b2b lead generation tactics - marketing superhero 3
DESCRIPTION
B2B lead generation tactics that save the day. Watch the recorded session at the link below: http://www.onpath.com/webinarlibrary Do you want to get a 30-40% boost in qualified B2B lead generation sales leads from your marketing campaigns? Global brands like IBM, American Express and Google trust OnPath to help them generate these kind of results when they combine multiple B2B lead generation tactics into a single integrated B2B lead generation program. Join us for 29 minutes as Andy Church (VP Marketing, OnPath) and Heather Burhan (VP Customer Care, OnPath) share 10 B2B lead generation marketing superhero tactics that will help you save the day and attract more prospects into the top of the sales funnel.TRANSCRIPT
Introductions and LogisticsIntroductions and Logistics
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Today’s AgendaToday s Agenda
I t d tiIntroductionsHow to identify the right audience and strategies (Tactic 1-2)How to segment and target your marketing list (Tactic 3 4)How to segment and target your marketing list (Tactic 3-4)How to convert more suspects into prospects (Tactic 5-6)How to generate more qualified sales leads (Tactic 7-8) How to get consistent and predictable results (Tactic 9-10)How to get consistent and predictable results (Tactic 9-10)
Q&A
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Darryl PraillHost, OnPath
Twitter: @ohpinion8ted Email: [email protected] p @ pWebsite: www.OnPath.com
Andy ChurchVP Marketing and CRM Practice Management OnPathManagement, OnPath
Twitter: @GoAndyChurch@ yEmail: [email protected]: www.OnPath.com
Marketing Superhero 3Marketing Superhero 3
How to identify the right y gaudience and strategies
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Marketing Superhero 3Marketing Superhero 3
Understand the players: roles, needs and preferencesand preferences
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Marketing Superhero 3Marketing Superhero 3
Marketing Sales
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Marketing Superhero 3Marketing Superhero 3
Think end to end: content and delivery t tstrategy
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Marketing Superhero 3Marketing Superhero 3
How to segment and target g gyour marketing list
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Marketing Superhero 3Marketing Superhero 3
CRM attributes
Automated list management
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Marketing Superhero 3Marketing Superhero 3
Multi-channel targeting
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Marketing Superhero 3Marketing Superhero 3
How to convert more suspects pinto prospects
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Marketing Superhero 3Marketing Superhero 3
Lead Scoring & gBehavioral Mapping
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Marketing Superhero 3Marketing Superhero 3
Inside Sales Tactics:Data CleansePersonalized CallsPersonalized CallsDrip Email
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Marketing Superhero 3Marketing Superhero 3
How to generate more gqualified sales leads
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Marketing Superhero 3Marketing Superhero 3
Capture prospect intent over the phone
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Marketing Superhero 3Marketing Superhero 3
Nurture programs p gwith solid content th t ff fthat offer proof
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Marketing Superhero 3Marketing Superhero 3
How to get consistent and gpredictable results
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Marketing Superhero 3Marketing Superhero 3
Change is inevitable. gChallenge your thinking. T t iTest your messaging.
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Marketing Superhero 3Marketing Superhero 3
Systematize your y yprocesses & be
i t tconsistent
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Recorded VersionRecorded Version
Get the recorded version next week:www.onpath.com/webinarlibraryp y
Next EventNext EventMay 28, 2014
Questions / Comments?Questions / Comments?Control Panel
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Contact Information www onpath comContact Information www.onpath.com
Andy ChurchOnPathOnPathTwitter: @GoAndyChurchEmail: [email protected]: www.OnPath.com
Heather BurhanOnPath Twitter: @OnPathEmail: [email protected]: www.OnPath.com
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