BAEB601

School of Marketing and Entrepreneurship (SoME)FACULTY OF BUSINESS AND MANAGEMENT

PREPARED BY:Nur Suhaili Ramli

CHAPTER 8

RESEARCH METHODOLOGY

SPSS

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CHAPTER 8: SPSS

Topics

This chapter aims to:

1.Understand SPSS2.Know how to use the SPSS3.Applying SPSS in research

Chapter Aims

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CHAPTER 8: SPSS

What Is SPSS?

Definition

SPSS is know as Statistical Package for Social Science

Statistic – a brief research sometime not accurate. For example: to

get the min, mod, median in statistic for analysis that belongs to a

sample group.

Package – the combination of various functions in one program. For

example: the calculation package for min, mod, median, etc at one

time.

Social Science – the study about people. For example: the wide

field in medicine, economic field, education field, etc.

There are other than SPSS program such as SPSSx and SAS

which are the same function.

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CHAPTER 8: SPSS

The Use of SPSS

The SPSS is used to process data collected and the output produced will be

used to analyze the research/study for more accurate figure, fast, and easy

with various statistic functions offer by this SPSS.

Using SPSS can save cost, and time because the output gotten from data

analyzed will be more accurate for the whole study

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CHAPTER 8: SPSS

When to use SPSS?

It is use after you got all complete data.

How to get data? There are various of methods such as distribute

questionnaires, interviews, observations, etc.

However, in SPSS, usually the data to be used in this program is collected from

the questionnaire distribution.

Why? Because the data gotten is more specific compare to other method and

systematic.

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CHAPTER 8: SPSS

What do we learn in SPSS?

In this course we will learn only 2 things in SPSS.

Data View

Variable View

Please download the SPSS software. Now we’re using version 17. If you got

below version it still acceptable.

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CHAPTER 8: SPSS

SPSS – Data View

Once you double click the icon, it will open the workspace that call Data View.

In Data View screen, you will see the following:

Title Bar

Menu Bar

Cell and active variables

Row that indicates respondent feedback

Column that indicates variables.

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CHAPTER 8: SPSS

SPSS – Variable Vew

Row is indicates numbers of variables

Column indicates the characteristic of variables such as name, gender, type,

etc.

For both selection in Bar Menu for Data View and Variable View are same.

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CHAPTER 8: SPSS

Menu File

File - It is use to open and save SPSS data fail.

Edit –this selection will assist you for editing, finding data value, changing

option setting and etc.

View – it is use to show and hide the status bar, toolbar, grid lines, etc.

Data – to modify data, cases, insert variables, etc.

Transform – can exchange the variables. E.g from the old variables to new

variables

Analyze – Can assist to generate statistic procedure that you want

Graph – Can generate graphs based on data you key in

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CHAPTER 8: SPSS

Creating Variables in SPSS

SPSS – refer to the variables and cases

Variables is situated in column

Cases is situated in row

For each of column shows one variables, and each of row shows one

respondent (one case).

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CHAPTER 8: SPSS

Creating Variables in SPSS

The maximum label you can put is 8 only.

Start with an alphabet, follow with numbers or symbols EXCEPT ! ? “” *

Can not ended with fullstop (.)

Must be UNIQUE and NOT REDUNDANT

Not influent with capital letters or small

Avoid using:

ALL NE EQ TO LE LT BY OR GT AND NOT GE WITH

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CHAPTER 8: SPSS

Creating Variables in SPSS

Row Name

1) Activate Variable View screen

2) Click on row Name to give a suitable name for your variables (make sure

follow the guideline).

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CHAPTER 8: SPSS

How to use SPSS in your resarch?

Do the questionnaires based on the hypothesis designed.

For example: Variable: Technology ResourceHypothesis:H1: There is a relationship between technology resource and useful of

elearning. H0: There is no relationship between technology resource and useful

of elearning. Questionnaires:1)How do you grade the technology resource at school? Not at all satisfies 1 2 3 4 5 totally satisfies

2) How sequences the student use the computer?Not at all satisfies 1 2 3 4 5 totally satisfies

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CHAPTER 8: SPSS

Class Activity

Design questionnaires according to your hypotheses Install SPSS software Get familiar with the screen (Refer to handout) Data collected, then can start key in your feedback