesis

concerning Mean; Test of hypothesis Normal Z test & t test for single mean.

Using Non-parametric statistics for hypothesis testing.

Readings: 1. S.P. Gupta (S.P.): Statistical Methods, Sultan Chand & Sons, 34th Edition.

2. Richard Levin & David Rubin : Statistics for management, Prentice Hall.

3. Anderson, Sweeny & Williams: Statistics for Business and Economics, South Western.

BBA: SEMESTER I

PAPERGE 104.PRINCIPLES AND PRACTICE OF MANAGEMENT





Introduction, Definition, Nature of Management, Development of Management Thought (Fayol,

Taylor, and Hawthorne) Schools of Management Thought (Empirical, Human Behavior, Social

Systems Approach). Management Process & Co-ordination, Functions of Top, Middle,

Supervisory Level Management, Managers need for understanding Internal and external

environment


Planning, Definition, Fundamentals of planning, Objectives, Policy & Strategy, Forecasting,

Decision Making, Organizing, Organization Theory, Design of organization structure, Authority

& Responsibility, Line and Staff Relationships, Groups in organization.

Unit III (19 Lectures) Staffing, Fundamentals of staffing, Recruitment & Selection, Training & Development,

Performance Appraisal, Directing, Fundamentals of Directing, Motivation, Concept and

techniques, Communication-Process and Functions.

Unit IV (18 Lectures) Controlling, Nature and Scope of Control, Types of Control, Control Process, Effective Control

System.

Suggested Readings:

1. L. M. Prasad: Principles of Management

2. Harold Koontz and Heinz Weihrich: Principles & Practices of Management

BBA SEMESTER II

BBA: SEMESTER II

PAPER201: MODERN INDIAN LANGUAGES (ENGLISH)

Total Credit: 2(2 Theories)

Total: 30 Lectures


Objective:The purpose of this course is to introduce students to the theory, fundamentals and

tools of communication and to develop in them vital communication skills which should be

integral to personal, social and professional interactions.

.

Unit I (8 Lectures)

Introduction: Theory of Communication, Types and modes ofCommunication

Language of Communication:Verbal and Non-verbal(Spoken and Written)Personal, Social and

BusinessBarriers and StrategiesIntra-personal, Inter-personal and Group communication


Speaking Skills:MonologueDialogueGroup DiscussionEffective Communication/ Mis-

CommunicationInterviewPublic Speech


Reading and Understanding:Close ReadingComprehensionSummary Paraphrasing Analysis

and InterpretationTranslation(from Indian language to English and vice-versa)

Literary/Knowledge Texts


Writing Skills Documenting Report Writing Making notes Letter writing

Recommended Readings:

• Fluency in English - Part II, Oxford University Press, 2006.

• Business English, Pearson, 2008.

• Language, Literature and Creativity, Orient Blackswan, 2013.

• Language through Literature (forthcoming) ed. Dr.Gauri Mishra, DrRanjanaKaul,

Dr Brati Biswas

BBA: SEMESTER II

PAPER 202: MANAGERIAL ECONOMICS

Total Credit: 6(5 Theories+1 Tutorial)



Objective: The purpose of this course is to apply micro economic concepts andtechniques in

evaluating business decisions taken by firms.

Unit I:

Micro Economic Theory: Concept of macro- and microeconomics & their definition; Demand:

meaning, factors affecting demand, individual demand, market demand, movement and shift of

demand curve, exceptions to the Law of Demand.Law of Diminishing Marginal Utility,

Consumers equilibrium through utility approach with demand schedule and graph.

Elasticity of demand: Price elasticity of demand, income elasticity of demand, cross price

elasticity of demand.

Unit II:

Theory of consumer behaviour: cardinal utility theory, ordinal utility theory(indifference

curves).

Concept of product and production function: returns to a factor, total, average and marginal

physical products, Law of Variable Proportions and its three stages, returns to scale.

Unit III:

Market Structure: Basic features, characteristics, properties and demand curves of perfect

competition ; monopoly; monopolistic competition; oligopoly, kinked demand curve model.

Macro Economic Theory: Meaning & Importance, Functioning of Macro Economic System

National Income : Circular flow of Income, Concepts of GDP, GNP, NDP and NNP, Problems

and difficulties in measurement of national income.

Unit IV:

India and the World Economy: Globalization and the Indian economy; Brief Overview India’s

Foreign Trade- Balance of Payment, Challenges and Opportunities of International Finance;

Impact of Monetary and Fiscal Policy on Indian Economy. Recent Advances in Managerial

Economics.

Readings:

1. Dominick Salvatore (2009). Principles of Microeconomics (5th

ed.) Oxford University Press

2. Lipsey and Chrystal. (2008). Economics. ( 11th

ed.) Oxford University Press

BBA: SEMESTER II

PAPER 203: BUSINESS ACCOUNTING




Objective: To familiarize students with the mechanics of preparation of financialstatements,

understanding corporate financial statements, their analysis and interpretation.


Introduction to Financial Accounting. Accounting as an Information System. Importance, Scope,

and Limitations. Users of Accounting Information. Generally Accepted Accounting Principles.

The Accounting Equation. Nature of Accounts and Rules of Debit and Credit. Recording

Transactions in General Journal. Recording Transactions in three-column Cash Book. An

overview of Subsidiary books – Purchase Book, Purchase Returns Book, Sales Book, and Sales

Returns Book. Opening and Closing Entries. Preparation of Ledger Accounts.


Introduction to International Financial Reporting Standards (IFRS). Understanding Accounting

Standards issued by the ICAI related to Disclosure of Accounting Policies, Depreciation

Accounting, and Revenue Recognition. Methods of charging Depreciation – Straight-line

Method, and Written-down-value Method. Preparation of Trial Balance. Adjustment Entries.

Post-adjusted Trial Balance. Bank Reconciliation Statement.


Preparation of Financial Statements: Preparing Trading Account, Profit & Loss Account and

Balance Sheet for a Sole Proprietor. Understanding contents of Financial Statements of a Joint

Stock Company as per Companies Act 2013. Understanding the contents of a Corporate Annual

Report. Preparation of Cash Flow Statement as per AS-3 (revised).


Analyzing Financial Statements: Objectives of Financial Statement Analysis; Sources of

Information; Standards of Comparison; Techniques of Financial Statement Analysis - Horizontal

Analysis, Vertical Analysis, and Ratio Analysis. Meaning and Usefulness of Financial Ratios;

Analysis of Financial Ratios from the perspective of different Stakeholders like Investors,

Lenders, and Short-term Creditors; Profitability Ratios, Solvency Ratios, Liquidity Ratios, and

Turnover Ratios; Limitations of Ratio Analysis.

Readings:

1. S.N. Maheshwari, Suneel K. Maheshwari, and Sharad K. Maheshwari: An Introduction to

Accountancy, Vikas Publishing House Pvt. Ltd.

2. R. Narayanaswamy, Financial Accounting: A Managerial Perspective, PHI Learning Pvt.

Ltd.

3. Charles T. Horngren, Gart L. Sundem, John A. Elliott, and Donna R. Philbrick,

Introduction to Financial Accounting, Pearson.

4. J.R. Monga, Financial Accounting: Concepts and Applications, Mayur Paperbacks.

BBA: SEMESTER II

PAPER GE 204: PRINCIPLES OF BANKING AND FINANCE




Objective: To familiarize students with the structure of banking systems and their functioning,

concepts of financial management, and understanding the Indian financial system.


Banking system in India, Nationalization of banks, its objective and impacts, Comparative

analysis of public sector banks & private sector banks, Funding & investment instruments of

bank.


Life insurance: Products, Competitive position, Environment and general provisions, Types of

life insurance contracts, Tax benefit in life insurance. General insurance; Health insurance,

Vehicle insurance, Fire insurance, Property and liability insurance.


Financial Management goals & objectives, Functions of financial managers, Concepts of risk and

return, Environment of finance in organization of finance function, Introduction to time value of

money, Capital Budgeting techniques.


Indian financial system: Structure, Objective, Significance, Liberalization of the financial system,

Role of RBI&SEBI in the development of financial markets.

Suggested Readings:

1. 1 Rawat. Alternative approach & strategies of HRD

2. U. Pareek. Managing transition- The HRD response.

3. BatraG.S. Banking and development finance- new vistas. Deep & Deep Publication.

4. Gerald o. Hatler. Bank investment & fund management. Macmillan India.

5. Bhalla, V K. Indian Financial System. Anmol, New Delhi.

6. Uma Kapila& Raj Kapila. Economic Reform Series.

7. Dr. J. C. Verma. Merchant Banking

8. H. R. Machiraju. Merchant Banking

9. I.M Pandey. Financial Banking

10. M.Y Khan. Financial Management

BBA Semester-III

BBA: SEMESTER III

PAPER301. ORGANIZATIONAL BEHAVIOUR




UNIT- I (19 Lectures)

Introduction to OB: Nature of Organisational Behavior, OB Functions and Processes,

Evolution of Organizational Behavior: Disciplines which contribute to the OB field,

Challenges and Opportunities for OB: Economic pressure, Respond to Globalization,

Managing Workforce diversity, Improving Customer Service, Improving skills, Creating a

Positive work Environment.

UNIT- II (19 Lectures)

Diversity in Organizations, Attitude and Job Satisfaction: Components of Attitudes, Measuring

Job Satisfaction. Personality and Values: Personality Model, Personality traits Relevant to OB;

Importance of values. Motivation Concepts: Theories of Motivation- Hierarchy of Need, Theory

X and Theory Y, Two Factor Theory, McClelland’s Theory of Needs, Self Determination

Theory, Self-Efficacy Theory.

UNIT- III (19 Lectures)

Foundation of Group Behavior: Classifying Groups, Stages of Group Development, Group

Properties, Group Decision Making. Communication: Function of Communication, Process of

Communication, Direction, Interpersonal Communication, Organizational Communication,

Communication Channel, Persuasive Communication, Barriers to Effective Communication.

Global Implications.

UNIT IV (18 Lectures)

Leadership: What is Leadership? Trait Theories, Behavioral Theories, Authentic Leadership:

Ethics and Trust. Power & Politics: Defining Power, Bases of Power, Power Tactics. Conflict

and Negotiation: Defining Conflict, Conflict process, Negotiation. Organization Structure,

Organizational Culture, Organizational Change and Stress Management

Suggested Readings:

1. Jerald Greenberg & Robert A Baron: Behavior in Organizations, PHI Learning Pvt. Ltd.,

2. New Delhi.

3. Robbins Stephen P: Organizational Behaviour, Pearson Education, 12th Edition.

4. Luthans Fred: Organizational Behaviour, Tata McGraw Hill.

5. Davis Keith: Human Behaviour at works, Tata McGraw Hill.

6. Newstrom, John W. and Keith Davis: Organizational Behaviour: Human Behaviour at

Work,Tata McGraw-Hill, New Delhi.

BBA: SEMESTER III

PAPER 302: PRINCIPLES OF MARKETING





Marketing: what is a market? Types of market, what can be marketed? Meaning & definitions of

marketing, core marketing concepts, marketing tasks, nature of marketing its functions,

differences between marketing & selling, creating customer value: total customer value,

functional, emotional & conditional value, steps in customer value creation, customer delight,

marketing planning: meaning of marketing plan, its contents, process, types of marketing plans.


What is Marketing Information System, Steps to improve MIS, sources of information,

Marketing Research: meaning & definitions, types & Process of MR, objectives, scope and uses

of MR, Barriers limiting the use of MR, Consumer Behaviour, factors influencing CB, consumer

buying process, consumerism & its importance, consumer use and disposal of a product.


Philosophies of Marketing: Production, Product, Selling, Marketing & Societal & Holistic

Marketing Concept, Characteristics of a good Marketing Manager, Market Segmentation:

meaning & definitions, criteria for effective segmentation, reasons for and levels of segmentation,

process, bases of segmentation, Target Market: meaning & process, Product Differentiation and

Product Positioning.

Unit IV: (18 Lectures)

Whole sailing: meaning & definitions, its functions, types of wholesailers, Retailing: meaning &

definitions, functions, major types of retailers, marketing of services: meaning & definitions,

characteristics of services, its classification, service quality and differentiation, monitoring

service performance, Rural Marketing: socio economic conditions, key decisions area, its

segmentation, product, price, place and promotion.

Readings:

1. Kotler, P. & Keller, K. L.: Marketing Management, Pearson.

2. Kotler, P., Armstrong, G., Agnihotri, P. Y., &UlHaq, E.: Principles of Marketing: A South

Asian Perspective, Pearson.

3. Ramaswamy, V.S. &Namakumari, S.: Marketing Management: Global Perspective-Indian

Context, Macmillan Publishers India Limited.

4. Zikmund, W.G. & D’ Amico, M.: Marketing, Ohio: South-Western College Publishing.

BBA: SEMESTER III

PAPER303: MANAGEMENT ACCOUNTING





Nature, Scope of Management Accounting: Meaning, definition, nature and scope of Management

Accounting; Comparison of Management Accounting with Cost Accounting and Financial Accounting.

Cost concepts: Meaning, Scope, Objectives, and Importance of

Cost Accounting; Cost, Costing, Cost Control, and Cost Reduction; Elements of Cost, Components of

total Cost, Cost Sheet. Classification of Costs: Fixed, Variable, Semi-variable, and Step Costs; Product,

and Period Costs; Direct, and Indirect Costs; Relevant, and Irrelevant Costs; Shut-down, and Sunk Costs;

Controllable, and Uncontrollable Costs; Avoidable, and Unavoidable Costs; Imputed / Hypothetical Costs;

Out-of-pocket Costs; Opportunity Costs; Expired, and Unexpired Costs; Conversion Cost. Cost

Ascertainment: Cost Unit and Cost Center. Introduction to Overhead allocation, Overhead apportionment,

and Overhead absorption.


Cost-Volume-Profit Analysis: Contribution, Profit -Volume Ratio, Margin of safety, Cost Break-even

Point, Composite Break-even Point, Cash Break-even Point, Key Factor, Break-even Analysis. Relevant

Costs and Decision Making: Pricing, Product Profitability, Make or Buy, Exploring new markets, Export

Order, Sell or Process Further, Shut down vs. Continue.


Budgets and Budgetary Control: Meaning, Types of Budgets, Steps in Budgetary Control, Fixed and

Flexible Budgeting, Cash Budget. Responsibility Accounting: Concept, Significance, Different

responsibility centers, Divisional performance – Financial measures, Transfer pricing.


Standard Costing and Variance Analysis: Meaning of Standard Cost and Standard Costing, Advantages,

Limitations and Applications; Material, Labor, Overhead and Sales variances. Introduction to Target

Costing, Life Cycle Costing, Quality Costing, and Activity based Costing.

Readings:

1. C.T. Horngren, Gary L. Sundem, Jeff O. Schatzberg, and Dave Burgstahler: Introduction to

Management Accounting, Pearson

2. M.N. Arora: A Textbook of Cost and Management Accounting, Vikas Publishing House Pvt. Ltd.

3. M.Y. Khan, and P.K. Jain, Management Accounting: Text Problems and Cases, McGraw Hill

Education (India) Pvt. Ltd.

4. S.N. Maheshwari, and S.N. Mittal, Cost Accounting: Theory and Problems, Shree Mahavir Book

Depot (Publishers)

BBA: SEMESTER III

PAPERGE304: MARKETING MANAGEMENT




Unit I

Introduction to Marketing: Definition of market, types of markets, meaning & definition of

marketing and marketing management, Difference between marketing and selling, importance of

marketing, duties and responsibilities of a marketing manager, philosophies of marketing:

production, product, selling, marketing & societal marketing concepts, concept of marketing mix.

UNIT II

Consumer Behaviour: Meaning and definition of consumer behaviour, characteristics of

consumer behaviour, buying roles of a consumer, factors affecting consumer behaviour.

Segmentation, Targeting & Positioning: Meaning and definition of segmentation, criteria for

segmentation, meaning & process of market targeting, meaning of positioning, major basis of

positioning a product.

Unit III

Product: Basic concepts of a product, product mix and product line, product classification,

concepts of branding, packaging & labelling, product life cycle (PLC).

Pricing: Concept of pricing, importance of pricing in business, factors affecting price

determination, major pricing methods.

UNIT- IV

Distribution: Meaning and definition of distribution channels, importance of distribution

channels, functions of distribution channels, types of distribution channels.

Promotion: Meaning and importance of promotion, methods of promotion (promotion mix) and

factors affecting promotion mix.

Suggested Readings

1. Kotler, P.: Principles of Marketing, ed. ix, Prentice Hall of India, New Delhi.

2. Kotler, P: Marketing Management, Analysis, Planning and Control, 2007, Prentice Hall of

India, New Delhi.

3. Gandhi, J.C.: Marketing: A Managerial Introduction, 2000, Tata McGraw Hill.

4. Stanton, Etzel&Walken: Fundamentals of Marketing, ed. x, McGraw Hill.

5. Jha& Singh: Marketing Management in Indian Perspective.

BBA: SEMESTER III

PAPER305: E-COMMERCE

Total Credit: 2 (2 Theories)

Total: 30 Lectures



Introduction to ecommerce: Meaning and concept of ecommerce, ecommerce verses e-

business, advantages and disadvantages of ecommerce, value chain in ecommerce, Porter’s value

chain model, competitive advantage and competitive strategy, different types of ecommerce like

B2B, B2C, C2C, C2B,G2C.

Technology in ecommerce: An overview of the internet, basic network architecture and the

layered model, internet architecture, network hardware and software considerations, intranets and

extranets ,The making of world wide web, web system architecture, ISP, URL’s and HTTP,

cookies.


Building and hosting your website: choosing an ISP, registering a domain name, web

promotion, internet marketing techniques, e- cycle of internet marketing, personalization, mobile

agents, tracking customers, customer service, CRM and e-value.

Web page design using HTML and CSS: Overview of HTML, basic structure of an HTML

document, basic text formatting, links, images, tables, frames, form and introduction to CSS.

Security threats: Security in cyberspace, kinds of threats and crimes: client threat,

communication channel threat, server threat, other programming threats, frauds and scams

BBA SEMESTER IV

BBA: SEMESTER IV

PAPER 401: BUSINESS RESEARCH




Objective: To provide an exposure to the students pertaining to the basic techniques and tools of

business research.


Nature and Scope of Marketing Research – Role of Marketing Research indecision making.

Applications of Marketing Research – marketing research; The Research process – Steps in the

research process; the research proposal; ProblemFormulation: Management decision problem Vs.

Marketing Research problem.


Research Design: Exploratory, Descriptive, Causal. Secondary Data Research:Advantages &

Disadvantages of Secondary Data, Criteria for evaluating secondary sources, secondary sources of

data in Indian Context, Syndicated Research (in India)


Primary Data Collection: Survey Vs. Observations. Comparison of self-administered, telephone,

mail, emails techniques. Qualitative Research Tools: Depth Interviews focus groups and projective

techniques; Measurement & Scaling: Primary scales of Measurement -Nominal, Ordinal, Interval&

Ratio. Scaling techniques-paired comparison, rank order, constant sum, semantic differential,

itemized ratings, Likert Scale; Questionnaire-form & design.


Sampling: Sampling techniques, determination of sample size; Data Analysis:Z test (mean, diff. of

mean, diff. of proportion) t test (mean), paired t test, Chi square test, Introduction to theoretical

concept of ANOVA, Factor Analysis and Discriminant Analysis.

Readings:

1. Zikmund, Babin& Carr: Business Research Methods, South-Western.

2. Cooper & Schindler: Business Research Methods McGraw-Hill Education,

3. Churchill: Marketing Research: Methodological Foundations, Cengage Learning.

4. Aaker, Kumar, Day - Marketing Research. Wiley.

5. Naresh Malhotra – Marketing Research, Pearson.

BBA: SEMESTER IV

PAPER 402: HUMAN RESOURCE MANAGEMENT




Objective: The objective of this course is to help the students to develop anunderstanding of the

concept & techniques of essential functions of human resource management. The course will use

and focus on Indian experiences, approaches and cases

UNIT I: (19 Lectures)

Human Resource Management: Meaning & definition of HRM, nature, functions & scope of

HRM, evolution of HRM as a discipline, HRM vs. Personnel Management, strategic HRM;

meaning of SHRM, models & approaches to SHRM, characteristics, levels & process of strategic

human resource planning strategic manpower planning & its benefits, concept of Human Resource

Development; objectives, role & significance of HRD, its focus, role of HRD Manager.

UNIT II: (19 Lectures)

HRIS: meaning & definition, advantages, ERP, SAP, ORACLE financial, EDM. Knowledge

management: concept, why do we need Km, its types. Human Resource Planning: objectives &

importance, process of HRP: steps in HRP, demand and supply forecasting of human resource, its

importance, benefits and requirements for effective HRP. Recruitment: concept, OBJECTIVES,

sources & methods, selection: objectives of selection, selection process, induction : steps in

induction program, induction training In India

UNIT III: (19 Lectures)

Industrial Relations: evolution of IR, features of IR, changes brought by IR, scope and objectives

of IR, approaches and theories, role of employers organisation, its classification, role of state in

maintaining industrial peace, nature of IR, parties to IR, management, union & government

concerns, importance of sound IR, state of IR in India, industrial dispute, forms of Industrial

dispute, machinery for prevention & settlement of industrial dispute.

UNIT IV: (18 Lectures)

Trade Unions: what is a trade union? Features, objectives, functions & structure of trade unions,

growth of trade union movement, collective bargaining: meaning & features of CB, objectives &

substance of bargaining, employee health, measures to promote health, components of a wellness

program, employee assistance program, safety : working conditions, accidents, its causes, legal

provisions for safety, welfare, types of welfare, measures of welfare, social security : objectives,

benefits and forms, WCA&ESI Acts.

Readings:

1. De Cenzo, D.A. & Robbins: Fundamentals of Human Resource Management, New York:

John Wiley & Sons.

2. Dessler, G: Human Resource Management, Pearson.

3. Monappa&Saiyaddin: Personnel Management,Tata McGraw Hill.

4. Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books.

5. R. Wayne Mondy&Rober M. Noe: Human Resource Management, Pearson.

BBA: SEMESTER IV

PAPER 403: FINANCIAL MANAGEMENT




Objective: To acquaint students with the techniques of financial management and theirapplications

for business decision making, and to discuss the specific financial management problems of

financial institutions.

Unit I

Nature of Financial Management: Scope of Financial Management; Profit Maximization,

Wealth Maximization - Traditional and Modern Approach; Functions of finance – Finance

Decision, Investment Decision, Dividend Decision; Objectives of Financial Management;

Concept of Time Value of Money: present value, future value, Risk & Return: Systematic &

unsystematic risk.

Unit II

Long -term investment decisions: Capital Budgeting - Principles and Techniques; Nature and

meaning of capital budgeting; Evaluation techniques - Accounting Rate of Return, Net Present

Value, Internal Rate of Return, Profitably Index Method.

Concept and Measurement of Cost of Capital: Cost of debt; Cost of Equity Share; Cost of

Preference Share; Cost of Retained Earning; Computation of over-all cost of capital (WACC)

Unit III

Capital Structure: Approaches to Capital Structure Theories - Net Income approach, Net

Operating Income approach, Traditional approach.

Dividend Policy Decision – Introduction; Dividend Payout Ratio, Factors affecting Dividend

Policy of a firm.

Unit IV

Working Capital Management: Brief Overview, Importance, Levels of Working Capital

Investment, Classification of Working Capital

Inventory Management - ABC Analysis; Minimum Level; Maximum Level; Reorder Level;

Safety Stock; Economic Order Quantity Model.

Readings

1. M.Y. Khan &P.K. Jain: Financial Management Text Problem and Cases, Tata McGraw Hill

Pubilshlng Co. Ltd.

2. R. P. Rustogi: Financial Management: Theory Concepts and Practices, Taxmann Publication.

3. I.M. Pandey: Financial Management: Theory and Practices, Vikas Publishing House

BBA: SEMESTER IV

PAPER GE 404: HUMAN RESOURCE MANAGEMENT




Objective: The objective of this course is to help the students to develop anunderstanding of the

concept & techniques of essential functions of human resource management.

UNIT I: (19 Lectures)

Introduction to human resource management: Meaning, definition and features of human resource

management, functions of human resource management, significance of human resource management,

evolution of HRM as a discipline, concept of personnel management, HRM vs. personnel

management, issues and challenges in HRM.

UNIT II: (19 Lectures)

Human resource planning: Concept and its significance; Job Analysis- definition and uses, job

description and job specification, methods for collecting job analysis information; Job enrichment; Job

enlargement; Recruitment: concept and sources; Selection: concept and process of selection;

Placement, induction and socialization.

UNIT III: (19 Lectures)

Training & development: Concept and types/methods of employee training, importance of training;

Performance appraisal: Concept and purpose, techniques of performance appraisal, modern appraisal

methods- MBO, 360 degree appraisal & assessment centers, constraints faced in performance

appraisal.

UNIT IV: (18 Lectures)

Wage and Salary administration: Basic concepts & objectives of wages and salary administration,

factors affecting wage rate; Job evaluation and its methods; Fringe benefits: Need for fringe benefits,

types of fringe benefits; Employee Grievance: Types of employee grievance, its causes and redressal.

Readings:

1. De Cenzo, D.A. & Robbins: Fundamentals of Human Resource Management, New York: John

Wiley & Sons.

2. Dessler, G: Human Resource Management, Pearson.

3. Monappa&Saiyaddin: Personnel Management,Tata McGraw Hill.

4. Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books.

BBA: SEMESTER IV

PAPER 405: IT TOOLS FOR BUSINESS

Total Credit: 2 (2 Theories)

Total: 30 Lectures


Objective: The goal of this course is to present overview of IT tools used in day to day use

ofcomputers and data base operations.

Unit I: Computer Organisation and Operating System

Central Processing Unit - Memory, RAM, ROM, Booting, Memory- Secondary Storage

Devices: Floppy and Hard Disks, Optical Disks CD-ROM, DVD, Mass Storage Devices: USB

thumb drive. Managing disk Partitions, File System Input Devices - Keyboard, Mouse, joystick,

Scanner, web cam, Output Devices- Monitors, Printers – Dot matrix, inkjet, laser, Multimedia-

What is Multimedia, Text, Graphics, Animation, Audio, Images, Video; Names of common

multimedia file formats, Operating System: Microsoft Windows- An overview of different

versions of Windows, Basic Windows elements, File management through Windows. Using

essential accessories: System tools – Disk cleanup, Disk defragmenter, Entertainment, Games,

Calculator, Imaging – Fax, Notepad, Paint, WordPad. Command Prompt- Directory navigation,

path setting, creating and using batch files. Drives, files, directories, directory structure.

Application Management: Installing, uninstalling, running applications.

Unit II: Word Processing and Spreadsheet

Introduction to MS Office: Components of MS Office, Application of MS Office,

MS Word –Working with MS word Documents, Text formatting, Table Creation and

Operations, Autocorrect, Spell Check, Word Art, Working with Header and Footer, Page Setup,

Page Preview, Printing a document, Mail Merge.

MS Excel – Starting Excel, Worksheet, Rearranging Worksheet and Cell Inserting Data into

Rows/ Columns, Alignment, Text Wrapping, Sorting Data, Excel Formatting tips and

Techniques, Generating Graphs, Formula & Functions (Sum, max, min, count, mean, standard

deviation), Inserting Charts.

MS Power Point- Creating Presentations, Working with Animation, Slide Design & Slide

Layout.

Suggested Readings

1. Computer Fundamentals, Tata McGraw Hill Publication

BBA Semester-V

BBA: SEMESTER V

PAPER 501: QUANTITATIVE TECHNIQUES FOR MANAGEMENT




Objective: To acquaint students with the construction of mathematical models for managerial decision

situations and to use computer software packages to obtain a solution wherever applicable. The

emphasis is on understanding the concepts, formulation and interpretation.


Linear Programming: Formulation of L.P. Problems, Graphical Solutions (Special cases: Multiple

optimal solution, infeasibility, unbounded solution); Simplex Methods (Special cases: Multiple optimal

solution, infeasibility, degeneracy, unbounded solution) Big-M method and Two-phase method;

Duality and Sensitivity (emphasis on formulation & economic interpretation); Formulation of Integer

programming, Zero-one programming, Goal Programming.


Elementary Transportation: Formulation of Transport Problem, Solution by N.W. Corner Rule, Least

Cost method, Vogel’s Approximation Method (VAM), Modified Distribution Method. (Special cases:

Multiple Solutions, Maximization case, Unbalanced case, prohibited routes)

Elementary Assignment: Hungarian Method, (Special cases: Multiple Solutions, Maximization case,

Unbalanced case, Restrictions on assignment.)


Network Analysis: Construction of the Network diagram, Critical Path - float and slack analysis (Total

float, free float, independent float), PERT, Project Time Crashing


Decision Theory: Pay off Table, Opportunity Loss Table, Expected Monetary Value, Expected

Opportunity Loss, Expected Value of Perfect Information and Sample Information

Markov Chains: Predicting Future Market Shares, Equilibrium Conditions(Questions based on Markov

analysis) Limiting probabilities, Chapman Kolmogrov equation. Introduction to Game Theory: Pay off

Matrix- Two person Zero- Sum game, Pure strategy, Saddle point; Dominance Rule, Mixed strategy,

Reduction of m x n game and solution of 2x2, 2 x s, and r x 2 cases by Graphical and Algebraic

methods; Introduction to Simulation: Monte Carlo Simulation

Readings: 1. N. D. Vohra: Quantitative Management, Tata McGraw Hill

2. P. K. Gupta, Man Mohan, KantiSwarup: Operations Research, Sultan Chand.

3. V. K. Kapoor: Operations Research, Sultan Chand & Sons. 5. J. K. Sharma: Operations Research Theory & Applications, Macmillan India Limited.

BBA: SEMESTER V

PAPER 502: LEGAL ASPECTS OF BUSINESS





The Indian Contract Act 1872: Meaning and Essentials of contract; Kinds of contract-Based on: validity,

formation & performance, law relating to offer and acceptance, consideration, competency to contract, free

consent, Void agreements, performance of contracts, discharge of contracts, breach of contracts and quasi

contract, Special contracts: contract of indemnity and guarantee, bailment and pledge, and agency.


Sale of Goods Act 1930: Sale and agreement to sell, implied conditions and warranties, sale by non-

owners, rights of unpaid seller.

Negotiable Instruments Act 1881:

Meaning of negotiable instruments, type of negotiable instruments, promissory note, bill of exchange,

cheque.


The Companies Act 2013:

Meaning and types, Incorporation, Memorandum & Articles of association, Prospectus, Issue of shares and

bonus shares, rights issue, sweat equity, role of directors, share qualification, company meetings.

The Limited Liability Partnership Act 2008:

Meaning and nature of limited partnership, formation, partners & their relations, extent and limitation of

liability.


Consumer Protection Act 1986:

Objectives and machinery for consumer protection, defects and deficiency removal, rights of consumers.

The Right to Information Act 2005:

Salient features and coverage of the act, definition of terms information, right, record, public authority;

obligations of public authorities, requesting information and functions of PIO.

Readings:

1. M.C.Kucchal: Business Law/Mercantile Law, VikasPublishing.House (P) Ltd.

2. M.C.Kucchal,&VivekKucchal: Business Legislation for Management, Vikas Publishing House (P) Ltd.

3. Dr. G. K. Kapoor & Sanjay Dhamija: Company Law and Practice-A comprehensive textbook on

Companies Act 2013, latest edition, Taxmann.

4. Avtar Singh: Principle of Mercantile Law, Eastern Book Company

5. Gulshan Kapoor: Business Law, New Age International Pvt Ltd Publishers.

6. Maheshwari&Maheshwari: Principle of Mercantile Law, National Publishing Trust

BBA: SEMESTER V

PAPER 503: CONSUMER BEHAVIOUR





Consumer Behaviour: Nature, scope & application: Importance of consumer behaviour in marketing

decisions, characteristics of consumer behaviour, role of consumer research, consumer behaviour-

interdisciplinary approach.

Introduction to ‘Industrial Buying Behaviour’ Market Segmentation: VALS 2 segmentation profile.


Consumer Needs & Motivation: Characteristics of motivation, arousal of motives, theories of needs

& motivation: Maslow’s hierarchy of needs, McLelland’sAPA theory, Murray’s list of psychogenic

needs, Bayton’s classification of motives, self-concept & its importance, types of involvement.

Personality & Consumer Behaviour: Importance of personality, theories of personality-Freudian

theory, Jungian theory, Neo-Freudian theory, Trait theory: Theory of self-images; Role of self-

consciousness.

Consumer Perception: Concept of absolute threshold limit, differential threshold limit & subliminal

perception: Perceptual Process: selection, organisation& interpretation. Learning & Consumer

Involvement: Importance of learning on consumer behaviour, learning theories: classical

conditioning, instrumental conditioning, cognitive learning & involvement theory.

Consumer Attitudes: Formation of attitudes, functions performed by attitudes, models of attitudes:

Tri-component model, multi-attribute model, attitude towards advertisement model: attribution

theory.


Group Dynamics & consumer reference groups: Different types of reference groups, factors affecting

reference group influence, reference group influence on products & brands, application of reference

groups.

Family & Consumer Behaviour: Consumer socialisation process, consumer roles within a family,

purchase influences and role played by children, family life cycle.

Social Class & Consumer behaviour: Determinants of social class, measuring & characteristics of

social class.

Culture & Consumer Behaviour: Characteristics of culture, core values held by society & their

influence on consumer behaviour, introduction to sub-cultural & cross-cultural influences.

Opinion Leadership Process: Characteristics & needs of opinion leaders & opinion receivers,

interpersonal flow of communication.


Diffusion of Innovation: Definition of innovation, product characteristicsinfluencing diffusion,

resistance to innovation, adoption process.

Consumer Decision making process: Process- problem recognition, pre-purchase search influences,

information evaluation, purchase decision (compensatory decision rule, conjunctive decision, rule,

Lexicographic rule, affect referral, disjunctive rule), post-purchase evaluation; Situational Influences

Models of Consumer Decision making: Nicosia Model, Howard- Sheth Model, Howard-Sheth

Family Decision Making Model, Engel, Kollat& Blackwell Model, Sheth Newman Gross Model of

Consumer Values.

NOTE: Cases & application to marketing will be taught with respect to each topic.

Readings

1. Leon G.Schiffman& Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, latest

Edition

2. Solomon, M.R.: Consumer Behaviour – Buying, Having, and Being, Pearson Prentice Hall

3. Blackwell, R.D., Miniard, P.W., & Engel, J. F.: Consumer Behaviour, Cengage Learning.

4. Hawkins, D.I., Best, R. J., Coney, K.A., &Mookerjee, A: Consumer Behaviour – Building

Marketing Strategy, Tata McGraw Hill.

5. Kotler, P. & Keller, K. L.: Marketing Management (Global Edition) Pearson.

BBA: SEMESTER V

PAPER 504: PERSONAL SELLING & SALES FORCE MANAGEMENT





Introduction to Personal Selling; functions of a sales person, qualities of aneffective Sales Person;

Personal Selling situations.


Theories of Selling: AIDAS, Right Set of circumstances, Buying formula theory.


The Selling Process: Preapproach – acquiring product knowledge, acquiringcompetition and market

knowledge, Identifying and qualifying prospects – sources of prospecting, conditions for

qualification, Opening a sale – methods of approaching, Sales presentation – presentation strategies

and methods, Sales demonstration – planning effective demonstration, use of sales tools, Handling

objection – types of objections, determining hidden objections, strategies for handling objections,

Closing a sale – trial close, closing techniques, Post sales follow up.


Introduction to sales force management: Objectives of Sales management,Role of asales manager;

Managing Salesforce – Recruitment, Selection,Training,Compensationand evaluation ofsales force;

Sales Territory Coverages:Sales Territory Concept,Reasons for establishing sales territories,

procedures forselling up sales territories.

Readings:

1. Still, Cundiff&Govani: Sales Management, Prentice Hall of India

2. Charles Futrell: Fundamentals of Selling, McGraw Hill

BBA Semester-VI

(NON – CBCS)