bajaj report- shahid

8/6/2019 Bajaj Report- Shahid

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A comparative analysis of customer perception

towards, and expectation from footwear industry

A report submitted towards the partial fulfillment of the requirement of the

two years full time Post Graduate Diploma in Management.

SUBMITTED BY: SHAHID EKABAL

Post Graduate Diploma in Management

Roll No. : 2K81/M/31

(Session: 2008-10)

ASIA-PACIFIC INSTITUTE OF MANAGEMENT

3, Institutional Area, Jasola, New Delhi 110025

Asia-Pacific Institute of Management 1


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PREFACE

The Footwear Component Industry is a segment of the Leather Industry

in India. The Footwear components, which are mainly exported from

India, are Leather Shoe Uppers and Leather Unit Soles. The estimated

annual production capacity of Leather Shoe Uppers is 112 million pairs

The major production centers are Chennai, Ranipet, Ambur in TamilNadu, Agra and Delhi.

The components industry has enormous opportunity for growth to cater

to increasing production of footwear of various types, both for export

and domestic market.

Indias export of Footwear Components touched US$ 229.49 million in1999-2000, holding a share of 15% in Indias total export of leather and

leather products. Nearly 75% of the total export of footwear

components is from the Southern Region, followed by the Northern

Region, with a share of 13%.

The major markets for Indian footwear components are the U.K.,

Germany, Italy, the USA, France, and Portugal. Nearly 83% of Indias

export of footwear components is to the above countries.

In the year 2007-2008, India exported footwear components to the

tune of 38 million pairs mainly consisting of leather shoe uppers,

leather unit soles and other components, out of which Leather shoe

uppers (gents and ladies) alone constituted a share of 84%.



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ACKNOWLEDGEMENT

This journey into project methodology would have been a travesty had it not been for theguidance, assistance, encouragement and moral support from many. It would be unjust if

I do not commence this study by acknowledging their efforts.

First of all I would like to thank Prof. S.GOSWAMI, Head of department, PGDM

(marketing) Asia-Pacific Institute of Management for his able support during the

course of my Project.

I would also like to thank Mr. Rajiv Sharma, Sales Manager (Lakhani) for his

supervision.

I am greatly indebted to Mr.S.PAPPU, Trader of footwears, delhi for sharing his

invaluable knowledge and vast experience in ensuring that I remained on the right

course. His innovative ideas provided me clarity of thoughts essential in completing this

study.

It has also been my proud privilege and good fortune to work on this study under the

able guidance of Prof. Pratima Sharma, Faculty of Asia Pacific Institute of

management. Her thoughtful comments and conceptual insights into the subject kept me

from floundering in my quest. Despite her busy schedule she spared valuable moments

for reviewing and rectifying this work.

I also extend my thanks to various department heads for the co-operation and help

extended to me during the preparation of the project.

Shahid Ekabal

Asia Pacific Institute of Management



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TABLE OF CONTENTS

PAGE NO.

PREFACE

ACKNOWLEDGEMENT

CHAPTER-1 INTRODUCTION

1. Introduction of footwear industry

2. Title of the Project

CHAPTER-2 REVIEW OF LITERATURE

CHAPTER-3 OBJECTIVE OF THE STUDY

CHAPTER-4 RESEARCH METHODOLOGY

1. Steps of Report generation

2. Type of Data & Data collection

3. Research Design

4. Data Analysis Techniques

5. Limitations of the study

CHAPTER-5 COMPANY PROFILE

CHAPTER-6 DATA COLLECTION & ANALYSIS

1. Analysis of Questionnaire through SPSS

2. Market Share Analysis

CHAPTER-7 CONCLUSION

CHAPTER-8 RECOMMENDATION

EXECUTIVE SUMMARY

BIBLIOGRAPHY

ANNEXTURE



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CHAPTER-1INTRODUCTION



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1.1 Introduction

The Indian Footwear Industry provides employment opportunities to a total of 1.1 million

people, mostly from the weaker sections of the society. Out of this, about 0.2 million are

employed in the organized sector, 40% of who are women. Remaining 0.9 million people

are engaged in unorganized footwear sector like rural artisans, cottage and household units

etc. The Footwear Sector is now de-licensed and de-reserved, paving the way for

expansion of capacities on modern lines with state-of-the-art the footwear sector is a very

significant segment of the Leather Industry in India. Footwear is the engine of growth for

the entire Indian leather industry and India is the second largest global producer of

footwear after China, accounting for 14% of global footwear production Of 14.52 billion

Pairs. India produces 2065 million pairs of Different Categories of Footwear (Leather

Footwear 909 million pairs, Leather Shoe uppers 100 million pairs and Non-leather

footwear 1056 million pairs) India exports about 115 million pairs. Thus, nearly 95% of

its production goes to meet its own domestic demand.The major production centers in

India are Chennai, Ranipet, Ambur in Tamil Nadu, Mumbai in Maharastra, Kanpur in

U.P., Jalandhar in Punjab, Agra, Delhi, Karnal, Ludhiana, Sonepat, Faridabad, Pune,

Kolkata, Calicut and Ernakulam. Footwear exported from India are Dress Shoes, Casuals,

Moccasins, Sport Shoes, Horrachies, Sandals, Ballerinas, Boots, Sandals and Chappalsmade of rubber, plastic, P.V.C. and other Materials. Nearly 75% of Indias Export of

Footwear is to the European Countries and the USA. India exports about 115 million

pairs. Thus, nearly 95% of its Production goes to meet its own domestic demand.

To further assist this process, the Government has permitted 100% Foreign Direct

Investment through the automatic route for The Footwear Sector.

1.2TITLE of the Project: -

Comparative analysis of customers perception towards, and expectation from footwear

industry.



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CHAPTER 2

REVIEW OF LITERATURE



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Questionnaire

Objective: To find out the customer preferences towards & expectations of

Branded Footwears.

Dear Respondent,

We appreciate your views and time you spent on filling this questionnaire. These

responses would be treated as confidential and the information would be used

only for the research purpose.

1) Do you use Branded Footwears?

Yes No

2) Which brand do you prefer?

Bata Action Morp Liberty Lakhani

Relaxo Any Other (please specify _____________)

3) Rank the Branded footwears purchased on the basis of

Price

Accessibility

Appearance

Guarantee

4) Which Type of footwears are you using?

Sport Shoes Casual shoes Formal Shoes Slippers

Tennis Gas Hawai

Any other (please specify ____________)



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5) What is the source of information for the Branded New Arrivals?

Print Media Electronic Media Internet

Family & Friends Any Other (Please specify______________

6) Distribute 100 points to the following brands according to your preference.

1. Bata

2. Action

3. Liberty

4. Lakhani

5. Relaxo

6. Others (please specify___________)

7) From where do you purchase your footwears?

Proper outlet modern retail supermarket

Any nearby Retailer

Please specify__________

8) Does the celebrity endorsement attracts the consumers towards the products?

Yes No

9) Does the sales promotion attracts the consumers towards the products?

Yes No

Name : - ..

Age - --------------------------------------------------------

Occupation : - .Contact No : -



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Thank You.


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