b2b case
TRANSCRIPT
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The Role of Mobile Technology in
Buyer-Supplier Relationship: SteelIndustry Case
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Business Relationships and Bonding
Different schools provide different viewpoints which sometimes overlap each
other
A bond is a building block of a relationship that is created through interaction
between business parties
Technical , Ideological and Social Bonds
Bonding can have a positive or negative impact
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Businesses are using mobile technologies like: Blackberries and personal digital assistants (PDAs)
Devices that enable e-mails, placing orders, and logging onto company networks fromthe road
4G technologies are emerging
Bluetooth and other short-range wireless transmission
RFID in the manufacturing process
Impacts of mobile technology on the coordination in the buyer-seller relationship
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Interview data
Type of contact Date, duration of interview and transcribed pages
Mill
Purchasing Manager Telephone calls, e-mail correspondence, and interview November 24, 2003,1 hour 40 minutes, 17 pages
IT Manager 1 Telephone calls and interview March 15, 2004, 1 hour 30 minutes, 25 pages
IT Manager 2 Telephone calls, e-mail correspondence, and interview March 24, 2004, 1 hour 45
minutes, 18 pages Technology Advisor Telephone calls, e-mail correspondence, interview, and plant tour March 17,
2004, 1 hour, 45 minutes, 21 pages
Production Planner Telephone calls and interview March 17, 2004, 1 hour 59 minutes, 30 pages
Product Manager Telephone calls and interview March 17, 2004, 1 hour 59 minutes, 30 pages
Supplier
CEO Telephone calls, e-mail correspondence, plant visit, and interview November 17, 2003, 2 hours
10 minutes, 37 pages Production Manager Interview and plant tour November 17, 2003, 1 hour 30 minutes, 13 pages
CIO Telephone calls and interview November 18, 2003, 1 hour 45 minutes, 23 pages
Production specialist Interview and plant tour November, 17, 2003, 1 hour 10 minutes, 13 pages
CFO Telephone call and interview November 18, 2003, 1 hour 55 minutes, 20 pages
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Traditional vs. Modern Mill- Supplier
Relationship
Traditional
Order to Delivery-
Manual Process
Pricing manual
Transport scheduling
was phone or fax Delivery dates not
guaranteed
Modern
Organised activites based
on information delivery
Pricing and checking
automatically
Increased order
Adaptability to respondto changes in product
order
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Role of Mobile Technology in Mill-
Supplier Relationship
Speeds up the processes like inventory control,
report transmissions and others
Makes the reporting system into digital form
easier to process for both parties
Enables direct input of information (using PDAs)
and automatic updation of data for both parties
Enables wider inter-organisational coordinationdue to sharing and smooth flow of information
within internal systems
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