Ballymena

High Street 2020Vitality and Viability

Simon QuinInstitute of Place Management

High Street UK 2020

Simon Quin Institute of Place Management

High Street planning and regeneration

@Placemanagement

#hsuk2020

Vitality& viability

2000 2006 2011 2014

49.4%45.7%

42.2% 39.8%

town centre retail spend falling

UKUS

Germany Sweden Canada

NetherlandsFranceSpain

PolandItaly

0.00% 5.00% 10.00% 15.00%

Share of retail spend that is

online 2014

70% of retail sales generated by…..

29000 retailers

1971

100 retailers

2004

AlsagerAltrinchamBallymenaBarnsleyCongletonHolmfirthMarket RasenMorleySt George, BristolWrexham

High Street UK 2020 towns

Literature reviewfinding the evidence

156 factors influence

vitality and viability

50 additional factors identified by town partners!

22 experts ranked 201 factors

1.How much influence each factor has on the vitality and viability of the High Street

2.How much control a location has over the factor

Forget itLive

with it

Not worth it

Get on with it!

How much each factor influences vitality and viability

How

much

contr

ol

over

a f

act

or

HSUK 2020 model

3.300 3.500 3.700 3.900 4.100 4.300 4.500 4.7002.700

2.900

3.100

3.300

3.500

3.700

3.900

ACTIVITY HOURS

APPEARANCE

RETAILERSVISION&STRATEGY

EXPERIENCE

MANAGEMENTMERCHANDISE

NECESSITIES

Anchors

NETWORKS & PARTNERSHIPS

DIVERSITYWALKING

ENTERTAINMENT AND LEISURE

PLACE ASSURANCE

ATTRACTIVENESS

ACCESSIBLE

PLACE MARKETING

Comparison/con-venience

RECREATIONAL SPACE

Barriers to Entry

Chain vs independent

Safety/crime

LIVEABLE

ADAPTABILITY

How much factor influences vitality and viability

How

mu

ch

tow

n c

an

in

flu

en

ce f

acto

r

Cleanlin

ess

Visual

appeara

nce

Networki

ng

Opening hours

Attractions

Centre m

arketing

Amenities

Car-park

ing

Entertainment

Lead

ership

Averag

e0.000.501.001.502.002.503.003.504.004.50

DelphiAverage

How much control do locations have?

Footfall dataindicator of vitalitySupplied by Springboard62 UK towns and cities30 months of footfall (2012-2014)563,828,709 people counted!

Spatial

Macro

Meso

Micro

FOOTFALL

Potential footfall

Spatial

Resident populationand

employment

LocationCatchment explains more

about footfall in smaller towns

Tourism and urbanisation increase footfall

Footfall varies by region

Maximum footfall

Meso

Competition VacancyOOT, EOT and stronger

centres take up to 30% of a town’s footfall

Town’s attractiveness is weakened by vacancy

Actual footfall

Micro

Organisation Offer

13% of footfall lost through lack of local control of micro

factors

Are towns providing an appropriate offer?

(Comparison, Convenience or Speciality?)

Mansfield, Gravesend, Grimsby

-10%

MacroAverage monthly footfall in 2020Economy Internet

shopping

What does footfall tell

us?

What type of town are you?

1. Comparison Shopping Town

.

Comparison Shopping towns Wide range of retail choice Strong retail anchor(s) Large catchment area Accessible by choice of means of

transport Organise themselves to compete

with other comparison towns and channels

What type of town are you?

2. Speciality town

Speciality towns Offer something unique and

special Anchor(s) not retail Attract visitors but serve local

population Have longer dwell time Organise themselves to protect

and promote identity and positioning

What type of town are you?

3. Convenience/Community town

Convenience/community town Focused on local community (offer,

opening times, events etc) Convenience anchor – work, public

transport, food shopping, markets Offers convenient mix of goods

and services Accessible and locally connected

Convenience/community town Organise themselves to manage

accessibility, concentration, reliability, and customer service……and identify additions to augment offer (click & collect etc)

Facilitating/strengthening networks and connections, active on social media, inclusive, passionate and active.

What type of town are you?

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

4. Market town

Functioning market town

Ex-market town

Repositioninginventingbrandingstructuring

Reconnecting communities to centres

“..lively, diverse, intense cities contain the seeds of their own regeneration…”

www.placemanagement.org

“.. they just need a bit of help, a critical but caring friend, some

appreciation and respect…”

@placemanagement