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SEPTEMBER 2011

HIGH SPEED RAIL Canberra Business Councilsays it needs to be built fast

IT’S NOT TOO LATE ... Donate to the Anglicare Winter Appeal Phone 6245 7100

NEW ADVICE COLUMNBy Allied Pickfords Business Relocations

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WHY ARE WOMEN FLOCKING TO WESTPAC?Read about the Women’s Market Team

AUSTRALIA’S NO1 BOUTIQUE MORTGAGE BROKERWhat is Tiffen & Co’s key to success?

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CanBERRa’S BuSInESS & gOVERnMEnT MagaZInE

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GRIFFIN LEGALRead about Peter McGrath, Canberran, partner at Griffi n Legal, chairman of the ARU and member of the International Rugby Board

VOX POLINEW

Do we need to spend

$432 million on a

new government

Offi ce Block?

B2B supports Business in Focus Month ‘Canberra the Creative City’ this September www.business.act.gov.au

It’s not too late...

to support the Anglicare Winter AppealHave you ever been camping during winter in a tent? When the temperatures are below freez-ing, the wind rips around the canvas and the rain seeps in through the seams?Why would you?Well, some people in Canberra have no choice. The tent is their home. Some people aren’t even lucky enough to have a tent. The days might be getting longer but it is still cold and there are still people who need your help.

It’s not too late!

Phone 6245 7100 and give your tax deductible donation now

C O N T E N T S

UPFRONT06 Business targets mature citizens New local business opens opportunities with Arab world

07 New Lounges for Qantas Best-fi t businesses pays dividends

OPINION

08 Choosing the right lawyer in a family law matter with Ann Northcote, Director, Farrar Gesini & Dunn Family Lawyers

PUBLISHER’S NOTEFOCUS, FOCUS, FOCUSSeptember is Business in Focus Month. A full month of events and activities for business owners, employers and the general community to take a step back, adjust the lense and take a fresh look at the contribution business makes to our community. And sometimes there is even a need to change lenses. Many of us involved in business on a daily basis probably walk around with a portrait lense fi rmly attached to our face - focusing on the task ahead and trying not to get distracted with the blurr of activity taking place around us. Others may have a wide angle lense that allows them to take in the bigger picture but not move to far away from the those day to day responsibilities that are all consuming. Some have the luxury of a good quality telephoto lense that give them time and distance to look at the whole landscape and prepare and plan for the future. The truth is that we should all have a variety of lenses in our kit bag and be able to pull them out when and where they are required. Go to www.business.act.gov.au to fi nd out where you might focus your interest.

TIM BENSONPublisher

15 COVER STORY

gRIFFIn LEgaLRead about Peter Mcgrath,

Canberran, partner at

griffi n Legal, Chairman of

the aRu and member of the

International Rugby Board

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C O N T E N T S

FEATURES

10 A team effort at TIffen & Co

12 The key to successful business strategy with RSM Bird Cameron

14 Westpac women’s market team with Greg Castle, Westpac Regional General Manager

18 Paddywack Promotional Products

COVER STORY15 Contemporary + practical + professional = Griffi n Legal

VOX POLI20 Do we need to spend $432 million on a new Government Offi ce Block?

22 ADVICE FROM THE EXPERTS24 ACCOUNTING Is ‘the Aussie Way’ really the best way for a director of a struggling business? By RSM Bird Cameron

BUSINESS LAW Occupational health and safety: another Commonwealth takeover By Elringtons Lawyers

26 BUSINESS COACHING How to be seen as the expert in your fi eld and attract ‘A’ class clients By 10X

BUSINESS RELOCATIONS Relax we carry the load By Allied Pickfords Business Relocations

28 BUSINESS SERVICES The ATO’s new weaponry revealed By Kazar Slaven

CORPORATE GOVERNANCE Creating healthy workplaces By Australian Institute of Company Directors

30 ESTATE PLANNING Taxation of Reversionary Pensions By Certus Law

32 INTELLECTUAL PROPERTY Marked out as special: unusual trade marks types By Aruna Trade Mark Attorneys

INTERIOR PLANTSCAPING Offi ces should be ‘green’ not ‘lean’ By Ambius

34 WEBSITES iPad for businesses By Synapse Worldwide

A2B: ASSOCIATIONS TO BUSINESS 38 ACT EXPORTERS NETWORK: ACT Exporters’ Network celebrates 10 years

39 CANBERRA BUSINESS COUNCIL: High speed rail needs to be built fast

40 ACT & REGION CHAMBER OF COMMERCE & INDUSTRY: Providing a range of services to businesses to promote and sustain economic growth. BUSINESS NETWORKING42 B2B @ Australian Leadership Innovation Alumni Networking with Dr Nicholas Brown @ ALIC B2B @ Canberra Business Council and RDA(ACT) HSR Forum 44 B2B @ Canberra Business Council Connect at Australian National University46 B2B @ Red Cross Spring Collection 2011 Hat Parade at Melrose Showroom

10

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Certainty, security and stability for your future.

Level 5, 28 University Avenue, Canberra ACT 2601p 02 6268 9090 certuslaw.com.au

Estate planning | Superannuation | Wills | Trusts | Collaborative solutions

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Are you going overseas? If so see us for a will

Are you helping your kids financially? See us to protect your money and progeny

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a6

U P F R O N T

New local business opens opportunities with Arab world

Business targets mature citizens

In September ACT Minister for Ageing, Joy Burch MLA launched the ACT Business Guide to Older Customers and the ACT Business Guide to Mature Workers at an ACT Business Leaders Breakfast Event at the Canberra Business Centre, Regatta Point.

The booklets were produced as part of a working partnership between the ACT Office for Ageing and the Business and Industry Development Branch of the ACT Government’s Economic Development Directorate.

The first booklet – a Business Guide to Older Customers - has been produced to provide ACT businesses with practical advice and information on how to attract and respond to the needs of older customers.

An ambitious new Canberra venture – the Australia Middle East North Africa Centre (AMENA) – is helping Australian organisations to reach untapped opportunities in the Arab world.

“A whole host of opportunities open up when you remove the language barrier, and begin to understand the culture with which you’re dealing,” said AMENA founder and Director, Muath Amayreh.

AMENA’s second headquarters are in Amman, the capital of Jordan. There, AMENA occupies training rooms and office space just minutes from the Australian embassy. “It’s a big challenge to establish a business in two countries at once. It’s a very exciting time,” said Muath.

“Canberra offers a unique local network with an international outreach. It’s the ideal platform from which to launch a business like ours with an international focus.”

AMENA offers Arabic language training, including in partnership with ANU, plus translation, interpreting and liaison services for those working with or travelling to the Middle East.

AMENA’s next local Arabic language course begins October 11, in partnership with

“With the Baby Boomers starting to retire, this emerging ‘silver market’ represents a golden opportunity for business, particularly those in the retail, hospitality, entertainment and service sectors. Older customers are active consumers of products and services – they have money to spend and time to spend it.” said Minister Burch.

The second booklet - a Business Guide to Mature Workers - has been produced to provide the business sector, particularly employers, with a better understanding and appreciation of the value and importance of mature workers in the workplace, and the contribution they make to our community.

“Employers need to be mindful that mature workers are valuable assets that

ANU’s Centre for Continuing Education. It’s a unique model: participants to begin studies locally (5 weeks of evening sessions at ANU) then travel to Jordan for three weeks’ full cultural experience plus invaluable language practise.

Australia already has strong links with the Arab world for a range of reasons. Arabic is now the most common language other than English spoken at home by Australia’s youngest school children (11.8% of respondents), according to the March 2011 Australian Early Development Index released by DEEWR. And the region has much to share with Australia – such as common water and energy challenges, international students and all kinds of expertise.

“In Jordan now, we’re seeing a unique melding of ancient history, traditional culture and modern life, making it a perfect crucible for experiencing the contemporary Middle East,” said Muath.

“So far, the support from our networks has been wonderful, and the company owes much to a team of incredibly dedicated staff in both Canberra and Amman. It’s very inspiring.” www.amena.com.au

should be retained for as long as possible, and indeed, should be actively recruited to full labour needs. These are people with a lifetime of experience and a significant skill set, both in terms of people skills and technical expertise.” Ms Burch concluded. To obtain copies of the booklets, please phone the ACT Office for Ageing on 62053113 during normal business hours.

B 2 B I n C a n B E R R a S E P T E M B E R 2 011 7

New lounges for Qantas

Best-fi t businesses pay dividends

Business events in the ACT continue to contribute strongly to the city’s economy according to research commissioned by the Canberra Convention Bureau and undertaken by the University of Canberra.

 The research, which investigated conference delegates’ expenditure and perceptions of Canberra, showed that visitors for business events stay longer and spend more than leisure. 

Research highlights include:• 34 per cent of delegates attending

conferences in Canberra are from overseas• More than 75 per cent of delegates would

recommend Canberra to colleagues and friends as a place to visit

• The average delegate stayed 3.6 nights which is consistent with a similar study in 2008

• Average daily expenditure of $453 compares favourably to the leisure visitors spend of $195 per day “The whole industry should be proud

of these results,” Robyn Hendry, CEO of the Canberra Convention Bureau said.

 “We have glowing responses about how friendly locals are and the excellent standard of service of our business events industry. Apart from the conference program, the delegates said highlights of their visit were the national attractions, restaurants and shopping,” she said.

 “Personally I was pleased to see the beauty of the city was also mentioned on numerous occasions.”

 She said it is a positive sign for the industry that over a third of delegates were travelling from overseas and spending more than double what was being spent by leisure tourists.  

 “Indeed three quarters of delegates surveyed stated they would recommend Canberra to colleagues and friends as a place to visit,” Ms Hendry said. “This confirms our studies which found that business events delegates drives return visits for holidays.”

Economic Development Minister Andrew Barr said the results were a credit to the great work of the local Business

Tourism industry.“This is a sector of our tourism industry

that delivers year in, year out,” Minister Barr said. “The business market is extremely important to our $1.5 billion tourism industry and to the jobs of the 13,000 Canberra who work in it.”

  Ms Hendry says the Bureau intends to stick to its strategy of targeting conferences that are well suited to Canberra’s strengths.

 In September the FutureGov conference, co hosted by the Australia eGovernment Technology Cluster, set up by NICTA, will bring senior government leaders from around the world to discuss and influence the modernisation of the public sector.

Qantas has recently announced it will invest almost $400 million in new international lounges, new in-flight entertainment and aircraft refurbishment to improve the customer experience.

The investment is part of the Qantas Group’s five-year plan to build a truly modern, customer-focused and competitive global airline business.

Qantas CEO Alan Joyce said Qantas had built an extensive and world-class lounge network across Australia and overseas, providing unrivalled comfort for Qantas Frequent Flyers.

“Qantas will construct a new First Lounge and Business Lounge in Los Angeles, three times the size of the current space, as well as new First Lounges in Singapore and Hong Kong,” Mr Joyce said.

Over the past five years Qantas has opened new First Lounges in Sydney and Melbourne, a new business lounge in Hong Kong and upgraded its business lounges in Sydney, Melbourne, Canberra and Perth. Qantas has also upgraded its shared First and Business lounge in Bangkok and Narita.

Mr Joyce said since the introduction of the

A380 in October 2008, customer satisfaction levels have increased significantly and now the aim is to ensure consistent excellence across the fleet and lounge network.

“In February last year, Qantas announced a $250 million upgrade for nine Boeing 747-400s to meet the changing demands of the airline’s international customers. The first reconfigured B747 will commence services between Brisbane and Los Angeles in October, operating three return services per week.”

The remaining eight Boeing 747s with new product will be introduced over the next 12 months across the international network, offering customers Business (including the fully flat Skybed), Premium Economy and Economy cabins, and on-demand Panasonic IFE with over 1000 entertainment options in every seat. Each of the aircraft will be fitted with 364 seats: 58 Business, 36 Premium Economy and 270 Economy. The seats in all three cabins have won awards for their design and comfort, including the 2009 Australian International Design Award for the Economy seat. All these aircraft offer the latest in comfort and design, with Panasonic

on-demand in-flight entertainment in every seat.

The reconfigured B747s will add further consistency to Qantas’ fleet renewal program. Seven new B737-800s are now operating on trans-Tasman routes with an eighth to arrive this week. Qantas has also invested $200 million to improve the airport experience, upgrading domestic lounges and introducing its award-winning smarter, faster check-in technology across Australia. Stage one of the international roll-out of the technology will soon be available for passengers travelling to New Zealand – bringing trans-Tasman services closer to the convenience of a domestic flight.

U P F R O N T

Allan Williams, Qantas Regional General Manager, is very pleased with new Qantas lounges in Canberra

U P F R O N T

New local business opens opportunities with Arab world

Business targets mature citizens

In September ACT Minister for Ageing, Joy Burch MLA launched the ACT Business Guide to Older Customers and the ACT Business Guide to Mature Workers at an ACT Business Leaders Breakfast Event at the Canberra Business Centre, Regatta Point.

The booklets were produced as part of a working partnership between the ACT Office for Ageing and the Business and Industry Development Branch of the ACT Government’s Economic Development Directorate.

The first booklet – a Business Guide to Older Customers - has been produced to provide ACT businesses with practical advice and information on how to attract and respond to the needs of older customers.

An ambitious new Canberra venture – the Australia Middle East North Africa Centre (AMENA) – is helping Australian organisations to reach untapped opportunities in the Arab world.

“A whole host of opportunities open up when you remove the language barrier, and begin to understand the culture with which you’re dealing,” said AMENA founder and Director, Muath Amayreh.

AMENA’s second headquarters are in Amman, the capital of Jordan. There, AMENA occupies training rooms and office space just minutes from the Australian embassy. “It’s a big challenge to establish a business in two countries at once. It’s a very exciting time,” said Muath.

“Canberra offers a unique local network with an international outreach. It’s the ideal platform from which to launch a business like ours with an international focus.”

AMENA offers Arabic language training, including in partnership with ANU, plus translation, interpreting and liaison services for those working with or travelling to the Middle East.

AMENA’s next local Arabic language course begins October 11, in partnership with

“With the Baby Boomers starting to retire, this emerging ‘silver market’ represents a golden opportunity for business, particularly those in the retail, hospitality, entertainment and service sectors. Older customers are active consumers of products and services – they have money to spend and time to spend it.” said Minister Burch.

The second booklet - a Business Guide to Mature Workers - has been produced to provide the business sector, particularly employers, with a better understanding and appreciation of the value and importance of mature workers in the workplace, and the contribution they make to our community.

“Employers need to be mindful that mature workers are valuable assets that

ANU’s Centre for Continuing Education. It’s a unique model: participants to begin studies locally (5 weeks of evening sessions at ANU) then travel to Jordan for three weeks’ full cultural experience plus invaluable language practise.

Australia already has strong links with the Arab world for a range of reasons. Arabic is now the most common language other than English spoken at home by Australia’s youngest school children (11.8% of respondents), according to the March 2011 Australian Early Development Index released by DEEWR. And the region has much to share with Australia – such as common water and energy challenges, international students and all kinds of expertise.

“In Jordan now, we’re seeing a unique melding of ancient history, traditional culture and modern life, making it a perfect crucible for experiencing the contemporary Middle East,” said Muath.

“So far, the support from our networks has been wonderful, and the company owes much to a team of incredibly dedicated staff in both Canberra and Amman. It’s very inspiring.” www.amena.com.au

should be retained for as long as possible, and indeed, should be actively recruited to full labour needs. These are people with a lifetime of experience and a significant skill set, both in terms of people skills and technical expertise.” Ms Burch concluded. To obtain copies of the booklets, please phone the ACT Office for Ageing on 62053113 during normal business hours.

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a8

O P I N I O N

the financial goals you were trying to achieve with them are consistent with the approach that is being taken in your family law matter.

You need to feel at ease with your family lawyer. Some clients express surprise at the amount of detail we need from them. Therefore before making an appointment you might wish to consider whether you feel more comfortable talking about private matters with a man or a woman or whether you want someone your age, older or younger? Different cases necessitate different levels of personal detail.

You should feel confident in seeking a second opinion if you just don’t feel right about something your lawyer is advising.

In seeking information

about who to see, consult family and friends whose opinions you value. Your business lawyer, accountant or financial planner can also be a source of information and most firms have a website where you can gain a feel about the firm.

One of the most important things to remember in choosing your family lawyer, however, is not to leave it too long. If you are the instigator of the breakup then you may wish to get advice prior to separation. If the break up has come as a shock, you should have it as one of your priorities to obtain family law advice so you know where you stand. Some of the most important decisions are made at or very soon after the time of separation, and forming a trusting relationship with a family lawyer early on is an enormous benefit.

For family law advice contact Farrar Gesini & Dunn on 6257 6477 or www.fgd.com.au

Choosing the right lawyer in a family law matter

By Ann Northcote, Director, Farrar Gesini & Dunn Family Lawyers

Choosing the right lawyer in a family law matter can often be difficult. A family lawyer is, for most people, someone seen for a small,

but crucial, part of their lives- the end of a relationship. We are not like your business/commercial/property lawyer who you see from time to time over a number of years for different transactions.

Often your business lawyer is not able to be your lawyer in your family law matter as they may have acted for your spouse as well as you over the years. They may have prepared your Wills or acted for you in the buying and selling of homes. This is called having a conflict of interest. Even if they have not acted for your spouse, your business lawyer may have met your spouse over the years and feel uncomfortable about acting against that person. In addition, many business lawyers do not practice in family law and recognise that you need a specialist (“horses for courses”).

A good family lawyer needs to be sympathetic to you but will not always agree with you. You are not paying a lawyer to agree with you. You are paying a lawyer to give you their professional opinion and advice based on their experience and expertise.

Family lawyers need to have a working knowledge of many areas of law.

A relationship breakdown impinges on many areas of law: from criminal law to bankruptcy; from property to tax law. A good family lawyer will know enough to seek advice from other specialist lawyers when your case requires it. A good family lawyer will also liaise with your accountant and financial planner, both to seek advice when needed, but also to make sure that

A good family lawyer needs to be sympathetic to you but will not always agree with you. You are not paying a lawyer to agree with you. You are paying a lawyer to give you their professional opinion and advice based on their experience and expertise.

Forming a trusting relationship with a family lawyer early on is an enormous benefi t.

EXPOACTSMART BUSINESS AND OFFICE

CROWNE PLAZA CANBERRA - THURSDAY 22ND SEPTEMBER 2011 10AM – 6PM

Join more than 290 ACTSmart businesses and offi ces at this new, dynamic and unique event and enjoy the following benefi ts:

TRADE SHOW

• See new products and services from the waste and recycling industry

• Discuss your workplace waste management with the ACTSmart team

• Catch up with colleagues and clients at the networking function

FREE REGISTRATION

Attendance at the Expo is free. You are welcome to drop by at any time throughout the day.

For more information call 6207 2507 or email ACTSmart@act.gov.au

COME ALONG FOR YOUR CHANCE TO

WIN $1000*

IN PRIZES

*Prize includes ACTSmart Business and Offi ce Program implementation support to the value of $1000. To view full terms and conditions please visit www.actsmart.act.gov.au

FREE NETWORKING FUNCTION

A networking function will be held from 4pm - 6pm. Don’t miss out on this opportunity to discuss business over a beverage and canapé.

EXPOACTSMART BUSINESS AND OFFICE

CROWNE PLAZA CANBERRA - THURSDAY 22ND SEPTEMBER 2011 10AM – 6PM

Join more than 290 ACTSmart businesses and offi ces at this new, dynamic and unique event and enjoy the following benefi ts:

TRADE SHOW

• See new products and services from the waste and recycling industry

• Discuss your workplace waste management with the ACTSmart team

• Catch up with colleagues and clients at the networking function

FREE REGISTRATION

Attendance at the Expo is free. You are welcome to drop by at any time throughout the day.

For more information call 6207 2507 or email ACTSmart@act.gov.au

COME ALONG FOR YOUR CHANCE TO

WIN $1000*

IN PRIZES

*Prize includes ACTSmart Business and Offi ce Program implementation support to the value of $1000. To view full terms and conditions please visit www.actsmart.act.gov.au

FREE NETWORKING FUNCTION

A networking function will be held from 4pm - 6pm. Don’t miss out on this opportunity to discuss business over a beverage and canapé.

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a10

F E AT U R E

David Friend, director at Canberra boutique mortgage broking firm Tiffen & Co, puts the company’s local and national success down to the strength of their team.

For the past five years David has been ranked in Mortgage Professionals Australia magazine Top 100 Brokers nationally and in the Top 25 Australian Mortgage brokers according to Mortgage and Finance Magazine. In 2011 Tiffen & Co was named *Australian Boutique Brokerage of the Year in The Adviser’s Australian Broking Awards.

“At Tiffen & Co we have built a team spirit that is second to none. We are all focused on ensuring that the best outcome for our clients,” David said proudly, “One of the most important things we focus on is ensuring the client is kept informed at every stage of the mortgage process.”

This means regular updates to clients on the progress of their applications and also weekly updates for referrers.

Each of the mortgage brokers is assisted by a team of dedicated administrative assistants who assist in all facets of the mortgage process.

“There is always someone our clients can speak to throughout the process,” David said.

David says that he puts most of his success down to his personal assistant Alice Dawson and Alice’s assistant Miranda Campbell – Lockett.

“Alice has worked with me for nine years and has a relationship with the client from the moment she gets the application until settlement,” David said.

Having two assistants means that there is always someone available in the office to answer a clients question or to address their concerns.

“Alice gets more praise from our clients than I do,” David laughed, “I am very lucky to has someone as skilled and trusted as Alice on my team.”

“Being a good mortgage broker means ensuring that your clients are the top priority. We spend most of our time working with our clients to ensure they have the best information available to guide them in their decision making,” David said.

The fact is that the whole office at Tiffen & Co works like this. They are a close-knit professional and efficient team.

“I work in the mortgage industry because it is my passion and that I like to help people get into a better financial position. I don’t think I could ever see myself leaving this career,” David said.

In addition to residential lending David specialises in working with complex structures and larger clients that may need restructuring and clients with commercial lending requirements.

23 Jardine Street, Kingston ACT 2604

P 02 62607880 www.tiffenandco.com

A team approach

Tiffen & Co: Australia’s No 1 boutique mortgage brokerTiffen & Co was named Australia’s Boutique Brokerage of the

Year for 2011. The Adviser’s Australian Broking Awards, partnered by the Commonwealth Bank of Australia, recognise the leading mortgage industry groups and individuals for their outstanding achievements in the third party distribution channel.

Hosted at the Overseas Passenger Terminal in Sydney the awards were attended by more than 400 guests. This inaugural event reflected the evolution and maturation of the third party

distribution channel which accounts for 41% of mortgages written in Australia.

Since opening their doors in 1995, Tiffen & Co has assisted over 19,000 Canberran’s find the right home loan.

The Australian Broking Awards are an initiative of The Adviser – the leading publication for the mortgage and finance industry. These are the only industry awards focusing solely on the leading brokers and brokerages in the Australian mortgage industry.

10

F E AT U R E

Westpac is the only Australian bank with a team dedicated exclusively to supporting women in business.

Our Women’s Market Team for the ACT and Queanbeyan region is made up of Janine Yokom (Belconnen Bank Manager) Rose Stellino (Relationship Manager, Commercial Banking) who work alongside local women to build sustainable futures. Our Women’s Markets Team offer education, information and networking opportunities through a national program.

This team provides a single point of contact for your financial services.Janine, Rose and Julie can access the expert advice and resources to enable business women to access to the right information and to make the most of their financial opportunities.

Westpac has also created Ruby Connections (found at www.rubyconnection.com.au) which is an interactive online community designed to inspire, promote and connect Australian women no matter what they do, who they are and who they bank with.

Ruby Connection provides an opportunity for all Australian women to learn from each other’s experiences.

Our recent Westpac Local Business Sentiment Survey showed that 60% of female business owners are happy in owning their business. However one key insight from this survey is that women who own their own business do need to focus on the critical area of cash flow management, in particular budgeting. It also showed that 42% of female business owners do not have a cash flow budget.

Through the Westpac Davidson Institute a series of courses and seminars can be arranged to assist in improving skills for business owners and providing a pathway for a successful business.

During the past year Westpac’s local Women’s Market team has held a number of seminars for women working in the business and corporate sectors in the ACT. We understand that women are often the back bone of the family financial structure and wish in keep them informed with the best advice possible.

These programs are designed to inform attendees of their financial and career options and to support their individual financial needs. These seminars offer the opportunity for all women to ensure that they are aware of all the options which are available to them and how to achieve their goals.

Available courses cover topics including superannuation, estate management and investing in shares or real estate. Seminars are run at lunch time so as not to interrupt busy schedules, with attendees also offered the opportunity to make an appointment with a Bank Manager afterwards if required. Women in Business contacts: Janine Yokom – 0429 567 221Rose Stellino – 0428 651 763

Westpac women’s market team

Greg CastleRegional General Manager

Westpac Banking Corporation

Photo: Hajar Koch from ‘de Challie’,

Janine Yokom; Bank Manager Belconnen

Photo: Rose Stellino; Not-For-Profit Specialist

F E AT U R E

Westpac is the only Australian bank with a team dedicated exclusively to supporting women in business.

Our Women’s Market Team for the ACT and Queanbeyan region is made up of Janine Yokom (Belconnen Bank Manager) Rose Stellino (Relationship Manager, Commercial Banking) who work alongside local women to build sustainable futures. Our Women’s Markets Team offer education, information and networking opportunities through a national program.

This team provides a single point of contact for your financial services.Janine, Rose and Julie can access the expert advice and resources to enable business women to access to the right information and to make the most of their financial opportunities.

Westpac has also created Ruby Connections (found at www.rubyconnection.com.au) which is an interactive online community designed to inspire, promote and connect Australian women no matter what they do, who they are and who they bank with.

Ruby Connection provides an opportunity for all Australian women to learn from each other’s experiences.

Our recent Westpac Local Business Sentiment Survey showed that 60% of female business owners are happy in owning their business. However one key insight from this survey is that women who own their own business do need to focus on the critical area of cash flow management, in particular budgeting. It also showed that 42% of female business owners do not have a cash flow budget.

Through the Westpac Davidson Institute a series of courses and seminars can be arranged to assist in improving skills for business owners and providing a pathway for a successful business.

During the past year Westpac’s local Women’s Market team has held a number of seminars for women working in the business and corporate sectors in the ACT. We understand that women are often the back bone of the family financial structure and wish in keep them informed with the best advice possible.

These programs are designed to inform attendees of their financial and career options and to support their individual financial needs. These seminars offer the opportunity for all women to ensure that they are aware of all the options which are available to them and how to achieve their goals.

Available courses cover topics including superannuation, estate management and investing in shares or real estate. Seminars are run at lunch time so as not to interrupt busy schedules, with attendees also offered the opportunity to make an appointment with a Bank Manager afterwards if required. Women in Business contacts: Janine Yokom – 0429 567 221Rose Stellino – 0428 651 763

Westpac women’s market team

Greg CastleRegional General Manager

Westpac Banking Corporation

Photo: Hajar Koch from ‘de Challie’,

Janine Yokom; Bank Manager Belconnen

Photo: Rose Stellino; Not-For-Profit Specialist

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a12

F E AT U R E

If you know the answers to these questions you are in a good position to understand what differentiates you in your marketplace, commonly known as your Competitive Advantage. Determining the Competitive Advantage for your business

requires an understanding of your customer’s needs and preferences. A competitive advantage arises out of activities which provide high value to your customers and where you have a strong ability to beat your competitors on these activities.

Examples of Competitive Advantage include factors such as quickest turnaround time, high product quality, low cost production techniques, patents and copyrights, government protected, extensive contracts and a good reputation.

There is more than one way you can be successful in your market place; the dilemma is to find the best way.

To assist you we detail our Competitive Advantage tool which is an eight step process requiring you to score/rate various factors out of 10, where ‘10’ is the high value and ‘0’ is the low value. The process is on the next page, and use the tables that follow.

In today’s fast changing competitive world very few

Competitive Advantages can be sustained in the long run. The only true Competitive Advantage is to build a business that

is so alert and agile that it will always be able to find an advantage no matter what changes occur.

Regular checks of your Competitive Advantage will ensure that you keep in step with strategies and the environment.

Review the Competitive Advantages formally each year. It often takes weeks of reflection on a potential Competitive Advantage before it clicks. Don’t rush the process, allow plenty of time. To be more sustainable, valuable to your customers and powerful, your Competitive Advantage must be: • Hard to copy • Unique • Superior to the competition • Applicable to multiple situations

Understanding your competitive advantage will help you manage your business and grow your bottom line. The more you understand why you beat your competition, the better you will be able to do it.

The key to successful business strategyby andrew Sykes

Do you know & understand the market place that you operate in?

Do you know what your customers truly ‘value’ about what you deliver or provide them?

Do you deliver or provide this any better than your competitors?

Andrew Sykes is Director, Business Solutions at RSM Bird Cameron

For information on business improvements contact our experienced team, 103–105 Northbourne Ave, Canberra.T: 02 6247 5988, www.rsmi.com.au

B 2 B I n C a n B E R R a S E P T E M B E R 2 011 13

F E AT U R E

If you know the answers to these questions you are in a good position to understand what differentiates you in your marketplace, commonly known as your Competitive Advantage. Determining the Competitive Advantage for your business

requires an understanding of your customer’s needs and preferences. A competitive advantage arises out of activities which provide high value to your customers and where you have a strong ability to beat your competitors on these activities.

Examples of Competitive Advantage include factors such as quickest turnaround time, high product quality, low cost production techniques, patents and copyrights, government protected, extensive contracts and a good reputation.

There is more than one way you can be successful in your market place; the dilemma is to find the best way.

To assist you we detail our Competitive Advantage tool which is an eight step process requiring you to score/rate various factors out of 10, where ‘10’ is the high value and ‘0’ is the low value. The process is on the next page, and use the tables that follow.

In today’s fast changing competitive world very few

Competitive Advantages can be sustained in the long run. The only true Competitive Advantage is to build a business that

is so alert and agile that it will always be able to find an advantage no matter what changes occur.

Regular checks of your Competitive Advantage will ensure that you keep in step with strategies and the environment.

Review the Competitive Advantages formally each year. It often takes weeks of reflection on a potential Competitive Advantage before it clicks. Don’t rush the process, allow plenty of time. To be more sustainable, valuable to your customers and powerful, your Competitive Advantage must be: • Hard to copy • Unique • Superior to the competition • Applicable to multiple situations

Understanding your competitive advantage will help you manage your business and grow your bottom line. The more you understand why you beat your competition, the better you will be able to do it.

The key to successful business strategyby andrew Sykes

Do you know & understand the market place that you operate in?

Do you know what your customers truly ‘value’ about what you deliver or provide them?

Do you deliver or provide this any better than your competitors?

Andrew Sykes is Director, Business Solutions at RSM Bird Cameron

For information on business improvements contact our experienced team, 103–105 Northbourne Ave, Canberra.T: 02 6247 5988, www.rsmi.com.au

F E AT U R E

The key to successful business strategyExample

Key SuccessFactor

(A)

Value ToCustomer

(B)

Current AbilityTo Beat

Competitor

(C)

InternalImpact

(D)

Total

(E)

Service 7

Innovation 5

Price 6

Product Range 7

Quality 7

Management 3

Brand Name 6

Rate of Change 138 56

Best People 169 6 7

Response Time 9 8 177

Your TurnKey Success

Factor

(A)

Value ToCustomer

(B)

Current AbilityTo Beat

Competitor

(C)

InternalImpact

(D)

Total

(E)

Step 1   

Define and select the Key Success Factors that would be considered of high value to the customers (Column A)

Step 2  

Rate each Factor on the Value to Customer (Column B)

Step 3

Remove/Ignore all Factors with scores less than 8

Step 4

For the remaining Factors rate the Current Ability to Beat Competitor (Column C)

Step 5

For the remaining Factors rate the Internal Impact (level of enthusiasm it will create in the business) (Column D)

Step 6

Select the Factor with the highest score by totaling the scores for Value to Customer and Internal Impact of the remaining Factors (Columns B+D=E)

Step 7

Test in the We Will Win by statement

Step 8  

Develop action plans to improve Current Ability to Beat Competitor (Column C)

THE 8 STEPS

yellowedge.com.au

Delivering leading edge business solutions that help build high performing organisations.

building success.

let’s talk now.

LEVEL 2, 9 SYDNEY AVENUE BARTON ACT 2600

T 02 6273 0168 OR 1800 005 025F 02 6273 0246

think.

observe.

reflect.

respond.

hear.

words: Tim Benson

photos: Andrew Sikorski continued on next page

Griffin Legal partners:

Lisa Barlin, Claire Carton

and Peter McGrath

C O V E R S T O R Y

Griffin Legal is a boutique commercial law firm that boasts a distinctive approach and has some unique connections.

Local-boy and partner, Peter McGrath, for example, is chairman of the Australian Rugby Union and a member of

the International Rugby Board (he also scored the first-ever points for the Canberra Raiders back in 1982).

And Peter is but one of the three partners of this contemporary law firm that delivers practical solutions to its clients.

The three partners, Peter McGrath, Lisa Barlin and Claire Carton established Griffin Legal two years ago after working together in another local firm.

In fact they all went to Daramalan College (They contend that because of this they have a set of shared values and work well together).

Growth has been dramatic for Griffin Legal. In two years they have expanded from the initial three partners to 14 team members (three partners, two solicitors, four para-legals and five administrative staff). They have also achieved their target of 25 per cent revenue growth each year.

So why have they been so successful in such a short period of time?“Our main objective when establishing Griffin Legal was to focus

on delivering practical solutions for our clients,” Peter explained, “Most clients want to know what the practical answer is to a problem rather than getting caught up in a legal battle.

”Also, many of Griffin Legal’s initial clients had worked with the partners for more than decade before following them to the new firm.

“Our clients have stayed with us because we have a very close association with them and ensure partner availability,” Peter said.

Peter says that one of the problems in law is that you can write page after page about what the law is but when the client has a

problem they want you to solve that problem. “The commercially sensible option is for most clients to settle

out of court – but some matters will still need to be litigated,” Peter said.

Griffin Legal derives its name from Walter Burley Griffin and Marion Mahony Griffin, the architects of Canberra.

“We wanted a name that would link us, but not limit us, to Canberra,” Peter said.

Griffin Legal provides the full suite of commercial law services which includes: agency work, conveyancing, corporate advisory, employment law, estate administration, government law, intellectual property, litigation and dispute resolution, property and planning law, sports law and wills and succession planning.

Griffin Legal is a contemporary law firm. For a start, two of the three partners are women.

“I see great value in having women partners. We have all worked to ensure that we have a firm where talented lawyers choose to continue to work,” Peter said.

Griffin Legal also have a paperless office thanks to a software package that enables everything to be stored electronically – with all originals ending up with the client or in safe custody.

“We also have remote access to all of our systems, allowing me to work throughout Australia and the world with my rugby commitments and Lisa and Claire to raise their families,” Peter said.

Because of this partners and staff also work different hours in the office.

“Some of us work different hours and have different start times. We have managed to do this at no inconvenience to our clients. In fact because we can work remotely we are more prepared to work late or during public holidays,” Peter said.

Griffin Legal is a contemporary commercial law firm that delivers practical solutions to their clients.

“Quite simply, through our understanding, experience and insight—we deliver,” Peter said.

For further information please contact:Griffin Legal, Level 3, 54 Marcus Clarke Street, Canberra ACT 2601

C O V E R S T O R Y C O V E R S T O R Y

Peter McGrath was born and raised in Canberra and went to Daramalan College. When he left school he played rugby union for Daramalan from 1972- 1976. He player Rugby league from 1977 and played for NSW Country Firsts in the annual City/Country Match at the SCG in 1977. In 1982 he played for the Canberra Raiders in their first ever game against South Sydney at Redfern Oval and scored the Raiders first-ever points, a penalty goal.

After playing for the Raiders for a year Peter ‘decided to get serious about the rest of his life’. He studied in Canberra and Sydney and initially qualified as a property valuer. In 1988 he commenced a law degree and studied law part-time at UTS, graduating and being admitted in 1994 (Peter finished the last year of his degree at ANU).

In 1994 he was elected on to the ACT Rugby Union Board. The game went professional in 1995 and ACT Rugby Union was invited to put a side into the newly formed Super Competition. Peter was then involved with the Brumbies as a Director until 2000 and as Chairman from 2000 to 2005 (during which time the Brumbies won two Super Titles.). In 2005 he was elected to the Australian Rugby Union (ARU) Board and in 2006 he became Chairman of SANZA, a joint venture between the Australian, New Zealand and South African Rugby Unions which jointly own the Tri Nations and Super Rugby competitions.

In 2007 Peter became Chairman of ARU and still holds that role.

In 2009 Peter was appointed to the International Rugby Board (IRB) Council and was then elected to the IRB Executive Committee and still holds these positions.

“I’m passionate about rugby. My father played and I played from when I was about 9 years of age. It has taught me a lot about life and business,” Peter said.

Peter McGrath has worked with not-for-profit organisations from the YMCA of Canberra to Swimming Australia and his current positions as Chairman of the ARU Board and an executive member of the International Rugby Board. He takes this experience and understanding with him when he works with not-for-profits through Griffin Legal.

So, what it is the key to a successful organisation?“I love to see organisations work really well. I believe the

key to a successful organisation is good people. Get good people and the organisation is the beneficiary,” Peter said.

According to Peter, success can be maximised through having clear strategies and quality people working together towards achieving those strategies.

“I can use my extensive practical experience with clients in addressing the politics and governance issues that come up in the not-for-profit sector,” Peter said.

Another of Peter’s key tips for a successful organisation includes a clear understanding of people’s roles.

“Boards can get into trouble when they get into areas where CEOs operate. This can cause a lot of friction with CEOs. My philosophy is that the board creates the environment where the CEO and the executive can succeed,” Peter explained.

“Using a football club as an analogy: the board must create the right environment for the CEO; the CEO must create the right environment for the coach and the coach must create the right environment for the team. Then people need to take responsibility in their particular area.”

The CEO however must run the business. “As long as people’s roles are clear— an organisation will

run smoothly. Governance issues arise when these lines get blurred,” Peter said.

Griffin Legal is a proud sponsor of Snowy Hydro SouthCare, the primary provider of aero-medical and rescue helicopter services to people in the ACT and South-eastern NSW region.

It also sponsors the Gungahlin Jets Australian Football Club and gives pro bono advice through the Legal Advice Bureau. Griffin Legal provides pro bono services to community organisations with limited financial means so that their limited funds are not spent on legal fees.

Griffin Legal staff are encouraged to share their corporate governance experience on not-for profit community boards. Presently staff volunteer their time on the Boards of the following organisations: • Children’s Physical Activity Foundation• Daramalan College• Gungahlin Jets Australian Football Club• Northside Community Services Incorporated• SouthCare Helicopter Fund Pty Limited• YMCA of Canberra.

a u g u S T 2 011 B 2 B I n C a n B E R R a16

B 2 B I n C a n B E R R a S E P T E M B E R 2 011 17

Griffin Legal is a boutique commercial law firm that boasts a distinctive approach and has some unique connections.

Local-boy and partner, Peter McGrath, for example, is chairman of the Australian Rugby Union and a member of

the International Rugby Board (he also scored the first-ever points for the Canberra Raiders back in 1982).

And Peter is but one of the three partners of this contemporary law firm that delivers practical solutions to its clients.

The three partners, Peter McGrath, Lisa Barlin and Claire Carton established Griffin Legal two years ago after working together in another local firm.

In fact they all went to Daramalan College (They contend that because of this they have a set of shared values and work well together).

Growth has been dramatic for Griffin Legal. In two years they have expanded from the initial three partners to 14 team members (three partners, two solicitors, four para-legals and five administrative staff). They have also achieved their target of 25 per cent revenue growth each year.

So why have they been so successful in such a short period of time?“Our main objective when establishing Griffin Legal was to focus

on delivering practical solutions for our clients,” Peter explained, “Most clients want to know what the practical answer is to a problem rather than getting caught up in a legal battle.

”Also, many of Griffin Legal’s initial clients had worked with the partners for more than decade before following them to the new firm.

“Our clients have stayed with us because we have a very close association with them and ensure partner availability,” Peter said.

Peter says that one of the problems in law is that you can write page after page about what the law is but when the client has a

problem they want you to solve that problem. “The commercially sensible option is for most clients to settle

out of court – but some matters will still need to be litigated,” Peter said.

Griffin Legal derives its name from Walter Burley Griffin and Marion Mahony Griffin, the architects of Canberra.

“We wanted a name that would link us, but not limit us, to Canberra,” Peter said.

Griffin Legal provides the full suite of commercial law services which includes: agency work, conveyancing, corporate advisory, employment law, estate administration, government law, intellectual property, litigation and dispute resolution, property and planning law, sports law and wills and succession planning.

Griffin Legal is a contemporary law firm. For a start, two of the three partners are women.

“I see great value in having women partners. We have all worked to ensure that we have a firm where talented lawyers choose to continue to work,” Peter said.

Griffin Legal also have a paperless office thanks to a software package that enables everything to be stored electronically – with all originals ending up with the client or in safe custody.

“We also have remote access to all of our systems, allowing me to work throughout Australia and the world with my rugby commitments and Lisa and Claire to raise their families,” Peter said.

Because of this partners and staff also work different hours in the office.

“Some of us work different hours and have different start times. We have managed to do this at no inconvenience to our clients. In fact because we can work remotely we are more prepared to work late or during public holidays,” Peter said.

Griffin Legal is a contemporary commercial law firm that delivers practical solutions to their clients.

“Quite simply, through our understanding, experience and insight—we deliver,” Peter said.

For further information please contact:Griffin Legal, Level 3, 54 Marcus Clarke Street, Canberra ACT 2601

C O V E R S T O R Y C O V E R S T O R Y

Peter McGrath was born and raised in Canberra and went to Daramalan College. When he left school he played rugby union for Daramalan from 1972- 1976. He player Rugby league from 1977 and played for NSW Country Firsts in the annual City/Country Match at the SCG in 1977. In 1982 he played for the Canberra Raiders in their first ever game against South Sydney at Redfern Oval and scored the Raiders first-ever points, a penalty goal.

After playing for the Raiders for a year Peter ‘decided to get serious about the rest of his life’. He studied in Canberra and Sydney and initially qualified as a property valuer. In 1988 he commenced a law degree and studied law part-time at UTS, graduating and being admitted in 1994 (Peter finished the last year of his degree at ANU).

In 1994 he was elected on to the ACT Rugby Union Board. The game went professional in 1995 and ACT Rugby Union was invited to put a side into the newly formed Super Competition. Peter was then involved with the Brumbies as a Director until 2000 and as Chairman from 2000 to 2005 (during which time the Brumbies won two Super Titles.). In 2005 he was elected to the Australian Rugby Union (ARU) Board and in 2006 he became Chairman of SANZA, a joint venture between the Australian, New Zealand and South African Rugby Unions which jointly own the Tri Nations and Super Rugby competitions.

In 2007 Peter became Chairman of ARU and still holds that role.

In 2009 Peter was appointed to the International Rugby Board (IRB) Council and was then elected to the IRB Executive Committee and still holds these positions.

“I’m passionate about rugby. My father played and I played from when I was about 9 years of age. It has taught me a lot about life and business,” Peter said.

Peter McGrath has worked with not-for-profit organisations from the YMCA of Canberra to Swimming Australia and his current positions as Chairman of the ARU Board and an executive member of the International Rugby Board. He takes this experience and understanding with him when he works with not-for-profits through Griffin Legal.

So, what it is the key to a successful organisation?“I love to see organisations work really well. I believe the

key to a successful organisation is good people. Get good people and the organisation is the beneficiary,” Peter said.

According to Peter, success can be maximised through having clear strategies and quality people working together towards achieving those strategies.

“I can use my extensive practical experience with clients in addressing the politics and governance issues that come up in the not-for-profit sector,” Peter said.

Another of Peter’s key tips for a successful organisation includes a clear understanding of people’s roles.

“Boards can get into trouble when they get into areas where CEOs operate. This can cause a lot of friction with CEOs. My philosophy is that the board creates the environment where the CEO and the executive can succeed,” Peter explained.

“Using a football club as an analogy: the board must create the right environment for the CEO; the CEO must create the right environment for the coach and the coach must create the right environment for the team. Then people need to take responsibility in their particular area.”

The CEO however must run the business. “As long as people’s roles are clear— an organisation will

run smoothly. Governance issues arise when these lines get blurred,” Peter said.

Griffin Legal is a proud sponsor of Snowy Hydro SouthCare, the primary provider of aero-medical and rescue helicopter services to people in the ACT and South-eastern NSW region.

It also sponsors the Gungahlin Jets Australian Football Club and gives pro bono advice through the Legal Advice Bureau. Griffin Legal provides pro bono services to community organisations with limited financial means so that their limited funds are not spent on legal fees.

Griffin Legal staff are encouraged to share their corporate governance experience on not-for profit community boards. Presently staff volunteer their time on the Boards of the following organisations: • Children’s Physical Activity Foundation• Daramalan College• Gungahlin Jets Australian Football Club• Northside Community Services Incorporated• SouthCare Helicopter Fund Pty Limited• YMCA of Canberra.

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a18

Established in 1988 and acquired by Bill and Pamela Slocum in 1993 Paddywack Promotional Products is a locally owned and operated business that has enjoyed consistent growth over the past 18 years in the government, private and non profit sectors.

Operating from an office and extensive showroom in Fyshwick, Paddywack offers a complete range of customised or branded promotional products to specifically target those you want to reach.

The range of products is large and varied and includes corporate clothing, headwear, polo shirts, water bottles, mugs, writing instruments, corporate gifts, IT items and compendiums as well as old favourites like T shirts, balloons, stubby holders, stickers and fridge magnets.

With the advent of e-commerce and the ever expanding internet, the promotional products industry has seen great changes. Competition is now worldwide, smarter and tougher. Paddywack maintains its market share with a commitment to building personal relationships with its clients and suppliers to ensure trouble free and efficient delivery of quality promotional products.

Along with Bill Slocum’s year of experience and knowledge in the industry Paddywack also has Business Development Manager, Jason Segrott on the team. Jason has been in the

industry for 7 years, initially on the supplier side but now enjoying the distributor side. Both Bill and Jason value long term relationships and strive to provide cost effective and creative solutions for their clients.

Promotional Products when properly implemented continue to be an economical, creative and successful advertising medium.

If you are looking to promote your business, have an event coming up, want to rebrand or reward staff then get in touch with Bill or Jason at Paddywack Promotional Products.The showroom is situated at 15, 41-45 Tennant St Fyshwick and is open from 9-5 weekdays or by appointment.Paddywack Promotional Products is a member of APPA, the Australian Promotional Products Association and adhere to the Associations’ code of ethical and responsible conduct. www.appa.com.au

F E AT U R E

We’ll Put Your Name Everywhere We’ll Put Your Name EverywherePut your name everywhere

Established in 1988 and acquired by Bill and Pamela Slocum in 1993 Paddywack Promotional Products is a locally owned and operated business that has enjoyed consistent growth over the past 18 years in the government, private and non profit sectors.

Operating from an office and extensive showroom in Fyshwick, Paddywack offers a complete range of customised or branded promotional products to specifically target those you want to reach.

The range of products is large and varied and includes corporate clothing, headwear, polo shirts, water bottles, mugs, writing instruments, corporate gifts, IT items and compendiums as well as old favourites like T shirts, balloons, stubby holders, stickers and fridge magnets.

With the advent of e-commerce and the ever expanding internet, the promotional products industry has seen great changes. Competition is now worldwide, smarter and tougher. Paddywack maintains its market share with a commitment to building personal relationships with its clients and suppliers to ensure trouble free and efficient delivery of quality promotional products.

Along with Bill Slocum’s year of experience and knowledge in the industry Paddywack also has Business Development Manager, Jason Segrott on the team. Jason has been in the

industry for 7 years, initially on the supplier side but now enjoying the distributor side. Both Bill and Jason value long term relationships and strive to provide cost effective and creative solutions for their clients.

Promotional Products when properly implemented continue to be an economical, creative and successful advertising medium.

If you are looking to promote your business, have an event coming up, want to rebrand or reward staff then get in touch with Bill or Jason at Paddywack Promotional Products.The showroom is situated at 15, 41-45 Tennant St Fyshwick and is open from 9-5 weekdays or by appointment.Paddywack Promotional Products is a member of APPA, the Australian Promotional Products Association and adhere to the Associations’ code of ethical and responsible conduct. www.appa.com.au

F E AT U R E

We’ll Put Your Name Everywhere We’ll Put Your Name EverywherePut your name everywhere

Ph 6239 2391www.paddywack.com.au

Email: info@paddywack.com.au

Office and Showroom 15, 41-45 Tennant Street Fyshwick

V O X P O L I

Do we need to spend $432 million on a new Government

Offi ce Block?

VOX POLI

Zed SeseljaaCT Opposition Leader

Katy GallagheraCT Chief Minister

Meredith HunterParliamentary Convenor,

aCT greens

B 2 B I n C a n B E R R a S E P T E M B E R 2 011 21

ACT Labor’s massive, unnecessary and overpriced office block comes down to a question of values and priorities. The Canberra Liberals don’t believe Canberra needs a $432 million office block when the money could be far more

wisely spent on real and genuine community need. Worse, ACT Labor still hasn’t presented a credible or a convincing

case for the proposed building. As a result of spending $5.7 million in consulting fees and receiving 16 reports in return, they based their claims of savings on a simple A4 sheet of paper littered with inconsistencies—$34.5 million dollars worth of claimed ‘operational and efficiency savings.’

When the Canberra Liberals asked ACT Treasury for the business cases which explain said savings, we were told the release of this information would be ‘contrary to the public interest’ and could ‘confuse public debate.’

How can the financial proof of the claims of savings – which ACT Labor use to justify this massive expense - be ‘contrary to the public interest?’

The idea of a government building in Civic began in 2007 for a 30,000 square metre, 12-storey office building to house 1,500 public servants, to cost approximately $100 million to construct and roughly $30 million to fit out.

Five years later, it has escalated into a 53,000 square metre, $432 million project, with a dedicated $11 million ministerial wing made complete with private ministerial suites, lounge, crisis room and a reading room, and a $2 million fit-out.

The office block will worsen the overabundance of office space in the ACT, while we still have the highest office vacancy rate of 13.3 per cent (as at July 2011). In Civic, where the government office block would be located, the vacancy rate is 14.2 per cent.

Aside from the clearly shoddy claims of savings, failure to be transparent and wasted money in the project, this $432 million should, in short, be spent on better priorities.

ACT Labor has the opportunity to walk away from this failed project and the Canberra Liberals call on them to do so.

V O X P O L I

The ACT Government has a responsibility to the Canberra community to use taxpayer dollars efficiently and effectively. We also have an obligation to our employees to provide them with safe and appropriate workplaces. These two objectives

have led the Government to explore the possibility of housing up to 3,500 public servants in an office block in the city and another in Gungahlin.

We’ve taken this decision because we believe that the most cost effective way forward is for the Government to own its own office building. This view has been reached after exploring a range of financing and ownership options and is based on the advice of experts. According to Treasury analysis it would impact our Budget $24.6 million less per year, on average over 25 years, than the ‘do nothing’ option.

Not only is it cost effective, but it will also ensure that we meet our obligation to provide ACT public servants with appropriate and safe workplaces. It will help attract and retain our employees and bring key public servants together, resulting in productivity gains. It will also help us meet our greenhouse gas abatement targets, including our target to be a carbon neutral government by 2020.

Establishing a Gungahlin office block will see as many as 500 staff

working in Canberra’s fastest growing area, bringing jobs and business to the region. I believe many residents will welcome the opportunity to work in Gungahlin and that local retailers will be pleased with the increase in business that hundreds of new workers will bring to the area. Investing in Gungahlin will be good for local business and for residents who are able to work nearer their homes.

Both the office block in the city and in Gungahlin will continue to support our local building industry, ensuring long term certainty through the creation of 2,000 jobs during construction. A minimum of 10 percent of workers on the project will be apprentices, trainees and indigenous people, ensuring that as many as 200 building apprentices and trainees are employed during the life of the projects.

The ACT Property Council has consistently stated that its members can meet the Government’s accommodation needs in Gungahlin and Civic in a cost effective manner by building and owning the properties which the ACT Government would rent for a period of 25 years. In response to that claim, we have decided to market test the delivery of the offices in Gungahlin and Civic to ensure we get the best deal for ACT taxpayers. The Government will make its final decision based on the best overall value for the ACT taxpayer.

The reality is that right now, every day, the ACT Government is spending money providing office space for our public servants which is simply not up to scratch, both in terms of amenity and environmental performance. It doesn’t make sense to

continue to run our ACT Government office buildings in the current way. We need to evaluate which is the most cost effective model and what the consequences of all the options are. It would be irresponsible to reject the Government’s proposal without putting forward a clear alternative. We believe that there are a few options which have not yet been thoroughly investigated, and the Government has recently agreed to explore those options through further feasibility studies and market testing. Civic currently has a large office vacancy rate, which presents potential opportunities. One option which we believe warrants further investigation is retrofitting existing buildings in the vicinity of the ACT Legislative Assembly to bring them up to higher environmental standards. Other landlords in Canberra have done that and the Government could too.

We agree that there could be considerable benefits to co-locating policy staff, rather than having them spread across Canberra. However,

co-location of the public service doesn’t necessarily mean that all staff need to be in the same building. Other options could be creating an ACT Government office building precinct, or constructing a smaller new building for specific needs and retrofitting an adjacent existing building, giving increased flexibility and reduced costs but maintaining most if not all of the benefits of co-location.

The Greens welcome the Government’s recent commitment to market testing the projects for both Gungahlin and Civic. We need offices which deliver the best overall outcomes for the Territory balance sheet, our public servants, the environment and the community more broadly. Giving the private sector the opportunity to participate in the process and provide some additional options for consideration is a positive step.

To date, the Greens have supported the Government’s expenditure on feasibility studies, but these options should be fully explored before we commit to expenditure for the building proposal. We will not be supporting the Civic project without rigorous consideration of all the options, including retrofitting existing buildings and the precinct model.

Your complete business connection.

Assurance l Business Advisory l Corporate Finance l Risk Advisory l Tax l Turnaround and Insolvency

Looking for a full suite of financial and advisory services, including assurance, corporate finance, risk assurance, tax and insolvency? Looking, in fact, for all the services offered by a large conglomerate, but with some welcome personality thrown in? Then look no further than RSM Bird Cameron. No matter what your requirements, our breadth of expertise means you can connect with a single and seamless business partner.

Connected for Success.

Your complete business connection.

Assurance l Business Advisory l Corporate Finance l Risk Advisory l Tax l Turnaround and Insolvency

Looking for a full suite of financial and advisory services, including assurance, corporate finance, risk assurance, tax and insolvency? Looking, in fact, for all the services offered by a large conglomerate, but with some welcome personality thrown in? Then look no further than RSM Bird Cameron. No matter what your requirements, our breadth of expertise means you can connect with a single and seamless business partner.

Connected for Success.

A D V I C E F R O M B U S I N E S S E X P E R T S

C O n T E n T S

24 ACCOUNTINGIs ‘the Aussie Way’ really the best?By Jonathon Colbran, RSM Bird Cameron Chartered Accountants

24 BUSINESS LAWAnother Commonwealth takeoverBy Craig Painter, Elringtons Lawyers

26 BUSINESS COACHINGHow to be seen as the expert in your fieldand attract ‘A’ class clients By Wayne Bolin, 10X

26 BUSINESS RELOCATIONSRelax we carry the load By Gary Green, Allied Pickfords Business Relocations

28 BUSINESS SERVICESThe ATO’s new weaponry revealedBy Tony Lane, Kazar Slaven

28 CORPORATE GOVERNANCECreating healthy workplacesBy Phil Butler, Australian Institute of Company Directors

30 ESTATE PLANNINGTaxation of Reversionary PensionsBy Stephen Bourke, Certus Law

32 INTELLECTUAL PROPERTYMarked out as special: unusual trade marks typesBy Shaun Creighton, ARUNA Trade Mark Attorneys

32 INTERIOR PLANTSCAPINGOffices should be 'green' not 'lean'By Jon Elphick, Ambius

34 WEBSITESiPad for businesses By Sam Gupta, Synapse Worldwide

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a24

A D V I C E

ACCOUNTING

Is ‘the Aussie Way’ really the best way for a director of a struggling business?

by Jonathon Colbran

Australians are renowned for their resilience. In fact, it’s ‘the Aussie way’ not to complain, to put your head down and work hard when times are tough, the self prescribed remedy for most is simple, you complain less and work harder. This self imposed treatment for a struggling business typically involves the following:1. Cash-flow is tight, so key suppliers are paid and superannuation,

PAYG and GST are left unpaid;2. The directors don’t seek advice from their lawyer or accountant, let

alone an insolvency practitioner. Instead they chart the course for their business independently, choosing to deal with the countless creditor demands and complex legal documents themselves;

3. The directors are all ears to all manner of ‘too good to be true solutions’. This generally culminates in them retelling a story that regularly stars a friend of a friend who had a business that was struggling. The solution, simply buy another company and transfer the business minus the debts paying no consideration.It is true that insolvency practitioners are corporate undertakers. In

fact, the reality is, we’re experts at it. We also offer pragmatic solutions to debt problems which can involve re-payment plans and business restructuring. If, a director gave me a call when they first suspected they were struggling, I would identify the problems with their business and map out the available options to them. I’d no doubt also have to provide specific advice on why I recommend against adopting ‘the Aussie Way’ strategies and that advice would go something like this:1. The ATO can presently issue a director’s penalty notice (DPN)

to recover from the directors outstanding company PAYG contributions. If the DPN isn’t complied with, the director becomes personally liable for the amount claimed. This means not paying tax debt or deferring will carry greater consequences. Last month, draft legislation was released which expands the scope of the DPN to include superannuation and automatic liability after 3 months.

2. Ask yourself these questions, have you ever seen a DPN or a Statutory Demand? Do you understand what the ramifications are for not complying with these notices? ;

3. Experience aside, I advocate living and dying by ‘the smell test’. If it smells like something and looks like something, it probably is that something. In this case, my advice is simple, this is ‘phoenix activity’ and it’s illegal. To make matters worse for offenders, the ASIC and the ATO are on the warpath to rein in offenders, so running the gauntlet just got harder.So if you are a director, don't go it alone. Get the advice you need.

Jonathon Colbran is manager Turnaround and Insolvency at RSM Bird CameronFor more information contact:

RSM Bird Cameron103-105 Northbourne Ave Canberra T:6247 5988 E:Canberra@rsmi.com.au www.rsmi.com.au

Craig Painter is partner at Elringtons in litigation servicesContact ElringtonsT: (02) 6206 1300, Level 7, 221 London Circuit, Canberra Cityvisit: elringtons.com.au

BUSINESS LAW

Occupational health and safety: another Commonwealth takeover

by Craig Painter

The aim of Occupational Health and Safety (OHS) is to promote safe working environments for all staff in all working situations. The Commonwealth, as it has in many other areas of the economy, aims to harmonise the various State and Territory Work Health and Safety laws.

Harmonisation will have great benefits to national and multistate businesses as they will no longer be obliged to work under different OHS legislation. As such, costs should be reduced for compliance and staff training.

At present the ACT, NSW, Queensland and South Australia are the only jurisdictions to have introduced Work Health and Safety Bills into their parliaments. For the harmonised OHS scheme to be successful, the remaining four jurisdictions must introduce and enact such legislation before 1 January 2012, the date the scheme is set to commence.

A major factor contributing to the reform of the current OHS regime was recognition of the changing nature of our workforce and employment arrangements. In previous decades, manual labour was the norm. However due to technological and social advances, our workforce has gradually shifted towards office based employment, with a larger representation of women and people of multicultural backgrounds as well as a greater variety of work arrangements. Within the ACT, a large proportion of the workforce is based in an office environment.

The practical effects of the harmonised OHS scheme includes potential unannounced inspections of workplaces where there are suspected contraventions of the scheme. Additionally senior duty holders such as directors and managers will be required, on request, to produce satisfactory evidence that their business is meeting its duties under the scheme. Regular consultation with workers on matters of OHS will also be necessary. Finally, it is essential that senior duty holders prepare for financing defective machinery or equipment in the workplace, as cost will be a consideration in determining whether a duty holder has taken reasonable steps to eliminate or minimise hazards in the workplace.

With the OHS scheme set to commence in the New Year, businesses should familiarise themselves with the provisions and begin preparing their workplaces for the OHS standards that will be required under this new scheme.

At elringtons, we are able to assist in reviewing the scheme and advising what steps should be taken to ensure your work place complies with the scheme.

A D V I C E

ACCOUNTING

Is ‘the Aussie Way’ really the best way for a director of a struggling business?

by Jonathon Colbran

Australians are renowned for their resilience. In fact, it’s ‘the Aussie way’ not to complain, to put your head down and work hard when times are tough, the self prescribed remedy for most is simple, you complain less and work harder. This self imposed treatment for a struggling business typically involves the following:1. Cash-flow is tight, so key suppliers are paid and superannuation,

PAYG and GST are left unpaid;2. The directors don’t seek advice from their lawyer or accountant, let

alone an insolvency practitioner. Instead they chart the course for their business independently, choosing to deal with the countless creditor demands and complex legal documents themselves;

3. The directors are all ears to all manner of ‘too good to be true solutions’. This generally culminates in them retelling a story that regularly stars a friend of a friend who had a business that was struggling. The solution, simply buy another company and transfer the business minus the debts paying no consideration.It is true that insolvency practitioners are corporate undertakers. In

fact, the reality is, we’re experts at it. We also offer pragmatic solutions to debt problems which can involve re-payment plans and business restructuring. If, a director gave me a call when they first suspected they were struggling, I would identify the problems with their business and map out the available options to them. I’d no doubt also have to provide specific advice on why I recommend against adopting ‘the Aussie Way’ strategies and that advice would go something like this:1. The ATO can presently issue a director’s penalty notice (DPN)

to recover from the directors outstanding company PAYG contributions. If the DPN isn’t complied with, the director becomes personally liable for the amount claimed. This means not paying tax debt or deferring will carry greater consequences. Last month, draft legislation was released which expands the scope of the DPN to include superannuation and automatic liability after 3 months.

2. Ask yourself these questions, have you ever seen a DPN or a Statutory Demand? Do you understand what the ramifications are for not complying with these notices? ;

3. Experience aside, I advocate living and dying by ‘the smell test’. If it smells like something and looks like something, it probably is that something. In this case, my advice is simple, this is ‘phoenix activity’ and it’s illegal. To make matters worse for offenders, the ASIC and the ATO are on the warpath to rein in offenders, so running the gauntlet just got harder.So if you are a director, don't go it alone. Get the advice you need.

Jonathon Colbran is manager Turnaround and Insolvency at RSM Bird CameronFor more information contact:

RSM Bird Cameron103-105 Northbourne Ave Canberra T:6247 5988 E:Canberra@rsmi.com.au www.rsmi.com.au

Craig Painter is partner at Elringtons in litigation servicesContact ElringtonsT: (02) 6206 1300, Level 7, 221 London Circuit, Canberra Cityvisit: elringtons.com.au

BUSINESS LAW

Occupational health and safety: another Commonwealth takeover

by Craig Painter

The aim of Occupational Health and Safety (OHS) is to promote safe working environments for all staff in all working situations. The Commonwealth, as it has in many other areas of the economy, aims to harmonise the various State and Territory Work Health and Safety laws.

Harmonisation will have great benefits to national and multistate businesses as they will no longer be obliged to work under different OHS legislation. As such, costs should be reduced for compliance and staff training.

At present the ACT, NSW, Queensland and South Australia are the only jurisdictions to have introduced Work Health and Safety Bills into their parliaments. For the harmonised OHS scheme to be successful, the remaining four jurisdictions must introduce and enact such legislation before 1 January 2012, the date the scheme is set to commence.

A major factor contributing to the reform of the current OHS regime was recognition of the changing nature of our workforce and employment arrangements. In previous decades, manual labour was the norm. However due to technological and social advances, our workforce has gradually shifted towards office based employment, with a larger representation of women and people of multicultural backgrounds as well as a greater variety of work arrangements. Within the ACT, a large proportion of the workforce is based in an office environment.

The practical effects of the harmonised OHS scheme includes potential unannounced inspections of workplaces where there are suspected contraventions of the scheme. Additionally senior duty holders such as directors and managers will be required, on request, to produce satisfactory evidence that their business is meeting its duties under the scheme. Regular consultation with workers on matters of OHS will also be necessary. Finally, it is essential that senior duty holders prepare for financing defective machinery or equipment in the workplace, as cost will be a consideration in determining whether a duty holder has taken reasonable steps to eliminate or minimise hazards in the workplace.

With the OHS scheme set to commence in the New Year, businesses should familiarise themselves with the provisions and begin preparing their workplaces for the OHS standards that will be required under this new scheme.

At elringtons, we are able to assist in reviewing the scheme and advising what steps should be taken to ensure your work place complies with the scheme.

www.rsmi.com.au

RSM Bird CameronPh: (02) 6247 5988103-105 Northbourne AvenueCanberra, ACT

Exceptional service, Exceptional results

Battle Camp Fitness is serious about bringing health results and renewed vitality to professionals in Canberra. When it comes to their financial wellbeing and business growth, Battle Camp Fitness trusts RSM Bird Cameron’s expertise.

“Providing corporate fitness packages requires effort and passion. I rely on RSM Bird Cameron’s advice to support and grow my business.” Daniel Ford, Battle Camp Coordinator and Physical Training Instructor

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a26

A D V I C E

BUSINESS COACHING BUSINESS RELOCATIONS

How to be seen as the expert in your field and attract ‘A’ class clients

Relax we carry the load

by Wayne Bolin by Gary Green

Positioning your business, or positioning you personally as an industry expert means that people instantly see you as the authority on a certain topic.

This coveted position enables you to charge a lot more for your services because people know that the advice they receive is going to be outstanding. Better still, as your expert status grows, you’ll find that you start attracting a higher calibre of clients to your business.

Obviously you do need to know your stuff but you can shortcut the process significantly by undertaking the following activities…

1. Write a bookThe instant that your name appears as an author of a book (whether

you self-publish or get published) you are seen as an authority on a topic. The book needs to be very interesting to read in the eyes of your target market. It doesn’t need to be a mainstream best seller—that’s not the point of it. The point is to position you as an expert in the eyes of the types of people who buy from you.

2. Run seminars and workshops or speak at other eventsBeing an author turns you into an expert and so does being a speaker.

The moment you get on that stage you are elevated to ‘guru’ status. Or you might decide to go on the speaking circuit and list yourself with a speaker’s bureau and speak at corporate conferences. Doing that increases your profile and is a great lead generator as well.

3. TestimonialsFeaturing testimonials from clients and from high profile peers is

a great way of positioning you as a business development expert. Use testimonials prominently in all your marketing material— the more the better.

4. Send media releases outWhenever something newsworthy happens either in your industry or

for your business, send out a media release to media outlets. The more media coverage you get the more you are perceived as an expert by the public and by the media and the more new clients you’ll attract. 5. Publish white papers and promote them in print ads

A great way to be positioned as an authority on business development is to publish tips and findings. You can do that by writing a book or by publishing a ‘White Paper’ or ‘ebook’ on how to grow a small business.

Is your business relocating? Allied Pickford’s is synonymous with business relocations management and corporate relocation services. We understand the wider issues, the need for careful planning, detailed project management and clear communication with your staff. Our experienced team takes total responsibility for your office or business relocations leaving you to concentrate on the day to day tasks of running your organisation. The process of relocating is more complex than most people realise. Due to business relocations being a relatively infrequent event for most organisations, people under estimate the time involved and the actions required. When you relocate with Allied Pickford’s we dedicate experienced business relocations Project Manager who is committed to your business relocations requirements.

Our aim is to ensure a seamless and pain free experience for both your organisation and more importantly your staff.

Eight reasons to choose Allied Pickford’s Business Relocations-1. Professional Consultations- Our friendly and professional business

relocations consultants have the experience and expertise to cater for all your requirements. We’ll listen to you and work in partnership to ensure a successful business relocation for your organisation.

2. Pre Relocation Planning Assistance- You will be allocated business relocations Project Manager who will work with you to develop a detailed relocation schedule. Nothing is left to chance. From start to finish your business relocation will run like clockwork.

3. Specialist Business Relocation Staff and Equipment- As the best business relocations company in the industry, you can expect nothing less at every stage of your business relocation.

4. Professional Packing Systems- Our packing systems, procedures and equipment are a benchmark in the industry, all aimed at ensuring your goods are protected to the highest standards through the duration of the relocation.

5. Safeguard Computer Protection-Your computers and peripherals are encased in anti-static preformed computer covers or bags and are transported in enclosed computer trolleys.

6. High Security Storage- Allied Pickford’s safe and secure storage facilities are ideal for short and long term storage when undertaking a business relocation.

7. Service- We are there when you need us. Reliability and responsive service are what we have built our reputation on.

8. Experience and Expertise- Leave your business relocation to the experts. We have experienced and well trained staff who will have your business up and running with minimal disruption in the quickest possible time.

Wayne Bolin is the principal at Bolin Accountants and the 10X Canberra South owner. For more information, please visit Unit 3/71 Leichhardt Street Kingston or visit www.10x.com.au/canberrasouth

Gary Green can be contacted at Allied Pickfords Business Relocations on 0423806702.visit: www.alliedpickfords.com.au

GET ON “BORD”!

To get on BORD, please forward your business contact details along with a brief description of what your business does to ACTSmart@act.gov.au For further information call 6207 4970

Be part of the Business & Office Recycling Directory (BORD) –

it’s FREE!

Do you have a business that helps promote the service of re-use or recycling in the ACT?

The ACTSmart Business and Office recycling programs help organisations in the ACT reduce their waste to landfill and BORD will help businesses and offices

find you!

Eyre St Extension

Future Road

13A 13B

13C

Future Road

Newcastle St

Futu

re R

oad

Eastlake Parade

Eyre St

Boat Harbour

Eco-pondMap is indicative only

Norgrove Park and Common

Jerrabomberra Creek

Jerrabomberra Wetlands

N

B 2 B I n C a n B E R R a S E P T E M B E R 2 011 27

GET ON “BORD”!

To get on BORD, please forward your business contact details along with a brief description of what your business does to ACTSmart@act.gov.au For further information call 6207 4970

Be part of the Business & Office Recycling Directory (BORD) –

it’s FREE!

Do you have a business that helps promote the service of re-use or recycling in the ACT?

The ACTSmart Business and Office recycling programs help organisations in the ACT reduce their waste to landfill and BORD will help businesses and offices

find you!

Eyre St Extension

Future Road

13A 13B

13C

Future Road

Newcastle St

Futu

re R

oad

Eastlake Parade

Eyre St

Boat Harbour

Eco-pondMap is indicative only

Norgrove Park and Common

Jerrabomberra Creek

Jerrabomberra Wetlands

N

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a28

A D V I C E

BUSINESS SERVICES

The ATO’s new weaponry revealed

By Tony Lane

On 5 July 2011, the Assistant Treasurer released much anticipated draft legislation designed to give the ATO more power in its recovery efforts against directors of companies that fail to pay employee entitlements. The Tax Laws Amendment (2011 Measures No. 7) Bill 2011, will, if passed by the Parliament, implement additional measures to enable the ATO to address companies’ non-compliance with PAYG withholding (PAYG(W)) and superannuation guarantee obligations. The measure has been badged as aimed at reducing ”phoenix” activity, however in our experience, many companies experiencing transient cash flow difficulties will be impacted by the proposed laws.

The extent of this new law has now been revealed. Critically, directors of companies that do not report or remit PAYG(W) or superannuation amounts will face greater exposure, as:• the ATO’s Director Penalty Notice regime will now include unpaid

superannuation amounts;• the ATO’s ability to generate estimates will now extend to unpaid

superannuation amounts;• debts for PAYG(W) and/or superannuation that go unreported for

greater than three months are able to be immediately recovered against the directors without notice;

• directors and their associates, of companies that do not remit PAYG(W) and/or superannuation amounts to the ATO, may have their own PAYG(W) credits reduced as a consequence.Consider the example of a small business that fails to lodge a

Business Activity Statement and notify superannuation guarantee shortfall amounts for its employees for the September quarter. The BAS lodgement is due on 21 October and the notification of any shortfall in superannuation is due on 28 October. Under the proposed automated recovery provisions, if the payments are not made by the due date, the directors become liable to director’s penalties for the unpaid liabilities. If the amounts remain unpaid and not notified to the ATO by 28 January, the ATO could immediately commence recovery against the directors without notice. This may include recovery of estimated amounts if the actual amounts are not known.

The Explanatory Memorandum accompanying the draft bill indicates the new law may apply to amounts not notified before the date the Act comes into force. Directors should be aware that the appointment of an Administrator or Liquidator to the company, before the commencement of recovery proceedings or the expiration of any notice period under existing penalty notices, will discharge their personal liability. Directors with concerns about the impact of the new law should contact this office for an obligation free consultation.

Tony Lane is a manager at Kazar Slaven and provides advice to clients in the areas of insolvency, business risk and financial conflict and dispute resolution. For more information, contact Kazar Slaven, Level 3, 11 National Circuit, Barton. T: 6215 8405 F: 6215 8450 E: admin@kazarslaven.com.au W: www.kazarslaven.com.au

CORPORATE GOVERNANCE

Creating healthy workplaces

by Phil Butler

The health and safety of your workforce is critical to the longevity of your business. While compliance with legislation is essential, clever organisations are doing more than just complying – they are proactively seeking better outcomes for their workforce.

And with the model Work Health and Safety Bill due to take effect across Australia from 1 January 2012, it is important that ACT businesses now start looking at how these changes might impact on them.

At a recentAICD briefing, I enjoyed the opportunity to hear ACT Work Safety Commissioner and head of the ACT’s work safety regulator WorkSafe ACT, Mark McCabe, outline the changes to ACT laws and in particular, the due diligence requirements for officers and what this will mean for executives and directors of local businesses. 

McCabe noted that the new laws, which will involve the Legislative Assembly passing a new Work Health and Safety Act 2011 to replace the Work Safety Act 2008, will apply to all employers, regardless of whether they are in the private or public sector. Changes include the removal of a statutory right for private prosecutions by unions or employer groups, new obligations for officers and increased penalties.

Obligations include eliminating or minimising hazards and risks, as far as is “reasonably practicable”, as defined in the Bill; consulting with workers; reporting incidents; complying with notices and directions from the regulator; and complying with regulations and codes of practice.

When conducting due diligence, officers must ensure they take reasonable steps to acquire up-to-date knowledge of work health and safety matters; gain an understanding of the operations of the business and the associated hazards and risks; use appropriate resources and processes to decrease risks; implement processes for receiving information on incidents, hazards and risks, responding to them in a timely way; and ensuring there are appropriate processes in place for complying with any duty or obligations in respect of health and safety.

While it is essentially the role of the officer to oversee the health and safety of workers and any other person, and to decrease risks to health and safety, an organisation’s workers must also ensure they take reasonable care of their own health and safety and that of others.

It is critical that directors are across these new laws. In addition, directors must ensure that their organisations’ officers and workers are fully informed and comply with these laws, which will go toward achieving a healthy workplace, and thus a successful and thriving business.

For further information on the how the new laws will impact your business, contact: www.worksafe.act.gov.au

Phil Butler is state manager of the Australian Institute of Company Directors’ ACT Division. For more information about AICD ‘s course programs and events, T: 02 6248 5954.

Level 4, 28 University Avenue, Canberra City, ACT 2601

P (02) 6162 0880 F (02) 6162 0739Postal GPO Box 2179, Canberra, ACT 2601

canberracitydentistry.com.au

Located centrally in Canberra City, we offer a caring, professional and friendly service where

our dentists are dedicated to you and your family’s dental requirements.

At Canberra City Dentistry our skilled dentists and staff endeavour to provide you with the

highest quality general and cosmetic dentistry, including Invisalign - an invisible alternative to

straighten your smile!

Please call (02) 6162 0880 for a consultation today!

FOR ALL YOUR

FAMILY’S DENTAL

NEEDS

IN THE HEART OF THE

CITY

“Get your Canberra City Smile from Canberra City Dentistry”

complimentary food and beverage. another reasonto cross the fl oor.Enjoy complimentary food and beverages on all fares and fl ights to Sydney with Virgin Australia’s new Capital Connect.

A D V I C E

BUSINESS SERVICES

The ATO’s new weaponry revealed

By Tony Lane

On 5 July 2011, the Assistant Treasurer released much anticipated draft legislation designed to give the ATO more power in its recovery efforts against directors of companies that fail to pay employee entitlements. The Tax Laws Amendment (2011 Measures No. 7) Bill 2011, will, if passed by the Parliament, implement additional measures to enable the ATO to address companies’ non-compliance with PAYG withholding (PAYG(W)) and superannuation guarantee obligations. The measure has been badged as aimed at reducing ”phoenix” activity, however in our experience, many companies experiencing transient cash flow difficulties will be impacted by the proposed laws.

The extent of this new law has now been revealed. Critically, directors of companies that do not report or remit PAYG(W) or superannuation amounts will face greater exposure, as:• the ATO’s Director Penalty Notice regime will now include unpaid

superannuation amounts;• the ATO’s ability to generate estimates will now extend to unpaid

superannuation amounts;• debts for PAYG(W) and/or superannuation that go unreported for

greater than three months are able to be immediately recovered against the directors without notice;

• directors and their associates, of companies that do not remit PAYG(W) and/or superannuation amounts to the ATO, may have their own PAYG(W) credits reduced as a consequence.Consider the example of a small business that fails to lodge a

Business Activity Statement and notify superannuation guarantee shortfall amounts for its employees for the September quarter. The BAS lodgement is due on 21 October and the notification of any shortfall in superannuation is due on 28 October. Under the proposed automated recovery provisions, if the payments are not made by the due date, the directors become liable to director’s penalties for the unpaid liabilities. If the amounts remain unpaid and not notified to the ATO by 28 January, the ATO could immediately commence recovery against the directors without notice. This may include recovery of estimated amounts if the actual amounts are not known.

The Explanatory Memorandum accompanying the draft bill indicates the new law may apply to amounts not notified before the date the Act comes into force. Directors should be aware that the appointment of an Administrator or Liquidator to the company, before the commencement of recovery proceedings or the expiration of any notice period under existing penalty notices, will discharge their personal liability. Directors with concerns about the impact of the new law should contact this office for an obligation free consultation.

Tony Lane is a manager at Kazar Slaven and provides advice to clients in the areas of insolvency, business risk and financial conflict and dispute resolution. For more information, contact Kazar Slaven, Level 3, 11 National Circuit, Barton. T: 6215 8405 F: 6215 8450 E: admin@kazarslaven.com.au W: www.kazarslaven.com.au

CORPORATE GOVERNANCE

Creating healthy workplaces

by Phil Butler

The health and safety of your workforce is critical to the longevity of your business. While compliance with legislation is essential, clever organisations are doing more than just complying – they are proactively seeking better outcomes for their workforce.

And with the model Work Health and Safety Bill due to take effect across Australia from 1 January 2012, it is important that ACT businesses now start looking at how these changes might impact on them.

At a recentAICD briefing, I enjoyed the opportunity to hear ACT Work Safety Commissioner and head of the ACT’s work safety regulator WorkSafe ACT, Mark McCabe, outline the changes to ACT laws and in particular, the due diligence requirements for officers and what this will mean for executives and directors of local businesses. 

McCabe noted that the new laws, which will involve the Legislative Assembly passing a new Work Health and Safety Act 2011 to replace the Work Safety Act 2008, will apply to all employers, regardless of whether they are in the private or public sector. Changes include the removal of a statutory right for private prosecutions by unions or employer groups, new obligations for officers and increased penalties.

Obligations include eliminating or minimising hazards and risks, as far as is “reasonably practicable”, as defined in the Bill; consulting with workers; reporting incidents; complying with notices and directions from the regulator; and complying with regulations and codes of practice.

When conducting due diligence, officers must ensure they take reasonable steps to acquire up-to-date knowledge of work health and safety matters; gain an understanding of the operations of the business and the associated hazards and risks; use appropriate resources and processes to decrease risks; implement processes for receiving information on incidents, hazards and risks, responding to them in a timely way; and ensuring there are appropriate processes in place for complying with any duty or obligations in respect of health and safety.

While it is essentially the role of the officer to oversee the health and safety of workers and any other person, and to decrease risks to health and safety, an organisation’s workers must also ensure they take reasonable care of their own health and safety and that of others.

It is critical that directors are across these new laws. In addition, directors must ensure that their organisations’ officers and workers are fully informed and comply with these laws, which will go toward achieving a healthy workplace, and thus a successful and thriving business.

For further information on the how the new laws will impact your business, contact: www.worksafe.act.gov.au

Phil Butler is state manager of the Australian Institute of Company Directors’ ACT Division. For more information about AICD ‘s course programs and events, T: 02 6248 5954.

Level 4, 28 University Avenue, Canberra City, ACT 2601

P (02) 6162 0880 F (02) 6162 0739Postal GPO Box 2179, Canberra, ACT 2601

canberracitydentistry.com.au

Located centrally in Canberra City, we offer a caring, professional and friendly service where

our dentists are dedicated to you and your family’s dental requirements.

At Canberra City Dentistry our skilled dentists and staff endeavour to provide you with the

highest quality general and cosmetic dentistry, including Invisalign - an invisible alternative to

straighten your smile!

Please call (02) 6162 0880 for a consultation today!

FOR ALL YOUR

FAMILY’S DENTAL

NEEDS

IN THE HEART OF THE

CITY

“Get your Canberra City Smile from Canberra City Dentistry”

complimentary food and beverage. another reasonto cross the fl oor.Enjoy complimentary food and beverages on all fares and fl ights to Sydney with Virgin Australia’s new Capital Connect.

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a30

A D V I C E

ESTATE PLANNINGby Stephen Bourke

The ATO has recently released a draft ruling (TR 2011/D3) which is has caused much muttering in the superannuation world.

The main concern relates to the ATO’s views on the taxation of Reversionary Pensions (but it does not apply to Commonwealth Superannuation Pensions).

A reversionary pension may be paid to the surviving spouse of a now deceased member. That spouse essentially continues to receive the pension or part thereof that the deceased member was receiving. This is usually an option contained in the Trust Deed of the fund. The spouse may also have the option of taking the death benefit as a lump sum payment.

The idea is that the spouse will continue to receive the benefits they were receiving but for the death of the member. That entitlement is tax free and exempt from Capital Gains Tax under the Income Tax Assessment Act 1997 s295-385.

However the ATO has thrown a spanner in the works, particularly for those with Self Managed Superannuation Funds.

Their view is that the entitlement which is tax free commences with the first payment of the pension or annuity to the member and ceases on one of 4 events:

1. There is a failure to meet the requirements of the Superannuation Industry (Supervision) Regulations 1994 R1.06(9A);

2. There is an exhaustion of capital (i.e. the funds used to provide the pension or annuity are used up);

3. There is a commutation (i.e. the pension or part thereof is converted to a lump sum); or,

4. The member dies, except where the entitlement is “automatically transferred to a dependent beneficiary on the death of the member.”

The critical part is part 4.The view of the ATO is that unless the deed provides that the

entitlement is to be paid as a reversionary entitlement immediately, and therefore not at the discretion of the spouse, then the tax free status ceases immediately.

What does this mean?If the ATO view is correct then as soon as the member dies then tax

of 15% is due on the income of the superannuation entitlement which would also apply to any Capital Gains Tax.

The issue is there is doubt as to whether the ATO view is correct. The legislation it is relying on does not use the word “automatically”. However it does say the exemption extends where there is a “contingent liability”. A contingent liability is an obligation to pay something on some future event occurring. There is a strong argument that the right to be paid a reversionary entitlement is a contingent liability – it is an obligation to pay an amount to a third party that would arise if that third party outlived the member.

It remains to be seen whether the ATO’s view will change as the draft ruling is still open for comment and submissions. However it is recommended in the meantime that anyone who has an SMSF or has the power to nominate that a reversionary pension be paid to their spouse review their trust deed or nominations to see whether they ought to amend the deed or make a nomination which addresses the view espoused by the ATO to avoid the taxation risk.

Taxation of Reversionary PensionsThe ATO has recently released a draft ruling which is has caused much muttering in the superannuation world.

Stephen Bourke is a director of the boutique firm, Certus Law, which specialises in superannuation, trusts and estate planning. Visit Certus Law at Level 5, 28 University Avenue, T: 6268 9090, www.certuslaw.com.au

The view of the ATO is that unless the deed provides that the entitlement is to be paid as a reversionary entitlement immediately, and therefore not at the discretion of the spouse, then the tax free status ceases immediately.

Ambius offer a superior selection

of plants, containers and artwork.

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Phone: (02) 6241 1451www.ambiusindoorplants.com.au

INTERIOR PLANTSCAPINGDESIGN • INSTALLATION • SERVICE

Greener on the inside

AMB213 - B2B FP.indd 1 4/03/11 4:57 PM

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a32

A D V I C E

Most of us spend the majority of our time being and working indoors, in airconditioned offices, sitting at desks talking on phones or through emails, or simply at home – in fact it is estimated that up to 90% of our time is spent indoors.

Research has confirmed the importance of living plants to improving indoor air quality but there is now growing evidence that greener indoor spaces also have a positive impact on well being and clearly benefit productivity as well.

Some of the latest research in this area is headed up by Dr Craig Knight, UK Researcher and Director of PRISM (Psychological Research into Identity and Space Management). Dr Knight has shown in recent studies, that enriched work environments e.g. those with the inclusion of indoor plants and artwork, can result in productivity improvements of over 15%.Importantly, when the office workers themselves enriched their own spaces, i.e. were involved in the process of choosing indoor plants and artwork for their work space, productivity improvements of up to 32% were achieved.

Dr Knight suggests that it is not only better for an office to be “green” rather than “lean”, but also that employees within that office should be empowered to design their own workspace rather than having predetermined configurations thrust on them.

Dr Knight’s studies break new ground by demonstrating how strategies of empowerment can contribute not only to employee welfare but also to organisational productivity, and also suggest that office space management that overlooks the psychological needs of employees may be misguided.

Interested in this area? For more information call Jon Elphick, at the Ambius Canberra office on T: 02 6241 1451 or visit the Ambius website www.ambiusindoorplants.com.au .

INTERIOR PLANTSCAPING

Offices should be 'green' not 'lean'

by Jon Elphick INTELLECTUAL PROPERTY

Marked out as special: unusual trade marks types

by Shaun Creighton

Regular trade marks are easy to spot: word, graphical images (‘devices’ in the jargon) or a combination such as a logo mark. However, other things can qualify as trade mark subject matter today.

Under the Trade Marks Act 1995 (Cth.) (TMA), a trade mark is defined as:

“... a sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any other person.” (section 17, TMA)

A sign, in turn, is defined as:“includ[ing] the following or any combination of the following,

namely, any letter, word, name, signature, numeral, device, brand, heading, label, ticket, aspect of packaging, shape, colour, sound or scent.” (section 6, TMA, noting that the definition is not exhaustive – in theory at least, tastes, textures and gestures might also be registrable subject matter on this wording).

So, in addition to regular trade marks, such ‘exotics’ as shapes, colours, sounds or smells can, potentially, be registered as trade marks. However, there are a number of catches which make getting registration of such special marks very difficult, even ahead of satisfying stringent requirements in respect of distinctiveness of the mark in respect of goods/services applied for.

In the case of colours, sounds or smells, one major issue is adequately depicting and describing the mark for application purposes. Although guidance exists on the IP Australia website, trying to ‘explain’ a colour, sound or smell in an application so as to satisfy IP Australia requirements can be difficult – if in doubt, expert advice should always be sought.

In the case of shapes, although graphical representation is also an issue, the bigger difficulty is avoiding or overcoming examiner objections based on the shape being commonplace (i.e. something which other traders would legitimately wish to use) or that the shape has significant functional features which, in relation to the article(s) applied to:a) are essential to use or purpose;b) necessary to achieve a particular technical result;c) have an engineering advantage in superior performance; ord) result from simple, cheap methods of manufacture (per IP Australia).

So, in summary, special marks can provide an unusual, striking addition to branding but can be difficult to register. Here at ARUNA Trade Mark Attorneys, we have the experience and expertise to assist with your special trade mark needs.

Shaun Creighton is a director of ARUNA Trade Mark Attorneys.Level 3, 54 Marcus Clarke St, Canberra T: 1800 705 680 or 02 6221 9555 www.aruna.com.au

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Foundations of DirectorshipFinance for DirectorsCreating awareness of directorship

Finance for Directors explains and assesses company financials through the eyes of the director. As a director, senior executive or manager, you will gain the necessary skills required to interpret and assess the three main types of financial statements – Balance Sheet, Income Statement (profit and loss) and Cash Flow Statement – to identify what information is required to assess an organisations financial health.

Course detailsDate: Thursday 15 September 2011Time: 8.45am - 4.45pmVenue: Federal Golf Club, Red Hill

For more information or to enrol contact Kylie Folkardt: 1300 764 633 or visit companydirectors.com.au/foundationsofdirectorship

companydirectors.com.au/foundationsofdirectorship

0159

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Personal Service. Professional Results.

OUR SERVICES INCLUDE BUT ARE NOT LIMITED TO

• GeneralBookkeepingweekly,monthlyorquarterly• BASandGSTServices• PayrollandPAYG• MYOB,XeroandQuickenset-up,tailoringandtraining• Preparationoffinancialreportsandstatements• Budgetingandcashflowforecasting• Reliableandon-goingsupport

CertifiedPartnerofMYOBandXero

CallTivanant(Mook)CliffordBASAgent81285000

ph.61000456 www.pva.com.au

Foundations of DirectorshipFinance for DirectorsCreating awareness of directorship

Finance for Directors explains and assesses company financials through the eyes of the director. As a director, senior executive or manager, you will gain the necessary skills required to interpret and assess the three main types of financial statements – Balance Sheet, Income Statement (profit and loss) and Cash Flow Statement – to identify what information is required to assess an organisations financial health.

Course detailsDate: Thursday 15 September 2011Time: 8.45am - 4.45pmVenue: Federal Golf Club, Red Hill

For more information or to enrol contact Kylie Folkardt: 1300 764 633 or visit companydirectors.com.au/foundationsofdirectorship

companydirectors.com.au/foundationsofdirectorship

0159

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S E P T E M B E R 2 011 B 2 B I n C a n B E R R a34

A D V I C E

WEBSITES

iPad for businesses

by Sam Gupta

Apple calls it ‘a new way to work’, personal feelings aside, just because something is irresistibly cool, that doesn’t necessarily make it a good investment for your business. However when you want a computer device that is as portable as a mobile and as versatile as a laptop, you just can’t go past the iPad. To find out if you really need an iPad, think about the following:

If and when you are away from your desk, what is the nature of your work? If you are doing sales, attending meetings, gathering data etc, an iPad could be helpful.

An iPad has its limitations when it comes to document processing and other computer tasks. You can’t really replace the traditional workstation yet. It is only helpful when you want to continue working on the move.

If an iPad is something that you can see your business using, then the next question that comes to mind is how you can maximize the returns of investment. Below are some of the things you can do:

General / Sales / Marketing Obviously, you can use it to check your emails, browse the internet,

review & update documents on the go, use it for presentation, connect & collaborate and use CRMs all while you are away from your desk.

Data collectionManual paper work is the thing of the past. The iPad is perfect for

data collection tasks. From filling out simple online forms to carrying out inspections, an iPad can be an ideal tool for gathering data.

Business Process Management For most businesses, managing team efficiency and meeting

deadlines is one of the most crucial tasks. You can empower your business on the go with such tools to help you and them reduce gaps in communication, allocate resources efficiently and keep track of any deadlines.

In essence, if you are looking to maximise business productivity for your mobile staffs, consider iPad. It’s light, very portable, robust and as Steve Jobs says ‘it just works’. iPad apps can be built specifically for your business needs and the possibilities are endless.

When the iPad was first launched, I called it Apple’s hat-trick and it has turned out to be just that. When you are on the move, a tool such as an iPad could make you more productive. Let me know your thoughts on it. Give me a call on 1300 785 230 or send an email to admin@synapseworldwide.com. Have a great day!

Sam Gupta is the managing director of Synapse Worldwide. Sam would love to hear your thoughts on this advice column. Please contact him on 1300 785 230 or admin@synapseworldwide.com

YOU CAN NOW FOLLOW B2B ON FACEBOOK:

‘B2B in Canberra Magazine’

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NEW REAL ESTATE ADVICE COLUMNMaria Selleck shares her experience in the Canberra market

NEW OFFICES FOR CANBERRA BUSINESSPOINTCan your business benefi t from Canberra BusinessPoint?

HAS YOUR BUSINESS BEEN TO THE DOCTOR LATELY?Antoniette Gomez from Exhale explains how to tune-up your business

B2B is now on Facebook at ‘B2B in Canberra magazine’. See expanded networking photos and articles.

ISSN 1833-8232

9

771833 823005

01

MARCH 201158

CANBERRA’S BUSINESS & GOVERNMENT MAGAZINE

IDENTITY THEFT: IS YOUR COMPANY AT RISK?IS YOUR BUSINESS ON FACEBOOK?Stuart Craig from Waste Away can protect your information

Sam Gupta from Synapse Worldwide sells the virtues of Facebook for businessb2bincanberra.com.au

Yellow Edge.Canberra’s people and ideas company

Find out what makes them an inspired success ...

FEATURING

FEBRUARY 201157

CANBERRA’S BUSINESS & GOVERNMENT MAGAZINEb2bincanberra.com.au

$4.95 inc. GST

FLU VACCINATIONS:Get your 1000% ROI

IMPROVE YOUR BOTTOM LINE:BUSINESS PLANNING SERIES PART 6

Business should talk less and listen more. Have you linked pricing to business growth & profi tability?

PAID PARENTAL LEAVE:What does it mean for you?DEFEAT YOUR BAD DEBTORSFive easy steps inside

Donate to the Queensland Premier’s Disaster Relief Appeal - 1800 219 028

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9

771833 823005

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TECHSOLVE ON A MISSION TO SAVE BUSINESS MONEY.

$4.95 inc. GST

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9

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BEN AULICH

& ASSOCIATES

8 PAGE FEATURE

ON CONFERENCE,

TRAINING AND

MEETING FACILITIES

NEW 6 PART SERIES

TO INCREASE BUSINESS

PERFORMANCE

Canberra’s only

law fi rm dedicated

to criminal law

EDITION

CANBERRA’S BUSINESS & GOVERNMENT MAGAZINE

WHEN IT COMES TO

GRAPHIC DESIGN:

Is the client always right?

from Paper Monkey

CHOOSING THE

BEST AGENT:

Are real estate agents all the same?

from Maria Selleck

MAY 2011

60

b2bincanberra.com.au

corporate I events I editorial I portrait I product I architecture I fashion

www.art-atelier.com.au I info@art-atelier.com.au I t. 6288 3626

art atelier photography - professional photography services since 1996

Canberra’s w

ebsite

Looking to sell online?

Websites

eCommerce

Web-Applications

Mobile Apps

SEO

Call 6262 3011 for a free 1hr consultation. SynapseWorldwide.com

A D V I C E

WEBSITES

iPad for businesses

by Sam Gupta

Apple calls it ‘a new way to work’, personal feelings aside, just because something is irresistibly cool, that doesn’t necessarily make it a good investment for your business. However when you want a computer device that is as portable as a mobile and as versatile as a laptop, you just can’t go past the iPad. To find out if you really need an iPad, think about the following:

If and when you are away from your desk, what is the nature of your work? If you are doing sales, attending meetings, gathering data etc, an iPad could be helpful.

An iPad has its limitations when it comes to document processing and other computer tasks. You can’t really replace the traditional workstation yet. It is only helpful when you want to continue working on the move.

If an iPad is something that you can see your business using, then the next question that comes to mind is how you can maximize the returns of investment. Below are some of the things you can do:

General / Sales / Marketing Obviously, you can use it to check your emails, browse the internet,

review & update documents on the go, use it for presentation, connect & collaborate and use CRMs all while you are away from your desk.

Data collectionManual paper work is the thing of the past. The iPad is perfect for

data collection tasks. From filling out simple online forms to carrying out inspections, an iPad can be an ideal tool for gathering data.

Business Process Management For most businesses, managing team efficiency and meeting

deadlines is one of the most crucial tasks. You can empower your business on the go with such tools to help you and them reduce gaps in communication, allocate resources efficiently and keep track of any deadlines.

In essence, if you are looking to maximise business productivity for your mobile staffs, consider iPad. It’s light, very portable, robust and as Steve Jobs says ‘it just works’. iPad apps can be built specifically for your business needs and the possibilities are endless.

When the iPad was first launched, I called it Apple’s hat-trick and it has turned out to be just that. When you are on the move, a tool such as an iPad could make you more productive. Let me know your thoughts on it. Give me a call on 1300 785 230 or send an email to admin@synapseworldwide.com. Have a great day!

Sam Gupta is the managing director of Synapse Worldwide. Sam would love to hear your thoughts on this advice column. Please contact him on 1300 785 230 or admin@synapseworldwide.com

YOU CAN NOW FOLLOW B2B ON FACEBOOK:

‘B2B in Canberra Magazine’

Find us on

Facebook

$4.95 inc. GST

NEW REAL ESTATE ADVICE COLUMNMaria Selleck shares her experience in the Canberra market

NEW OFFICES FOR CANBERRA BUSINESSPOINTCan your business benefi t from Canberra BusinessPoint?

HAS YOUR BUSINESS BEEN TO THE DOCTOR LATELY?Antoniette Gomez from Exhale explains how to tune-up your business

B2B is now on Facebook at ‘B2B in Canberra magazine’. See expanded networking photos and articles.

ISSN 1833-8232

9

771833 823005

01

MARCH 201158

CANBERRA’S BUSINESS & GOVERNMENT MAGAZINE

IDENTITY THEFT: IS YOUR COMPANY AT RISK?IS YOUR BUSINESS ON FACEBOOK?Stuart Craig from Waste Away can protect your information

Sam Gupta from Synapse Worldwide sells the virtues of Facebook for businessb2bincanberra.com.au

Yellow Edge.Canberra’s people and ideas company

Find out what makes them an inspired success ...

FEATURING

FEBRUARY 201157

CANBERRA’S BUSINESS & GOVERNMENT MAGAZINEb2bincanberra.com.au

$4.95 inc. GST

FLU VACCINATIONS:Get your 1000% ROI

IMPROVE YOUR BOTTOM LINE:BUSINESS PLANNING SERIES PART 6

Business should talk less and listen more. Have you linked pricing to business growth & profi tability?

PAID PARENTAL LEAVE:What does it mean for you?DEFEAT YOUR BAD DEBTORSFive easy steps inside

Donate to the Queensland Premier’s Disaster Relief Appeal - 1800 219 028

ISSN 1833-8232

9

771833 823005

01

TECHSOLVE ON A MISSION TO SAVE BUSINESS MONEY.

$4.95 inc. GST

ISSN 1833-8232

9

771833 823005

01

BEN AULICH

& ASSOCIATES

8 PAGE FEATURE

ON CONFERENCE,

TRAINING AND

MEETING FACILITIES

NEW 6 PART SERIES

TO INCREASE BUSINESS

PERFORMANCE

Canberra’s only

law fi rm dedicated

to criminal law

EDITION

CANBERRA’S BUSINESS & GOVERNMENT MAGAZINE

WHEN IT COMES TO

GRAPHIC DESIGN:

Is the client always right?

from Paper Monkey

CHOOSING THE

BEST AGENT:

Are real estate agents all the same?

from Maria Selleck

MAY 2011

60

b2bincanberra.com.au

corporate I events I editorial I portrait I product I architecture I fashion

www.art-atelier.com.au I info@art-atelier.com.au I t. 6288 3626

art atelier photography - professional photography services since 1996

Canberra’s w

ebsite

Looking to sell online?

Websites

eCommerce

Web-Applications

Mobile Apps

SEO

Call 6262 3011 for a free 1hr consultation. SynapseWorldwide.com

SEPTEMBER 2011

2011 BUSINESS IN FOCUS MONTH – CREATIVITY AND COMPETITIVE ADVANTAGE

CHECK OUT THESE AND MORE EVENTS DURING THE MONTH:

The third Business In Focus Month will explore creativity as a key to unlocking the full potential of enterprise.

With more than 50 events throughout September 2011, there’s sure to be something for just about every kind of business in Canberra.

Creativity in business is about much more than Canberra’s visible face of art and culture. The creative sector represents about 10 per cent of all ACT businesses – or around 2,500 companies. This concentration and expertise spans different mediums, media, technology and applications. Creative based competitive advantage can also be found in many successful ACT businesses.

Embedding creativity in business strategy is widely recognised as a pathway to business success. A creative and innovative culture can help business growth, enhance productivity, improve customer service and provide opportunities for staff to connect with their passions. Engaged staff are dedicated staff so it’s easy to see why creativity is such an important part of business success.

Business In Focus Month is an annual event that shines the spotlight on our business community while helping firms see innovative ways to improve their business. Business In Focus Month relies heavily on the contribution of private sector servicing organisations coming on board and conceptualising, implementing and hosting events and activities throughout the month. This contribution is the key to Business In Focus Month - presenting a comprehensive program filled with timely and relevant business topics.

This year there are more than 30 organisations involved in delivering more than 50 events planned for September. They range from Registered Training Organisations and expert business consultants to peak industry bodies like the Canberra Business Council and the ACT Chamber of Commerce and Industry.

With the theme of creativity, Business In Focus Month 2011 will challenge everyone to think outside the square. It is a great opportunity to look at issues and barriers to success in a new way, and to focus on building better businesses.

RecruitTECH 2011 8 September 2011RecruitTECH features Australia’s foremost innovators, thinkers and speakers in the recruitment and HR domain. The event is designed to challenge the way you think about attracting talent to your organisation.

Time: 9.00am to 5.30pm Cost: $529 standard ticket price, see website for other details Venue: The National Press Club, 16 National Circuit, Barton.

Bookings are essential. More information: www.recruittech.com.au

Creative Business Connections 12 September 2011Find out from Marcus Westbury, founder of Renew Newcastle and Renew Australia, how business and arts partnerships can help to regenerate urban and regional centres. Followed by a panel session and discussion.

Time: 5.30pm to 7.00pm Cost: Free Venue: ACTEW AGL House, Level 5, 40 Bunda Street, Canberra City

Bookings are essential. More information: www.abaf.org.au

Pathways to Success 20 September 2011The 3rd ‘Pathways to Success’ seminar will be hosted by Government and non-Government organisations to demonstrate how assessing government support can help local business decision makers on their pathway to success. The seminar will provide an opportunity to share real examples of how government support has helped local business people grow their businesses and gain tips on how best to approach available support.

Time: 5.00pm to 7.30pm Cost: Free Venue: National Portrait Gallery, Barton

Bookings are essential More information: www.business.act.gov.au

For Love and Money – Family Business Australia Conference

30 September 2011For a family business it’s never a question of love or money, it’s always both as the two themes continuously intertwine throughout the life cycle of the family and the business. This conference has expanded and will appeal to the more mature family business operators looking at advanced structures and the relative new comers in the next generation.

Time: 8.30am to 5.00pm Cost: Free Venue: Brindabella Park Canberra Airport

Bookings are essential. More information: www.fambiz.org.au

Find the latest information about events that will have you thinking outside the square this September by visiting www.business.act.gov.au and follow the Business In Focus Month September 2011 link or call 1800 244 650.

CMD_BIFM_30402_B2B_Press_Ad.indd 1 5/08/11 1:56 PM

SEPTEMBER 2011

2011 BUSINESS IN FOCUS MONTH – CREATIVITY AND COMPETITIVE ADVANTAGE

CHECK OUT THESE AND MORE EVENTS DURING THE MONTH:

The third Business In Focus Month will explore creativity as a key to unlocking the full potential of enterprise.

With more than 50 events throughout September 2011, there’s sure to be something for just about every kind of business in Canberra.

Creativity in business is about much more than Canberra’s visible face of art and culture. The creative sector represents about 10 per cent of all ACT businesses – or around 2,500 companies. This concentration and expertise spans different mediums, media, technology and applications. Creative based competitive advantage can also be found in many successful ACT businesses.

Embedding creativity in business strategy is widely recognised as a pathway to business success. A creative and innovative culture can help business growth, enhance productivity, improve customer service and provide opportunities for staff to connect with their passions. Engaged staff are dedicated staff so it’s easy to see why creativity is such an important part of business success.

Business In Focus Month is an annual event that shines the spotlight on our business community while helping firms see innovative ways to improve their business. Business In Focus Month relies heavily on the contribution of private sector servicing organisations coming on board and conceptualising, implementing and hosting events and activities throughout the month. This contribution is the key to Business In Focus Month - presenting a comprehensive program filled with timely and relevant business topics.

This year there are more than 30 organisations involved in delivering more than 50 events planned for September. They range from Registered Training Organisations and expert business consultants to peak industry bodies like the Canberra Business Council and the ACT Chamber of Commerce and Industry.

With the theme of creativity, Business In Focus Month 2011 will challenge everyone to think outside the square. It is a great opportunity to look at issues and barriers to success in a new way, and to focus on building better businesses.

RecruitTECH 2011 8 September 2011RecruitTECH features Australia’s foremost innovators, thinkers and speakers in the recruitment and HR domain. The event is designed to challenge the way you think about attracting talent to your organisation.

Time: 9.00am to 5.30pm Cost: $529 standard ticket price, see website for other details Venue: The National Press Club, 16 National Circuit, Barton.

Bookings are essential. More information: www.recruittech.com.au

Creative Business Connections 12 September 2011Find out from Marcus Westbury, founder of Renew Newcastle and Renew Australia, how business and arts partnerships can help to regenerate urban and regional centres. Followed by a panel session and discussion.

Time: 5.30pm to 7.00pm Cost: Free Venue: ACTEW AGL House, Level 5, 40 Bunda Street, Canberra City

Bookings are essential. More information: www.abaf.org.au

Pathways to Success 20 September 2011The 3rd ‘Pathways to Success’ seminar will be hosted by Government and non-Government organisations to demonstrate how assessing government support can help local business decision makers on their pathway to success. The seminar will provide an opportunity to share real examples of how government support has helped local business people grow their businesses and gain tips on how best to approach available support.

Time: 5.00pm to 7.30pm Cost: Free Venue: National Portrait Gallery, Barton

Bookings are essential More information: www.business.act.gov.au

For Love and Money – Family Business Australia Conference

30 September 2011For a family business it’s never a question of love or money, it’s always both as the two themes continuously intertwine throughout the life cycle of the family and the business. This conference has expanded and will appeal to the more mature family business operators looking at advanced structures and the relative new comers in the next generation.

Time: 8.30am to 5.00pm Cost: Free Venue: Brindabella Park Canberra Airport

Bookings are essential. More information: www.fambiz.org.au

Find the latest information about events that will have you thinking outside the square this September by visiting www.business.act.gov.au and follow the Business In Focus Month September 2011 link or call 1800 244 650.

CMD_BIFM_30402_B2B_Press_Ad.indd 1 5/08/11 1:56 PM

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a38

For more information on the ACT Exporters’ Network visit actexportersnetwork.com, orcontact the Network’s manager, Pam Faulks, on 0400 090 452, pam.faulks@canberrabusinesscouncil.com.au.

A 2 B A S S O C I AT I O N S T O B U S I N E S S

PRESIDENT

B R E N TJ u R aT O W I T C H

The ACT Exporters’ Network is proudly sponsored by the ACT Government, Canberra Business Council, the Centre for Customs & Excise Studies and AusIndustry.

Entrepreneur of the Year and Chief Executive, Freelancer.com, Matt Barrie, was the keynote speaker at the dinner and challenged guests as he shared stories of his entrepreneurial initiatives and achievements in developing Freelancer.com, which is the world’s largest outsourcing marketplace connecting over 2.5 million professionals from around the globe.

But before dinner guests heard from Matt Barrie, the ACT Exporters’ Network revealed another exciting initiative – the ACT Trade and Investment Ambassador Program. Just as the Symposium provided an opportunity for exporters to learn, share and develop strategies to assist our vibrant export community to grow even stronger, the ACT Trade and Investment Ambassador program is about telling the world about Canberra as a place to do business, study, live and visit. This program designates 12 Ambassadors to take on this honorary role more formally for a period of two years, at which time other successful and active exporters will be considered for this special role. As shown in a recent survey of members, on any one day there will be at least one Network member overseas promoting their business and the region as a business destination to potential customers, partners or investors. In fact, at the Awards ceremony a third of the recipients we unable to attend as they were all overseas promoting Canberra.

CBC’s Chief Executive Officer, Ms Chris Faulks, announced the names of the inaugural Ambassadors, with Andrew Barr again making time to celebrate with the Network and presenting the Ambassadors with their certificates. Ambassadors named at the dinner were Michael Cliff, Greg and Marita Corra, Brent Juratowitch, Glenn Keys, Peter Murphy, Professor Stephen Parker, Stewart Rendall, Dr Ed Roberts, Rod Sandison, Professor David Widdowson and Philip Williamson. Collectively this group has over 500 years of export experience in markets as diverse as Botswana to Belgium in areas such as wine, document management, water measurement, education, emergency medical care, security and defence.

The ACT Exporters’ Network would like to acknowledge the generous support of the ACT Government in sponsoring Export Network – Towards 2020, as well as their ongoing willingness to listen to, and work with, Canberra’s exporters.

10 years of providing a f orum for exporters to network, share

knowledge and expand their export activities

A 2 B A S S O C I AT I O N S T O B U S I N E S S

The ACT Exporters’ Network provides a f orum for exporters to network, share knowledge and expand their export activities….. and it’s been doing it for 10 years! To celebrate this milestone members of the Network got together to remember past successes, as well as plan for the future at the Export Network – Towards 2020 Symposium and Gala Dinner on 4 August 2011.

Andrew Barr MLA, Deputy Chief Minister and Minister for Economic Development joined with the Network in its celebrations, cutting our celebratory cake with Peter Yuile, Deputy Chief of Austrade, and Brand Hoff, Export Hero and Chair of Canberra Business Council (CBC). Having representatives from the ACT Government, Austrade and CBC was an important reminder of how the Network first began, as well the strong ongoing relationship between these three organisations supporting the Network’s growth as the importance of international business to Canberra’s economy and community is recognised.

Canberra’s economic reach has always extended far beyond its geographic size – often referred to as punching above our weight. On the global scene Canberra’s exporters have shown resilience against downward trends, with the ACT increasing the value of its exports in 2009-2010 by 8 per cent, to $1.1 billion. We were, in fact, the only Australian jurisdiction to record growth in exports over this period.

But Canberra’s exporters know they cannot be complacent, and one of the aims of the Symposium was to identify key issues facing exporters, and look to solutions to assist exporters to continue their strong record of success and growth. Canberra’s exporters, through the Network, have had a strong record of providing input into development and delivery of key government initiatives including International Business Development Strategy, ACT Education Export Strategy, ACT Export Census, participation in the 2010 Shanghai World Expo and 2011 Trade Mission to Malaysia, and the ACT Chief Minister’s Export Awards – and the Symposium provided another avenue to continue to provide valued and relevant input.

Following the Symposium, which included a combination of guest speakers and workshop sessions, the exporters and other members of Canberra’s business community met for a gala dinner at Old Parliament House. BRW’s 2011

ACT Exporters’ Network

celebrates 10 years

High speed rail needs to be built fast

The ACT is a step closer to having a high speed rail (HSR) link to Sydney and Melbourne after the federal government released the first phase of its implementation study on the east coast HSR network recently (August 2011).

Key findings from Phase 1 of the study included:• Trip times of three hours for Sydney to

Melbourne and Sydney to Brisbane; and one hour from Sydney to Canberra.

• HSR would capture 50% of Sydney-Melbourne and Sydney-Brisbane air travel, and an even higher proportion of Sydney-Canberra air travel.

• Capital cost of the network linking Melbourne and Brisbane would be between $61 billion and $108 billion.Recently Canberra Business Council hosted a

High Speed Rail Forum with RDA (ACT). Richard Farmer (Department of Infrastructure) and Daniel Friere (RENFE, Spain) both spoke at the forum about the benefits of HSR, particularly for regional areas like Canberra.

Apart from the benefits for users such as speed, safety and reliability, there are other significant opportunities for Australia in developing a HSR network. HSR would be a new business for Australia, closer to aviation than to current rail services. It would offer a broad range of opportunities for Australian industry, as a very large project requiring many services: analysis, financing, design, construction and operation. Development and implementation will take many years, followed of course by operation.

HSR can also play a part in meeting the challenge of climate change. According to the International Union of Railways HSR is, on a per passenger basis, eight times as efficient as aircraft in its use of energy, and six times as efficient as private car travel.

The second phase of the High Speed Rail Study will consider all of these factors over the coming year, including a refined analysis of the preferred routes and a detailed study of staging and financing options.

But in the end, the financing options will be the key to the development of any high speed railway in Australia. The two previous HSR projects did not proceed because of the failure of the proponents and government to agree on the issue of finance and specifically on the level of government financial support. The current study forecasts the cost of building an east coast HSR network as being between $61 billion and $108 billion. While this seems a large investment it could be rolled out in a staged approach and, when offset by a reduction in required road spending, which is almost entirely funded by government, it suddenly seems much more viable.

In addition, HSR would substantially delay the need for a second airport for Sydney (estimated cost $15 billion). The Study confirmed that HSR would capture 50% of airline business on the longer routes, from Sydney to Melbourne, Brisbane and the Gold Coast, leading to a reduction in flights to those cities. On routes to regional centres HSR would capture an even higher proportion of the business, leading to the elimination of many flights and the freeing up of slots at Sydney airport which can be better used by big jets.

In addition, if there was a HSR station at Canberra Airport, the short travel time to Sydney (one hour) and cost ($100) would make it viable for Canberra Airport to become an overflow airport for Sydney and remove any urgent need to build a second Sydney Airport. This will potentially save billions of dollars in infrastructure spending and the savings could be offset against the capital cost of the HSR system.

Canberra Business Council is working to ensure that the next phase of the Study focuses on the benefits of developing the Canberra-Sydney corridor as a first priority for development – the first stage of Australia’s High Speed Rail east coast network. T 6247 4199E info@canberrabusinesscouncil.com.auwww.canberrabusinesscouncil.com.au

The ACT is a step closer to having a high speed rail (HSR) link to Sydney and Melbourne

after the federal government released the fi rst phase of its implementation study

A S S O C I AT I O N S T O B U S I N E S S A 2 B

C H R I S Fa u L K S

CHEIF EXECUTIVE OFFICER

AFFILIATED WITH

Principal MembersACTEW Corporation, ActewAGL, Bank West, Blue Star Printing Group, Canberra International Airport, Cre8ive, Elite Sound & Lighting, Ernst & Young Services Trust, eWAY, Hindmarsh, HolisTech Pty Ltd, ISIS, KPMG (Canberra), Master Builders Association (ACT), Medibank Health Solutions, National Australia Bank Ltd (Turner), National Museum of Australia, NEC Australia Pty Ltd, Staging Connections (ACT),The Village Building Co, Thyssen Krupp Marine Systems Australia, TransACT Communication

S E P T E M B E R 2 011 B 2 B I n C a n B E R R a40

We provide a range of services to

businesses to promote and sustain

economic growth.

An ongoing issue that Canberra and surrounding businesses face is Workplace Relations. It is not an easy task to know and remain current with the laws and

regulations regarding your business. Workshops are a great opportunity to be informed on your rights and obligations as an employer. Knowing which modern award your business fits best with is a challenge that a lot of business owners face today. Would it be of benefit to your business to have an enterprise agreement or would common-law contracts be more appropriate? These are options that some businesses are not aware of but which can save your business money. Looking after your staff is important and we are able to assist you

in maintaining a beneficial relationship between yourself and your employees. Helping our members deal with these matters everyday is very rewarding and beneficial to the Chamber, as well as it boosting and helping the Business community as a whole.

Further staff training and development is not only of benefit to employees, it will also benefit your business. This has shown to be useful in retaining valuable staff; you are willing to financially invest in them and in return they remain loyal, hard working and happy in their roles. We currently face a massive skill shortage so why not invest in your own business by training your staff, the Employment, Education and Training team at the Chamber runs a wide range of government initiatives to business, schools and students. Programs include forming school and business partnerships, school to work transition,

career advice, and training for your business, as well as addressing the current skill shortages.

The Ready team seeks and establishes sustainable partnerships between education and training providers, business and industry, parents and family and community groups. The team develops effective programs that support young people so that they remain engaged or re-engage in education or training and realize their full social and economic potential.

There are many ways to build on your business in good times and bad. Getting ‘out and about’ in your business community is a great way to network, build your profile as well as the profile of the business. Meeting other business people face to face is much more effective than a phone call or an email which is convenient, but never as personal. We have had many conversations with members about our events and why they attend. We know through feedback from different businesses that all benefit from a great event. We pride ourselves in making sure that our members and invited guests are getting as much out of an event as possible. It is always great after a long day at the office to be a part of a relaxed business networking event. The varied networking events offered at the Chamber aid in building strong professional relationships, providing you with an environment in which you can discuss concerns and issues with likeminded people. These events also provide an opportunity to share your achievements and keep up to date with what is going on in your business community.

The Chamber continues to lobby business views to government on legislation in a wide range of areas including workcover, education, employment, planning, skills shortages, parking, and other policy issues. The Chamber works closely with political leaders and Government to create positive outcomes for business. Staff members sit on a variety of committees and advisory bodies such as the Educational Ministerial Round table, ACT OHS Council, Australian Chamber of Commerce & Industry Workplace Policy Committee.

To become a member of The ACT & Region Chamber of Commerce please call Jo on 6283 5232 or emailjo.madsen@actchamber.com.au

A 2 B A S S O C I AT I O N S T O B U S I N E S S

BUSINESS DEVELOPMENT MANAGER

J O M A D S E N

Corporate SponsorsACTEWAGL, 104.7 / Mix 106.3, Prime TV, The Canberra Times, The Good Guys Tuggeranong, Duesburys Nexia, Synapse Worldwide, B2B in Canberra.

Associates and AffiliatesRetail Traders Association, Australian Industry Defence Network

Foundation MemberAustralian Chamber of Commerce & Industry

The Chamber continues to lobby business views to government on legislation in a wide range of areas including workcover, education, employment, planning, skills shortages, parking, and other policy issues.

We provide a range of services to

businesses to promote and sustain

economic growth.

An ongoing issue that Canberra and surrounding businesses face is Workplace Relations. It is not an easy task to know and remain current with the laws and

regulations regarding your business. Workshops are a great opportunity to be informed on your rights and obligations as an employer. Knowing which modern award your business fits best with is a challenge that a lot of business owners face today. Would it be of benefit to your business to have an enterprise agreement or would common-law contracts be more appropriate? These are options that some businesses are not aware of but which can save your business money. Looking after your staff is important and we are able to assist you

in maintaining a beneficial relationship between yourself and your employees. Helping our members deal with these matters everyday is very rewarding and beneficial to the Chamber, as well as it boosting and helping the Business community as a whole.

Further staff training and development is not only of benefit to employees, it will also benefit your business. This has shown to be useful in retaining valuable staff; you are willing to financially invest in them and in return they remain loyal, hard working and happy in their roles. We currently face a massive skill shortage so why not invest in your own business by training your staff, the Employment, Education and Training team at the Chamber runs a wide range of government initiatives to business, schools and students. Programs include forming school and business partnerships, school to work transition,

career advice, and training for your business, as well as addressing the current skill shortages.

The Ready team seeks and establishes sustainable partnerships between education and training providers, business and industry, parents and family and community groups. The team develops effective programs that support young people so that they remain engaged or re-engage in education or training and realize their full social and economic potential.

There are many ways to build on your business in good times and bad. Getting ‘out and about’ in your business community is a great way to network, build your profile as well as the profile of the business. Meeting other business people face to face is much more effective than a phone call or an email which is convenient, but never as personal. We have had many conversations with members about our events and why they attend. We know through feedback from different businesses that all benefit from a great event. We pride ourselves in making sure that our members and invited guests are getting as much out of an event as possible. It is always great after a long day at the office to be a part of a relaxed business networking event. The varied networking events offered at the Chamber aid in building strong professional relationships, providing you with an environment in which you can discuss concerns and issues with likeminded people. These events also provide an opportunity to share your achievements and keep up to date with what is going on in your business community.

The Chamber continues to lobby business views to government on legislation in a wide range of areas including workcover, education, employment, planning, skills shortages, parking, and other policy issues. The Chamber works closely with political leaders and Government to create positive outcomes for business. Staff members sit on a variety of committees and advisory bodies such as the Educational Ministerial Round table, ACT OHS Council, Australian Chamber of Commerce & Industry Workplace Policy Committee.

To become a member of The ACT & Region Chamber of Commerce please call Jo on 6283 5232 or emailjo.madsen@actchamber.com.au

A 2 B A S S O C I AT I O N S T O B U S I N E S S

BUSINESS DEVELOPMENT MANAGER

J O M A D S E N

Corporate SponsorsACTEWAGL, 104.7 / Mix 106.3, Prime TV, The Canberra Times, The Good Guys Tuggeranong, Duesburys Nexia, Synapse Worldwide, B2B in Canberra.

Associates and AffiliatesRetail Traders Association, Australian Industry Defence Network

Foundation MemberAustralian Chamber of Commerce & Industry

The Chamber continues to lobby business views to government on legislation in a wide range of areas including workcover, education, employment, planning, skills shortages, parking, and other policy issues.

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