www.cityu.edu.hk/ce/babamThis is an exempted programme under the Non-local Higher and Professional Education

(Regulation) Ordinance (ref. number: 450283). It is a matter of discretion for individual employers to recognize any qualification to which this programme may lead.

Bach

elor

Bachelor’s Degree(Top-Up) Programme

Bachelor of Arts (Hons) in

Business Administrationand Management

Full-time Year 2012 4th IntakeProgramme Code: 123-19530

Part-time Year 2012 20th & 21st IntakeProgramme Code: 123-29080 & 131-29080

This programme is recognized under the Qualifications Framework.QF Level : 5QR Registration No. : 12/000107/5Validity Period : 1 September 2012 to 31 August 2016

A locally accredited programme that is recognized to reach HKQF Level 5, same level as local bachelor's degrees.

De Montfort University (DMU) is a university of quality

and distinctiveness. With a history of offering high quality

teaching for well over 100 years, DMU is nationally and

internationally recognised as a centre of excellence in

disciplines, including Accounting, Business, Finance,

Management, Marketing, Human Resource Management

and Public Policy.

DMU is highly rated by both public and private sector

employers and has excellent links with industry. It is a

leading research institution and active in pioneering

commercial projects and partnerships. It has an

established reputation for quality teaching and offers

superb student support and facilities on a campus in the

heart of the UK.

Students benefit from a supportive environment and

state-of-the-art facilities and our exceptional links with

industry allow us to shape courses to ensure graduates

are equipped with the skills and experience that modern

employers need.

Leicester Business School

Leicester Business School is one of the largest providers

of business and management education in the UK, and

enjoys close links with major UK professional bodies,

industry and the public sector. The School has over

150 academic staff and around 5,000 students studying

undergraduate, postgraduate, research and professional

programmes. The diverse student community includes

a growing population of international students from

around the world with over 60 nationalities represented

in addition to many professionals studying part-time or by

distance learning, both in the UK and overseas.

The Business School offers a comprehensive portfolio

of undergraduate, postgraduate and professional

qualifications through its Departments of Accounting and

Finance, Corporate Development, Human Resource

Management, Strategic Management, and Marketing

and Politics and Public Policy. The School also engages

in consultancy, delivering bespoke management courses

for public and private sector organisations, and other

professional services for external clients.

De Montfort University

Recent achievements of the Leicester Business

School:

● DMU’s management courses were ranked 1st out of

74 institutions for student satisfaction. Management

also was ranked in the top 12 institutions overall in The

Sunday Times Guide for 2011. The Guide’s criteria

include student satisfaction, entry grades, graduate

jobs, employment rates, and degree classification.

● Marketing programmes were ranked 1st for student

satisfaction in the latest (2011) National Student

Survey, as were Human Resource Management

programmes in 2010.

● Finance programmes were ranked in the top 5

nationally for student satisfaction in the latest (2011)

National Student Survey.

● Rated "excellent" for teaching and student support by

the Government's Quality Assurance Agency (QAA).

● Research of international excellence in the most recent

national Research Assessment Exercise (RAE).

For the latest Leicester Business School news and

further information about all our courses, our research

and activities, visit www.dmu.ac.uk/business

The BA (Hons) Business Administration and Management

is a top-up degree offered by De Montfort University, UK

through School of Continuing and Professional Education

(SCOPE), City University of Hong Kong. The Programme

is a general business degree, with Marketing or HRM

concentration, which is suitable for sub-degree holders in all

disciplines who are looking for either a further progression

in business or a change of study field.

BA (Hons)

Business Administration and Management

About the ProgrammeThe programme provides students with a wide knowledge

and critical understanding of the broad range of areas of

business and management. While providing students with a

background in all areas of business and management, the

programme contains sufficient flexibility to allow students to

specialize in certain areas. In the final level of study students

are able to study in depth one particular discipline, either in

Marketing or HRM.

Programme FeaturesStrong Reputation and Long History

● A locally accredited programme that is recognized to reach

HKQF Level 5, same level as local bachelor's degrees

● Students enrolled in the full-time programme are eligible

to apply for government grant and loans

● The part-time programme has been offered in Hong

Kong since 1997 with more than 1,500 graduates, and

has established a strong local reputation in the market for

quality and relevance.

Academically Sound and Highly Practical

● The programme has been specifically designed to

give a balanced mix in human, technical and cognitive

knowledge required for a successful management career

in today’s competitive global environment.

● Combines cutting edge research and best practice in

international management and business from a leading

UK university business school with local contextualisation

and case studies from CityU academics.

● Highly practical "Work-based Portfolio" for part-time

programme, student can use their current job situations

as case studies.

● Electives are available for full-time programme students

can choose to do the dissertation or two taught modules.

Specialist Pathway and Progression

● Provides general business and management education with

specialist pathway options available (Marketing and HRM).

● Progression to the MSc International Business

Management, offered by DMU through SCOPE, City

University of Hong Kong on a part-time basis.

HKCAAVQ AccreditationThe BABAM programme has been accredited by Hong

Kong Council for Accreditation of Academic and Vocational

Qualifications (HKCAAVQ) as locally accredited top-up

degree programmes to reach HKQF Level 5, which is

equivalent to the standing of bachelor’s degrees offered by

local universities in Hong Kong.

Benefits Employment

The degree qualification is formally recognized by the

Government for employment purposes within the Civil

Service including the attainment of Qualifications Register

at QF Level 5 for graduate posts.

Grants and Loans

Full-time students aged 25 or below are eligible for

Government means-tested grants and loans as operated

by Student Financial Assistance Agency on very favourable

terms and very similar to those offered for local degree

programmes for full-time students.

Scholarships and other support schemes

Students are eligible for Government scholarships and the

programmes qualified for other support schemes reserved

for locally accredited self-financed programmes.

Considered to be formally quality assured by the Education Bureau

The programmes are listed in iPass.edu.hk of the Education

Bureau of Government, the list of programmes that are

officially recognized by the Government and the student

numbers are reported in the account for higher education

capacity of the territory.

Programme StructureThe BABAM programme, leading to an award by De Montfort University in UK, consists of a total of 360 credits. In Hong Kong students will articulate into this programme from sub-degree programme and be required to study 180 credits. Students are required either to study 9 taught modules (including one double module) and a dissertation (double module) OR 11 taught modules (including one double module) in 3 trimesters in one year.

CEF reimbursable courses

Core Modules Credit Units LevelBAMG1101 Contemporary Business Communications 15 4BAMG2101 Business Research Methods 15 5BAMG2102 Marketing Communications 15 5BAMG2103 International Marketing 15 5BAMG3101 E-Business 15 6BAMG3103 Service Operations Management 15 6BAMG3108 Corporate Strategy 30 6Electives (Choose 30 credit units from the followings)BAMG3102 New Business Creation 15 6BAMG3110 Rethinking Organisations 15 6BAMG3111 Dissertation 30 6Streams (Choose two modules out of the following)Marketing StreamBAMG3104 Marketing for Retail Business 15 6BAMG3106 Creative Management & Marketing 15 6HRM StreamBAMG3105 Managing Organisations 15 6BAMG3107 International & Comparative HRM 15 6

Study PeriodTrimester 1 September – December 2012Trimester 2 January – April 2013Trimester 3 May – July 2013

Teaching and Learning There are, on average, 12 class hours per week, held on weekdays. Classes will be held in SCOPE@CityU (Kowloon Tong) or SCOPE TST East Learning Centre (Tsim Sha Tsui East) or other designated SCOPE Learning Centres.

Admission Requirements● Sub-degree holders in business and related discipline or equivalent.All candidates are expected to meet the required pre-requisites.Students may be required to attend an admission interview.Current year graduates who have met the above requirements, but have not yet received their final results may also apply for admission. These students will be required to present their final results as soon as their results are available.

Full-time Programme Programme code : 123-19530BABAM, DMU

Modules

Programme StructureThe BABAM programme, leading to an award by De Montfort University in UK, consists of a total of 360 credits. In Hong Kong students will articulate into this programme from sub-degree programme and be required to study 180 credits. Students are required to take 9 taught modules and a Work-based Portfolio, spanning 5 trimesters over two years.

Study PeriodSeptember intake January intakeTrimester 1 September – December 2012 Trimester 1 January – April 2013Trimester 2 January – April 2013 Trimester 2 May – July 2013 Trimester 3 May – August 2013 Trimester 3 September – November 2013Trimester 4 October – December 2013 Trimester 4 December – March 2014Trimester 5 January – May 2014 Trimester 5 April – June/July 2014

Teaching and Learning There are, on average, 6 to 12 class hours per week, held on weekday evenings and/or Saturday afternoons/evenings and/or Sundays. Classes will be held in SCOPE@CityU (Kowloon Tong) or SCOPE TST East Learning Centre (Tsim Sha Tsui East) or SCOPE Admiralty Learning Centre (Admiralty) or other designated SCOPE Learning Centres.

Admission Requirements1) Sub-degree holders in business and related disciplines or equivalent; including a) DMS graduates from SCOPE, CityU (HKQF Level 4) b) Holders of BTEC Higher National Diploma in Business related disciplines / equivalent qualifications at NQF Level 52) Sub-degree holders in non-business disciplines with relevant working experience

Applicants under this category are required to take an intensive bridging course offered by SCOPE, CityU from May to August (for the September 2012 intake) or September to November (for the January 2013 intake) prior to confirmation of admission to the programme. An additional fee of HK$6,500 will be charged for the bridging course. Application in this category will be considered on a case-by-case basis.

All candidates are expected to meet the required pre-requisites. Current year graduates who have met the above requirements, but have not yet received their final results may also apply for admission. These students will be required to present their final results as soon as their results are available.

Part-time Programme Programme code : 123-29080 / 131-29080

CEF reimbursable courses

Core Modules Credit Units LevelBAMG1101 Contemporary Business Communications 15 4BAMG2101 Business Research Methods 15 5BAMG2102 Marketing Communications 15 5BAMG2103 International Marketing 15 5BAMG3101 E-Business 15 6BAMG3103 Service Operations Management 15 6BAMG3108 Corporate Strategy 30 6BAMG3112 Work-Based Portfolio# 30 6Electives (Choose two modules out of the following)Marketing StreamBAMG3104 Marketing for Retail Business 15 6BAMG3106 Creative Management & Marketing 15 6HRM StreamBAMG3105 Managing Organisations 15 6BAMG3107 International & Comparative HRM 15 6

BABAM, DMU

Modules

# All students must present a "Work-based Portfolio". A pre-semester seminar and meetings throughout the second year of the programme will be provided to assist students in preparing their portfolios.

Programme DeliveryThe teaching of the programme is conducted by local academics and practitioners. The programme is administered by the School of Continuing and Professional Education (SCOPE), City University of Hong Kong. De Montfort University closely monitors the progress and quality of the programme. De Montfort staff and the External Examiners visit the programme regularly throughout the year.

Student SupportStudents registered in the programme will be issued a SCOPE Student ID Card and a De Montfort University student card. Services provisions include access to CityU's Run Run Shaw Library, Computing Services Centre, University’s e-Portal, electronic services and student LAN, as well as electronic resources provided by De Montfort University.

Assessment and AwardAssessment for taught modules is by coursework and examination. A student will be awarded a BA (Hons) Business Administration and Management, conferred by De Montfort University, upon successful completion of the programme.

Further Study OpportunitiesOur graduates have been admitted to master degree programmes in local universities, such as MBA in City University of Hong Kong, Chinese University of Hong Kong, Hong Kong University of Science and Technology, and so on. Some graduates chose to study abroad.

This honours degree programme in Business Administration and Management (BABAM) which has now been running at SCOPE, CityU for over ten years has produced some 1,500 graduates. DMU’s management programmes were recently ranked as 1st out of 74 institutions for UK student satisfaction. The BABAM programme is designed to prepare students for the widest possible career opportunities in both the private and public sectors, services and manufacturing and large and small enterprises.

Mr Peter McHardyProgramme Leader (UK)

Student Profile of 2011/2012

Part-time Programme

HD in Business related disciplines, IVE

Direct entry

AD in Business related disciplines, CCCU

DMS/DFM, CityU SCOPE

Bridging Course & others

AD/HD in Business related disciplines from other local universities

Full-time Programme

AD in Business related disciplines, CCCU

AD/HD in Business related disciplines from other local universities

HD in Business related disciplines, IVE

Others

Bridging courseAD/HD in non-business disciplines, PolyU

HD in non-business disciplines, IVE

Others

AD in non-business disciplines, CCCU

AD in non-business disciplines from other local universities

BA (Hons)

Business Administration and Management

FeesApplication fee : HK$140 (to be paid at the time of application)

Tuition fee :

Full-time programme HK$84,600 (to be paid in 3 instalments)

Part-time programme HK$92,400 (to be paid in 5 instalments)

Graduation fee : HK$400 (to be paid with the first instalment of tuition fee for the first year)

In the case of re-assessment, additional fees will be charged. All fees paid are non-refundable.

Admission ScheduleFull-time Programme

Intake Deadline for Application Commencement

September 2012 10 July 2012 September 2012

Part-time Programme

Intake Deadline for Application Commencement

September 2012

10 April 2012 (Past graduates/ Candidates for

bridging course)

10 July 2012 (Current year graduates)

September 2012

January 2013

17 July 2012 (Candidates for bridging course)

20 November 2012

Mid-January 2013

ApplicationA completed application form, with copies of the required supporting documents (refer to page 1 of the application guide for details), should be sent to SCOPE on or before the deadline.Applicants will be selected on the basis of academic merits and relevant work experience. All applicants will be informed of the application results by mail. Please contact SCOPE if you do not receive our decision by 31 August 2012 (September intake) and 15 December 2012 (January intake).

On-line Enquiries of Application StatusAn acknowledgment of your application will be sent to you via email.Enquiries about your application status can also be made by visiting our website : www.cityu.edu.hk/ce/enrol/que seven working days after the submission of your application.

Government Financial AssistanceEducation Grant and Loans*Eligible students enrolled in the full-time programme can apply for government grant and loans under the Financial Assistance Scheme for Post-secondary Students (FASP) and Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) schemes. For details about eligibility requirements, please visit the government's website: www.sfaa.gov.hk.

Non-means-tested Education Loan (NLS)Students who are not covered under FASP and NLSPS can apply for the government loan under the Non-means-tested Loan Scheme (NLS). For details, please visit the government's website: www.sfaa.gov.hk.

Continuing Education Fund (CEF)*Some modules of the programme have been included in the list of reimbursable courses under the Government’s Continuing Education Fund (CEF). For details, please visit the government's website: www.sfaa.gov.hk/cef/intro.htm * Eligible students can only apply for either FASP or CEF before commencement

of the programme.

School of Continuing and Professional EducationLocation : LG/F., Academic Exchange Building,

City University of Hong Kong

For general matters -Tel : 3442 7013 / 3442 8762 / 3442 7423 Fax : 3442 0399 Email : team1@scope.eduWebsite : http://www.scope.edu

For academic matters -Full-time programmeMr. Albent Ho, Senior Lecturer, SCOPE, CityUEmail : albert.ho@cityu.edu.hk

Mr. Ken Poon, Lecturer, SCOPE, CityUEmail : ken.poon@cityu.edu.hk

Part-time programmeDr. Johnny Leung, Associate Programme Leader, SCOPE, CityUEmail : johnny.leung@cityu.edu.hk

Enquiries

Sharing by Graduates

課程的教學模式多元化，以「創意市場推廣與管理」科為例，導師要求我們分為不同小組，模擬營運一家企業，每個小組代表企業內不同的部門，需要互相合作，始能發揮最佳的管理成效；這種學習模式亦有助培訓學員之間的團隊合作精神。「服務營運管理」一科亦相當有趣，該科深入探討服務企業背後的運作流程與管理模式，這些知識對我現在旅行社工作很有幫助。

「商業行政及管理（榮譽）學士」課程內容全面，商業管理各個範疇皆涵蓋其中，市場學科尤為有趣。除了學習理論知識，還有機會嘗試替企業設計模擬市場推廣方案。

「企業策略」一科非常有趣，這科以單一企業為研究對象，分析公司的背景、現時營運的情況及未來的發展策略，也會探討潛在對手對企業發展的影響，並非只單純觀察個別部門對公司的貢獻，大大加深我對企業整體運作的了解。課程導師具有商界工作經驗，給予我們很多求職擇業的建議，助我們訂立未來發展的方向。

課程師資優良，導師不但教學用心，亦曾在商界工作，有豐富實戰經驗。上課時，經常引用真實的商業案例作輔助說明，讓我們更容易掌握繁雜的商業理論。

「工作為本個案研究」環節，讓我有機會採用在工作時遇到的難題作為研究題目，更在小組導師的引導下，透過從課程中所學的商業知識，配合多角度思考，最終構思了可行的解決方法，在學習及工作兩方面皆有得益。

可與一眾不同背景的同學共同學習，人際網絡大為擴闊，而彼此互動交流及討論，讓我有機會了解他人對同一事情的看法，及後在思考及分析問題時，可嘗試跳出舊有的框框，嘗試引入其他專業人士的觀點，往往有意想不到的得著。

我只須在本港攻讀一個學士學位課程，便能同時把海外教學優勢與本地特色兼容並蓄，既有助拓展國際視野，也可對本地、內地以至歐美地區等環球市場的最新發展增進了解，實在十分難得。

課程導師具有豐富授課經驗，當中更不乏充滿教學熱忱的良師，而且對商界的最新發展趨勢瞭如指掌，使我可將所學知識在工作中實踐，學習時更有得心應手的感覺。

Activities for Full-time Students

High Table DinnerShenzhen Study Tour

Shenzhen Study TourBBQ Gathering

BA (Hons)

Business Administration and Management

SCOPE/1/12/02/073