M&E Ecosystem Update Q4 2015

Bhavik Vyas - Digital Media Partner Ecosystem Leader

bhavikv@amazon.com

© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved©

AWS Partners

AWS SaaS

Partners

Professional ServicesProfessional service firms that help

customers design, architect, migrate,

or build new applications on AWS.

Product CompaniesCommercial software and cloud service

companies that build solutions that run

on, are complementary to AWS.

Authorized

Government

Partner

Channel

Reseller

Partner

AWS

Marketplace

Seller

AWS Test

Drive

Managed

Service

Provider

Different Partners for Each Sub-Segment

1. Motion Picture and TV Production

2. TV Broadcaster, Cable, Satellite, MSO

3. Multi-platform Video Distributer (MVPD)

4. Internet Publishing and Broadcasting (direct to consumer)

5. Motion Picture and TV/Video Distribution

6. Post-Production Services

7. Newspaper Publishing/ Web Content Management

“Some” of the M&E Partner Eco-System

INGEST STORE MANAGE SECUREPROCESS

CREATEMONETIZE

INTEGRATEDELIVER

SaaS BYOLPaaS

Solution Workloads and Applications

Content Processing & Creation

• Rendering & VFX

• Mastering/ Finishing

• Editing (NLE)

Broadcast and OTT

• Broadcast TV Playout

• Cloud PVR

• OVP and OTT Services

Content Management and Distribution

• Digital Asset Management/ Media Asset Management

• Media Supply Chain (B2B) Content Management

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M&E Partner Ecosystem Highlights Q4 2015

- Rendering

- Production/ Post Production

- Creation and Collaboration

- Digital Distribution & Supply Chain

- Content Management

VFX & Rendering

Introduction to Deadline

• What is Deadline?

– Cross-platform render farm management.

– Manages on-premise, Cloud-based, or hybrid render farms of all sizes.

– Supports over 70 content creation applications out of the box.

and more!

– Used in VFX, Design, Broadcast, AEC (Architecture, Engineering,

Construction), Education, etc.

• Transformers: Dark Side of the Moon, Thor, Green Lantern, Harry Potter,

Avatar, Tron, GI-Joe and the Rise of Cobra

Rendering with Deadline in AWS Cloud

What tools are currently available?

– Amazon Cloud Plugin for Deadline:

• View and control existing AWS instances

directly from the Deadline Monitor.

– Deadline VMX:

• Automates the launching / termination of

AWS instances based on jobs in queue.

– Deadline AWS Cloud Wizard:

• Set up a basic Deadline render farm in

the AWS Cloud in about 30 minutes.

What’s coming in the future?

• Deadline VMX Improvements

– Improved budget and cap flexibility.

– Support for Amazon EC2 SPOT Instances.

• AWS CloudFormation Templates

– Create AWS Cloud render nodes to connect to an existing on-premise

Deadline render farm, or create an entire render farm in the Cloud.

• Asset Transferring

– Build asset awareness into Deadline jobs and automatically transfer

assets as required.

• Usage Based Licensing

– Render nodes pull metered licenses from Thinkbox’s Cloud-based

license server

Post-Production Tools

A post production platform for cinema and television

• Image/Audio Processing

• Playlist Mastering

• 3D Visualisation

• Sundog + 3rd Party Tools

Image reconstruction and enhancement technique requiring massive compute

Hero (3D re-release)Stereo conversion

prep

Jago: A Life UnderwaterPre-grade enhancement and

de-noise

Jet TrashRecovery of problem

shots

Sundog Media Applications

Ci Media Cloud PlatformThe next generation enterprise media workflow

Creation and Collaboration

What is Ci?

The entirely cloud-based digital

media platform

High-speed transfer

Transcoding

Storage

Streaming

Archiving

Fast and simple deployment

Zero capital investment

Scales instantly: Gigabytes to Petabytes

Real-time collaboration, secure delivery and simple integration

Use Ci with Sony’s cameras to

enable a new wireless solution to

increase your team’s agility and

accelerate your editorial

workflows.

Shoot + Review Pack + Ship

Sharing is for friends & family.

Use our MediaBoxes to ship

your high-value content to

clients and vendors in a secure

and trackable way.

Color + Review

Use Ci with Sony Catalyst Prepare

to load camera clips, trim, color

and send to others that aren’t on-

location to get feedback on your

day’s work.

Integrate + Orchestrate

Use our RESTful APIs to rapidly

design and integrate with your

systems to automate media

workflows for your business and

users.

Integrated Cloud applicationsNot just cloud storage, a growing ecosystem of creative cloud apps.

Review, annotate, and

collaborate on video files

across multiple locations in

realtime.

VideoReview ImageReviewAll the functionality of

VideoReview with the

added ability to compare

multiple images side by

side.

RoughCut (beta)Create quick cuts and

playlists then export to your

favorite NLE

Digital Distribution & Supply Chain

Linear

Broadcast

Television &

Network Feeds

Video Content

and Metadata

(from suppliers)

Fox Broadcast Centre

Los Angeles

Manual

Verification

Content

Normalization

Content

Captioning

Metadata

Systems

Content

Quality Check

Playout

Systems

Today’s Content Factory

What Does SDVI Solve?

• Spin up or spin down media infrastructure in minutes

• Shared versus dedicated infrastructure

• Infrastructure resources on-demand

• Best-in-class 3rd party applications, with no lock-in

• Facilitates the move to OpEx for media supply chains

• Accurate cost tracking and reports

• Infrastructure analytics and modeling

Infrastructure Management for the Media Supply Chain

Fox Broadcast Centre

Los Angeles

Content

Quality Check

Content

Normalization

Content

Captioning

Distribution-ready content

and BXF metadata

Future Distribution

Platforms

Single sign-on & 2-factor

authentication viaBypass Path

Manual Upload

Video Content

(from suppliers)

Customer Portal

(content suppliers)

Content

Metadata

Broadcast Playout (Channel Origination)

Linear Channel Playout/Origination

• Pre-recorded Live-Linear

Channel Origination

• Mastered content on S3

(sourced via digital supply

chain)

• Cloud based automation

manages playout

• Scale deployment per channel

• Multi-AZ and Multi-Region

failover options

• GPU based rendering for

channel graphic requirements

– Pre-rendered content

– Live rendering (basic

graphics)

– Live rendering (complex

graphics)

• Dual 50Mbps MPEG2-TS

output

Broadcast Channel Play-out

On

Premises

Footprint

7880 ENC

Live Feed

AWS Cloud Region

Video &

Graphics Files

SDI

Amazon S3

c4 g2

10G DX

Chose an

instance based

on workload

graphics

requirements

Controls the workflow on premise and in the cloudAdvanced Network Management and Control System Manual Operational Control Surface

IP TS

c4

For “Heavy Lifting“

Video &

Graphics

Files

Emission

Encryption

FXP

IPX 10G Core Switching Fabric

Content Management

•

•

•

•

S3

EFS

Glacier

EBS

Direct Connect

Internet

generic

database

disk

tape

storage

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Thank you.