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Introduction to Amazon CloudFront

Nihar Bihani Sr. Product Manager, Amazon CloudFront

nihar@amazon.com

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Agenda: Introduction to Amazon CloudFront

CDN Benefits

CloudFront Overview

CloudFront: How It Works

Customer Examples

Pricing

Amazon CloudFront

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CDN Benefits: Global CloudFront Network

Europe Amsterdam (2)

Dublin

Frankfurt (2)

London (2)

Madrid

Milan

Paris (2)

Stockholm

Asia Chennai

Hong Kong (2)

Mumbai

Osaka

Seoul

Singapore (2)

Tokyo (2)

South America Sao Paulo

North America Ashburn, VA (3)

Dallas, TX (2)

Hayward, CA

Jacksonville, FL

Los Angeles, CA (2)

Miami, FL

Newark, NJ

New York, NY (3)

Palo Alto, CA

Seattle, WA

San Jose, CA

South Bend, IN

St. Louis, MO

Australia Sydney

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CloudFront in a Nutshell

CloudFront can make your web applications…….

• Faster

• Scale Better

• More Available

• Easier to Manage

• Cost Less

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AWS Integration

Simple to Use Simple DIY configuration with web console

No consultants to hire

No proprietary languages to learn

Low Cost No additional charges or set up fees

Pay only for requests and data transfer

Designed to work with origins in Amazon EC2

Connections to AWS regions closely monitored

Standard AWS resources (like CloudFormation)

CloudFront Overview

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Rapidly Adding Features, Expanding Scope

2009 2010 2011 2012 • New Lower Pricing

Tiers

• Access Logging

Capability

• CloudFront

Management

Console

• Private Content

• Streaming Video on

Demand

• Singapore Edge Location

• Private Streaming

• Price Drop

• HTTPS Support

• Lower 1-Hour TTLs

• Access Logs - Streaming

• NYC Edge Location

• Enhanced Logs

• Default Root Object

• Invalidation

• Custom Origins

• Service Level Agreement

• Jacksonville Edge

Location

• Paris Edge Location

• (IAM) Identity & Access

Management

• Price Drop

• Free Inbound Data

Transfer

• Stockholm Edge

Location

• Live Streaming Support

• Sao Paulo Edge

Location

• Second LA Edge

Location

• San Jose Edge Location

• South Bend Edge

Location

• Sec. NY Edge Location

• Large Object Support

• CloudFront Tops 20K

customers

• Osaka Edge Location

• Milan Edge Location

• Lower Minimum Content

Expiration Periods

• Live Streaming FMS 4.5

• Geo-blocking tutorial

• Second Virginia Edge

Location

• Second Singapore Edge

Location

• Second Frankfurt Edge

Location

• Second London Edge

Location

• Smooth Streaming Support

• Dynamic Content Support

• Multiple Cache Behaviors

• Multiple Origin Servers

• Query String Parameters

• Second Dallas Edge Location

• Second Paris Edge Location

• Sydney Edge Location

• Second Amsterdam Edge

Location

• Cookie Support

• Price Classes

• Enhanced Logs

• Madrid, Spain Edge

Location

• Private Content Console

Support

• Second Tokyo Edge

Location

• Hayward, CA Edge Location

• Third NY Edge Location

• Second Hong Kong Edge

Location

• CloudFront & Strangeloop

offer combined CDN/FEO

solution

2013 • Price Drop. Lower

inter-region pricing

• Korea PoP launch

• Zone Apex Support

• Custom SSL

Support

• Chennai Edge

location

• Mumbai Edge

location

• Third VA PoP

• WOWZA Support

• Support for HTTP

1.1

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7

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Dynamic

Static

Sites Mix Static and Dynamic Content

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Static content is the objects

on your website that don’t

change from user to user

Static Content

• Images

• Media

• CSS

• JavaScript

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Features for Delivering Static Objects

• HTTP/HTTPS file delivery

• Private Content with Signed URLs

• Programmatic Invalidation

• Access Logs

• Full Control via APIs

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Dynamic Content

• News

• Weather

• Sports

• Social Media

• Advertising

• Stocks

• Ecommerce

• Travel

Dynamic content is the interactive or personalized portion of a website,

created on-the-fly for each end user

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Features for Dynamic Content

1. Connection optimizations

2. Multiple cache behaviors and origin

servers

3. Query string parameters and cookie

support

4. Custom SSL Certificates

5. Zone Apex Support

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Typical Website Architecture

Elastic Load

Balancing

Dynamic Content

Amazon EC2

Static Content

Amazon S3

cdn.example.com/*.jpg

www.example.com/*.php

Custom Origin

OR

OR

Custom Origin

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Content Delivery with CloudFront

Elastic Load

Balancing

Dynamic Content

Amazon EC2

Static Content

Amazon S3 Custom Origin

OR

OR

Custom Origin Amazon CloudFront

www.example.com

*.jpg

*.php

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Dynamic Content Delivery: Common Myths

Myths…

None of my HTML pages are cacheable.

My HTML pages are customized so those cannot be cached.

My pages are personalized and unique for each user, so a CDN won’t be useful.

Debunked…

Often, many pages are cacheable – e.g. search results pages.

Use Cookies and Query Strings as cache keys – e.g. local weather pages.

Network and path optimizations allow CloudFront to speed up dynamic content – e.g. personalized pages.

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

CloudFront can make your web applications…….

Faster

Scale Better

More Available

Easier to Manage

Cost Less

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Faster: The Performance Problem

Long Distance + Poor Network = Slow Load Times

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Faster: How CloudFront Helps

CloudFront helps change this equation to…

Short Distance + Optimized Network = Fast Load Times

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Faster: Optimized Network Paths

Dynamic Content

Static Content

Amazon CloudFront

www.example.com

*.jpg

*.php

Low Latency

TCP/IP Window Sizing

Persistent Connections

Monitored Network Paths

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• Amazon CloudFront had to win Amazon.com’s CDN business just like any other CDN

• Testing on Amazon.com shows that Amazon CloudFront is 7% faster than CDN A and 51% faster

than CDN B.

• The vast majority of CDN traffic on Amazon.com is being served by Amazon CloudFront

Faster: Global CloudFront Network

“Delivery via Amazon CloudFront allows you to download video games as quickly as your broadband connection allows. Customers using a high speed, broadband internet can see up to an 8x increase in

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

CloudFront can make your web applications…….

Faster

Scale Better

More Available

Easier to Manage

Cost Less

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Scale Better: How CloudFront Helps

Caching static content at the Edge.

Offloading connection set-up and SSL negotiation to the Edge.

Persistent connections and collapse forwarding help scale your

origin.

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Scalability

Peak usage over 60 Gbps

Example: Video banner ad customer

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Problem

A massive sudden increase in web traffic was expected

for live coverage of the Mars Exploration Rover Curiosity

landing

Solution

NASA JPL utilized AWS to support website, image and

live video delivery to hundreds of thousands of current

visitors

Business Benefits

Operating the mars.jpl.nasa.gov website on AWS allowed

NASA JPL to broadcast their message to the world and

provide an excellent experience for an online viewing

audience larger than the Olympics

NASA JPL Delivers Content from Mars

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CloudFront can make your web applications…….

Faster

Scale Better

More Available

Easier to Manage

Cost Less

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

More Available: How CloudFront Helps

CloudFront is architected for high availability.

Serve cached content even when origin is unavailable.

Availability SLA.

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Problem

High error rates and performance issues with their

existing CDN provider

Solution

Migrated the majority of PBS videos to Amazon S3

storage and delivered them via Amazon CloudFront

Business Benefits

Moving to S3 + CloudFront resulted in a 50% lower error

rate and improved performance

Video Testimonial

http://www.youtube.com/watch?v=l2990XEC-Cw

“As with all the AWS services we leverage, using

Amazon CloudFront is so simple and reliable that the

team doesn’t have to think about it. It all just works,

freeing us to focus on building cool applications.”

AWS Reliable Infrastructure Makes it Easier to Focus on Other Tasks

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CloudFront can make your web applications…….

Faster

Scale Better

More Available

Easier to Manage

Cost Less

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Easier to Manage: How CloudFront Helps

No need to write any custom code.

No need to split-up the website across multiple domains (e.g. for

dynamic and static content, or https vs. http)

- Multiple origins and cache behaviors make it easy to architect for whole site

delivery.

Self service signup and configuration via AWS Management

Console and APIs.

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Easy to Configure and Manage

No custom code

Self service signup and configuration

– anytime, from anywhere.

AWS Management Console to

create and manage CloudFront

distributions.

Programmatic APIs for integration

into your own systems and workflow.

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Use of AWS

Earth Networks uses Amazon CloudFront’s dynamic

content features to customize the user experience by

distributing local information to millions of users in near-

real time.

Business Benefits

Saved over 50% in CDN costs and anticipates 20%

reduction in EC2 origin instances without any reduction

in performance or need to write custom code.

Testimonial

“With CloudFront’s strong performance, ease of use and

flexibility, our team can use the API or the console to

quickly make changes to our CDN configuration and see

the updates within minutes. And with the low cost of

delivering dynamic content using CloudFront, we expect

to see significant cost savings as well.”

Earth Networks: Lowers Cost but not Performance!

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

CloudFront can make your web applications…….

Faster

Scale Better

More Available

Easier to Manage

Cost Less

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Cost Less: How CloudFront Helps

Same price for dynamic and static content!

Preferential pricing on origin fetches from S3 and EC2.

CloudFront is less expensive than AWS Data Transfer, over 10 TB/mth.

Reserved Capacity Pricing for reduced rates with commitment.

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Problem

Need to reduce IT costs for new application

Solution

AWS’s low, pay-as-you-go pricing & reliable services

With every user’s request, the Smart Hub

application authenticates devices, delivers apps

and content, and pushes notifications across

multiple devices

Business Benefits

Operational efficiencies, converting capex to opex, new

revenue opportunities

Samsung runs its Smart Hub application on CloudFront

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Support for all device types HTTP protocols – Adobe HDS, Apple HLS,

Microsoft Smooth Streaming, MPEG-DASH

RMTP protocol for Flash clients (VOD only)

Simple to configure Live streaming stack managed through

CloudFormation script

VOD - upload .flv to S3, stream via RTMP

Flexible Full control over streaming origin enables

freedom to enable and configure supported

features

Features for Live and VOD Streaming

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Problem

ABC/Disney needed an end to end solutions that handle

the complexity and scale of their video delivery

Solution

AWS’s scalable and resilient services enable upLynk to

provide a service solution providing:

• Delivery via CloudFront

• One multi-bitrate encode for all devices

• Low-bandwidth secure signal acquisition

• Automated CC processing and packaging

• Live on-the-fly program and ad removal

• Dynamic ad serving into live-linear playback

• Software controlled live signal delay

Business Benefits

Operational efficiencies, converting capex to opex, new

revenue opportunities

upLynk Online Video Platform

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Pricing

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Thank you!

www.aws.amazon.com/cloudfront