bajaj bikes report

8/17/2019 Bajaj Bikes Report

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DECLARATION

I hereby declare that this project entitled “SALES MARKETING

OF A!A! A"TOMOILES# is an ori$inal %or& and the sa'e

has not been s(b'itted to any another instit(te )or any other

de$ree*

All so(rces o) in)or'ation and help are a(thentic and ha+e been

ac&no%led$ed in the project report*

Vipul

(STUDENT)

,


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CERTIFICATE

This is to certi)y that -ip(l. st(dent o) A /rd se' o)

MA0ARA!A AGRASEN INSTIT"TE OF MANAGEMENT

ST"1IES a))iliated to “G(r( Gobind Sin$h Indraprastha

"ni+ersity.1elhi#has co'pleted his project (nder 'y

s(per+ision*0e 'ade this project %ith 'y co'plete satis)action

and as per the re2(ire'ent o) theco(rse*

1r* AMIT G"3TA

3roject G(ideFac(lty4MAIMS5

6


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ACKNOWLEDGEMENT

7ith an o+er%hel'in$ sense o) $ratit(de.I ac&no%led$e the

+al(able $(idance and consistent enco(ra$e'ent e8tended to 'e

by o(r &no%led$eable )ac(lty 'e'bers %ith %hose $(idance.I a'

able to acco'plish this endea+or*Their technical ac('en and years

o) e8perience ha+e pro+ided 'e %ith cr(cial inp(ts at a critical

sta$e*

I a' especially than&)(l and $rate)(l to 'y project $(ide 1r* A'itG(pta %ho 'oti+ated and helped 'e in co'pletin$ 'y project*

STUDENT

Vipul

/


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TABLE OF CONTENTS

St(dent declaration9999999999999999999999***i

:erti)icate )ro' G(ide9999999999999999999*9***ii

Ac&no%led$e'ent9999999*99999999999**9**99iii

CHAPTER- 1 Pa! "#$

INTRODUCTION %

COMPAN& PROFILE '

PRODUCTS PROFILE

CHAPTER-%SIGNIFICANCE AND MANAGERIAL USEFULNESS %'

OBECTIVES %*

SCOPE OF STUD& %*

CONCEPTUAL DISCUSSION %+

CHAPTER-'RESEARCH , METHODOLOG& %

CHAPTER-*MARKET SHARE '%

SWOT ANAL&SIS '.

ANNUAL REPORTS */

CHAPTER-

SUGGESTIONS AND RECOMMENDATIONS *

BIBLIOGRAPH& 0

;


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CHAPTER- 1


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INTRODUCTION

A!A! rand is the +is(al e8pression o) o(r tho($hts and actions*It

con+eys to e+eryone o(r intention to constantly inspire con)idence*O(r

c(sto'ers are the pri'ary a(dience )or o(r brand*Indeed. o(r rand Identity

is shaped as '(ch by their belie) in ajaj as it is by o(r o%n +ision*

E+erythin$ %e do is al%ays rein)orce the distincti+eness and the po%er o)

o(r brand* 7e do this by li+in$ o(r brand essence and by contin(o(sly

see&in$ to enhance o(r c(sto'ers= e8perience*O(r brand essence

encaps(lates o(r 'ission at ajaj*It is the sin$(lar representation o) o(r

ter's o) endear'ent %ith o(r c(sto'ers*It pro+ides the basis on %hich %e

$ro% pro)itably in the 'ar&et*lendin$ to$ether and the i'plicit

e8pectations o) o(r c(sto'ers*y challen$in$ the $i+en* y e8plorin$ the

(n&no%n and thereby stretchin$ o(rsel+es to%ards )(t(re*

>


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COMPAN& PROFILE

ajaj A(to has a technical tie?(p %ith Ka%asa&i 0ea+y Ind(stries o) !apan to prod(ce a

ran$e o) the latest. state?o)?art t%o?%heelers in India* Since the tie?(p in ,@>. ajaj A(to

has la(nched K,BB. K RTC. K,6


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Inno+ation

Inno+ation is ho% %e create the )(t(re*

It is a +al(e that pro+o&es (s to reach beyond the ob+io(s in p(rs(it o) that %hich e8ceeds

the ordinary*

3er)ection

3er)ection is ho% %e set ne% standards*

It is a +al(e that e8hibits o(r deter'ination to e8cel by endea+o(rin$ to establish ne%

bench'ar&s all the ti'e*

SpeedSpeed is ho% %e con+ey clear con+iction*

It is a +al(e that &eeps (s sharply responsi+e. 'irrorin$ o(r co''it'ent to%ards o(r

$oals and processes*

Transparency

Transparency is ho% %e characterise o(rsel+es*

It is a +al(e that 'a&es (s %orthy o) credibility thro($h inte$rity. o) tr(st thro($h

sensiti+ity and o) loyalty thro($h interdependence


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HISTORICAL BACKGROUND

1ece'ber ajaj 1icso+er la(nched

!(ne ajaj A+en$er la(nched

Febr(ary ajaj 7a+e la(nched

SeptHOct ajaj 1isco+er 1TS?i la(nched

A($(st Ne% ajaj :heta& ; stro&e %ith 7onder Gear la(nchedMay ajaj :T,BB La(nched

!an(ary ajaj (n+eils ne% brand identity. dons ne% sy'bol. lo$o and brandline

October 3(lsar 1TS?i is la(nched*

October ,B.,,< Motorcycles sold in a 'onth*

!(ly ajaj 7ind ,6


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'oped de+elop'ent*

The ajaj S(per E8cel is introd(ced %hile ajaj celebrates its ten

'illionth +ehicle*

One 'illion +ehicles %ere prod(ced and sold in this )inancial year*

The ajaj :lassic is introd(ced*The Ka%asa&i ajaj ;S :ha'pion is introd(ced*

The ajaj S(nny is introd(ced*

The ajaj M?B and the Ka%asa&i ajaj K,BB 'otorcycles are

introd(ced*

'onths*

14*

!an(ary

,@Fo(ndation stone laid )or the ne% 3lant at 7al(j. A(ran$abad*

141

The ajaj M?


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144

ajaj A(to obtains licence )ro' the Go+ern'ent o) India to 'an()act(re

t%o? and three?%heelers*

14*

Sales in India co''ence by i'portin$ t%o? and three?%heelers*14*

No+e'ber

6@

ajaj A(to co'es into e8istence as MHs achraj Tradin$ :orporation

3ri+ate Li'ited*

ORGANI5ATIONAL CHART

B#a2 #6 Di!78#3

Rah(l ajaj :hair'an

Madh(r ajaj -ice :hair'an 7hole?Ti'e 1irector

Raji+ ajaj Mana$in$ 1irector

Sanji+ ajaj E8ec(ti+e 1irector

1*S* Mehta 7hole?Ti'e 1irector

Kanti&('ar R* 3odar 1irector

She&har ajaj 1irector

1*!* alaji Rao 1irector

!*N* Godrej 1irector

S*0* Khan 1irector

Mrs* S('an Kirlos&ar 1irector

Naresh :handra 1irector

,,

http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asp


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Nanoo 3a'nani 1irector

Manish Kejri%al 1irector

C#99i88!!3 #6 8:! B#a2Au2i8 C#99i88!!

S*0* Khan :hair'an

!*N* Godrej

Nanoo 3a'nani

1*!* alaji Rao

Naresh :handra

S:a!:#l2!3; , I"0!38#3; Gi!0a"7! 7#99i88!!

1*!* alaji Rao :hair'an

!*N* Godrej Naresh :handra

R!9u"!a8i#" 7#99i88!!

1*!* alaji Rao :hair'an

S*0* Khan

Naresh :handra

,6

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PRODUCTS PROFILE

BAA AVENGER

En$ine; Stro&e. Sin$le :ylinder. Air

:ooled

:(bic :apacity ,*>cc

Ma8* 3o%er ,>*< 03 BBBrp'

Gear o8 < Speed

I$nition :1I

Front ra&es 1isc

Rear ra&es 1r('

Front Tyre @BH@B ,

,/


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Rear Tyre ,/BH@B ,<

7heelbase ,;


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BAA PULSAR

En$ine ; Stro&e. Sin$le :ylinder. Air :ooled

:(bic :apacity ,;/*@cc

Ma8* 3o%er ,/*B6 03


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BAA WAVE

Model: Bajaj Wave DTS-i

Year: 2006

Category: Scooter

Rating: Do you know this bike?

Click here to rate it. We iss ! vote to show the ratin".

Engine and transmission

Dis#laceent: !!0.00 cc $6.%! cubic inches&

Engine type: Sin"le cylin'er

Stroke: (

Power: ).00 *+ $,.) kW&&

Torue: !.22 $0.! k"/- or 0. /t.lbs&

Fuel system: 1njection

Ignition: CD1 lectronic

Cooling

system: 3ir

Transmission

type

final drive:

Belt

Pysi!al measures

"eigt in!l# oil$

gas$ et!:!!0.0 k" $2(2., #oun's&

Wheelbase: !422, $().2 inches&

Cassis and dimensions

Front %rakes: 5#an'in" brake $'ru brake&

Rear %rakes: 5#an'in" brake $'ru brake&

Speed and a!!eleration

&ter spe!ifi!ations

Fuel !apa!ity: ,.00 litres $!.2 "allons&

,>

http://www.bikez.biz/interaction/getcountry.php?idbike=22870http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#horsepowerhttp://www.bikez.com/jargon/index.php#kilowatthttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Nmhttp://www.bikez.com/jargon/index.php#kgf-mhttp://www.bikez.com/jargon/index.php#ft.lbshttp://www.bikez.com/jargon/index.php#Wheelbasehttp://www.bikez.biz/interaction/getcountry.php?idbike=22870http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#horsepowerhttp://www.bikez.com/jargon/index.php#kilowatthttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Nmhttp://www.bikez.com/jargon/index.php#kgf-mhttp://www.bikez.com/jargon/index.php#ft.lbshttp://www.bikez.com/jargon/index.php#Wheelbase


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,


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,


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BAA WIND 1%

BAA CT 1//

E"i"!

Type ; stro&e

:oolin$ Type Air :ooled

1isplace'ent @@*6 cc

Ma8 3o%er *6 bhp4 >*B/ &75


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Syste' ,6 -. A:1:

0ead Li$ht /


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BAA GC 1///

6,


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Engine

66


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Ty#e:our Stroke4 Sin"le Cylin'er4 1D14 Co#ression1"nition

Coolin" Ty#e :orce' 3ir Coole'

Dis#laceent (!6 cc

9a5 +ower )., bh#$ 6.2, kW& 7 600 r#9a5 Torue 20 7 2(00 r#

1"nition Ty#e lectric start

Transission Ty#e ( /orwar' ; ! reverse "ear

Clutch Ty#e Sin"le #late4'ry /riction ty#e4/oot o#erate'

Ele!tri!al System

Syste Syste !2< DC

Cassis

Chassis Ty#e Sei 9onocoue

Suspension

:ront Sus#ension 3nti'ive lea'in" link with helical co#ressions#rin" ; shock absorber

8ear Sus#ension 1n'e#en'ent sus#ension with s#rin" ; shockabsorber

Tyres

:ront Tyre Si=e (.,5!04)+8

8ear Tyre Si=e (.,5!04)+8

)rakes

:ront Brakes *y'raulic brakes with auto a'juster

8ear Brakes *y'raulic brakes with auto a'juster

Fuel Tank

:uel Tank Ca#acity ) litres

*imensions

>verall len"th 260

>verall wi'th !%,

>verall hei"ht !)!0

Wheel Base 202,

roun' Clearance !%0

9iniu Turnin" 8a'ius 2.%,


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Wi'th $+ick u#& !2,

*ei"ht $+ick u#& 2,0

@en"th $*iDec5 !,00

Wi'th $*iDec5 !2,

*ei"ht $*iDec5 !0,0

BAA RE DISEL MEGA

E"i"!

Type ; stro&e. sin$le cylinder. co'pression i$nition

:oolin$ Type Forced Air :ooled

1isplace'ent ;,>*> cc

Ma8 3o%er *< bhp4 >*6< &75 />BB rp'

Ma8 Tor2(e 6B N' 6;BB rp'

I$nition Type Electric start

6;


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:l(tch Type sin$le plate. dry )riction. )oot operated

El!78i7al S


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CHAPTER-%

6>


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SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE

STUD&

It isnDt s(rprisin$ that the co'pany is in no 'ood to ta&e its hand o)) the

throttle* As rij'ohan Lall M(njal. the :hair'an. A!A! Motors s(ccinctly

p(ts it. >7e pioneered IndiaDs 'otorcycle ind(stry. and itDs o(r responsibility

no% to ta&e the ind(stry to the ne8t le+el* 7eDll do all it ta&es to reach there*DD

At A!A!. o(r $oal is not only to sell yo( a bi&e. b(t also to help yo( e+ery

step o) the %ay in 'a&in$ yo(r %orld a better place to li+e in* esides its

%ill to pro+ide a hi$h?2(ality ser+ice to all o) its c(sto'ers. A!A! ta&es a

stand as a socially responsible enterprise respect)(l o) its en+iron'ent andrespect)(l o) the i'portant iss(es*

A!A! is stron$ly co''itted not only to en+iron'ental conser+ation

pro$ra''es b(t also e8presses the increasin$ly inseparable balance bet%een

the econo'ic concerns and the en+iron'ental and social iss(es )aced by a

b(siness* A b(siness '(st not $ro% at the e8pense o) 'an&ind and 'anDs

)(t(re b(t rather '(st ser+e 'an&ind*

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&),ECTI-E ./* SC&PE &F ST0*Y

E"0i#"9!"8al p#li7<

To%ards creatin$ and preser+in$ a cleaner en+iron'ent

ajaj A(to Ltd*. 'an()act(rer o) t%o and three %heeler +ehicles is

co''itted to pre+ention o) poll(tion. contin(al i'pro+e'ent o) o(r

en+iron'ental per)or'ance and co'pliance %ith all applicable

en+iron'ental le$islation and re$(lations*

To%ards this. %e shall stri+e to

:reate a proacti+e en+iron'ent 'ana$e'ent syste' that addresses all

en+iron'entally si$ni)icant aspects related to o(r prod(cts and processes.

Mini'ise the $eneration o) %aste and conser+e reso(rces Thro($h better

technolo$y and practices. and 3ro'ote en+iron'ental a%areness a'on$st

o(r e'ployees and 'oti+ate the' to )(l)ill o(r co''it'ents*

?uali8< P#li7<

7e at ajaj A(to contin(e to )ir'ly belie+e in pro+idin$ the c(sto'er -al(e

)or 'oney. )or years thro($h o(r prod(cts and ser+ices* This %e shall

'aintain and i'pro+e*

In o(r decision 'a&in$. 2(ality. sa)ety and ser+ice %ill be $i+en as '(ch

consideration as prod(cti+ity. cost and deli+ery*

P(ality shall be b(ilt into e+ery aspect o) o(r %or& li)e and b(siness operations* P(ality

i'pro+e'ents and c(sto'er satis)action shall be the responsibility o) e+ery e'ployee*

TPM P#li7<

6


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7e at ajaj A(to adopt Total 3rod(cti+ity Maintenance as a 'eans o)

creatin$ a sa)e and participati+e %or& en+iron'ent in %hich all e'ployees

tar$et the eli'ination o) losses in order to contin(o(sly enhance the

capacity. )le8ibility. reliability and capability o) its processes. leadin$ to

hi$her e'ployee 'orale and $reater or$aniational pro)itability*

6@


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:ON:E3T"AL 1IS:"SSION

Meritorio(s 3er)or'ance in

Ind(strial Sa)ety

)or three consec(ti+e years

6BB, National Sa)ety :o(ncil

:erti)icate o) E8cellence 6BB, National Sa)ety :o(ncil

Achie+in$ Lo%est A+era$e

Fre2(ency Rate

6BB, National Sa)ety A%ard


Fre2(ency Rate

6BBB National Sa)ety A%ard


Ind(strial Sa)ety


6BBB National Sa)ety :o(ncil

Achie+in$ Lon$est Accident?)ree

3eriod (nder 0ea+y En$ineerin$

Ind(stries Gro(p

,@@@ National Sa)ety :o(ncil


Ind(strial Sa)ety


,@@@ National Sa)ety :o(ncil



Ind(stries Gro(p

,@@ :o(ncil o) Ind(strial Sa)ety


Fre2(ency Rate

,@@ National Sa)ety A%ard


Ind(strial Sa)ety


,@@ National Sa)ety :o(ncil

Achie+in$ Lo%est Fre2(ency

Rate (nder 0ea+y En$ineerin$

Ind(stries Gro(p




Ind(stries Gro(p


/B


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CHAPTER-'

/,


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R!3!a7: M!8:#2#l#<

M!a"i" #6 R!3!a7:

Red'an and Mory de)ine research as a “syste'ied e))ort to $ain ne% &no%led$e*# So'e

people consider research as a 'o+e'ent. a 'o+e'ent )ro' the &no%n to the (n&no%n*

Research is an acade'ic acti+ity and as s(ch the ter' sho(ld be (sed in a technical sense*

Accordin$ to :li))ord 7oody. research co'prises de)inin$ and rede)inin$ proble's.

)or'(latin$ hypothesis or s($$ested sol(tionsQ collectin$. or$aniin$ and e+al(atin$ dataQ

'a&in$ ded(ctions and reachin$ concl(sionsQ and at last care)(lly testin$ the concl(sions

to deter'ine %hether they )it the )or'(latin$ hypothesis*

O@!78i0!3 #6 R!3!a7:

($h the application o) scienti)ic proced(res* The 'ain ai' o) research is to )ind o(t the

tr(th %hich is hidden and %hich has not been disco+ered as yet* Tho($h each r

The p(rpose o) research is to disco+er ans%ers to 2(estions throesearch st(dy has it=s

o%n speci)ic p(rpose b(t the research objecti+es can be listed into a n('ber o) broadcate$ories. as )ollo%in$?

• To $ain )a'iliarity %ith a pheno'enon or to achie+e ne% insi$hts into it*

St(dies %ith this object in +ie% are ter'ed as e8ploratory or )or'(lati+e

research st(dies*

• To portray acc(rately the characteristics o) a partic(lar indi+id(al. sit(ation

or a $ro(p* St(dies %ith this object in +ie% are &no%n as descripti+e researchst(dies*

• To deter'ine the )re2(ency %ith %hich so'ethin$ occ(rs or %ith %hich it is

associated %ith so'ethin$ else* St(dies %ith this object in +ie% are &no%n

as dia$nostic research st(dies*

/6


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• To test a hypothesis o) a cas(al relationship bet%een +ariables* S(ch st(dies

are &no%n as hypothesis?testin$ research st(dies*

Si"i6i7a"7! #6 R!3!a7:“All process is born o) in2(iry* 1o(bt is o)ten better than o+ercon)idence. )or it leads to

in2(iry and in2(iry leads to in+ention*# Is a )a'o(s 0(dson Ma8i' in conte8t o) %hich

the si$ni)icance o) research can %ell be (nderstood* Increased a'o(nts o) research 'a&e

pro$ress possible*

Research inc(lcates scienti)ic and ind(cti+e thin&in$ and it pro'otes the de+elop'ent o)

lo$ical habits o) thin&in$ and or$aniation*

The role o) research in se+eral )ields o) applied econo'ics. %hether related to b(siness or

to the econo'y as a %hole. has $reatly increased in 'odern ti'es* The increasin$

co'ple8 nat(re o) b(siness and $o+ern'ent has )oc(sed attention on the (se o) research

in sol+in$ operational proble's* Research. as an aid to econo'ic policy. has $ained

added i'portance. both )or $o+ern'ent and b(siness*

R!3!a7: M!8:#2#l#<

Research 'ethodolo$y is a %ay to syste'atically sol+e the research proble'* It 'ay be

(nderstood as a science o) st(dyin$ ho% research is done scienti)ically* In it %e st(dy the

+ario(s steps that are $enerally adopted by a researcher in st(dyin$ his research proble'

alon$ %ith the lo$ic behind the'* It is necessary )or the researcher to &no% not only the

research 'ethods or techni2(es b(t also the 'ethodolo$y*

Da8a C#ll!78i#" S#u7!

In)or'ation %as collected thro($h both pri'ary and secondary so(rces*

Pi9a< Da8a In so'e cases the researchers 'ay realie the need )or collectin$

the )irst hand in)or'ation* As in the case o) e+eryday li)e. i) %e %ant to ha+e )irst hand

in)or'ation or any happenin$ or e+ent. %e either as& so'eone %ho &no%s abo(t it or %e

//


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obser+e it o(rsel+es. %e do the both* Th(s. the t%o 'ethod by %hich pri'ary data can be

collected is obser+ation and 2(estionnaire*

S!7#"2a< Da8a Any data. %hich ha+e been $athered earlier )or so'e other

p(rpose. are secondary data in the hands o) researcher* Those data collected )irst hand.

either by the researcher or by so'eone else. especially )or the p(rpose o) the st(dy is

&no%n as pri'ary data*

T:! 2a8a 7#ll!78!2 6# 8:i3 p#!78 :a3 @!!" 8a=!" 6#9 8:! 3!7#"2a< 3#u7!$

S#u7!3 #6 3!7#"2a< 2a8a a! -

•

Internet• Ma$aines

• 3(blications

• Ne%spapers

• ro(chers

/;


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CHAPTER-*

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MARKET SHARE

/>


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;B


41/55

S$W$O$T ANAL&SIS OF BAA

S7OT Analysis is a tool (sed )or (nderstandin$ an or$aniationDs stren$ths. %ea&nesses.

opport(nities and threats*

The S7OT Analysis tool can be (sed in identi)yin$ an or$aniationDs stren$ths 4S5 and

%ea&nesses 475. and e8a'inin$ the opport(nities 4O5 and threats 4T5 it is )acin$* The

o(tco'e )ro' a S7OT Analysis enables or$aniations to )oc(s on stren$ths. 'ini'ie

%ea&nesses. address threats. and ta&e the $reatest possible ad+anta$e o) opport(nities

a+ailable*

S8!"8:3

O(r 'e'bers +al(e the pro)essional desi$nation*

7e ha+e a lo%er co(rse )ee str(ct(re than si'ilar pro$ra's*

7e pro+ide $ood c(sto'er ser+ice*

O(r instr(ctors are hi$hly?re$arded in the pro)ession*

7e ha+e a s'all sta)) and lo% o+erhead*

W!a="!33!3

7e are slo% to 'a&e decisions and adapt to chan$es that a))ect the pro)ession*

The pro)essional desi$nation is rarely incl(ded as a condition o) e'ploy'ent*

7e are o+erly dependent on &ey +ol(nteers %ho de+eloped and teach o(r certi)ication

co(rses* 7e do not ha+e the reso(rces to research the 'ar&et and pro'ote the

desi$nation*

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Opp#8u"i8i!3

O(r b(siness sector is e8pandin$. %ith 'any )(t(re opport(nities )or s(ccess*O(r local

co(ncil %ants to enco(ra$e local b(sinesses %ith %or& %here possible*O(r co'petitors

'ay be slo% to adopt ne% technolo$ies*

T:!a83

7ill de+elop'ents in technolo$y chan$e this 'ar&et beyond o(r ability to adaptA s'all

chan$e in )oc(s o) a lar$e co'petitor 'i$ht %ipe o(t any 'ar&et position %e achie+e*

;6


43/55

PROBLEMS OF THE COMPAN& AND THEIR SOLUTIONS

At A!A!. o(r $oal is not only to sell yo( a bi&e. b(t also to help yo( at e+ery step in

'a&in$ yo(r %orld a better place to li+e in* esides its %ill to pro+ide a hi$h?2(ality

ser+ice to all o) its c(sto'ers. A!A! ta&es a stand as a socially responsible enterprise

respect)(l o) its en+iron'ent and respect)(l o) the i'portant iss(es*A!A! is stron$ly

co''itted not only to en+iron'ental conser+ation pro$ra''es b(t also e8presses the

increasin$ly inseparable balance bet%een the econo'ic concerns and the en+iron'ental

and social iss(es )aced by a b(siness* A b(siness '(st not $ro% at the e8pense o)

'an&ind and 'anDs )(t(re b(t rather '(st ser+e 'an&ind*

>W! 9u38 2# 3#9!8:i" 6# 8:! 7#99u"i8< 6#9 :#3! la"2 ! !"!a8! #u

!al8:$> 7e at A!A! are 7#99i88!2 8# 2!9#"38a8! !7!ll!"7! i" #u

!"0i#"9!"8al p!6#9a"7! #" a 7#"8i"ual @a3i3. as an intrinsic ele'ent o) o(r

corporate philosophy*

To achie+e this %e co''it o(rsel+es to

,* Inte$rate en+iron'ental attrib(tes and cleaner prod(ction in all o(r b(siness processes and practices %ith speci)ic consideration to s(bstit(tion o) haardo(s

che'icals to stren$then the $reenin$ o) s(pply chain*

6* :ontin(e prod(ct inno+ations to i'pro+e en+iron'ental co'patibility*:o'ply %ith

all applicable en+iron'ental le$islation and also controllin$ o(r en+iron'ental

dischar$es thro($h the principles o)alara 4as lo% as reasonably achie+a5*

/* Instit(tionalise reso(rce conser+ation. in partic(lar. in the areas o) oil. %ater.

electrical ener$y. paints and che'icals*

;* Enhance en+iron'ental a%areness o) o(r e'ployees and dealers H +endors. %hile

pro'otin$ their in+ol+e'ent in ens(rin$ so(nd en+iron'ental 'ana$e'ent*

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ANNUAL REPORT AND SALES PERFORMANCE

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49/55

SALES OF MOTORC&CLES IN LAST % &EARS

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51/55

SALES PERFORMANCE FOR UL& %//4

P#2u78 For !(ly 6BB> "pto !(ly 6BB> For !(ly 6BB< "pto !(ly 6BB<

Motorcycles ,,.,,< /@./B6 ,, "pto !(ne 6BB> For !(ne 6BB< "pto !(ne 6BB<

Motorcycles ,/.


52/55

CHAPTER

RECOMMENDATIONS AND SUGGESTIONS


53/55

• The co'pany sho(ld concentrate 'ore on sales and 'ar&etin$ depart'ent so that

'ore and 'ore prod(cts can be sold o(t*

• Ad+ertise'ents sho(ld be the best 'ethod to ad+ertise the prod(cts and pop(lar

a'on$ the p(blic*

• :heaper prod(cts4Motorcycles5 sho(ld be introd(ced by the co'pany so that it

can reach the 'iddle class p(blic*

• Transparency sho(ld be 'ade in bet%een the prod(ct details and the ori$inal

prod(ct sold to the c(sto'ers*

• :o'pany c(sto'er ratio sho(ld be 'aintained*


54/55

CHAPTER +


55/55

BIBLIOGRAPH&

oo&s?

• Mar&etin$ Mana$e'ent y 3hilip Kotler

• Mar&etin$ Mana$e'ent? y :**G(pta

Ma$aines?

• A(to 'a$aine. A($ 6BB

• O+er dri+e 'a$aine. Sep 6BB

• (siness today. A($ 6BB@

7ebsites?

• %%%*bajajindia*co'

• %%%*$oo$le*co'

• %%%*'sn*co'

Ne%spapers?

• Ti'es o) India A($ 6 . B@

• The Indian E8press Sep

bajaj bikes report

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