Barrel Maker

Printing

Social Media Market Plan

2012

The goal of this plan is to have a strategized way monitored online

activity while also building to attract new customers, engage

past customers and build a community around Barrel Maker

Printing Co. online and in the Chicago Land area.

Getting Your Ducks in a

Row

Current Statistics

51 rating on Market Grader

17 Klout Score

171 Facebook Friends

86 Followers on Twitter

Average Time of visit on Website:

LESS than 1 min.

Visits: 1.5 times a month

Less than 2 pages viewed

Create

Comment

Monitor & Listen

Competition

Online

Thread less-http://www.threadless.com/

Participation & Community

Custom Ink-http://www.customink.com/

Easy to use site, design online t-shirts

Funky Shack-http://www.funkytshack.co

m/

Online Orders & Social Media use

LocalChicago Silk Screen Ink- Large, supplies and printingSews Crew Printing- No Social MediaSharprit-Eco FriendlyUsing Social MediaCharityArtFlow- Using Social MediaEmbroidery

Objectives

Gain More Credibility Online

Increase Exposure by:

Get More inbound Links

Rank higher on Search Engines

Extend visit time on Website

Extend Network & Build New Relationships

Strategy

Convert strangers into customers

Transform past success and turn it into

attention

Engage

Be Helpful

Facebook

Blog

Twitter

Testimonial, Message ,

Nurture new relationship

s

Attract - Stand out

• Add Logo- Simple, Clean, Easy to add as a badge to Website, Profiles and Links

• Mission Statement- What is Barrel Maker about?

• Decide on Brand Voice- How are you going to approach people, what language will you use, tone

• Think ahead when communicating-Ask?

• What is the purpose of communications?

Identify Brand

Online -Easy, convenient, informative • Customer

Service -answer questions, help

Barrel

Maker

Online

Athletics

Schools

Artists &

Designer

s

20’s-40 year old

professional working in the arts, education

& design

Local Art & K-12 Schools Green Programs & Schools

Local Gyms, Athletic Groups, Sports Teams

Overall MarketWe are focusing on Primarily Online market and growth for this market through online and social media marketing.

This plan will also make the company have a stronger precise online enabling local people and business's to find it easier and be more inclined to become customers!

Green/ Eco- Friendly“Family Business”

Young business owners (25-40)Local Business & Schools

Make connections and networkThese groups are using social media in professional &

personal ways! 

Strength- Strong customer service

and customer approval

Weakness-Completion with large companies

without the years of experience & customer base

Opportunity- Grow and Develop

community around company*Free

advertising

Threats- Competitors,

Complaints and problems can be

posted

SWOT

ONLINE

I

E

Tools

Linked In-Make professional Connections, Build on B2B

customers

Twitter- Conversation, Make new friends in Industry

Facebook-Fans and Groups,

Stumble Upon- Blog, Pictures, Hot to Print

Instagram- Photos of work

Blog-Recourses, Expertise

Google+- Make new friends, use Google Apps + Tools, Share Video and Pictures!

YouTube-Share Video and Clips

Craigslist- Post adds and Links

Join Groups and Industry Development Programs

Keywords

1. Print Shop

2. Print Shop Online

3. Screen Print Shop

4. Print Shops in Chicago

5. Silk Screen Printing

6. Promotional Printing Services

7. Promotional Printing Items

8. How to Screen Print

9. Promotional Print Products

10. Custom T-shirts

11. T-Shirt Printing

12. Custom Shirts

Use keywords :Titles, Tags, Links, Posts, Blog…

• MISSION STATEMENT-• Write Concise and thought out Mission!

• About US- Who Are YouMake Personal & Professional, Be

descriptive, Show expertise & background!

Mobilize Site! Add reviews on landing page Add links and past customers

Add Classes Tab: Video, Pictures & Testimonials

Website

Pictures/ Video

Content

Keywords

Blog

*Use of keywords in title & make unique!

*Content should be industry based:

News, Updates, New Products, Classes

• Offer advice & how to’s

• Answer Questions!• Add pictures and

Video !• Add links &

Recourses• Add Social Sharing

Sites To Posts• Page descriptions• Make Blog easy to

skim through

Reply and Have conversation.• Branding

• Authentic and Transparent

• Use # tags

• Ask and answer questions.

• Customer service

• Post Images and Links

• Get involved in industry conversations

• Learn

• Be a recourse

• Sell

• Exclusive offers

Twitter

Facebook

Build Community!

Change page to Facebook Business :

Post video and tell stories

Like business's you want to attract

Make friends with Market audience!

Schools, Design companies, Musicians, Art Centers….

Join Groups

Post Events

Apps

Google+ and more

Googls Many Uses:

Keyworkd search

URL Shorter

Analytics

Find People

Google Business Page

Google Reader

Google+ Share and network, meet people you are interested in, shared interest, Visual promotion

Google Hangouts-Virtual Chartrooms

Linked in

Build a professional and knowledgeable profile.

• Showcase Products and Services

• Upload images of company

• Increase Credibility through endorsements

• Research targets and build target network through discussion and content based communications

• Include Links and Recourses

• Add Blog on profile

• Add a short Presentation about Company

• Answer questions & help solve problems

• Export Contacts

• Make it interesting.

• Conduct Market Research

• Showcase best features and strengths

Others…

Stumble Upon

ADD Blog Posts – Link to people with same interests

Research what people are doing in your industry

Share Photo’s of work

Instagram + Pintrist

Visual Sites-Share Pictures and more..

Humanize brand by telling a story

Promotional

Create boards for product and services- add links

Assessment

1 Month

• Run Reports- • Update any new fans

or followers weekly- • Send thank you and

other links ( weekly)• Market Grader, Klout,

Facebook, Analytics, Word press Analytics, Hubspot

2 Month

• Run Same Reports• Change strategy if

needed• ( Pivot/ Preserve)

• Peaks?• Valleys?• Totals?

3 Month

• Run all reports & analytics

• Make a representation on all the charts and combine all numbers and compare to sales or overall growth

• Make plan for the fallowing three months based on the reports

Events

Classes

Publish info Online, Post & Share, Contact local Press, Invite Groups

Contest Party

Offer % Discount Classes to Schools & Art Programs

Seminars & Workshops for Field Trips

Month by Month Plan

Month 1 Month 2 Month Three Avg.

Total

3 Blogs + 3 Blogs + 3 Blogs +

1 Video 2 Video 2 Video

Tweet 6 Tweet 12 Tweet 24

Share Photos-Weekly

Share Photos-II Week

Share Photo-II Week

Contests

Offer Incentives for Customers and Engage New Visitors!

• T-Shirt Contest

• Free Intro Class Contest

• Best Design Contest

• School Design contest

• Best Sports Logo Contest

Customer Service

Focus on Customer Service to stand out from competing and fit the needs of customers!

# 1 Customer Service- Give examples on sites of how you can help

Use Social media to answer questions and offer recourses.

Tools

Listening Tools:

Monitor Online activity and Website

Market grader, Hubspot, Klout, Utilize all analytics on networks

Other Tools:

Social Mention

Sprout Social- Manage social media

Tweet deck: Set up timed Tweets

Twit Hawk- Connects to people talking about your services on Twitter

User Voice- Fans vote and give Feedback

Twill- Twitter yellow pages

Recourses

Marketing Tips- http://www.socialmediamodels.net/category/pr-communications/

Social Media- http://mashable.com/

Blog- Google Reader, www.Blogger.com, www.Wordpress.com, http://photopin.com/

Industry- http://www.t-shirtforums.com/

Research- http://www.manta.com/