Keith Wymbs

CMO, Elemental

CLOUD-BASED VIDEO INFRASTRUCTURE TAKING HOLD

IN MEDIA AND ENTERTAINMENT

© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved©

Confidential

PERFECTING THE MEDIA EXPERIENCE

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Connecting viewers with content at massive scale

Confidential

VIDEO TECHNOLOGY MUST SCALE AND EVOLVE TO KEEP PACE

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Expanding Content Creation

Increasing Modes of Distribution

Proliferating Devices: >1,000TECH

CORE

Confidential

WORKFLOWS ARE NO LONGER LINEAR, THEY ARE MODULAR

DevicesElemental

SERVER

Elemental

CONDUCTOR

Elemental

LIVE

Elemental

STATMUX

Elemental

DELTA

Elemental

DELTA

Third Party

CDN

Managed

Network

Live

On Demand

S3

CMS / WFM DRM QC Ad Decision Storage NAT Services Fingerprinting Watermarking

Interoperable Components

ApplianceVirtual

MachineCloud

Supported Infrastructures

Source Processing & Management Delivery Display

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Vendors must deliver the most flexible solutions covering the

broadest set of viewers, workflows and infrastructures

Confidential

AND THEY CAN RESIDE ALMOST ANYWHERE YOU NEED THEM

DevicesElemental

SERVER

Elemental

CONDUCTOR

Elemental

LIVE

Elemental

STATMUX

Elemental

DELTA

Elemental

DELTA

Amazon

CLOUDFRONT

Managed

Network

Live

On Demand

S3

CMS / WFM DRM QC Ad Decision AWS Storage NAT Services Fingerprinting Watermarking

Interoperable Components

ApplianceVirtual

Machine

AWS

Cloud

Supported Infrastructures

Source Processing & Management Delivery Display

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Combining the most powerful video processing software

with the most scalable cloud infrastructure

Pure Cloud Solution

USE CASE – TIME OF DAY SPIKE FOR ON-DEMAND

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Confidential

BBC VIDEO FACTORY: POWERED BY ELEMENTAL & AWS

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coverage

coverage

Solution

Challenge Benefit

Rapid delivery of content with the

flexibility to easily adopt new formats

and standards ensuring service

availability on all devices

Cloud-based resources provide elastic

video processing capacity with dynamic

scaling to absorb spikes in demand

Serve catch-up programming to more

than 7 million users per day across

1,000 multiscreen device types

Confidential

• Video Factory captures live broadcasts and sends to Amazon cloud storage

• Processing jobs get picked up by idle transcoder or create new instance

• Elemental Cloud processes multiple H.264 ABR video streams

• Elemental Cloud ramps dynamically with processing demand on AWS EC2

BBC VIDEO FACTORY WORKFLOW

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Live TV

SOURCE STORAGE iPLAYER DISPLAY DEVICESINTERNETELASTIC VIDEO PROCESSING

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Multi-CDNAmazon S3

Confidential

DAILY ELEMENTAL CLOUD USAGE

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Minimum: 5 nodes

Peak usage: 80 nodes

• 19k hours / month

• 4,200 steady state

Confidential

ON PREMISE COMPARISON

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Excess capacity

• 13k hours capacity

• 6,600 hours unused

Hybrid Cloud Solution

USE CASE – SEASONAL SPIKE FOR LIVE EVENTS

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Confidential

WORLD CUP: POWERED BY ELEMENTAL & AWS

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coverage

coverage

Solution

Quickly and efficiently prepare 3,900+ hours of

live and catch-up World Cup coverage for

delivery to viewers on any OTT device

Challenge Benefit

The platform provides an end-to-end

second-screen solution for live

streaming feeds, multi-angle content

and VOD assets to sports fans

Elemental Cloud on AWS EC2

provided encoding elasticity with the

ability to reliably deliver high quality,

high resolution live content across

multiple streaming protocols across

the globe

Quickly and efficiently prepare

3,900+ hours of live and catch-up

World Cup coverage for delivery to

viewers on any OTT device

Confidential

• 10Mbps Live HLS input streams delivered from Rio to Dublin

• Elemental Cloud services ingested up to 48 concurrent inputs

• Each input converted to 9 ABR outputs, 2 thumbnails, and 1 RTMP feed

• Content delivered to regional broadcasters via CDN

WORLD CUP LIVE STREAMING WORKFLOW

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ELASTIC VIDEO PROCESSING

Live TV

STADIUMS FIBER

Accelerated

CDN

Delivery

GLOBAL

Broadcasters

DISPLAY DEVICES

HLS Inputs

S3 STORAGE

Confidential

ELEMENTAL CLOUD USAGE

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• Peak Usage: 140 nodes

• 15k total usage hours

Confidential

ON PREMISE COMPARISON

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• 111k hours capacity

• 96k hours unused

excess capacity

Cloud DVR

USE CASE – TIME TO MARKET ADVANTAGE

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Confidential

DIGITAL VIDEO RECORDING – VIEWER HAS FULL CONTROL

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Record the

program now

Start Over

1 to 4 hours

Schedule

a recording

Catch-up

1 hour to 7 days

DVR Windowing

30 days+

Present FuturePast

However, traditional in-home DVRs cost billions to deploy and a decade to saturate

Confidential

THE CHALLENGE OF CDVR STORAGE

Shared Copy (Catch-Up)

Max StorageMax = n TB

Average

roughly 90%

of n TB

Min Storage

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Confidential

SCALING EFFECT OF REGULATIONS

Average = n

Tera Bytes

Average = n

Peta Bytes

Several thousands of

users switch

storage from TB to PB

Single Copy (Catch-Up)

Scaling with Private Copies

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Confidential

POPULAR PROGRAMS ONLY ADD ADDITIONAL VARIABILITY

Private Copy (nPVR)

Recording of a

“blockbuster” programAverage = n PB

Peak several

PB over the

average storage

requirement

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Confidential

CLOUD DVR CAN COPE AND BECOME A REALITY IN MONTHS

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Transition between

short & long term

STORAGE

Live Content Capture

ENCODING

Content & Subscriber

Management, DRM

MANAGEMENT

Recording & Subscriber

Management, Scheduler

RECORDING

EPG

Playback Request

Handling, JITP, JITE

& Ad Conditioning

DELIVERY

PLAYBACK

Confidential

• The most valuable content in the world is being processed in the cloud

and the migration is accelerating

• The pace of change in the industry and the competitive alternatives are

making elastic, evolving video infrastructure even more valuable

• AWS provides highly secure, scalable infrastructure while Elemental

provides premium video processing and delivery solutions

MEDIA & ENTERTAINMENT IS MOVING TO THE CLOUD

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THANK YOU

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