baby life media kit
DESCRIPTION
Advertising opportunities with Baby Life Magazine, New Zealand's freshest baby lifestyle magazine.TRANSCRIPT
www.babylifemagazine.co.nzMEDIA KIT
Photo:
PepaT
orre,
PT'sF
otoFun
BABY LIFEmagazine
WHO?BABY LIFE MAGAZINE IS NEWZEALAND’S NEWEST BABY &LIFESTYLE MAGAZINE &ONLINE DIRECTORY,FEATURING A WIDE MIX OFREALLIFE CONTENT, IDEASAND INSPIRATION FORWOMEN CONTEMPLATINGPARENTHOOD, CURRENTLYEXPECTING OR ALREADY AMUM.We talk about… planning forparenthood, pregnancy, life with ababy, health & wellbeing, life ingeneral.We feature… the freshest shoppingand product finds, places to go &things to do.We talk to… everyday people withstories to share, inspirational womenand mums in business.
Baby Life Magazine was launched inSeptember 2012 by web editor and
freelance writer Emma Brooks.After working with a small maternity
business and struggling to findaffordable ways to reach customers,Emma decided to set up an onlineplatform that enables small, Kiwi
businesses to connect effectively andaffordably with mums throughout New
Zealand.
Kiwi inspirationformums&mums-to-be.. .
HOW?
GETINVOLVED
Showcase your business in our onlineShopping Directory. We’ll work withyou to create a fullpage listing thatmixes inspirational editorial andimages, introduces readers to yourproducts and services and provideslinks to your own website or Facebookpage.Advertise in the Baby Life Ezine,which is delivered direct to our emailsubscribers' inboxes every month.Get noticed with a Banner Ad.Prominent advertising space on everypage of our website, including theHome page.
1.
2.3.
Eight out of ten Kiwis now claim their firstpoint of contact when looking for productsand services is searching on Google. Buteven if you have a website, how do peoplefind you amongst the thousands of othersites out there?Getting noticed online takes time and effort.Google rewards relevant, popular contentwith higher search engine rankings, but forsmall businesses it's hard to constantlyupdate blogs or publish new articles in orderto gain those essential first page rankings .At Baby Life Magazine we publish newarticles, features and interviews severaltimes a week. This helps us rank higher inthe search engines, as well as attract newreaders and build a growing audience.
01 GET NOTICED
Our ezine is sent only to those peoplewho've asked for it mums and mumstobe from around New Zealand. This meansadvertising in our ezine is a highlypersonable way of communicating with yourtarget audience.
Traditional print advertising is costly. Manyonline directories only give you a single linelisting for a weekly or monthly fee.At Baby Life Magazine we haveadvertising opportunties for under $50. Andif you're quick you might still be able to graban annual online directory listing for just$35. That's right, $35 for an entire year'sworth of advertising!
Unlike print magazines, online contentdoesn't end up in the recycling bin. At BabyLife we search engine optimise each andevery article we post, including our directorylistings, for maximum visbility.And while we're big fans of social media forgrowing our audience even further, we don'trely solely on platforms like Facebook andTwitter. Noticed your Facebook reachdiminishing recently? Facebook can andwill change the rules at whim, which iswhy you need to be constantly looking atother avenues for selling and promotingyour wares.
04ONLINEMARKETING HASLONGEVITY
why?02 COMMUNICATEDIRECT
03
WE'REAFFORDABLE
baby lifee‐zine
THE BABY LIFE EZINE IS DELIVEREDSTRAIGHT TO OUR EMAILSUBSCRIBERS' INBOXES EVERYMONTH, GIVING SMALL BUSINESSES AUNIQUE OPPORTUNITY TOCOMMUNICATE WITH KIWI MUMS ANDMUMS-TO-BE.
Because we're publishing digitally weoffer readers a number of ways to readtheir copy; online, on an iPad or ontheir Smartphone. And with no printcosts we offer substantially cheaperadvertising rates than traditional, printmagazines.
Our ezine subscribers get access to allour new content first. We then sharearticles, features and interviews on ourwebsite and social media channels.RATE CARD:57.5 x 50mm boxed ad: $35 (inc) forone issue.If you would like to run ads on a regularbasis, or would like to enquire aboutbooking a larger space, please email fora personalised quote.
Take a read of our first issue here >
1. A fullpage listing incorporating a mixof inspiring editorial, up to six images ofyour products or services and fullcontact details, including links to yourwebsite, Facebook page and other socialmedia accounts.2. Search engine optimised text forkeywords relevant to your business.3. Occasional appearance in theDirectory slot on our Home page(coming soon)!
DIRECTORYonline
banneradvertising
PROMINENT POSITIONING FOR YOURBUSINESS ON EVERY PAGE OF OURWEBSITE INCLUDING THE HOME PAGE.Banner advertising starts at $35 per month.Send us an email to enquire about sizingoptions. We are happy to work with you tofind a style and size to suit your exactneeds.
FEATURE YOUR BUSINESS IN OURONLINE DIRECTORY AND RECEIVE:
CURRENTLY EXCEPTIONAL VALUE AT JUST$35 (INC) PER YEAR. BUT BE QUICK -THIS IS A STRICTLY LIMITED OFFER!
Click to view this listing online >
Photography with a differenceCambridgebased photographer Pepa Torre loves finding fun and unique
ways to capture those allimportant family moments; from pregnancy to
baby photography, family portraits to pet photography. In fact, her passion
for photography is matched only by her enthusiasm for creating rather
special photo shoots.
Available for: photography for all ages, family photography, newborn and
baby photography, pregnancy photos.Region: Waikato but happy to travel. Please get in touch to discuss options.
To see more of Pepa’s photos head to her website:
http://www.ptsfotofun.comP: 07 823 5486E: [email protected]
PHOTOGRAPHYWITH ADIFFERENCE...Cambridgebased photographer Pepa Torreloves finding fun and unique ways tocapture those allimportant familymoments; from pregnancy to babyphotography, family portraits to petphotography. In fact, her passion forphotography is matched only by herenthusiasm for creating rather specialphoto shoots. By mixing props, toys, musicand styles, Pepa is happy to let her client’simaginations run riot. And she’s not afraidof a challenge either, having alreadywelcomed a horse and a motorbike into herstudio! The finished results? Stunningphotographs and a nevertobe forgottenexperience.Available for: photography for all ages,family photography, newborn and babyphotography, pregnancy photos, couplephotography, pet photography, children’sportraits, weddings, playgroups,kindergartens and special events. Studio oronlocation shoots.Region: Waikato but happy to travel.Please get in touch to discuss options.To see more of Pepa’s photos head to herwebsite: http://www.ptsfotofun.comP: 07 823 5486E: [email protected]
ONLINE DIRECTORYSAMPLE LISTING
WHAt you cando NOW...
1. Book a space in the Directory. We'llneed up to six images that bestrepresent your product or service. We'llput together the editorial, but pleasefeel free to email us any specificinformation you'd like to include.2. Take out an advert in an upcomingedition of our ezine. Adverts need to bedesigned for the correct specificationsand emailed to us in a JPEG, PNG orTIFF file.3. Enquire about banner advertising.4. Talk to us about any other ideas youmight have.Looking forward to hearing from you!
To feature your business in Baby LifeMagazine, drop Emma an email &:
E | [email protected] | 07 825 7411http://www.babylifemagazine.co.nz