baeb601 chapter 1: introduction to research methodology

BAEB601

School of Marketing and Entrepreneurship (SoME)FACULTY OF BUSINESS AND MANAGEMENT

PREPARED BY:Nur Suhaili Ramli

CHAPTER 1

RESEARCH METHODOLOGY

INTRODUCTION TO RESEARCH METHODOLOGY

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CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY

Topics

This chapter aims to:

1.Define the importance of research as a management decision-making tool;

2.Define research

3.Differentiate between basic and applied research;

4.Define meaning of theory

5.Discuss the term concept, proposition, variables and hypothesis;

6.Classify research as exploratory research, descriptive research and causal

research.

7.List the stages in the business research process

Chapter Aims

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Definition of Research.

Research is defined as the systematic and objective process of generating

information for aid in decisions. This research information should be:

Scientific into specific problem

Objective

Systematic

Organized

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Type of research

There are 2 types of research;

Basic or pure research attempts to expand the limits of knowledge

Applied research is conducted when decision must be made about a

specific real-life problem

Both research employ the scientific method, the analysis and interpretation

of empirical evidence (facts from observation or experimentation), to

confirm or disprove prior conceptions.

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Steps in doing research

There are components that you must have in writing your research:

Introduction chapter

Literature Review chapter

Research Methodology (Research Framework) chapter

Finding and Analysis chapter (data collection, SPSS)

Recommendation and Conclusion chapter

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Chapter 1 Introduction of Research

Overview of your topic

Problem Statement

Identify the scenario, issues that lead to the formulation of the problem

statement.

Research objectives

Research questions

Scope of the study

Significance of the study

Limitations

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Overview of your Topic

Understand well what you want to do.

Why do you want to do this research?

Identify the variables that you want to measures or to study.

Variables can be 2 component: DEPENDENT and INDEPENDENT

variables.

E.g. “The study of Consumer Behavior on PETRONAS brand in

Malaysia”

What is the variables involve? E.g. The independent variables are

Brand Loyalty, Brand Trust, Brand Reliability. The dependent

variable is Brand Equity.

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Problem Statement Definition

A problem statement is a clear concise description of the issues that need to

be addressed by a problem solving team and should be presented to them (or

created by them) before they try to solve the problem. When bringing together

a team to achieve a particular purpose provide them with a problem

statement.

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Problem Statement

A good problem statement should answer these questions:

What is the problem? This should explain why the team is needed.

Who has the problem or who is the client/customer? This should explain who

needs the solution and who will decide the problem has been solved.

What form can the resolution be? What is the scope and limitations (in time,

money, resources, technologies) that can be used to solve the problem?

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Scope of Study

You have to state the scope of your study.

What you can do in your research.

What do you want to focus on. Only one big issue that you want to study

(narrow down).

Good research must have relationship of dependent and independent

variables. The dependent must be one. Independent is various.

Your sample size population to measure based on your study.

E.g. The Study of Consumer Behavior for PETRONAS brand in Klang

Valley.

Demographic of your research sample size.

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Significant of the Study

Answer this kind of question in your report:

Why do you think that this study is important?

What motivate you to do this study/research?

Do you think it is a relevant study?

How do you think that this study can contribute to society or academic?

Did your study is relating or supporting by previous researcher?

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Limitation

Your research must be narrowed down.

You have understand well about what you are going to do.

List down the research questions that relate to your problem statement

created.

State the research objectives that answer your research questions created.

Discuss the limitation of your project. E.g. what is your study focus on. What

are those things that is not measured/ covered in your study.

Example Study about Computer networking in a small intra network.

Your scope of study is only about the networking, and does not touch

anything about the database or software. So you tell everything about

the networking. Because it’s your focus.

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Class Activity

Group discussion: In your own understanding, discuss what is research, provide with your own example. Hint: Pick any of research topic, identify the problem statement.

baeb601 chapter 1: introduction to research methodology

Technology

problem statement

petronas brand

consumer behavior

research methodology

independent

chapter aims

problem

research