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BACHELOR General Management

Course Overview

Guest Students

Spring Term 2019

Bachelor Programmes _______________________________________________________________________________________________________________________________

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Beginner Year I +II Module with all Courses ECTS Module or Course Selection Course Size Page

Economics I 6 complete module 4Microeconomics 1 3

Microeconomics 2 3Finance & Accounting II 6 complete module 7Finance 2 3

Accounting & Taxation INT 3Quantitative Methods II 6 complete module 11Mathematics 2 3Econometrics 1 3Marketing Management in the Digital Age 6 complete module 14Product and Service Marketing 3Marketing Communication in the Digital Age 3Business Law II 3 complete module 18Fundamentals of Company Law 3Digital Skills II 3 complete module 21Storytelling with Data 3Ethics 3 complete module 23

Foundations of Ethics 3Managing Strategy 9 complete module 25Strategy as Theory and Practice 6Business & Society 3Finance III 3 complete module 30Corporate Finance 3


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Advanced Year III

Module with all Courses ECTS Module or Course Selection Course Size PageEconomics V 3 32Economic Foundations of Finance 3 single course limitedGovernance and Competition Policy 3 single course limitedPersonnel Economics 3 single course limitedPublic Finance 3 single course limitedAccounting 6 complete module 39Case studies in financial accounting 3 limitedCase studies in financial statement analysis 3 limitedAsset Management I 6 complete module 42Portfolio Management 3 limitedDerivatives and Risk Management 3 limitedEntrepreneurship 6 complete module 45Essentials of Entrepreneurship 3 limitedInnovative Entrepreneurship 3 limitedExchange Rates and International Finance 6 complete module 50Exchange Rate Economics 3 limitedInternational Finance 3 limitedLeading the Family Business 6 complete module 53Leading the Family Business 6 limitedMarketing Communication and Social Media

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complete module 57Marketing Communication & Social Media 6 limitedReal Estate Innovation & Entrepreneurship 6 complete module 60Real Estate Innovation & Entrepreneurship 6 limitedReal Estate Investment & Finance 6 complete module 63Real Estate Investment & Finance 6 limitedStrategy Consulting 6 complete module 66Advanced Framework in Strategy 3 limitedConsulting Workshop 3 limitedSupply Chain Management 6 complete module 70Advanced Topics of SCM 3 limitedSCM Industry Project 3 limitedTrade and Retail Marketing 6 complete module 74Retail Marketing 3 in German language! limitedChannel Management of Consumer Brands 3 in German language! limited

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Name of Module: Economics I Module No. M-ECO1-001

Module Owner: Dr. Clemens Buchen

Contact: [email protected]

Programme/-s of Study: Bachelor in Business Studies (BSc)

Bachelor in General Management, International Business Studies (BSc) – inc. students

Specialisation/Major: -

Mandatory/Elective: Mandatory

Semester: Spring Term, Semester 2

Spring Term, Semester 4 (IBS incomings)

Module Duration: 1 Semester

Frequency: Yearly

ECTS: 6

Prerequisites: The module Quantitative Methods I provides the basis for the module Economics I. In particular, students must be familiar with basic calculus, that is, differentiation rules and constrained and unconstrained optimization. Students who have not attended this module can find the respective knowledge in:

Sydsaeter, K., Hammond, P., & Strom A. (2016). Essential Mathematics for Economic Analysis, 5th Edition, Prentice Hall.

Contribution to Programme Learning Goals and Objectives:

Graduates will be competent in all essential business functions

On successful completion of this module graduates understand and are able to apply the most important theories, principles and methods of Business Administration (LO 1)

● The module aims at familiarizing students with the basic theoretical underpinning of microeconomics. In order to get a feeling for the economic way of thinking, apart from theory both lecture and tutorials offer a wide range of examples and direct applications of the theory.

On successful completion of this module graduates understand technology and its impact on both individuals and organisations (LO 3)

● The impact of technology and technological change on firm behavior is discussed from a theoretical and practical point of view.

● Applications and examples help students to understand how firms and markets respond to technological change in short-run and long-run scenarios.

Graduates will have well-developed critical thinking skills

On successful completion of this module graduates are able to select, interpret and critically evaluate information and derive meaningful answers using scientific methods (LO 6)

● Economics teaches graduates to identify the pieces of information any decision should be based on and subsequently understand which consequences, both intended and unintended, can arise. This is done through applications using many different settings.

● Graduates will be capable of independently formalizing problems, asking the right questions, and thinking through the outcome of a decision. Students are able to identify critical areas in which the uncertainty of


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events will play a role by impacting any decision-making.

On successful completion of this module graduates are able to independently solve problems and direct their own learning processes (LO 7)

● The module makes expansive use of applications of economic modeling techniques in problem sets. Graduates are able to independently translate a question into an economic objective taking into consideration the constraints a decision-maker is faced with.

● Graduates are directed to additional readings to further the theoretical understanding using applications to additional examples.

Relation to other Programmes/Modules:

Programmes: this module is not applicable for other programmes.

Modules: the module Economics I serves as the launching pad for several economics-related modules. It is a direct precursor for more advanced microeconomics as in Economics II. The toolbox of basic economic thinking provided in Economics I will be applied in any other economics-related module.

Workload Allocation: 180 h total student’s workload, thereof:

Classes 30 h

Tutorials 15 h

Pre-reading & wrap-up 60 h

Preparing exercises for the tutorials

30 h

Exam preparation 45 h

Grading:

180 Examination Points

Kind of Examination

Related Course Points Team Grading (TG) / Individual Grading (IG)

Midterm Written Exam

Microeconomics 1 90 IG

Written Exam Microeconomics 2 90 IG

Information on Papers, Allocation of Subjects & Groups, Homework etc.:

Tutorials are meant to offer help with the application of concepts derived and discussed in class. Active class participation in the tutorials is essential. Additional reading will be provided as needed.

1. Course: Microeconomics 1 Course No. L- ECO1-049

Instructor/-s: Dr. Clemens Buchen

Guest Speaker/-s: None


ECTS: 3


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Number of Sessions: 10 lectures + 5 tutorials

Language: English

Course Description: Microeconomics 1 provides the basis to examine individual decision-making from an economic point of view. Graduates will be able to understand and identify trade-offs in decisions by individuals and firms and formulate conditions for which the trade-offs are efficiently solved. Students who successfully complete this module understand the basic drivers of decisions under uncertainty.

Required Readings: Varian, H. (2014). Intermediate Microeconomics. W. W. Norton & Co. A Modern Approach (9th edition).

Further Recommended Readings:

Core Econ (2017). The Economy 1.0. Availabe at: http://www.core-econ.org.

Pedagogy: Lectures convey the basic theory, small-group tutorials deepen the understanding of application of theory. In addition, audio solutions for selected problems are offered for download.

2. Course: Microeconomics 2 Course No. L-ECO1-050




ECTS: 3


Language: English

Course Description: In Microeconomics 2 the tools provided in the previous course are further sharpened and applied to a number of different market settings. Graduates will have an understanding of the long-run behavior of markets and the theoretical ideal of a competitive market. Most importantly, instances of non-competitive markets are discussed in detail, such as monopolies and oligopolies. Students will be able to understand basic pricing strategies of firms with (some degree of) market power. The regulatory challenge of market-dominating firms, externalities and the provision of public goods are discussed.

Required Readings: Varian, H. (2014). Intermediate Microeconomics. W. W. Norton & Co. A Modern Approach (9th edition).


Core Econ (2017). The Economy 1.0. Available at: http://www.core-econ.org.

Pedagogy: Lectures convey the basic theory, small-group tutorials deepen the understanding of application of theory. In addition, audio solutions for selected problems are offered for download.


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Name of Module: Finance and Accounting II Module No. M-FAC1-003

Module Owner: Prof. Dr. Adrian Cloer

Contact: [email protected]; [email protected]








Frequency: Yearly

ECTS: 6

Prerequisites: The course Accounting and Taxation 2 is based on the knowledge gained during the course Bookkeeping and Accounting (or equivalent). Prerequisite for Finance 2 is Finance 1 (or equivalent).

Contribution to Programme Learning Goals and Objectives


On successful completion of this module graduates understand and are able to apply the most important theories, principles and methods of Business Administration. (LO 1)

● Graduates will acquire detailed knowledge of the methodological pillars of modern finance and how to apply them in decision-making situations.

● Graduates will acquire a detailed understanding of the fundamentals of German Tax Law in the area of corporate tax law and how to make tax efficient business decisions.

On successful completion of this module graduates are able to directly transfer their knowledge to practice (LO 2)

● By applying the methodological concepts to practical problems, students are able to understand and independently solve decision problems commonly encountered by finance practitioners.

● By applying real life examples and case studies students will be able to directly transfer their knowledge of tax issues to practice.



• Within the course Accounting an Taxation students will learn how to determine the tax burden according to German tax law fundamentals. Furthermore, they will be able to transfer their knowledge to international tax law with a special focus on the problem of double taxation arising in a cross-border- context.


Programmes: This module is not applicable for other programmes.

Modules: The module is build on the basis of the Module Finance and Accounting 1 in semester 1. Finance 2 has an extension of Finance. The module is related to

mailto:[email protected]


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the specialization “Finance in Semester 5 and 6.

The course Accounting and Taxation will be offered in a mixture of both English and German for German students with a focus on German tax law applying English literature and working with German Tax code. Furthermore, topics related to German international tax law will be covered within the course.

The course Accounting and Taxation INT will be offered for students with no German skills. In this course the basic fundamentals of German tax law will be covered applying English literature. However, the focus will be on European and international topics.


Classes 40,5 h

Tutorials 9,0 h

Preparation + wrap-up 40,5 h

Exam + exam preparation 90,0 h

Grading:


Kind of Examination Related Course Points Team Grading (TG) / Individual Grading (IG)

Written Exam Accounting and Taxation/ Accounting and Taxation INT

60 IG

Midterm Evaluated Exercise

Accounting and Taxation/ Accounting and Taxation INT

30 IG

Written Exam Finance 2 90 IG


The course “Accounting and Taxation“ will be taught in lectures and accompanying tutorials throughout the semester. After the third tutorial students will be assessed by a 30 minute mid-term test taking place during one tutorial session. The mid-term test should ensure that students get involved with the complex material and start to prepare for the 60 min final exam at the end of the course. Detailed information will be delivered during the course. Additional information will be provided during the course.

1. Course: Accounting and Taxation INT Course No. L-FAC1-004

Instructor/-s: Franziska Leich


Contact: [email protected], [email protected]

ECTS: 3



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Number of Sessions: 12 lectures, 6 tutorials

Language: English

Course Description:

The objective of the course is to learn the principles of the German tax law and to consider tax impacts in decision making. The focus will be on income taxation of individuals and companies (EStG and KStG). Furthermore, the students will be introduced to the German business tax law (GewStG). Additionally, the course will introduce business taxation as an economic discipline.

While the German course has a stronger focus upon the German tax provisions, the English course includes also international and EU tax burden.

Required Readings:

Lang, M. Introduction to the Law of Double Taxation Conventions, Linde-Verlag.

Jochum, H., & Thiele, P.J. Introduction to German Tax Law, Boorberg, Lang et al, Introduction to European Tax Law, Spiramus.

Further Required Readings:

Will be provided in the lecture.

Pedagogy: Case studies, lecture, tutorials.

2. Course: Finance 2 Course No. L-FIN1-143

Instructor/-s: Prof. Ulrich Hommel, PhD

Guest Speaker/-s: Representatives of financial services industry (minimum 2)


ECTS: 3

Number of Sessions: 15

Language: English

Course Description:

Finance 2 covers topics related to capital markets, and introduces the students to basic concepts of portfolio management. By completing the course, they will have extended their knowledge of investment valuation (from Investments I) by demonstrating how financial instruments are priced in financial markets. Theoretical concepts are explained in full, and the graduates will have applied these techniques to solve mathematical problems. The grade will reflect the work on these problem sets, in class and in tutorials.

Each lecture will consist of three elements. The course startst with a discussion of a financial instrument (“Financial Instrument of the Day”). Students will discuss what it is, where it is used and what some of the market nuances are. Then the course covers more formal methodology (the core of the course, which is directly linked to the tutorial content). Each session will close with the discussion of a societal issue of relevance (“Responsible Finance Issue of the Day”).

The final exam will approx. reflect the weighting of the lecture sessions: 15 points on financial instruments in general, 15 points on responsible finance, and 60 points on methodological issues. Having completed the first two parts, students will have demonstrated their ability to analyze an issue and reason their case. Students will have proven their grasp of theory and problem solving in the latter part of the exam.

The course consists of 12 lecture sessions and 6 tutorial sessions. In addition, there will be 1 review session approx. 1 week prior to the exam (offered by the tutorial leader) and will be organizing 1 practitioner presentation (Dr. Christian Funke,



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Source for Alpha and Ex-EBS). All sessions are exam relevant.

Students can expect to: • gain an overview of the different classes of instruments traded on financial

markets and understand their relevance for issuers and investors. • learn how to apply statistical concepts for the quantification of investment return

and risk. • understand the relevance of the tradeoff between return and risk and learn how

to apply it in the context of the management of investment portfolios. • learn the basic principles of asset pricing and how they can be applied in

investment valuation. • learn how to decompose asset prices based on their risk profile. • learn how to evaluate performance of asset managers. • learn how derivative instruments can be used to reduce investment risk. • obtain awareness of key issues defining the societal relevance of modern

finance. Required Readings:

The textbook for the course is: Bodie, Z., Kane, A., & Marcus, A. J. (2014). Investments, 10th Edition, McGraw-Hill/Irwin (BKM).

1. Security Returns and Risk (BKM, chapters 1–5) 2. The Investor’s Capital Allocation Decision (BKM, chapters 6–7 and selected

parts of chapter 24) 3. Index Models (BKM, chapter 8) 4. Capital Asset Pricing Model CAPM (BKM, chapter 9) 5. Arbitrage Pricing Theory and Multi-Factor Models (BKM, chapter 10) 6. Factor Models of Risk and Return (BKM, chapter 10) 7. Efficiency & Inefficiency of Financial Markets (BKM, selected parts of

chapters 11–13) 8. Fixed Income Securities (BKM, selected parts of chapters 14 and 15) 9. Derivatives and their Use in Hedging (BKM, selected parts of chapters 20–

23) Chapter assignments, as well as other readings and materials, will be published on Campusnet. We will publish a problem set for each tutorial session. You should have worked on the problems prior to each tutorial. In addition, you will receive an old set of problem sets, as well as a sample exam (including answers) to support your exam preparations.

Further Required Readings

Each lecture session will be opened with the discussion of an additional media article linked to the topic of the day.

TOPICS (Methodology Part)

• Security Returns and Risk (BKM, chapters 1–5) • The Investor’s Capital Allocation Decision (BKM, chapters 6–7 and selected

parts of chapter 24) • Index Models (BKM, chapter 8) • Capital Asset Pricing Model CAPM (BKM, chapter 9) • Arbitrage Pricing Theory and Multi-Factor Models (BKM, chapter 10) • Factor Models of Risk and Return (BKM, chapter 10) • Efficiency & Inefficiency of Financial Markets (BKM, selected parts of

chapters 11–13) • Fixed Income Securities (BKM, selected parts of chapters 14 and 15) • Derivatives and their Use in Hedging (BKM, selected parts of chapters 20–

23)


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Pedagogy:

The grade will be determined by a final (individual sit-down) exam at the end of the term. Finance 2 is 50% (90 of 180 points = 90 minutes of exam time) of the module exam. Students should prepare for each lecture by reading the requisite chapter of the textbook reading, and one business article. Lectures emphasize interactive discussions. Students will review problem sets and discuss them in a dedicated tutorial.

Name of Module: Quantitative Methods II Module No. M-MET1-028

Module Owner: Prof. Dr. Ferdinand Mager







Frequency: Yearly

ECTS: 6

Prerequisites: The contents of the module Quantitative Methods I are a prerequisite. Students who have not attended this module can find the respective knowledge in:

Weiss, N.A. (2012). Introductory Statistics (9th ed.). San Francisco et al.: Pearson.

Sydsaeter, K., Hammond, P., Strom, A., & Carvajal, A. (2016). Essential Mathematics for Economic Analysis (5th ed.). Prentice Hall, including access code to MyMathLab.




• By solving exercises and actively engaging in class discussion onapplication of statistical and econometrics models to business administration.

• By studying the basics of linear algebra both form a theoretical and practical perspective students are able to advance their knowledge of advanced statistics and econometrics courses.


● Students are exposed to discussions on the implication of using statistical and econometrics tools for real-world business decisions.


On successful completion of this module graduates are able to select, interpret and


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critically evaluate information and derive meaningful answers using scientific methods (LO 6)

• By running empirical analysis with econometric software, students need to show how to extract relevant information by using the appropriate econometric model.

• Studying the basics of game theory enlarges the students’ tool-kit of modeling strategic problems. The rigorous approach helps fostering critical thinking.

On successful completion of this module graduates are able to independently solve problems and direct their own learning process (LO 7)

● By solving test bank questions as well as homework and the final exam, student are able to independently solve problems and direct their own learning process.

• Solving online problem sets provides students with immediate feedback and directions for further learning.


Programmes: The module is not applicable for other programmes.

Modules: This module builds on Quantitative Methods I and provides the basis for Finance & Accounting I-III, Marketing II, Economics I and II, as well as for the specialization tracks offered in the final year. Furthermore, students develop computational skills for quantitative data analysis in finance, economics, marketing and management.


Classes 34,5 h

Tutorials 24 h

Pre-reading & wrap-up 50 h

Preparing exercises 37 h

Exam preparation 34.5 h

Grading:



Written Exam Mathematics 2 60 IG

Evaluated Exercise 1 Mathematics 2 15 IG

Evaluated Exercise 2 Mathematics 2 15 IG

Written Exam Econometrics 1 90 IG


Classes focusing mostly on theoretical aspects. Tutorials for exercises and Tableau and Excel analysis. In addition, the companion online source MyMathLab is used to hand in evaluated exercises and it provides additional learning opportunities. Interactive learning with open questions and real-time feedback by slido will be practiced during econometric classes


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1. Course: Mathematics 2 Course No. L-MET1-051




ECTS: 3


Language: English

Course Description: Mathematics 2 discusses topics in integration and gives an introduction to Linear Algebra. In addition, the basics of game theory are introduced. After completion, students have an encompassing understanding of basic calculus and Linear Algebra. They are able to formulate and solve basic and intermediate economic optimization problems. Students will be familiar with basic modeling of strategic behavior in games.

Required Readings: Sydsaeter, K., Hammond, P., Strom, A., & Carvajal, A. (2016). Essential Mathematics for Economic Analysis (5th ed.). Prentice Hall, including access code to MyMathLab.


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Pedagogy: Lectures, tutorials, online platform.

2. Course: Econometrics 1 Course No. L-MET1-052

Instructor/-s: Prof. Jan Mutl , Constantin Lisson



ECTS: 3


Language: English

Course Description: The course Econometrics builds on the contents of the course Statistics and uses the fundamentals of descriptive statistics and probability theory as basis for inference statistics and introductory econometrics. The application of econometric methods as well as the professional analysis and interpretation of real-world business and economic data is essential for the economic and business practice. Students exercise the lecture materials in tutorials and learn to apply econometric methods to real data by computer analyses. Economic interpretation and the discussion of the results are an integral part of the lecture.

● Central Limit Theorem

● Point Estimate

● Interval Estimate

● Inferential Tests


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● Regression Analysis and Inference

After successful completion, students can conduct point and interval estimation, are familiar with procedures of test theory, can conduct a regression analysis and its inference and can interpret the regression output correctly.

Required Readings: Weiss, N.A. (2012). Introductory Statistics, 9th. ed., San Francisco et al.: Pearson.

Siegel, A.F. (2012). Practical Business Statistics, Sixth Edition, AP.


Spiegel, M. R., Schiller, J., & Srinivasan R. A. (2000). Probability and Statistics, 2nd edition, New York.

Dalgaard, P. (2008). Introductory Statistics with R, 2nd ed., Springer.

Pedagogy: Lecture, tutorial, exercises with Excel/Tableau to improve digital skills and develop real-world statistical models capable of dealing with uncertainty and limited data availability. On-line quizzes will be performed in real-time in class by using SLIDO. Students will not be evaluated but immediate feedback will be available.

Name of Module: Marketing Management in the Digital Age Module No. M-MKT1-041

Module Owner: Prof. Dr. Sven Henkel

Contact: [email protected]; [email protected]






Frequency: Yearly

ECTS: 6

Prerequisites: The module will take place in English; however, it will involve significant interactions with German companies; hence a good working knowledge of German is desirable. Moreover, basic knowledge in marketing is required.




● Through teaching the underlying academic theories and enabling a real-life application of the gained knowledge this marketing module ensures successful future utilization of theories, principles and methods in a practical context.


● The support of theoretical learnings through the actual case study (provided and accompanied by a real-life company partner) enables students to directly transfer their knowledge to practice within the scope of the course and facilitates future transfer through gained



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experience.


● Explicitly, the course “Marketing Communication in the Digital Age” focuses on the digitalization impacting marketing theory and application. After completing this module, graduates do understand the resulting challenges and outcomes for consumers and companies.

Graduates will be capable of working in an international environment

On successful completion of this module graduates demonstrate good written and oral communication skills in English (LO 4)

● Within the essay as well as the project scope, students prove their English communication skills in written and oral form to present their knowledge and progress.

On successful completion of this module graduates are capable of working in multicultural teams (LO 5)

● All students will be allocated to teams in order to fulfill their assignments. Due to the multicultural student body, with completion of the module, students will have shown their capability to work in those teams.



● Students will face uncertain conditions and challenging contents, particularly in their real-life project. Due to the independent completion of their project work, students will be required to direct their own progress and solve the upcoming challenges.



Modules: The module builds on the module Basics of Marketing Management and Planning and complements the module #Brandmanagement and –#Communication.


Classes 42 h

Interaction, feedback and presentations

19 h

Preparation & project work 71 h

Essay 18 h

Exam & exam preparation 30 h

Grading: 180 Examination Points

Kind of Examination


Project Product and Service Marketing

30 TG

Written Exam Product and Service Marketing

60 IG


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Presentation Marketing Communication in the Digital Age

60 TG

Essay Marketing Communication in the Digital Age

20 TG

Peer Group Evaluation

Marketing Communication in the Digital Age

10 IG


Students have to reflect their theoretical knowledge by solving a practical case and by using the theoretical frameworks learned during class. Students will be randomly allocated to small groups and solve their cases with continuous support by the lecturers.

1. Course: Product and Service Marketing Course No. L-MKT1-064

Instructor/-s: NN

Guest Speaker/-s: Tbd


ECTS: 3


Language: English

Course Description: In the course “Product and Service Marketing”, the fundamentals as well as essentials of product management and service marketing will be introduced to the students.

Important objectives, tasks, boundaries, and success factors of product management will be explained and discussed based on current examples from various industries. Further insights will be won by both appropriate exercises and case studies. Moreover, the foundations of service business are being studied by working with prominent models and concepts. The students will get familiar with a conceptual toolbox enabling them to better understand and analyze recent developments in the service business; particularly, the assessment of uncertain contexts and upcoming challenges. Another major goal of this course will be to learn how to assess and manage service quality, design effective service recovery measures, manage customer co-creation and implement the service-profit-chain.

Required Readings: Gorchels, L. (2000). The Product Manager’s Handbook (the complete product management resource). Chicago, NTC/Contemporary Publishing Group.

Accompanying textbook: Wilson, A., Zeithaml, V.A., Bitner M. J., &. Gremler, D. D. (2012). Services Marketing: Integrating Customer Focus Across the Firm (2nd ed.). Maidenhead, Berkshire: McGraw Hill (relevant chapters will be indicated in a detailed course outline).

Anderson, E. W., & Mittal, V. (2000). "Strengthening the Satisfaction-Profit Chain", Journal of Service Research, 3 (2), 107-120.

Chase, R. B., & Dasu, S. (2001). "Want to Perfect Your Company's Service? Use Behavioral Science", Harvard Business Review, 79 (6), 78-84.

Funches, V., Markley, M., & Davis, L. (2009). "Reprisal, Retribution and Requital: Investigating Customer Retaliation", Journal of Business Research, 62 (2), 231-238.


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McGovern, G., & Moon, Y. (2007). "Companies and Customers Who Hate Them", Harvard Business Review, 85 (6), 78-84.

Payne, A. F., Storbacka, K., & Frow, P. (2008). "Managing the Co-creation of Value", Journal of the Academy of Marketing Science, 36 (1), 83-96.

Ramaswamy, V. (2009). "Are You Ready for the Co-Creation Movement?", IESE Insight (2), 29-35.

Mattmueller, R., & Zuberer, J. (2017). Strategic Business Fields. Institut fuer Marketing-Management und – Forschung e.v.

Mattmueller, R. and & Boettcher, F. (2017). Orientation Phases in Marketing and the Integrated Process-Oriented Marketing Approach – An Introduction. Institut fuer Marketing-Management und – Forschung e.V.


Belliveau, P.; Griffin, A., & Somermeyer, S. (2002). The PDMA ToolBook for New Product Development. New York, John Wiley.

Deschamps, J. P., & Nayak, R.P. (1995). Product Juggernauts (how companies mobilize to generate a stream of market winners). Boston (Mass.), Harvard Business School Press.

Bauer, H. H., Falk, T., & Hammerschmidt, M. (2006). "eTransQual: A Transaction Process-based Approach for Capturing Service Quality in Online Shopping", Journal of Business Research, 59 (7), 866-875.

Brady, M.K. (2001). "Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach", Journal of Marketing, 65 (3), 34-49.

Pedagogy: Lecture, case discussion, and case presentation.

2. Course: Marketing Communication in the Digital Age Course No. L-MKT1-065

Instructor/-s: Prof. Dr. Sven Henkel, Kira Hüsken

Guest Speaker/-s: Tbd


ECTS: 3


Language: English

Course Description: Digitalization disrupts the marketing and advertising business. Due to changing consumer consumption patterns and technological enabling, the marketing sector faces new challenges and a rising level of uncertainty. While various traditional companies struggle with shifting from printed campaigns and TV advertisements to influencer or social media advertising, especially new companies and start-ups challenge the existing structures. Further, data analysis and new means of personalization facilitate new means in the marketing mix. Consequently, the topic of digitalization is essential towards a holistic perspective on marketing.

In this course, the students become acquainted with the roles of advertising/ communication professionals who aim at conceptualizing, planning, and executing cross-media communication campaigns.

This course provides basic insights into different tools and methodologies of communication agencies with a strong focus on communication strategy


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development, digital business, socialmedia and communication strategies. Students will not only learn state-of-the art analytical tools in the area of strategy assessment and development, but also apply them in an interactive, real-life project and present their results to the partner agency and its client.

The course focuses on the following marketing aspects: ● Systematic identification and operationalization of customer insights

explaining motives, drivers, and/or causes of customer attention, interest, desire, and action.

● Execution of customer touchpoint analyses and development of customer journeys.

● Elaboration on specific and implementable communication concepts (strategy, conceptualization, roll-out-plan; first design ideas).

● Management of close collaboration with a communication agency and one of its clients.

The course will be held in close interaction with experienced practitioners. A real- life client task will be introduced and briefed by an established agency. Hereafter, groups of students will elaborate on holistic campaign proposals supported by the course instructors and the agency. The best performing group will present its solutions at the client’s head office. Thereby, students learn how to interact with their peers in order to solve a practical case under time pressure and meet managerial requirements. They are enabled to apply their practical knowledge to an actual case and experience associated challenges and feedback while facing the competition of their peers.

Required Readings: Homburg, C., Kuester, S., & & Krohmer, H. (2013). Marketing Management: A Contemporary Perspective, Second Edition, McGraw Hill.

Recommended Readings:

Established textbooks on marketing communication with a strong focus on social and digital media (cross-media), e.g.:

Young, A. (2014). Brand Media Strategy: Integrated Communications Planning in the Digital Era, Palgrave Macmillan; Second Edition, Revised edition. Armstrong, G., Kotler, P. (2008). Marketing: An Introduction, 9. ed.; New Jersey: Prentice Hall.

Pedagogy: Lecture, workshop, real life project.

Name of Module: Business Law II Module No. M-LAW2-013

Module Owner: Prof. Dr. Ulrich Segna







Frequency: Yearly


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ECTS: 3

Prerequisites: Business Law I: Introduction to Business Law (or equivalent).




● By becoming familiar with the key features, general principles and main (national and European) legal sources of company law, students get the necessary knowledge to apply legal rules to issues arising in the key areas of company law.

● By becoming familiar with the various legal forms provided by German law, students will acquire the ability to find appropriate practical solutions.



● By gaining a basic overview of the key features and main principles of company law, students get the knowledge to independently solve problems.

● By solving exercises and discussing case studies, students acquire the ability to direct their own learning process.

Graduates will have the foundation for becoming a responsible leader in an uncertain rapidly changing world

On successful completion of this module graduates are able to handle conflicts constructively (LO 10)

● By gaining a basic overview of the key features and main principles of company law, students become aware of the policy issues arising with regard to the regulation of companies, including the views of shareholders and stakeholders.

● By reading and analyzing court decisions in the field of company law, students will develop a distinct sense not only for the conflicts which can occur in practice, but also for possible solutions.



Modules: The module serves as a complement to the module “Introduction to Business Law” (Semester 1). After completing the module successfully the students have the basic knowledge which is needed for their further studies, in particular for the module “Entrepreneurship and Innovation” in semester 3 and the courses offered within the specialization modules.


Classes 21 h

Cases and literature reading 19 h


Grading:


Kind of Examination


Written Exam Fundamentals of Company Law

90 IG


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Students need to prepare each lecture by preparing the assigned reading material.

1. Course: Fundamentals of Company Law Course No. L-LAW1-048

Instructor/-s: Dr. Rüdiger Theiselmann

Guest Speaker/-s: Tba


ECTS: 3


Language: English

Course Description: The aim of the course is to enable the students to gain a basic understanding of company law in general and German company law in particular and, by doing this, to develop their legal skills of analysis and problem-solving. Having completed the course successfully, students should understand the role of the company as a form of business enterprise and have a thorough knowledge and understanding of the key aspects of its regulation. The module covers various topics ranging from general features and principles of company law to specific issues, such as the formation of the company, management of the company, director´s duties and liability, shareholder´s rights, capital raising and maintenance, creditor protection and insolvency. These topics will be discussed not only from a general perspective, but also with a view at the various legal forms provided by German company law (general partnership – OHG, limited liability company – GmbH; public limited company – AG; etc.). Furthermore, the course also covers the question of how and to which extent the national company law is influenced by EU law.

Sessions will cover the following topics:

● Fundamentals and key features of company law

● Legal sources of company law

● Formation of a company

● Administration of a company

● Director´s duties an liability

● Shareholder´s rights

● Creditor protection and insolvency

● Legal forms of companies in German Law

● Interference of national company law and EU law

Required Readings: Roth, G.H., & Kindler, P. (2013). The Spirit of Corporate Law (eds.).

Kraakman R., Armour J., & Davies, P. (2017). The Anatomy of Corporate Law.


To be announced in class.

Pedagogy: In-class and online sessions, analysis of court decisions.



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Name of Module: Digital Skills II Module No. M-BIS1-014

Module Owner: Prof. Dr. Julia Hartmann









Frequency: Yearly

ECTS: 3

Prerequisites: Digital Skills I, Quantitative Methods I (or equivalent).

Contribution to Programme Learning Goals and Objectives

Graduates will be competent in all essential business functions On successful completion of this module graduates understand and are able to apply the most important theories, principles and methods of Business Administration (LO 1)

● Students will be familiarized with most important principles and methods of communication and data visualization.

On successful completion of this module graduates understand technology and its impact on both individuals and organisations. (LO 3)

● Students will be familiarized with software packages such as Excel, PowerPoint and Tableau. They will be exposed to examples of how to make effective use of these technologies.


Programmes: this module is not applicable for other programmes.

Modules: The capabilities earned in this module will be applied in most of the specialization modules in the final year. Especially for Strategy & Management Consulting, Entrepreneurship & Start-up and Strategic Marketing & Sales storytelling with data is an essential skill. On top of this data visualization will be applied in the Research Methods module as well as in the final Bachelor Thesis.


Classes 21 h

Cases and literature reading 19 h



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Grading:



Written Exam Storytelling with Data

90 IG


Students need to prepare each lecture by working through the assigned reading material.

1. Course: Storytelling with Data Course No. L-BIS1-022

Instructor/-s: N.N.


Contact: N.N.

ECTS: 3


Language: English

Course Description:

In today’s rapidly changing, uncertain world, data are everywhere and change and accumulate constantly. Decision makers need to have sophisticated skills in interpreting these data, derive meaningful answers from them and – most importantly – convince others effectively of the strategies to be derived from these data. This course trains student capabilities in data visualization, communication and storytelling. The course is a triangulation of three important elements: (1) developing storylines for convincing presentations; (2) choosing effective visuals to support the storyline; (3) creating effective visuals and dashboards. Students will build skills sought after in companies from all industries. In their professional career, they will excel in their presentation and communication skills. Sessions will cover the following topics:

● Fundamentals of communication ● Crafting a storyline and narration for presentations ● Developing and aligning action titles ● Choosing the appropriate graph ● Creating “the best graph” – theory ● Creating “the best graph” – practice ● Creating visual dashboards

Required Readings: Atkinson, C. (2011). Beyond Bullet Points. Using Microsoft PowerPoint to Create Presentations that Inform, Motivate, and Inspire. Microsoft, USA.

Murray, D.G. (2016). Tableau Your Data! Fast and Easy Visual Analysis with Tableau Software. John Wiley & Sons, USA.

Nussbaumer-Knaflic, C. (2015). Storytelling with Data. A Data Visualization Guide for Business Professionals. John Wiley & Sons, USA.


To be announced in class


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Pedagogy: In-class and online lectures, case discussions, exercises, computer applications.

Name of Module: Ethics Module No. M-PHI-019 Module Owner: Prof. Dr. Richard Raatzsch









Frequency: Yearly

ECTS: 3

Prerequisites: None


Graduates will be competent in all essential business functions.

On successful completion of this module, graduates understand and are able to apply the most important theories, principles and methods of Business Administration (LO 1)

● By explaining ethical principles and systems by way of examples – mostly from the business world, from science and from ordinary life – students learn how to identify ethical issues.

● By presenting a whole series of different examples students learn to describe the complexity of ethical issues which characterizes many business situations.

● Business situations of all kinds have ethical aspects. Being able to master business administration requires an understanding of those ethical issues. Yet, other than in many other fields of business administration, there is no – and there cannot be a –generally accepted ethical theory. Instead, there is a variety of theories. Each of these theories looks at the whole field from a particular point of view, focusing on certain phenomena. Taken together those theories allow for a perspicuous representation of at least a large class of ethical issues in business administration. Yet, applying this set of different theories requires a lot of skill. Thinking ethically is primarily a practical matter.

● Students will deal with the nature of philosophical and ethical thinking. They will be able to differentiate ethical from scientific and other issues and theys will be able to describe the main ways of ethical thinking and to bring them together in describing practical problems.

On successful completion of this module, graduates are able to directly transfer their knowledge to practice (LO 2)

● By way of case studies students learn to apply abstract principles and to translate them into everyday experiences.

● Problems discussed in current media are used as material for ethical


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analysis.


On successful completion of this module, graduates are capable of working in multicultural teams (LO 5)

● By way of group-work students learn to cooperate with students from other cultural contexts.

● By way of using examples from many cultural contexts (like: child labor in underdeveloped countries) students learn how much ethical principles depend of contexts.


On successful completion of this module, graduates are able to independently solve problems and direct their own learning processes (LO 7)

● By way of highlighting presuppositions of both management practice and management science – presuppositions which are usually hidden from the practitioner or scientist – students learn how to evaluate these practices in a changing world.


On successful completion of this module, graduates are able to recognize and discuss the ethical dilemmas inherent in many business decisions and take a stand (LO 8)

● Ethical investigations are presented as the result of dealing with ethical dilemmas, ethical systems as ways of preventing ethical dilemmas from coming into existence in the first place. The presentation of a variety of ethical systems provides students with a set of conceptual maps to be used to find one’s way in situations of moral conflict.

● On successful completion of this module, graduates are able to handle conflicts constructively (LO 10)

● By relating ethical principles to basic features of humans – that we are subject to pleasure and pain, do things for reasons, have moral habits and so on – ethical analysis are show to aim at fostering human life.



Modules: The module is basic for all other modules in the programme with strategic and ethical content as for example Scientific Reasoning, Intercultural Competence and Practical Philosophy.


Classes 21 h

Pre-reading & wrap up 39 h

Exam preparation 30 h

Grading:


Kind of Examination


Written Exam Foundations of Ethics

60 IG


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Class Participation

Foundations of Ethics

30 IG


Rules for class attendance grading: If you do not miss more than one class you may get up to 30 out of 90 points.

If you miss 2 classes you may get up to 15 out of those 30 points.

How many points you will get then depends on the grading of the in-class work. 1. Course: Foundations of Ethics Course No. L-PHI3-004 Instructor/-s: Prof. Dr. Richard Raatzsch



ECTS: 3


Language: English

Course Description: Lectures 1-3: The nature of philosophy, of ethics and of goodness

Lectures 4-8: Main ways of ethical thinking.

Lecture 9-14: Application, wrap-up and preparation for examination.

Required Readings: Scanlon, T. (1998). What We Owe to Each Other, Cambridge, London..

Geuss, R. (2005). Outside Ethics, Princeton UP.


A list will be provided via Campusnet.

Pedagogy: Interactive lecture, in-class-essays, videos, cases.

Name of Module: Managing Strategy Module No. M-STR1-020

Module Owner: Shalini Rogbeer, Ph.D.


Programme/-s of Study: Bachelor in General Management


Mandatory/Elecive Mandatory

Semester: Spring Term, Semester 4 (IBS Incomings)

ECTS: 9




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Prerequisites: None




• The module carefully selects a number of theories and frameworks that are both widely used in business (such as the resource based view, SWOT analyses, Porter’s five forces and stakeholder theory ). The teaching of the theories and frameworks are reinforced through current business examples as well as the use of case studies.


• Students are taught in class and in their case presentations how to define actual business problems and which tools to use to solve these problems.

• The module uses the Analysis-Formulation-Implementation approach to strategy that is used either formally or intuitively by practising managers. With this approach, they will not only be sensitized for potentially conflicting goals of different stakeholders, but also enabled to diagnose and solve business problems that they will be confronted with in their future careers.


On successful completion of this module graduates demonstrate good written and oral communication skills in English (LO4)

• The module includes a case presentation where students are assessed on how they present problems and solutions.

• The module includes an essay that introduces students to the process of academic writing which involves defining problems, collecting and analysing data, making use of reliable sources of information and citing these sources.


• Teams formed to solve real cases are balanced by the instructors for cultural, national and gender diversity. This rich diversity enables the student to appreciate the informal rules that govern how people from different nationalities perceive and solve problems.

• Students learn about the importance of implementing a mix of formal and informal mechanisms to enable effective teamwork and team spirit in culturally diverse teams.



• The case study approach largely used in class allows students to precisely define the problems to be solved, to sift through massive amounts of data provided in the case, to collect any additional material from reliable databases to analyze a business problem scientifically.

• Students also need to develop solutions based on theoretical notions


27

and frameworks that are relevant to the business problem at hand.

• Finally students will develop a deep understanding of the boundaries of theories and frameworks as they confront real world data with theory.


On successful completion of this module graduates are able to handle conflicts constructively (LO10)

• Students will be familiarized how global CSR ratings are compiled, how they differ and how decision makers can use these ratings for strategic purposes.

• At multiple instances in class, students will be confronted with practical of ethical dilemmas and will be challenged to evaluate them from the viewpoint of different stakeholders (e.g. Volkswagen scandal)

• Students need to show responsible behaviors for their own individual performance as well as the various team assignments. The discipline required to achieve both individual and team performance will orient their future capacities to lead in uncertain times.

The module introduces students to the fundamental theories and practical tools of strategic management. At the same time their perspective on strategic management is broadened by discussing core issues of responsible management. Thus, the module is aimed at providing students with a differentiated view on strategy and the consequences for management and leadership for society.

Relation to other Programmes/ Modules:


Modules: Managing Strategy is a cross-functional discipline. The module particularly relates to courses in finance, marketing, economics, and human resource management. It builds upon the Management & Organizational Behaviour module in semester 1 and is a requirement for the module Managing People and electives in these fields in semesters 5 and 6.

Workload Allocation: 270 h total student´s workload, thereof:

Lectures 54 hours

Wrap-up, pre-readings 36 hours

Case readings 10 hours

Preparation of presentation 40 hours

Preparation of assignments 40 hours

Exams and prep 90 hours


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Grading:


Kind of Examination Related Course Points

Team Grading /

Individual Grading

Written exam Strategy as Theory and Practice 90 IG

Presentation Strategy as Theory and Practice

45 TG

Essay Strategy as Theory and Practice

45 TG

Written exam Business and Society 90 IG


The module emphasises team work. Hence, class assignments will be mostly carried out in small student groups. Sound preparation and active class participation are essential for understanding strategic management and the development of capabilities in this field.

The two courses of the module are taught in parallel in one term (spring semester) with students conducting assignments in groups of 5-7 students. In Business and Society, students will write an individual essay. In Strategy as Theory and Practice students will be assigned to a group that writes an essay and jointly prepares and holds a presentation.

1. Course: Strategy as Theory and Practice Course No. L-STR1-057

Instructor/-s: Prof. Dr. Kathleen Low, Dr. Nasar Virk, Shalini Rogbeer, Ph.D.

Guest Speaker/-s: N.N.


ECTS: 6


Language: English

Course Description: Strategic Management will introduce students to the rationale and the main theories of strategic management and equip them with tools to manage strategy at various levels. It covers topics of business and corporate level strategy. International aspects are addressed at both levels. Emphasis is placed on a theoretically sound, but pragmatic concept of strategic planning along the strategy proccess which can be regarded as the cornerstone of a comprehensive approach to strategic management. The instruments presented in this course are important to understand and solve complex planning problems, which occur in almost all kinds of activity. The students also get to know possibilities and limitations of strategy implementation.Theoretical discussion will be enriched by practical examples, as the course will be based on a combination of lectures and case studies. Guest speakers are integrated and students are asked to reflect their learnings in written assignments.

After completion students have an understanding of

• The definition of strategic management and its key attributes


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• The process of strategy development within the context of complex and dynamic environments

• The fundamental theories of strategic management (market-based view, resource-based view, institutional theory, agency theory etc.)

• The core concepts and tools used within the process of strategy development (SWOT, PESTEL, 5 Forces, value chain, portfolio concepts etc.)

Required Readings: t.b.a. at the beginning of the semester


t.b.a. at the beginning of the semester

Pedagogy:

Lectures, team presentations, class discussions, case discussions, written assignments, readings

2. Course: Business & Society Course No. L-STR1-038

Instructor/-s: Elisabeth Niendorf, Sarah Damberg

Guest Speaker/-s: N.N.


ECTS: 3


Language: English

Course Description: This course provides an additional and broadened perspective on the theory and practice of strategy. It addresses the challenges and opportunities of managing in a socially responsible manner. At the same time, reflections about normative rules and principles that enable moral judgments of decisions are inevitable when considering today’s complex market environment. This course introduces students to the fundamentals of corporate social responsibility, social business, and sustainability.

After completion students have an understanding of

• Challenges and opportunities of managing in a responsible manner

• Fundamentals of corporate social responsibility

• Fundamentals of sustainability

• Fundamentals of social business

Required Readings: t.b.a. at the beginning of the semester


t.b.a. at the beginning of the semester

Pedagogy: Lectures, class discussions, case discussions, simulations

mailto:@ebs.edu

mailto:@ebs.edu


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Name of Module: Finance III Module No. M-FIN2-030

Module Owner: Prof. Dr. Ferdinand Mager

Contact: [email protected] / [email protected]




Semester: Fall Term, Semester 3


Duration: 1 Semester

Frequency : half-yearly

ECTS: 3

Prerequisites: Modules Finance I + II, Economics II

Students who have not attended the course can find the respective knowledge in:

Brealey, R. A., Myers, S.C., Allen F. (2011). Principles of Corporate Finance 10th ed.). McGraw-Hill.




• This module introduces Corporate Finance from a valuation perspective covering capital budgeting, valuation, capital structure policy, and financial management. The module also addresses the fundamentals and some specific challenges in real estate. Students become more acquainted with both theoretical and practical concepts in Finance. They will know a theoretical framework to analyze financial problems in a structured manner.


• By solving exercises and discussing applications in cases studies of the theories introduced in class, students are able to transfer their knowledge to practice.



● Via hyothesis-driven teaching and discussion students learn to scrutinize theories as well as (apparant) observations in practice.


● By solving exercises and discussing applications of the theory studied in class, students are able to independently solve problems and direct their own learning process.


mailto:@ebs.edu


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Relation to other Programmes/ Modules:


Modules: The module relates to Finance I and Finance II as well as to the accounting and taxation courses. The Finance related electives in the 5th and 6th semester build on this course.


Classes 21,0 h

Pre-reading & wrap-up 16,5 h

Exercises & homework 30,0 h

Exam and exam preparation 22,5 h

Grading: 90 Examination Points:

Kind of Examination


Written Exam Complete module 90 IG


-

1. Course: Corporate Finance Course No. L-FIN2-048

Instructor/-s: Prof. Jan Mutl, PhD/Prof. Dr, Ferdinand Mager



ECTS: 3


Language: English

Course Description: This course introduces Corporate Finance from a valuation perspective covering capital budgeting, valuation, capital structure policy, and financial management. The module also addresses the fundamentals and some specific challenges in real estate.

Students become more acquainted with both theoretical and practical concepts in Finance. They will know a theoretical framework to analyze financial problems in a structured manner. One session will be on Standards of Practice (Ethics) in line with the Chartered Financial Analyst Curriculum.

Required Readings: Brealy, R. A., Myers, S. C., & Allen, F. (2010). Principles of Corporate Finance (10th ed.). Boston: McGraw-Hill, selected chapters.

Standard of Practice Handbook, selected paragraphs,

http://www.cfapubs.org/doi/pdf/10.2469/ccb.v2014.n4.1


Burrough, B., Helyar, B. (1990). Barbarians at the Gate (1st ed.). New York: Harper & Row

Pedagogy: Lecture


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Name of Module: Economics V Module No. M-ECO3-024

Module Owner: Prof. Dr. Jenny Kragl





Semester: Full-Time: Spring Term, Semester 6

Part-Time: Spring Term, Year 4, Block III


Frequency: Yearly

ECTS: 3

Prerequisites: Economics I, II and III (Mathematical Economics, Economics of the Market, Economics of the Firm, Macroeconomics)

Students who have not attended these modules can find the respective knowledge in

Sydsaeter, K., Hammond, P. J., & Strom, A. (2012). Essential Mathematics for Economic Analysis (4 ed.). Harlow: Pearson Education.

Varian, H. (2014). Intermediate Microeconomics: A Modern Approach (9 ed.). New York: W.W. Norton.

Blanchard, O., Johnson, D. R. (2013). Macroeconomics – Global Edition, 6th Edition, Pearson Prentice Hall, New Jersey, 2013.

Mankiw, G. (2009). Macroeconomics, 7th edition, New York.

Putterman, L., Krozsner, R. (2008). The Economic Nature of the Firm, 2nd ed. Cambridge University Press.

Furubotn, E., Richter R. (2005). Institutions and Economic Theory. 2nd edition, Michigan University Press.

Brickley J., C.W. Smith, and J.L. Zimmerman (2007). Managerial Economics & Organizational Architecture, McGraw-Hill.




● In the complementary modules Economics IV and V, the elective courses further develop and apply the economic concepts provided in the first- and second-year courses in relevant fields of business studies and society.

● Students develop thorough understanding of the most important economic theories and concepts in the fields of economic policy, public finance, competition policy, personnel economics, or financial economics.

● Students become familiar with relevant economic concepts and their importance for and application to managerial practice.




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● Students learn how to interpret theoretical results derived from models and how to relate them to real-world economic and business applications.

● Students will also be able to use quantitative methods in order to analyze business strategies and they will learn to apply economic theories to current business, management, and policy questions.

● By analyzing and discussing actual competition policy cases, students learn about different forms of anti-competitive firm behavior and its implications on the firm’s future.

Graduates will be capable of working in an international environment.


● The lecture, discussions as well as all examinations will be in English.

● Through the presentations, essays and classroom discussions, the students improve their presentation, discussion and writing as well as their analytical skills.


● By working together, discussing and solving exercises in multicultural teams, the students develop their team working skills.

● In the governance and competition policy course, students accomplish assignments in multicultural teams that help to improve their cooperation and discussion skills with other students.

Graduates will have well-developed critical thinking skills.


● Upon completion of the module, students will be able to apply different economic concepts and reasoning to management and work practice. The economic methods studied enable students to better select, interpret and evaluate information collected in organizations and markets. This furthers their ability to develop meaningful solutions to business and management problems.

● Often, in the competition policy cases, different actors, e.g. the European Commission and the courts, have different opinions on a particular case; students will critically evaluate corresponding judgements and come up with logical conclusions.


● By combining different scientific perspectives, students will understand the importance of interdisciplinary thinking, e.g. when analyzing the economic effects of market regulation. Thus, they will know the influence of government as well as of its limits.

● By the lecture of course materials, students improve their analytical and academic reading skills. By solving homework exercises and discussing cases and practical examples in class, students are able to independently solve problems and direct their own learning process. Thereby, they improve their presentation and discussion skills and learn to apply their knowledge from the class to problems and subjects beyond the specific topics


34

discussed in the lecture.

Relation to other Modules/Programmes:

Programmes: The module is not applicable for other programmes

Modules: The module builds upon the basic knowledge in economics provided in the first- and second-year mandatory courses. Applying and extending the methods from Economics I – III, the courses focus on specific topics in business, economics, and society. The module strengthens and emphasizes economic reasoning by providing various real-world applications of particular interest (see above). Moreover, the application of scientific economic tools prepares students for further education in Master Programmes.


Classes 18 h


Exercises and homework 18 h

Group work/presentations 16 h

Exam and exam preparation 18 h

Grading:


Kind of Examination Related Course Points Team Grading (TG) /

Individual Grading (IG)

Evaluated exercise

Economic Foundations of Finance 30 TG

Written exam Economic Foundations of Finance

60 IG

Evaluated exercise

Governance and Competition Policy

30 TG

Written exam Governance and Competition Policy

60 IG

Evaluated Exercise Personnel Economics 30 TG

Written exam Personnel Economics 60 IG

Evaluated Exercise Public Finance 30 TG

Written exam Public Finance 60 IG


35


In the beginning of the courses, students will be assigned problem sets, cases, or academic papers that will be worked on in groups. This group work may include essay submissions and/or classroom presentations on the assigned topic.

Depending on the number of students and the time schedule, student presentations may be included in the 12 regular sessions of the course or take place in separate sessions or one block session.

Students of the full-time program elect one out of the courses listed above.

Students of the part-time program take one course. They will be informed in due time, which of the courses will be available during their lecture blocks.

1. Course: Economic Foundations of Finance Course No. L-ECO3-016

Instructor/-s: Prof. Milos Bozovic, PhD



ECTS: 3


Language: English

Course Description: The course is designed to provide a basis for understanding the key results of financial economics from the point of view of microeconomic theory. It introduces basic concepts of modern financial economics, with special emphasis on asset pricing theory. The practical applications of theoretical concepts will be illustrated through a review of the key empirical facts related to the behavior of market prices of financial instruments.

Topics will include:

• Goods and preferences. Representation of preferences with utility function. Utility maximization problem

• General equilibrium. Competitive equilibrium. Pareto optimality

• No-arbitrage pricing with certain outcomes

• No-arbitrage pricing with risky outcomes. Fundamental equation of asset pricing

• Complete markets. Risk-neutral probabilities. Stochastic discount factor

• Expected utility function.

• Risk aversion and uncertainty aversion

• Equilibrium in financial markets

• Portfolio selection

• Consumption-based Capital Asset Pricing Model

• Empirics and the puzzles

At the end of the course, students should master the microeconomic foundations of asset pricing, be able to solve theoretical problems, and to apply the theoretical concepts in practice.



36

Required Readings: Lengwiler, Y. (2004). Microfoundations of Financial Economics, Princeton University Press.

Lecture Notes (that are based on the literature cited below). The lecture notes will use simplified models and examples discussed in the literature.


Cochrane, J. (2005). Asset Pricing, Princeton University Press.

Mas-Colell, A., Whinston, M., Green, J. (1992). Microeconomic Theory. OxfordUniversity Press.

Dixit, A., Pindyck, R. (1994). Investment under Uncertainty. MIT Press.

Pindyck, R., Rubinfeld (2009). Microeconomics. Pearson. Prentice Hall.

Pedagogy: Lectures based on slideshow presentation and homework assignment

2. Course: Governance and Competition Policy Course No. L-ECO3-041

Instructor/-s: Elena Jarocinska, PhD



ECTS: 3


Language: English

Course Description: Governance concerns the institutions by which authority in a country is exercised. It deals with state capacity and the ability of the government to implement particular policies.

In this course we will focus on competition policies. Competition policies are aimed at protecting free competition and preventing excessive concentrations of market power. This course aims to introduce students to the basic issues of competition policy (also called “antitrust policy”). We will use simple economic concepts and economic intuition to analyse competition policy issues.

We will cover the main topics of competition policy: cartels; mergers; abusive practices such as price discrimination, predatory pricing, excessive pricing, etc.

After having successfully completed this course, students will

• understand the economics of competition policy in a global context,

• be able to formulate policy implications on the main issues of competition regulations,

• discuss actual high profile cases,

• learn about the main historical developments of competition laws in Europe and the US

• improve their presentation and discussion skills by preparing their own presentations on the topics related to the course,

• improve their academic reading skills.



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Required Readings: Governance and Competition Policy: Motta, M. (2004). Competition Policy: Theory and Practice. Cambridge University Press.


C. Fumagalli, M. Motta and C. Calcagno (2018). Exclusionary practices – The economics of monopolization and abuse of dominance.

General: Varian, H. (2009). Intermediate Microeconomics: A Modern Approach. WW Norton & Co Inc.

A. Jones and B. Sufrin (2016), EU Competition Law, Text, Cases, and Materials, Sixth Edition

Legislation from the European Commission: Available at: http://ec.europa.eu/competition/index_en.html

Pedagogy: Lectures, case quizzes and presentations in small groups.

3. Course: Personnel Economics Course No. L-ECO3-013

Instructor/-s: Prof. Dr. Jenny Kragl

Guest Speaker/-s: None Contact: [email protected]

ECTS: 3


Language: English

Course Description: Organizations and economics are human enterprises. They are the sum result of the motivations, decisions, and actions of many individuals. These individuals and their actions are combined to create innovation, higher economic growth, more job opportunities, and better products. The process by which this occurs is one of the miracles of modern economics and modern firms. Economics has proven to be a powerful approach in the study of organizations and human resources.

This course enables students to better understand how firms organize themselves by providing a rigorous framework for understanding organizational design and the management of employees. It considers important requirements and conceptual problems of personnel management and highlights their relevance for strategic decision making on top management levels. Topics include the theory of human capital, the management of turnover, layoffs, and buyouts, recruitment strategies, promotions, tournaments, and incentive compensation. We use basic economic reasoning to analyze the main challenges, develop solution strategies, and discuss management and practice implications.

• In addition to illustrative examples, we will make use of logic, algebra, geometry, and simple calculus. The lectures will be complemented by problem sets, which will be discussed in class. Moreover, to increase student involvement and in order to extend the theoretical discussion, some meetings will be devoted to student presentations that will mainly be concerned with empirical applications and discussions of real-life implications.

Required Readings: Lazear, E. P., Gibbs, M. (2008). Personnel Economics in Practice. John Wiley & Sons

Edward P. Lazear (1998). Personnel Economics for Managers. New York: John Wiley & Sons (relevant chapters available as master copy in the library)



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Garibaldi, P. (2005): Personnel Economics In Imperfect Labour Markets. Oxford University Press, U.S.A.

Kräkel M. (2007). Organisation und Management (3rd ed.). Mohr Siebeck Tübingen. Ch. IV

Baron, J., Kreps D. M. (1999). Strategic Human Resource Management – Frameworks for General Managers, New York: John Wiley & Sons

Pedagogy: Lectures), problem sets, and student presentations in small groups of 3-5 students.

4. Course: Public Finance Course No. L-FIN3-033

Instructor/-s: Dr. Wolf Reuter



ECTS: 3


Language: English

Course Description: Based on microeconomic theory of market failure e.g. due to externalities or the characteristics of public goods, this course discusses the design and influence of public policy. It introduces the institutions of public finance and the structure of public budgets, taxes and debt in an international context. The type and optimal design of government interventions is discussed in areas as environmental protection, health care or poverty alleviation. An introduction of social insurance and taxation is accompanied by an overview of their effects on individual behaviour and the distribution of wealth and income. Throughout the course issues related to political economy, public choice and government failure create a link between theoretical solutions and problems in the implementation. The course concludes with a discussion of current topics in public finance in Germany and worldwide.

After successful completion of this course, students

• can judge the dimension and influence of government sectors and their main tasks, and

• are able to evaluate government behavior and to realize economic consequences of government policies on private and business decisions.

Required Readings: Seidman, L.S.(2009): Public Finance, McGraw Hill, New York

Gruber, Jonathan(2015): Public Finance and Public Policy, 5th. ed.

Stiglitz, Joseph E.Jay Rosengard (2015): Economics of the Public Sector


Pedagogy: Lecture, evaluated exercises


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Name of Module: Accounting Module No. M-ACT3-001

Module Owner: Prof. Niels Dechow, PhD




Mandatory/Elective: Elective



Frequency: Yearly

ECTS: 6

Prerequisites: Contents of the modules Accounting I, II, and III. Contents of these modules can be found in the following literature:

Kudert/Sorg, Rechnungswesen leicht gemacht, current edition, Kleist-Verlag

Coenenberg, A. G., Haller, A., & Schultze, W. (2014). Jahresabschluss und Jahresabschlussanalyse (23rd ed.). Stuttgart: Schäffer-Poeschel.

Kieso, D. E., Weygandt, J. J., & Warfield, T. D. (2014). Intermediate Accounting: IFRS Edition, 2nd Edition. Hoboken: John Wiley & Sons.

Pellens, B., Fülbier, R. U., Gassen, J., & Sellhorn, T., (2011). Internationale Rechnungslegung (8th ed.). Stuttgart: Schäffer-Poeschel.

Althoff, F. (2012). Einführung in die internationale Rechnungslegung. Berlin: Springer – Gabler.



On successful completion of this module graduates understand and are able to apply the most important theories, principles and methods of Business Administration (LO1)

• Students will know about the principles of accounting and the purposes of cost accounting. They will understand about links between accounting, strategy and organization, which they will have explored through assignments and mini-cases.


• Students will be able to read and sensemake financial statements and by virtue hereof work as analysts in financial advisory services.



• They will learn heuristics that pertain to the field of accounting



Modules: Builds on the learning of mandatory modules ACT I, II, and III. There is a relation to the electives Introduction to German Tax Law and Controlling as these



40

modules complement one another.


Classes 27 h

Pre-reading 13 h

Homework 50 h

Groupwork 45 h


Grading:


Kind of Examination


Presentation Case of studies in financial accounting

60 TG

Presentation Case of studies in financial statement analysis

60 TG

Written exam Complete module 60 IG


• Group work on case studies.

• Groups are self-selected with the requirement that all groups mix and match national and international students in reasonable ways.

• Presentation in class. All work to be done on EBS premises

1. Course: Case studies in financial accounting Course No. L-ACT3-055

Instructor/-s: Dr. Michael Ordosch, MBA

Guest Speaker/-s: n/a


ECTS: 3


Language: English

Course Description: This module enables students to broaden their knowledge about the preparation and analysis of financial statements. Financial statements are the companies’ instrument to communicate net assets, financial position and results of operations to capital markets. Financial statements also serve as the basis for management accounting and control. The students will discuss selected case studies dealing with the



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preparation and analysis of financial statements.

Upon completion students are able to prepare and analyse financial statements.

The information age significantly changes business models of companies. Many companies nowadays have business models that go far beyond the mere production and sale of physical standard products. Instead, companies offer complex customer specific products, bundles of products and services or create their whole business on the sale of software and related services. Additionally, rapid technological developments in the relevant markets force companies to get access to flexible financing such as leasing as well as to share risks, bundle resources or to assure the access to new technology or through M&A activities.

The objective of this class to enable students to understand and discuss the practical problems the developments described above bring along for financial accounting. For this purpose, after a short introduction to the purposes of financial accounting and the regulatory environment of accounting practice, appropriate case studies (such as accounting for software licenses) are discussed.

After completion of this class the students are able to account for transactions that go beyond the production and sale of physical standard products. The knowledge obtained enables students to understand how the business models described above translate into the financials reported by the respective companies. Therefore this class is not only useful for those students who pursue a career in accounting but also to anyone who is likely to get in touch with the analysis of a company as such an analysis definitely requires a profound understanding on the accounting regulations that lead to the respective financials to be analyzed.

Required Readings: No particular readings required for this case study class, since contents will be based on the respective IFRS standards, comment literature on those standards as well as their practical application


More detailed guidance on readings supplementing the theory required for solving the respective case studies will be provided in class.

Pedagogy: Lecture, Case Discussion

2. Course: Case studies in financial statement analysis Course No. L-ACT3-056

Instructor/-s: Oliver Böhm, MBA, LL.M., CVA



ECTS: 3


Language: English

Course Description: The objective of the course is to strengthen students` knowledge and expertise of analyzing financial statements. After an introduction the students will have to work on several case studies to gain experience with the analysis tools and methods. The goal is to enable the students to analyze financial statements and reports

After completion of the module students are able both to analyze financial statements made by other organisations and evaluate their financial position.


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Required Readings: Wahlen, J. M., Baginski, S. P., Bradshaw, M.T. (2011). Financial Reporting, Financial Statement Analysis and Valuation. Southwestern Cengage Learning.

Palepu, K. G., Healy, P. M., Bernard, V. L., Peek, E. (2007). Business Analysis and Valuation – IFRS Edition. Southwestern Cengage Learning.


Peterson, P., Fabozzi, F. (2006). Analysis of Financial Statements (2nd ed.). Hoboken: Wiley.

Coenenberg, A. G., Haller, A., Schultze, W. (2009). Jahresabschluss und Jahresabschlussanalyse (21st ed.). Stuttgart: Schäffer-Poeschel.

Küting, K., Weber, C.-P. (2006). Die Bilanzanalyse (8th ed.). Stuttgart: Schäffer-Poeschel.

Pedagogy: Lecture, Case Discussion

Name of Module: Asset Management I Module No. M-FIN3-004

Module Owner: Prof. Aya Nasreddine, PhD


Programme of Study: Bachelor in General Management




Module Duration 1 Semester

Frequency: Yearly

ECTS: 6

Prerequisites: Modules Finance I + II, Economics I

Students who have not attended these modules can get the respective knowledge from Weiss, N.A. (2012). Introductory Statistics (9th ed.). San Francisco et al.: Pearson.

Sydsaeter, K., Hammond, P. (2012). Essential Mathematics for Economic Analysis (4th ed.). Prentice Hall.

Bodie / Kane / Marcus Investments, Mc Graw Hill/Irwin, 8th edition

Elton / Gruber / Brwon / Goetzmann: Modern Portfolio Theory and Investment Analysis, Wiley Higher Education, 8th edition




• Students will be equiped with a fundamental understanding of the behavior of financial assets and the necessary tools for investment and risk management.

• Essential aspects of Equities, Fixed Income, and Derivatives are


43

treated and discussed

• They also learn how to adopt derivatives as a risk management tool in the context of portfolio management.


• Students will learn how to build passive or active strategies

• They will master principles of diversification and its implementation

• Immediate practical relevance is provided by lectures and practitioners.

• Practical cases are used during this course with usage of real data.



• They will learn different portfolio allocation strategies and choose the appropriate one to the risk profile considered.



Modules: This module continues the courses in investments (Module Finance I + II) held during the first year. Special emphasis is made on bridging the gap between financial theory and practice.

Workload Allocation: 180h total students workload, thereof:

Classes 27 h

Tutorials 9 h


Exercises &Homework 50 h


Grading:


Kind of Examination Related Course Points Team Grading (TG)/ Individual Grading (IG)

Evaluated exercise Portfolio Management

45 IG

Evaluated exercise Derivatives and Risk Management

45 IG



For the course portfolio management, students are required to work on a practical problem by themselves. Besides, special topics will be distributed during the first week of class. Students are encouraged to follow financial news and financial markets tendencies all over the world.


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1. Course: Portfolio Management Course No. L-FIN3-004

Instructor/-s: Dr. Marcus Schulmerich



ECTS: 3

Number of Sessions: 9+3 Tutorials

Language: English

Course Description: The purpose of the course is to introduce students to the essential methods and techniques used to manage equity portfolios, both equity and fixed income. During the course, students will learn modern theories underlying financial practice as well as empirical evidence on the success of these theories in practical applications.

The course will focus on three elements of financial analysis:

Economic models of financial markets: Students will acquire the necessary background to transform a real life investment problem into an analytically tractable model.

Quantitative skills: Modern finance is based on quantitative analysis. Students are taught the fundamental skills required to successfully analyze complex dynamics. Through group assignments, students will have hands-on experiences with optimization, data analysis, simulation, etc.

Empirical knowledge: Essential to any investment decision is the knowledge of the investment environment. Broadly speaking, the financial instruments can be categorized into equity, debt, and derivatives. Important empirical evidence from all three types of financial markets will be examined in this class.

Topics to be discussed are:

• Diversification, Market Efficiency and Active Investing

• Markowitz Portfolio Optimization

• Equity Portfolio Management

• Bond Portfolio Management

• Implications of Behavioral Finance for Portfolio Management

• Quantitative Methods in Portfolio Management Required Readings: Schulmerich, Leporcher and Eu (2014). Applied Asset and Risk

Management,Springer.

Esch, Kieffer and Lopez (2005). Asset and Risk Management, Wiley.


Chincarini and Kim (2006). Quantitative Equity Portfolio Management, McGraw-Hill.

Pedagogy: Lecture and Tutorial


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2. Course: Derivatives and Risk Management Course No. L-FIN3-007

Instructor/-s: Dr. Marcus Schulmerich



ECTS: 3

Number of Sessions: 9+3 Tutorials

Language: English

Course Description: The lectures will familiarize students with the basic ideas behind the pricing and hedging of vanilla type contracts. A special focus of the course is how these ideas are applied in a risk management context. Topics include:

• Derivatives and their Underlyings

• Derivatives Pricing

• Hedging Using Derivatives

• Black Scholes Pricing Formula and the Greeks

• Applications to Risk Management

• Credit Risk (if time permits)

Exercise sessions are included to discuss similar problems and applications.

Required Readings: Hull (2014). Options, Futures, and Other Derivatives, Pearson Prentice Hall, Edition 9.


Hull (2015). Risk Management and Financial Institutions (Wiley Finance) 4th Edition

Pedagogy: Lecture and Tutorial

Name of Module: Entrepreneurship Module No. M-STR3-003

Module Owner: Prof. Dr. Diane Robers





Semester: Fall Term, Semester 5 or Spring Term, Semester 6


Frequency: Half-yearly

ECTS: 6




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Prerequisites: None




● Guest lecturers will give real-life insights into practical application and implementation of theories and procedures.

● The students apply the theories, priniciples and methods taught in class in group excercises and the exam.


● Guest lecturers present their first-hand experiences to the students and show how the theory is linked to real-world problems. By discussions students will actively participate and can address potential lacks of understanding.

● In small group works the guest lecturer will confront the students with real problems from their business life and give feedback on their decisions.



● In class exercises and case-studies foster teamwork. The groups are assigned by the lecturer, with special regard to a multi-cultural composition.

● The students will learn theoretical concepts on team-building and founding a company. This enables them to reflect their own behavior in team work, which prepares them for the work life.



● By solving exercises and discussing applications of the theory studied in class, students are able to independently solve problems and direct their own learning process.


On successful completion of this module graduates can identify business opportunities (LO 9)

● By learning from real-life examples students acquire the skill to identify business opportunites in the real world, instead of mere models and frameworks.

● Drivers of market, technology and internal uncertainty are explained and tools and skills are taught to react to these uncertainties or even exploit them by creating a new venture.


● Team work is the essential part in this course. The students learn about the Tuckman’s model of team work.


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● Furthermore, the organization of the group is done highly autonomously, while there is always the chance to ask the supervisor for moderation on conflicts too.

.



Modules: Due to the interdisciplinary of the module it relates to a large number of modules in the Bachelor programme, as f. ex. Marketing I and II, Finance III, Managing People, the business law courses in the modules ACT I and II. Additionally, the module is complementary to and complements other electives of the programme, f. ex. Innovation Management, Marketing of Brands and Services.


Classes 27 h


Exercise & Homework 15 h

Group work 120 h

Grading: 180 Examination Points:

Kind of Examination

Related Course Points Team Grading (TG) /


Project Essentials of Entrepreneurship

50 TG

Presentation Innovative Entrepreneurship

130 TG


The groups for in-class exercises, homework, the project and presentation are randomly assigned by the lecturer at the beginning of the module. The groups will be the same for whole module. The project and presentation are linked to each other. The project will contain the business model of the students newly developed idea. Students will at the end of the course present their results in a final event. The work is mainly done outside the class, enriched by small in-class exercises. Details on the presentation format and submission to be announced by the lecturer.

1. Course: Essentials of Entrepreneurship Course No. L-STR3-069

Instructor/-s: Prof. Dr. Katrin Burmeister-Lamp

Guest Speaker/-s: 1-2 successful entrepreneurs


ECTS: 3


Language: English



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Course Description: In “Essentials of Entrepreneurship” students learn issues face by starting a new venture. The course teaches the basic tools, requirements, chances and risks of entrepreneurship in theory but also embeds those tools into practice by offering students the opportunity to bring their own ideas into practice while working together with students from other institutes to experience an interdisciplinary working platform. That way students gain important entrepreneurial knowledge and skills as well as entrepreneurial attitude.

From the process of foundation, over behavioral guidelines, to financial applications, the course encapsulates the entire spectrum. Therefore, the course ventures key questions surrounding Entrepreneurship, such as: What are fundamental requirements? What types are there? Which positions does it offer? What are the driving forces of successful predecessors? What insights can we gain from failure of others? How do we cope with uncertainty?

Uncertainty takes a special role in Entrepreneurship. At the core of Entrepreneurship are new business opportunities, which base on unrealized potentials or contingencies. These arise from trends such as changing customer behavior or new technologies. Following Knight (1921) and Schumpeter (1942), Entrepreneurship takes place in an environment that is characterized by true uncertainty.

The course is constructed to alternate between theoretical and practical phases, allowing students to integrate their individual judgment, hence sharpen their skills in evaluating opportunities. Furthermore, the course will cover the following leading elements:

• General theory and concepts of entrepreneurship

• Human factors such as the entrepreneurial personality and team processes

• Origination and detection of opportunities

• Strategic execution through a business model, business plan or lean approaches

• Marketing and finance planning

• Entrepreneurial ecosystem including venture capital, business incubator

• Agile project management tools

After successful completion of the module, students will have a profound knowledge of concepts on entrepreneurship and venture foundation. Moreover, through hands-on experience, participants will have developed a repertoire of skills and capabilities needed to build up and sustain a new venture .

Required Readings: Bygrave, W., Zacharakis, A. (2011). Entrepreneurship, Second Edition, New Jersey: John Wiley and Sons

Katz, Green (2013). Entrepreneurial Small Business (4rd ed.). International Edition, McGraw-Hill, Chapters: 4, 5, 6, 7, 8

Sarasvathy, S. D. (2001). Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, 26(2), 243–263.


Hisrich, R., Peters, M., Shepherd, D. (2010). Entrepreneurship. Boston: McGraw-Hill/Irwin.

Timmons, J., Spinelli, S. (2008). New Venture Creation. Boston: McGraw-Hill/Irwin

Byers, T. H., Dorf, R. C., Nelson, A. J., (2010). Technology Ventures: From Idea to Enterprise (3rd ed.). Boston: McGraw-Hill/Irwin.

Pedagogy:

Lecture, Case discussion, Practical experience (project)

http://www.amazon.de/Entrepreneurial-Small-Business-Katz/dp/0071220941/ref=sr_1_6?ie=UTF8&qid=1295349402&sr=8-6


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2. Course: Innovative Entrepreneurship Course No. L-STR3-070

Instructor/-s: Prof. Dr. Katrin Burmeister-Lamp

Guest Speaker/-s: 1-2 successful entrepreneurs


ECTS: 3


Language: English

Course Description: The second course aims on deepening the knowledge about entrepreneurship and on bringing the theory into practice by examples of innovative entrepreneurs as well as a real life challenge where students should present cases to business angels. The entrepreneurial deep dive focuses on specific aspects of innovative entrepreneurship (including traditional manufacturing and service companies as well as technology, IT and internet business).

Business today has become an uncertain, rapidly changing, and volatile environment. Innovation is a critical business differentiator and has become widely recognized as a key to competitive success. Beyond the success of an individual innovation, this course will assess the significance of innovation in an economical discussion.

The course will provide students with successful examples of family businesses and secrets of hidden champions as well as covering the specific aspects of technology or social oriented entrepreneurs. A technology entrepreneur generally seeks to solve a problem that exists in the market. Whether that means developing a better communication resource tool, a better optical switching device, or a better bioinformatics system, a void is always identified and then attempted to be filled. The course provides the information most helpful to start-up a technology based new enterprise and to effectively manage technical ventures.

Well-known company founders, entrepreneurs and managers covering a wide range of industry will introduce to students their concepts of innovative strategies and management, growth and leadership.

Required Readings: Bessant, J., Tidd, J. (2015) Innovation and Entrepreneurship (3rd ed.), John Wiley and Sons, Chichester.


Katz, Green (2013). Entrepreneurial Small Business (4rd ed.). International Edition, McGraw-Hill, Chapters: 9, 10, 12, 14, 19, 20

Mair, J., Robinson, J., Hockerts, K. (2006). Social Entrepreneurship, Palgrave Macmillan : Hampshire.

Byers, T. H., Dorf, R. C., Nelson, A. J. (2010). Technology Ventures: From Idea to Enterprise (3rd ed.). Boston: McGraw-Hill/Irwin.

Shavinina, L. V. (2004). Silicon Valley North: A High-Tech Cluster of Innovation and Entrepreneurship, Oxford: ELSEVIER Ltd.

Pedagogy: Lecture, Guest speakers, Business Angel Challenge


http://www.amazon.de/Entrepreneurial-Small-Business-Katz/dp/0071220941/ref=sr_1_6?ie=UTF8&qid=1295349402&sr=8-6


50

Name of Module: Exchange Rates and International Finance Module No. M-FIN3-059

Module Owner: Prof. Dr. Jan Christoph Rülke




Mandatory/Elective: c

Semester: Spring Term, 6


Frequency: Yearly

ECTS: 6

Prerequisites: Finance, Macroeconomics

Students who had not attended these courses should be familiar with the respective contents which can be found for example in the following literature: Verbeek, M (2012), A Guide to Modern Econometrics (4th ed.). Gärnter, M. (2009), Macroeconomics (3rd ed.). Financial Times Prent.




• Students are shown how to explore empirical data by using econometric method which they can afterwards independently apply to problems in Business Administration.

• Students will learn and discuss that taxation plays a crucial role in structuring financial products and investing internationally.

•


• Using case studies and practical examples, the students will be able to transfer the theoretical foundations to practical exercises. For instance, in the course Financial Economics, the students have to test exchange rate models to actual time series data.

• After completion of the module students are able to analyze a financial market behavior and the management of financial exposure to foreign exchange rates, to make appropriate recommendations on how to mitigate exchange rate risks, and to compare investment opportunities from a global perspective.



• By working on case studies and discussion in the lecture, the students will


51

refine their communication skills and will be able to present their results in class.

• During the course, students will improve their presentation skills. Presentation skills do not only encompass a formal powerpoint presentation, but also speaking technique, teamwork and the capability to present a given topic in an easy-to-understand fashion.



• The students will be guided how to solve practical problems by the feedback they receive for their evaluated exercise.

• The students will learn to analyze, qualify, and quantify the tax burden in cross-border investments, which will enable them to take on a more sophisticated and critical view regarding business and investment decisions

• Furthermore, the students will learn how to deal with critisicm of practioners, who often have a divergent opinion. The students will learn to not only accept and appreciate this criticism, but also adapt and consider it in further presentations.

The contents embraced by the "Exchange Rates and International Finance" elective enhance students' understanding of contemporary issues in international finance. The approach is to treat both "Exchange Rate Economics" and "International Finance" as complementary parts of corporate finance lectures.



Modules: As part of the rather strong Finance area within the Bachelor programme the module builds on the knowledge of Investments I and II, Finance, and Macroeconomics. It complements and is complementary to other Finance electives in the last year, like for example Banking and Capital Market and Asset Management.


Classes 36 h


Exercises and problem sets 60 h

Exam and exam preparation 70 h

Grading:

180 Examination Points: Kind of Examination Related Course Points Team Grading (TG) /


Written Exam Exchange Rate Economics 60 IG

Evaluated Exercises Exchange Rate Economics 30 TG

Written exam International Finance 60 IG

Evaluated Exercises International Finance 30 TG


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In each section, the course first introduces basic concepts. Afterwards, exercises, discussions, and problem sets, i.e. exercises complement the presentation of the relevant material. For problem sets, study groups will be organized.

1. Course: Exchange Rate Economics Course No. L-FIN3-094

Instructor/-s: Prof. Dr. Jan-Christoph Rülke



ECTS: 3


Language: English

Course Description: This course focuses on concepts used to analyse financial aspects in the world economy. It examines how economic linkages between countries affect domestic economic variables like exchange rates, interest rates, prices, and wealth. These variables are important for most players in an economy, especially for companies with an international focus.

Required Readings: The references are listed at the end of each chapter. Virtually all references are from the following books:

Krugman, Paul/Obstfeld, Maurice/Melitz, Marc, “International Economics”, 10th ed. (Addison Wesley) 2015.

Copeland, Laurence S., “Exchange Rates and International Finance”, 6th ed. (Addison Wesley) 2014.

Hallwood, C. Paul/MacDonald, Ronald, “International Money and Finance”, 4th ed. (Blackwell) 2007.


-

Pedagogy:

Lecture, Tutorial

2. Course: International Finance Course No. L-FIN3-095

Instructor/-s: Prof. Dr. Jan-Christoph Rülke



ECTS: 3


Language: English




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Course Description: This course focuses on concepts used to analyse financial markets. It examines theoretical models which can be used to describe exchange rate dynamics as well as the investor’s portfolio choice for international assets.

Required Readings: The references are listed at the end of each chapter. Virtually all references are from the following books:

Krugman, Paul/Obstfeld, Maurice/Melitz, Marc, “International Economics”, 10th ed. (Addison Wesley) 2015.

Copeland, Laurence S., “Exchange Rates and International Finance”, 6th ed. (Addison Wesley) 2014.

Hallwood, C. Paul/MacDonald, Ronald, “International Money and Finance”, 4th ed. (Blackwell) 2007.


-

Pedagogy: Lecture, Tutorial

Name of Module: Leading the Family Business Module No. M-STR3-066

Module Owner: Prof. Dr. Christoph Georgi





Semester: Spring Term, 6


Frequency: Yearly

ECTS: 6

Prerequisites: None



On successful completion of this module graduatess are able to directly transfer their knowledge to practice (LO 2)

● By exercises and case studies students are able to transfer their newly acquired knowledge/theoretical background about family firms to consult or work for family businesses, to work for a customer or supplier of a family firm, or even to become a successor of a or even the own family business.


On successful completion of this module graduates demonstrate good written and


54

oral communication skills in English (LO 4)

● By class participation and discussions during sessions, developing and solving case studies, and reading material, students will be able to use the right terminology related to family businesses in English.



● By solving assignments, intensive discussions in class, and applying the theory in practical exercises/case studies, students are able to independently solve problems that relate to family businesses in the area of values, goals, strategies, structures, specifics in leadership and direct their own learning process.

Graduates will have the foundation for becoming a responsible leader in an uncertain rapidly changing world.

On successful completion of this module graduates are able to recognise and discuss the ethical dilemmas inherent in many business decisions and take a stand (LO 8)

● By covering the unconventional wisdom of family enterprises, students will be able to make better decisions that relate to the specifics of values, goals, strategies, structures, and leadership of family firms in relation to other forms of businesses, e. g. publicly-listed companies


● By knowing the specifics of family enterprises and applying it in cases studies and exercises, students can especially evaluate business opportunities and solve problems in family firms, but also, when they work for a firm, that is a supplier or customer of a family business.


● By specific theory and exercises about conflict and conflict resolution applied to family firms, students will be able to understand the reasons for conflict and will have some first strategies how to solve conflicts.

This module introduces the students to the fundamental principles of leading, managing and governing a family business. This is essential for those students who want to work in a family business, will do business with family firms or even are members of a business-owning family. The reason: family enterprises are run by specific rules and principles.



Modules: The course focuses on the distinctiveness of family business management in relation to the general management theory. It widens the perspective of the students in terms of unconventional wisdom of family businesses regarding other courses such as Strategy as Theory and Practice, Managing People, Leadership and Governance etc. There are links to the electives Entrepreneurship and Innovation Management.


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Classes 27 h

Prep & Follow-up / Reading Hours 20 h

Project work (Paper & Presentation 70 h

Exam Preparation 63 h




Project Complete Module 75 TG

Written Exam Complete Module 105 IG


The students are required to conduct one project (case study) in small goups of 4-6 students on governing, leading or managing family businesses (each group has to develop a case study, teaching note, presentation, and video). By getting into contact with family businesses, students are enabled to study how they cope with current challenges in practice. Presenting their respective findings during class, students share their experiences gained during the project with their fellow students, enriching the learnings from the lectures with insights into real-life cases.

All details regarding the projects’ requirements will be given at the beginning of the course; the details of students’ projects are discussed individually with the lecturer.

1. Course: Leading the Family Business Course No. L-STR3-114

Instructor/-s: Dr. Alexander Koeberle-Schmid

Guest Speaker/-s: Tba


ECTS: 6


Language: English

Course Description: This course will demonstrate the unconventional wisdom of family businesses, their values, goals, strategies, structures, and specifics in leadership. Students will learn the fundamentals of family enterprises and will be able to understand the specifics and dynamics in relation to firm and family.

This is the content:

1 Understanding the Family Business

1.1 Introduction

1.2 Two Systems: Family and Business

1.3 Family Business Strategy and Governance Approach


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1.4 Agency Theory vs. Stewardship Theory in Family Business

1.5 Industrial Organisation vs. Resource-based View in Family Business

2 Analysing the Family Business

2.1 Family Business Crosshairs

2.2 System Thinking – Three Circle Model

2.3 Family Business SWOT Analysis

2.4 Four Cycle Model

3 Visions in Family Business

3.1 Vision and Mission for Business and Family

3.2 Goals and Values in Business and Family

4 Strategy in Family Business (Unconventional Wisdom))

4.1 Hidden Champion Strategy

4.2 DNA of World Market Leaders

4.3 Corporate Strategy

4.4 Corporate Finance

4.5 Corporate Organization

5 Family Strategy

5.1 Ownership and Family Organisation

5.2 Succession in the Business

5.3 Communication

6 Family Business Governance

6.1 Governance Code for Family Businesses

6.2 Rights and Duties of Owners

6.3 Supervisory Board Role

6.4 Management Board Role

6.5 Family Council

6.6 Family Office

6.7 Family Constitution

Required Readings: Hoy, F. and Sharma, P. (2010): Entrepreneurial Family Firms, Pearson Education.

Koeberle-Schmid, A., Kenyon-Rouvinez, D. and Poza, E. (2013): Governance in Family Enterprises: Maximising Economic and Emotional Success, Palgrave Macmillan

Simon, H. (2009): Hidden Champions of the Twenty-First Century: The Success Strategies of Unknown World Market Leaders, Springer

Ward, J. (2005): Unconventional wisdom. Counterintuitive Insights for Family Business Success, John Wiley & Sons.


Gersick, K., Davis, J., Hampton, M., and Lansberg, I. (1997): Generation to Generation: Life Cycles of the Family Business, HBS Press.

Carlock, R., Ward, J. (2010): When Family Business are Best - The Parallel Planning Process for Family Harmony and Business Success, Palgrave Macmillan.

Neubauer, F. and Lank, A. (1998): The Family Business: Its Governance for Sustainability, MacMillan Press.


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Further readings will be announced at the beginning of the semester.

Pedagogy: Lecture, discussions, and case study development/preparation/presentation

Name of Module: Marketing Communication & Social Media Module No. M-MTK3-029

Module Owner: Prof. Dr. Sven Henkel





Semester: Spring Term, semester 6


Frequency: Yearly

ECTS: 6

Prerequisites:

The module will take place in English; Moreover, basic knowledge in marketing is required. Since the project is done in collaboration with a practice partner, project management know-how is required.

Contribution to Programme Learning Goals and Objectives::



● Through teaching the underlying academic theories on communication research and enabling a real-life application of the gained knowledge in the form of a consulting field study, this marketing module ensures successful future utilization of theories, principles and methods in a practical context.


● Students will not only learn state-of-the art analytical tools in the area of strategy assessment and development, but also apply them in an interactive, real-life consulting field study and present their results to the partner company. This also facilitates future transfer through gained experience.


● Explicitly, the course “Marketing Communication & Social Media” focuses on social media impacting marketing theory and application. After completing this module, graduates do understand the resulting challenges and outcomes for consumers and companies.



● Within the essay as well as the project scope, students prove their English communication skills in written and oral form to present their knowledge and


58

progress. On successful completion of this module graduates are capable of working in multicultural teams (LO 5)

● All students will be allocated to teams in order to fulfill their assignments. Due to the multicultural student body, with completion of the module, students will have shown their capability to work in those teams.


On successful completion of this module graduates are able to independently solve problems and direct their own learning processes (LO6)

● Students will face uncertain conditions and challenging contents, particularly in their real-life field study. By solving exercises and discussing applications of the theory studied in class, students are able to independently solve problems and direct their own learning process.



Modules: The module builds on the mandatory modules Marketing I and II which are offered in semester 1 and 3 of the Bachelor programme. It relates to the electives Brand Management Operations + Communication Management as well as Trade and Retail Marketing. There are further links to Managing Strategy and Strategy Consulting.


Classes 27 h

Interaction, Feedback and Presentations

30 h

Preparation & Project Work 100 h

Essay 23 h

Grading:


Kind of Examination Related Course Points Team Grading (TG)/


Presentation Module 90 IG Essay Module 60 TG

Peer Group Evaluation Module 30 IG


Students have to reflect their theoretical knowledge by solving a consulting field study and by using the theoretical frameworks learned during class.


59

1. Course: Marketing Communication & Social Media Course No. L-MKT3-050

Instructor: Prof. Dr. Sven Henkel, Sebastian Timmer

Guest Speaker/-s: Tbd.


ECTS: 6


Language: English

Course Description: Advertising and marketing communication are an important part of the brand marketing strategy. The overall aim of the course is to develop a thorough theoretical but also practical understanding of marketing communication management. It provides basic insights into different tools and methodologies of communication agencies with a strong focus on communication strategy development, digital business, social media and communication strategies. Students become acquainted with the roles of advertising/ communication professionals who aim at conceptualizing, planning, and executing cross-media communication campaigns.

The course focuses on the following marketing tasks:

• Systematic identification and operationalisation of customer insights explaining motives, drivers, and/or causes of customer attention, interest, desire, and action.

• Execution of customer touchpoint analyses and development of customer journeys.

• Elaboration on specific and implementable communication concepts (strategy, conceptualization, roll-out-plan; first design ideas)

• Management of close collaboration with a communication agency and one of its clients.

The course will be held in close interaction with experienced practitioners. A real life consulting field study will be introduced and briefed by a partnering company. Hereafter, groups of students will elaborate on holistic case tasks supported by the course instructors and the company representative(s). Thereby, students learn how to interact with their peers in order to solve a practical case under time pressure and meet managerial requirements. They are enabled to apply their practical knowledge to an actual case and experience associated challenges and feedback.

Required Readings: The most essential information is provided by the teacher in the course of the lecture (concepts and papers).

Von Matt, Dominique (2016): Dramaturgie von Crossmedia-Kampagnen als Treiber der viralen Verbreitung, Schmalenbachs Z betriebswirtsch Forsch 68:423-446


Established textbooks on marketing communication with a strong focus on social and digital media (cross-media), e.g.

Young, Antony (2014): Brand Media Strategy: Integrated Communications Planning in the Digital Era, Palgrave Macmillan; Second Edition, Revised edition. Armstrong, G.; Kotler, P. (2008): Marketing: An Introduction, 9. ed.; New Jersey: Prentice Hall.

Pedagogy:

The sessions consist of mentoring sessions in classroom, kick-off, sounding boards, interim presentation, final presentation.

Lecture, Sounding Boards, Consulting Field Study



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Name of Module: Real Estate Innovation & Entrepreneurship Module No. M-REM3-035

Module Owner: Prof. Dr. Kerstin Hennig





Semester: 6


Frequency: Yearly

ECTS: 6

Prerequisites: The elective module Real Estate Principles is recommended, but not prerequisite for this module.




• By developing a business model for an innovative business concept in the real estate industry graduates are able to independently find/come up with an innovative business idea, write a business plan, write and design a marketing concept, develop an understanding of the relevant market, apply market research skills and present the concept of a start-up company


● By discussing feasible ideas and approaches, learning from the direct exchange with practitioners, implementing business model and innovation theories in a presentation, and present their business model in front of a jury with direct feedback they learn the implementation into real life

● Essential part of this modul is the practicioner’s view represented by successful start up companies sharing their approach with the students. On successful completion of this module graduates understand the steps and challenges of building their own business.


● Digital transformations are shifting the marketplace and forcing organizations to adapt. Thus students will inevitable be demanded to consider technological opportunities and risks within the scope of their concepts.



● The task is to develop a new business idea that has relevance to the practice and the chance to be realised by a start-up company due to its innovative but at the same time business-oriented character. Critical thinking




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skills, both innovative and creative and at the same time logic and financially realistic are essential


On successful completion of this module graduates are able to recognise and discuss the ethical dilemmas inherent in many business decisions and take a stand (LO 8)

● Students will learn to plan with uncertainties by implementing into their model a certain flexibility

● Team building and the ability to work successfully and result-oriented as a team is a major issue



Modules: The module is embedded in the real estate education at EBS within the three electives in real estate in the Bachelor programme. It is complemented by Real Estate Investments and Finance as well as Real Estate Principles. As well, it is complemented by the elective course Real Estate Economics which is part of Economics IV. Finally, it is complemented by the module Entrepreneurship.

Furthermore, it is a sound basis for the Master in Real Estate at EBS.


Classes 30 h


Case Studies 96 h


Kind of Examination Related Course Points Team Grading (TG)/ Individual Grading (IG)

Project Complete module 70 TG

Presentation Complete module 70 IG

Class Participation Complete module 40 IG


This module requires good team working abilities. Because of the live course character attending all lectures during the semester is mandatory. The individual performance will be graded via peer grading and presence in class.

The grading of the presentation is split into individual grading and team grading. The written part is graded as a group performance the oral part as an individual performance. Details will be communicated during the classes.

The course is structured in blocks. The task description of a case study will be handed out in class and the case study will be processed in group work simulating being a startup. An interims presentation and a final, graded presentation are required. The case study’s business plan is graded in form of a project paper.


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1. Course: Real Estate Innovation & Entrepreneurship Course No. L-REM3-044

Instructor/-s: Prof. Dr. Kerstin Hennig

Guest Speaker/-s: Dr. Susanne Hügel, Irina Jochen, Tanja Scherer, Jochen Friedrich, Nikolai Dördrechter


ECTS: 6


Language: English

Course Description: The course aims at providing a sound understanding of the real estate industry with respect to innovation management and entrepreneurial activities. Therefore, the different career paths and job descriptions in real estate as a transformational industry are depicted. Furthermore, it is outlined how to structurally generate an innovation and how to write a business plan in real estate.

Practitioner’s views on startups will allow students to grasp an understanding of entrepreneurial possibilities in the real estate industry. A second practitioner’s view from a real estate service corporation will provide students with an insight into the revolutionising process of the real estate industry via digitalisation. Finally, a third practitioner’s view will allow students an understanding of real estate investments and project developments.

After completion of the course, students have a sound understanding of the real estate industry including its different branches and have been demonstrated the possibilities the field of real estate offers for undertaking entrepreneurial activities.

Required Readings: Bessant & Tidd (2011). 2nd ed. Innovation & Entrepreneurship. John Wiley & Sons. Hoboken. ISBN 978-0-470-71144-6

Tidd, Bessant & Pavitt (2005). 3rd ed. Managing Innovation. John Wiley & Sons. Hoboken. ISBN 978-0-470-09326-9

Aernoudt (2004). Incubators: tool for entrepreneurship? Small Business Economics. 23(2). 127-135. ISSN Print: 0921-898X, Online: 1573-0913

Rottke & Thomas (2011). Immobilienwirtschaftslehre, Band 1: Management. Immobilien Manager Verlag. Köln. (only German)

Brueggeman & Fisher (2011). 14th ed. Real Estate Finance and Investments. McGraw-Hill. New York.

Hisrich, Peters & Shepherd (2013). 9th ed. Entrepreneurship, McGraw-Hill. New York.

Sahlman (1997). How to write a great Business Plan. Harvard Business Review. July-August 1997. pp. 98-108.


Osterwalder (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Brown (2008). Design Thinking, Harvard Business Review. pp. 1-10

Creuznacher & Grots (2012). Design Thinking - Prozess oder Kultur? in: Zeitschrift für Organisationsentwicklung, Nr. 2, 2012, Handelsblattgruppe, pp. 14-18

Szirmai, Naudé, & Goedhuys (Eds.). (2011). Entrepreneurship, innovation, and economic development. Oxford University Press.

Covin, Kuratko, & Morris (2011). 3rd ed. Corporate Entrepreneurship &




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Innovation. Cengage Learning. Stamford.

Volkmann, Tokarski, & Grünhagen (2010). Entrepreneurship in a European Perspective. Concepts for the Creation and Growth of New Ventures. Wiesbaden.

Abrams (2003). 4th ed. The Successful Business Plan – Secrets & Strategies.The Planning Shop. Palo Alto.

Pinson (2005). 6th ed. Anatomy of a business plan: a step-by-step guide to building a business and securing your company’s future. Dearborn Trade Publishing. Chicago.

Pedagogy:

• Lecture

• Real life project

• Workshop

Name of Module: Real Estate Investment & Finance Module No. M-REM3-001

Module Owner: Prof. Jan Mutl, PhD







Frequency: Yearly

ECTS: 6

Prerequisites: Real Estate Principles is recommended, but not prerequisite for this module.




● The module "Real Estate Investment & Finance" (REIF) aims at providing a comprehensive overview of the main concepts in real estate investment and finance as well as long term trends that have an impact on real estate investment and finance decisions.

On successful completion of this module graduates are able to directly transfer their knowledge to practice(LO 2)

● By applying real estate investment and financing techniques students understand the complexity of real estate investment markets and are able to make and evaluate investment decisions.




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● The students will work on a case that involves making an investment decision for a particular object. In providing the answer, they will have to research, use and process all relevant information in order provide an investment recommendation.

Relation to other Modules/Programmes


Modules: The module is embedded in the Real Estate education at EBS and is the second of three electives in Real Estate in the Bachelor programme. It is complemented by Real Estate Principles and Real Estate Innovation and Entrepreneurship. There is a relation to other Finance modules in the Bachelor programme esp. Finance III. Furthermore, it provides a sound basis for the Master in Real Estate at EBS.


Lectures 27 h


Exercises 35 h

Case studies/Homework 88 h


Kind of Examination




Case study Complete module 120 IG


The grading of the case study is calculated as a weighted average of team performance and peer based individual grade.

A case study will be handed out which the students will work on as teams. Teams and topic will be assigned by the instructor. The case work and evaluation includes excel spreadsheet calculation

1. Course: Real Estate Investment & Finance Course No. L-REM3-001

Instructors: Prof. Jan Mutl, PhD



ECTS: 6



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Language: English

Course Description: In the first part of the course the methodological framework and toolsets for a deep analysis and evalution of real estate investments are provided. The course combines the following topics:

• Introduction to Spreadsheet Calculation

• Real Estate Investment Strategies

• Real Estate Investment Products

• Real Estate Investment Calculation

The second part of the course aims at providing profound knowledge in real estate financing. The course consists of the following topics:

• Basics in innovative Real Estate Financing

• Covenants in Real Estate Financing

• Real Estate Debt Capital Markets

After completion, students understand the complexity of real estate investment markets and are able to make and evaluate investment decisions by applying real estate investment and financing techniques.

Required Readings: Geltner, D. M., Miller, N.G. (2013). Commercial Real Estate Analysis and Investments (3rd ed). Mason: Thomson Higher Education.

Rottke, N. B. (2008). Handbook Real Estate Capital Markets. Bonn: Rudolf Müller; Chapt. C + E9.


Kolbe, P.T., Greer, G.E. (2009). Investment Analysis for Real Estate Decision (7th ed.). Chicago: Dearborn Financial Publishing.

Brueggeman, W. B., Fisher, J. D. (2010). Real Estate Finance and Investments (14th ed.). New York: McGraw Hill, Chapt. 11; 18-21.

Brown G. R., Matysiak G.A. (2000). Real Estate Investment, Essex, Pearson Education, Chapt. 1-2.

Bodie, Z, Kane, A, Marcus, A. J. (2011). Investments (9th ed.). New York: McGraw-Hill.

Claureti, T. M., Sirmans, G.S. (2009). Real Estate Finance: Theory and Practice (6th ed.). Mason: Thomson Higher Education.

Rottke, N. B. (2006). Handbuch Real Estate Private Equity. Bonn: Rudolf Müller.

Linneman, P. (2004). Real Estate Finance and Investments: Risks and Opportunity. Philadelphia: Linneman Associates.

Pedagogy: Lecture


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Name of Module: Strategy Consulting Module No. M-STR3-006

Module Owner: Dr. Shalini Rogbeer, PhD





Semester: Fall Term, Semester 5 or Spring Term, Semester 6


Frequency: Half-yearly

ECTS: 6

Prerequisites: Module Managing Strategy

Students who did not attend this module can get the respective knowledge from

McGee, J., Howard, T., Wilson, D., (2010). Strategy: Analysis and Practice, 2. ed., New York (Mc Graw-Hill), pp. 1 - 53.

Crane, A., Matten, D., (2004). Business Ethics: A European Perspective: Managing Corporate Citizenship and Sustainability in the Age of Globalization, New York.

Glasersfeld, E. v., (1981). An Introduction to Radical Constructivism, Originally published in P. Watzlawick (Ed.), Die Erfundene Wirklichkeit. Munich: Piper.

Author's translation in P. Watzlawick (Ed.), (1984). The Invented Reality. New York: Norton.




● By reading, presenting and analyzing important frameworks in the field of Strategy.

● Students also need to find relevant current examples that illustrate the theories in Business Administration. In this way they are able to succesfully apply theoretical knowledge.


● Students participate in a consulting workshop where they have to solve a real consulting project which requires them to transfer theoretical knowledge to an actual problem.

● They are guided by consultants who explain how theories and frameworks are used by practitioners.



● Students participate in diverse teams to solve a problem. They learn to work and cooperate with other students from different parts of the world.


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● They also study the international strategy of firms in theory and are required to examine how theories and frameworks evolve in different types of institutional, legal and cultural environments.



● Students are also assessed based on the quality of their class participation. For this, they need to have read the articles and contribute to class discussion on their own.

● Besides individual knowledge of the class material, they need to show an ability to critique and extend current theories and frameworks using both logic and actual examples.



Modules: Builds on the learning of mandatory modules such as Management and Organizational Behavior (1. Sem), and Managing Strategy (2. Sem).


Classes 27 h

Pre-class preparation 60 h

Exercises and homework 30 h

Exam/presentation/term paper preparation

63 h

Grading:


Kind of Examination



Presentation Advanced Frameworks in Strategy

20 TG

Essay Advanced Frameworks in Strategy

40 TG

Class Participation

Advanced Frameworks in Strategy

30 IG

Presentation Consulting Workshop 90 TG


The groups will be formed by the instructors and students will be expected to work in groups for presentations

Class participation includes max 10 pts Team contribution

Students are evaluated for the quality of their contributions in classroom discussion. To that end, they must read the assigned papers thoroughly, link the main claims of the paper to their basic knowledge of strategy and critique these perspectives. Students, in particular international incoming students, are therefore


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advised that they should pay attention not to select courses that overlap with Strategy or the Consulting Workshop.

This module offers interested students the opportunity to gain in-depth knowledge about the management of strategy as a manager, as well as an strategy consultant. It also provides a skill-development complement for those students with a career focus on consulting, and for those who pursue a career in other functional areas but who wish to acquire general competencies in the consultancy process.

Throughout the module, students will become familiar with the competencies qualifying an entry into consulting firms or into in-house consulting services. These skills in turn provide an understanding of the change processes that all types of organisations go through, in particular in times of re-orientation (e.g. in the aftermath of a crisis, following mergers or a restructuring process).

During the module students will gain deeper insight into socio-economic theories, and become familiar with the techniques of analysis, design and development of organisations and teams building on these theories. The course combines lectures with group work where students discuss theories and concepts, and work on case studies. More detailed texts are to be read in self-study, and will subsequently be discussed in the lectures.

After completion of the module students are able to implement strategic actions within their own organization or at client organizations. This module aims to impart knowledge and skills of being a strategy consultant at the beginners level. The module also includes very close interaction with practitioners who in turn help the students to recognize real life challenges and act upon them responsibly. With help of theoretical insights, the students get equipped with academic concepts that improve the rigour of their decisions.

1. Course: Advanced Frameworks in Stragegy Course No. L-STR3-011

Instructor/-s: Prof. Dr. Julia Hartmann



ECTS: 3


Language: English

Course Description: This course marks the milestones in the development of strategic management over the past twenty years and critically reflects on future developments of strategic management. By collecting contributions of some of the most influential thinkers on strategy, students will reflect both the power of the ideas which have shaped the thinking about strategy, and the rich variety of its intellectual heritage. Thus, students are provided a profound and comprehensive understanding of the central ideas shaping current strategy thinking. The course forms a unique and innovative theoretical basis for those who will be involved in strategic management whether as management consultants, general managers or strategic planners / business analysts.

After completion, students get a fair idea of the important theories in the field of strategic management.

Required Readings: (Indicative list – final list to be announced at start of the course)


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Ghemawat, P. (1999). Strategy and the business landscape. Text and cases. Addison-Wesley: Reading; chapter 1, pp. 1-17

Porter, M. E. (1996). What is Strategy? Harvard Business Review (vol. 74). Issue 6, pp. 61-78

Mintzberg, H. (1979). The Structuring of Organizations. Englewood Cliffs: Prentice Hall, taken from Segal-Horn (2004), pp. 246-269

Prahalad, C. K., Hamel, G. (1990). The Core Competence of the Corporation. Harvard Business Review (vol. 78). Issue 3, pp. 79-91

Bartlett, C. A., Ghoshal, S., Birkinshaw, J. (2004). Preparing for the Future: Evolution of the Transnational. In: Bartlett, Christopher A.; Ghoshal, Sumantra & Birkinshaw, Julian: Transnational Management: Text, Cases and Readings in Cross-border Management. New York: McGraw Hill, Vol. 8, pp. 756-773

Hitt, M. A., Ireland, D. R., Santoro, M. D. (2004). Developing and Managing Strategic Alliances, Building Social Capital and Creating Value. In: A. Ghobadian, N. O’Regan, D. Gallear & H. Viney (eds.): Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace. London: Palgrave Macmillan, pp. 13-34


Segal-Horn, S. (Editor) (2004) The Strategy Reader, Blackwell Publishing

Pedagogy: Lecture

2. Course: Consulting Workshop Course No. L-STR3-012

Instructor/-s: Dr. Shalini Rogbeer, PhD



ECTS: 3


Language: English

Course Description: This course takes place in form of a 2-day workshop aimed at enabling students to acquire a basic understanding of the consultancy process and how consultants work in general. During the course, students are introduced to the basic concepts of consultancy, and are expected to work as ‘consultants’ within a diverse team. Through this experience, students will be exposed to a 2-day “real life” experience on how consultants work. The workshop is often conducted by real-life consultants, who not only discuss the elementary characteristics of consulting, but also questions of appropriate evaluation of consultancy services, and the resulting demands, which consultants and clients face.

In addition, through the interaction with the consultants, students get to learn about current consulting market developments, new business models as well as challenges consulting firms face, today.

During the groupwork and presentations, students will learn how to apply consulting tools and methods, how to solve team conflicts as well as how to work under time pressure.

After completion of the module students are able to apply strategy concepts during their consulting projects – either inhouse, or externally. During the workshop, the


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students decide on a sound strategy that can be implemented in a given situation of a case-study or game. The workshop helps the students to learn how to work in teams and cope up with interpersonal relations as well.

Required Readings: To be announced during the workshop


Clark, T. (1995). Managing Consultants. Consultancy as the Management of Impressions, Buckingham.

Clark, T., Fincham, R. (Eds.) (2002). Critical Consulting. New Perspectives on the Management Advice Industry. Oxford.

Kipping, M., Engwall, L. (Eds.) (2002). Management Consulting. Emergence and Dynamics of a Knowledge Industry. Oxford.

Maister, D. (1997). Managing the Professional Service Firm. New York.

Schmidt, S. L., Vogt, P., Richter, A. (2005). Good News and Bad News – The Strategy Consulting Value Chain Is Breaking Up.

Thommen, J.-P., Richter, A. (2004). The Changing Balance of Power in the Consulting Market" by Richter, A. Management Consulting Today: Strategies for a Challenging Enviroment.

Niewiem, S., Richter, A.. (2004). The changing balance of power in the consulting market. Forthcoming in: Business Strategy Review, Spring Issue.

Payne, A. T., Lumsden, C. (1987). Strategy consulting – A shooting star. Long Range Planning (vol. 20). Number 3: pp. 53-64.

Wilkinson, J. W. (1995). What Is Management Consulting?, in: Barcus, S.W. & Wilkinson, J. W. (eds.): Handbook of Management Consulting Services 2nd ed.). New York et al., pp. 1.3 – 1.16.

Pedagogy: Workshop

Name of Module: Supply Chain Management Module No. M-SCM3-002

Module Owner: Prof. Dr. David Wuttke



Specialisation/Major -




Frequency Yearly

ECTS: 6

Prerequisites: Knowledge of the content of the course Operations & Information Systems or equivalent. Students who did not attend this course are strongly encouraged to catch up by reading the following book:

Jacobs, F.R., Chase, R., Operations and Supply Chain Management, 14th global ed., 2014, chapters 1-6, 14-16.

Chopra, S., Meindl, P., Supply Chain Management, Prentice Hall, Chapter 2 & 3.



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Simchi-Levi, D., Kaminsky, P., Simchi-Levi, E. (2003). Designing & Managing the Supply Chain (2nd ed.). Boston. - Chapter 7 & 9.

Cachon, G. Terwiesch, C. (2009). Matching Supply with Demand: An Introduction to Operations Management. McGraw Hill. - Chapter 2, 3, 5.



On successful completion of this module graduates are able to directly transfer their knowledge to practice (LO 2):

● By solving real-world exercises students learn to apply their knowledge.

● By working on a real-world problem in the course SCM industry project, students are confronted with actual settings in industry.



● By working in an international team in the course SCM industry projects, students will learn to cope with different approaches and appreciate the differences.


On successful completion of this module graduates are able to select, interpret and critically evaluate information and derive meaningful answers using scientific methods (LO 6):

● By working on assignments throughout the entire semester (rather than answering questions in an exam), students have the chance to train their critical thinking skills.

● By using blended learning and flipped classroom, students will be given multiple chances to apply knowledge to new settings requiring critical thinking. This requires also the collection and identification of appropriate data sources.


● By solving tasks throughout the entire semester, students learn to apply theory.



● Being faced with a real-world problem in the course SCM industry projects, students need to address a real case in a short time frame and find smart solutions.



Modules: Supply Chain Management is based on the course Operations and Supply Chain Management.


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Classes 18 h


Evaluated Exercises incl. preparation 75 h

Project 25 h

Grading:

180 Examination Points, thereof



Evaluated exercises Advanced topics of SCM 90 IG

Group Project SCM industry project 90 TG


For the course ‘Advanced Topics of Supply Chain Management’, students will be graded based on individual evaluated exercises. For the course ‘SCM Industry Project’, students will work in groups in a real life project which will last about three days. Grading will be based on presented solutions.

1. Course: Advanced Topics of SCM Course No. L-SCM3-032

Instructor/s: Prof. Dr. David Wuttke

Guest Speaker/-s: tba


ECTS: 3

Number of Sessions: 11 lectures + 1 guest lecture

Language: English

Course Description: In this blended-learning course, we use the concept called flipped classroom. That is, students will prepare each session by watching several online units that I uploaded before. During the classroom sessions, in turn, students solve exercises to train the material, engage in group work, and discuss several cases.

After successfully completing this course, students will be able to select, interpret, and evaluate information with regard to supply chain decisions and derive meaningful solutions to business problems. As one means of abstracting complex situations to focus on the core challenges, we will discuss applications of (simple) decision and game theoretic models. Furthermore, students will learn the main relevant theories revolving around the coordination of financial and inventory flows in supply chains. We also discuss ethical issues that may arise within supply chain management functions.

Required Readings: All material will be provided through online videos, so there is no need to read further material. However, here are two books that I used in preparation:

Chopra, S., Meindl, P. (2009), Supply Chain Management: Strategy, Planning and Operations (5th ed.), Chapters 14 and 17.


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Watson, J. (2008), Strategy: An introduction to game theory (2nd ed.). Chapters 18 and 19.


Selected articles out of current journals to be used for case study/class preparation. These readings will be published in the session plan in due time before the semester starts.

Pedagogy: blended learning, flipped classroom,

2. Course: SCM Industry Project Course No. L-SCM3-036

Instructor/-s: Prof. Dr. David Wuttke

Guest Speaker/-s: tba


ECTS: 3


Language: English

Course Description: Highlight of this module is a project in which students will improve critical and creative thinking capabilities by identifying solutions to a real-business problem setting. We will invite a supply chain expert who will present a recent problem and ask the students to develop a solution. In this challenging and demanding project, students will be uniquely trained to instantaneously contribute value to their companies after entering their first job.

The project will be set-up as follows. On day 1, students will be presented with the core problem to be addressed. Based on that, they will work in small groups of about 6-7 people seeking to find the optimal solution. Day 1 covers about 4 x 90 minutes sessions. Day 2, likewise will consist of 4 x 90 minutes sessions. In between students will be provided with some supportive information and given early feedback. On day 3, students will refine their work and present their solutions to an industry expert from the same company. Students should be prepared to work full time on the project for the three consecutive days.

Required Readings: All relevant reading material will be provided well in advance.


Selected articles out of current journals to be used for case study/class preparation. These readings will be published in the session plan in due time before the semester starts.

Pedagogy: Real-life project


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Name of Module: Trade and Retail Marketing Module No. M-MKT3-004

Module Owner: Prof. Dr. Ralph Tunder



Specialisation/Major -

Mandatory/Elective Elective



Frequency Yearly

ECTS: 6

Prerequisites: EBS students should be acquainted with Marketing contents taught in Business Field Strategies (BFS) as part of the curriculum in the third semester. Incoming students and those who haven’t participated in BFS classes are recommended to read Mattmüller/Böttcher (2010): Orientation Phases in Marketing and the Integrated Process-Oriented Marketing Approach: An introduction. Working Paper.

Contribution to Programme Learning Goals andObjectives



• Students will gain a comprehensive overview of established concepts and approaches in the areas of retail and trade marketing.


• The combination of these two classes gives students the opportunity of viewing the entire triad of the manufacturer-, retailer- and consumer relationship as well as putting the accumulated knowledge into the corresponding context so that they can easily derive relevant recommendations.



• As both parts of this module discuss major objectives of different players from a theoretical and practical point of view, graduates will be able to analyse the retailer’s or manufacturers’ strategy and to develop and implement strategy recommendations.


• Through active class participation and external lectures by experienced practitioners students will be able to generate individual solutions to presented problems.

Graduates will have the foundation for becoming a responsible leader in an


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uncertain rapidly changing world


● By focusing on the relationship between manufacturer and retailer, students will understand both points of view within this relationship, wherefore they will be able to understand and develop performance strategies of both retailer and manufacturer.



Modules: The module belongs to the Marketing field of the Bachelor programme which consists of Strategic Marketing in semester 1, Market Research in semester 2 and two further electives in Management of Brands and Services and in Marketing Communication and Social Media.


Classes 27 h

Group Work & Paper I + II 93 h

Exam preparation & Exam 60 h


Kind of Examination Related Course Points

Team Grading (TG) /


Written Group Paper I

Channel Management of Consumer Brands 60 TG

Written Group Paper II Retail Marketing 60 TG

Written Exam Complete Module 60 IG


Written Group Paper, groups are allocated in class

Group Paper I to be submitted electronically to Prof. Dr. Ralph Tunder for the Course Channel Management of Consumer Brands.

Group Paper II to be submitted to Prof. Dr. Roland Mattmüller for Course Retail Marketing.

1. Course: Retail Marketing Course No. L-MKT3-006

Instructor/-s: Prof. Dr. Roland Mattmüller



ECTS: 3



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Language: German

Course Description: The course “Retail Marketing“ demonstrates the specific problems and specialties of retail marketing in order to enable the students to generate own solutions. Therefore, the characteristic threats of a retailer are discussed on the one hand. On the other hand, a first institutional systematisation of the retail structure as predecessor for the application of the marketing-concept to retail-specific problem- settings takes place.

• Basics of Strategic Decisions of Retailer

Function and Definition of the Retailer

Systematisation of the Retailer

• Mail Order Business and E-Tailing

• Selected Decisions in Retail-Marketing

Compound Effects in the Assortment

Brand Management in Retail Marketing (Store Brands & Retail Branding)

Assortment Control

• Corporate Strategic Decisions

Diversification, Reduction and Conversion

Multiplication

After completion of this course, students know the nature of retail marketing; they are able to distinguish between different retailing formats and strategies; know the peculiarities of mail order business and e-tailing as well as the respective implications for retail marketing; know the different types of brand management decisions occurring in retail marketing; can distinguish between different corporate strategic marketing decisions retailers face. Applying this knowledge, they are able to identify retailers` strategic alternatives in light of current challenges, to analyse the fit between retail strategies and consumer decision making, and to develop retail strategies for tapping into new markets (e.g. multi channel and online commerce).

Required Readings: Mattmüller, R., Tunder, R. (2004). Strategisches Handelsmarketing. München, pp. 1-13, 39-45, 120-140, 216-236, 303-339, 361-392, 413-436.

Ailawadi, K. L., Keller, K. L. (2004). Understanding retail branding: Conceptual insights and research priorities, in: Journal of Retailing, 80(4), 331-342.


Barth, K., Hartmann, M., Schröder, H. (2007). Betriebswirtschaftslehre des Handels (6th ed.). Wiesbaden.

Liebmann, H.-P., Zentes, J. (2001). Handelsmanagement. München.

Kunkel, M. (1994). Franchising und asymmetrische Information: eine institutionenökonomische Untersuchung. Wiesbaden.

Mattmüller, R. (2002) .Marketingstrategien des Handels und staatliche Restriktionen – Geschäftsfeldsegmentierung, Wachstumsoptionen und rechtliche Rahmenbedingungen (4th ed.). München.

Mattmüller, R., Tunder, R. (2006). Retail Brand Strategy, in: Heilmann, Thomas (Hrsg.): Manual of International Marketing. Wiesbaden, S. 193-204.

Mattmüller, R., Hauser, T., Schäfers, T. (2010). Typologie und Bedeutung des Versandhandels, in: Mattmüller, R. (Hrsg.), Versandhandelsmarketing - Marktorientiertes Management einer Wachstumsbranche (2nd ed.). Frankfurt am Main, pp. 17-36.

Schäfers, T. (2010). Chancen und Entwicklungspotenziale für den Versandhandel im Internet, in: Mattmüller, R. (Hrsg.), Versandhandelsmarketing - Marktorientiertes Management einer Wachstumsbranche (2nd ed.). Frankfurt am Main, pp. 57-80.


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Pedagogy: Lecture

2. Course: Channel Management of Consumer Brands Course No. L-MKT3-007

Instructor/-s: Prof. Dr. Ralph Tunder

Guest Speaker/-s: N.N. (tba)


ECTS: 3


Language: German

Course Description: In the center of this class stands the question of how the producer is supposed to shape the relationship to the retailer. In this context, the general understanding of the relationship between producer and retailer is discussed as well as the conventional ways of acting as a part of this relationship in a sense of a mutual understanding. Finally the options for organising this transactional relationship are presented from the point of view of a consumer goods manufacturer (e.g. Efficient Consumer Response).

• The Starting Situation: The Power Struggle between Producer and Retailer

- Backgrounds for Development of Relationships between Retailer and Producer

- Power Volition

- Power Basis

- Power Instruments

• Scenarios of Relationships between Retailer and Producer

- Scenario 1: Desired Relationship

- Scenario 2: Problem-laden Relationship

- Contractual Distributive Systems

- Efficient Consumer Response

- Conceptual Foundation and Goals of ECR

- Category Management

- Supply Chain Management

- Demand Chain Management

- Scenario 3: Purchased Relationship

- Scenario 4: Unnoticed Relationship

After completion of this course, students know the nature of channel management; will be aware of the importance of power and the distribution of power among retailer and manufacturer; know which power instruments can be employed; have profound knowledge in the field of Efficient Consumer Response and Category Management; can distinguish between different corporate strategic marketing decisions retailers and manufacturers face. Based on the acquired knowledge students are able to derive strategies in the field of channel management and will be able to apply them in practice. They are also competent in arguing in favor of both retailer and producer.

Required Readings: Mattmüller, R., Tunder, R. (2004). Strategisches Handelsmarketing, München, S. 119-188.


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Tunder, R. (2000). Der Transaktionswert der Hersteller-Handel-Beziehung. Wiesbaden, S. 105-142; 179-221.


Hollweg, C. (2009). Consumer Value im Category Management-Modell nach ECR - Kritische Diskussion und empirische Evaluierung. Wiesbaden.

Kühnel A. (2009). Demand Side von Efficient Consumer Response im Handel: Ziele, Strategien, Implementierungsansätze und Probleme am Beispiel eines Handelsunternehmens. Saarbrücken.

Lietke, B. (2009). Efficient Consumer Response: Eine agency-theoretische Analyse der Probleme und Lösungsansätze. Wiesbaden.

Seiffert, D. (2006) Efficient Consumer Response (4th ed.). Mering.

Steiner, S. (2007). Category Management: Eine Konfliktregelung in Hersteller-Handels-Beziehungen. Wiesbaden.

Pedagogy: Lecture

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