Web 2.0 &

CommunicationsAnita

Devasahayam

The Internet circa 1993

Internet in 2008

WHAT HAPPENED?

• DoubleClick

• Ofoto

• Akamai

• mp3.com

• Britannica Online

• Personal web sites

• evite

• Page views

• Screen scraping

• Content management systems

• Google AdSense

• Flickr

• BitTorrent

• Napster

• Wikipedia

• blogging

• Upcoming.org and EVDB

• Cost per click

• Web services

• wikis

Source: O’Reilly Media, 2005

1993 2008

Consumer >> producerConsumer >> producer

Consumer demography• Technology is a given

• Always on

• Collaboration

• Community

• Feedback - word of mouth

Social MediaConsumers = producers: Anyone can publish text, pics, audio, video and interact within that space

Many ways to snack: Blogs, podcasts, RSS, wikis, social networks, mobile networks, YouTube, Twitter.

Amplifies virally:Two-way, lean-forward media, searchable, archivable, infinite replay, timeshifting

Growing influence: 24/7, places higher expectations on speed, transparency and accountability

Use social media tools• Blogs: Short for weblog, instant, push-button, self-

publishing system with increasingly powerful feedback features. eg: Blogger, Wordpress

• Podcasts: Pre-recorded audio or video dispersed through the Internet via subscribed feeds. eg: YouTube, vlogs, moblogs

• Social networks: eg: Facebook, Bebo, MySpace• Wikis: eg: Wikipedia, pbWiki

• RSS: Really simple syndication or rich site summary, a news feed of a blog or website

Implications• Acknowledge

• Understand

• Experiment

• Leverage

• Plan for the future

Challenges?

"We already had a wiki that was heavily used by IT but we wanted to bring business people on board to enhance collaboration and communication between IT and the business. We wanted a platform for both groups, not something that's used just by IT,” Myrto Lazopoulou, Director of User Experience, Dresdner Kleinwort.

Wells Fargo• Financial education programme

• Virtual multiplayer game

• Blogs: internal and external

• Wikis

• RSS

Resources

• http://www.netbanker.com• http://www.veritycu.com• http://www.vancity.com• http://www.51give.com• http://www.prosper.com• http://www.wiseclerk.com/

group-news• http://uk.zopa.com• http://loanback.com• http://caps.fool.com• http://handsonbanking.org

• http://www.wesabe.com• http://bullpoo.com• http://wikinancial.com• http://zecco.com• http://digstock.com• http://moneytwins.com• http://loanback.com• http://virginmoney.com• http://

bankervision.typepad.com/bankervision/2006/09/peerless_bankin.html

Summary

• Leverage on technologies available & hone the processes.

• Harness the power of social networks.

• Opportunity, not a threat: Learn to use it to cultivate and retain customers.

THANK YOUe:anita@trinetizen.com