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Emotion plays a key role in packaging. Studies over the years have shown thatpackaging can and does create an emotional reaction in consumers both whenthey buy a product and use it. A warm feeling when looking at a well designedand appealing pack, a feeling of frustration when a pack is difficult to open orclose and a feeling of satisfaction in buying and using a pack that minimizesenvironmental impact. Emotion too plays a significant role in the judging process. The emotion of concern when entries are not as high as hoped forjust a couple of weeks before the judging but then a feeling of satisfaction onthe judging day when a high entry level has been received. A feeling of surpriseat the huge variety of types of entry and then a feeling of pleasure when theentries are looked at in detail and the more “special” elements are revealed.Judging day is special and we are once again indebted to our Judging panel,so ably led by Satkar Gidda, helped as before by Pascal van Beek and joinedfor the first time this year by Andreas Nolte of Edeka Nolte. We are very grateful to them all for taking their deliberations so seriously. It is never easyand the 15th Awards were no exception. With the second highest entry levelsince these awards started, the Judges certainly have to work hard. We aregrateful also to Peter Klein Sprokkelhorst who once again brought his considerable experience and expertise to advise and assist the Judging panelto ensure they were aware of all the intricacies of each of the entries.

Once again we have included in the booklet all the finalists in each categoryfrom which the winners were chosen as this helps to demonstrate the variety,skill, innovation and flair that the entries show. And for each of the winnerswe will report on the supply chain story behind the winning carton that alwaysgives an interesting insight into the development, creation and production of the winner. The Judges remain amazed that each year things seem to get better and once again in 2011, we have an outstanding quality of entry overallwhich made judgments even more difficult than usual.

We hope you enjoy looking at all the finalists and winners and yet again weare so grateful to all those companies who took the time and trouble to enter.This is their Award which we run and the winners richly deserve their awardsbut the true winner is without doubt carton packaging – the most innovativeand sustainable packaging available.

Roland RexPresident Pro CartonApril 2012

Introduction by Roland Rex,Pro Carton

What an amazing standard and number of entries we had this year. Therewere 114 entries from over 15 countries. No wonder then that the judges exceeded the time allocated to the decision making process.

Innovation is often an overused word and yet we were using it quite a lot aswe tried to express some of the achievements of the entrants.

Consider the carton of the year, branded ABT from Mayr-Melnhof. Not onlywas this a great piece of structural design work, it projected masculinitythrough shape, colour and branding. Coupled to that was the car front, grillimage using punched holes, not seen before, clearly conveying the image ofautomotive products inside. Just that detail of punched holes was enough tocatch the eye.

Speaking of detail, when is tray not a tray? When it is a non slip tray. A traymade from carton board with an extra surface finish to make it non slip. Anend consumer benefit when transporting food from counter to table.

I remarked last year on the subject of sustainability and so it was no surprisethat the number of entries increased this year so that a new category was introduced and finalists chosen for the first time. In addition, the judges additionally placed some entrants in other categories also into the sustainabilitycategory. As more brand owners look to incresase their sustainability characte-ristics, we will see them increasingly looking at carton board. For the brand Illy,winner of this category, to move from tin into carton board and still be confidentthat they could maintain their brand values and premium positioning then thatsays a lot.

Finally during the course of the year I happened to see an amazing Smart Carthat I discovered had been made using cartons to replace many of the mainpanels and some of the interior and other trims. I was so astonished by this, Ispoke to Pro Carton and managed to persuade them that as this was so specialit should be recognised and I am so pleased they agreed. You will find moredetails on this later in the brochure.

So my congratulations to the winners but also to those that made the shortlistbecause often the margin between winner and second was very minimal.Thanks in fact to all those that entered. You all did a great job!

Satkar GiddaApril 2012

The JurySatkar Gidda SiebertHeadSatkar Gidda studied Business Studies andMarketing and is Sales & Marketing Directorof SiebertHead, the longest established brandand packaging design consultancy in the UK.His primary responsibility is meeting, present -ing and selling the skills of SiebertHead to newclients as well as existing clients. At Siebert-Head Satkar he also works with global clientson helping them create that all important oneto one communication between the brandand the consumer.

Pascal van Beek UnileverPascal van Beek began his career in 1992 asManagement Trainee at Mars/MasterFoods,where he advanced to Junior Purchasing Manager for packaging and services. Following an interim position from 1996-1999at Nestlé Animal Foods as Senior EuropeanPurchasing Manager for printed packaging he finally moved to Unilever and currentlyholds the position of European ProcurementDirector for Flexibles, Outercases, Folding &Aseptic Cartons and Paper Containers.

Andreas Nolte EDEKA NolteAfter a traineeship as retail salesman and studiing business management, AndreasNolte was Market Maker for Options on Stocksin Frankfurt and London. In 1993 he took onthe role as managing director of Nolte aktiv-markt GmbH – a family-run business, whichwill celebrate its 50th anniversary in 2012.The company owns seven supermarkets underthe Edeka brand. Another supermarket is tobe added next year.

Peter Klein SprokkelhorstSpecial Advisor to the juryAfter being trained as a mechanical engineer,Peter Klein Sprokkelhorst decided to join thepaper-processing industry. In 1982 he becamemanaging director of Zedek Deventer Holland(which today belongs to the Smurfit KappaGroup) and turned the company into a majordisplay and packaging supplier in Europe. He successfully acquired two companies in Belgium, built a greenfield factory in theCzech Republic and established sales offices inGermany, France and the UK. He retired in2008, but with 45 years of experience is stillactive as an independent consultant.

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P. van Beek, S. Gidda, A. Nolte, P. Klein Sprokkelhorst

Official name of entry | ABT Hohlrahmenschachtel

Carton producer | MMP Schausberger, AustriaBrand Owner | ABT Sportsline GmbHStructural Designer | MMP Schausberger, AustriaGraphic Designer | ABT Sportsline GmbHCartonboard manufacturer | EuropapierCartonboard grade | Fotokarton Schwarz 480 gW

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Carton of the Year

A gift with charisma

ABT is a car tuner specialising in the makes Audi, VW, Seat and Skoda. This isa special carton used for promotional purposes to good customers. The contents: gifts to premium customers to the tune of several hundred Euros.For example, the cartons could contain tickets for DTM races (German TouringCar Championship), VIP tickets with a pit pass or other suitable give-aways.Until now, the carton had the shape of a simple shoe box. The briefing givento MMP Schausberger was fairly free: do something new, something different.In other words: Mayr-Melnhof had carte blanche. To designers this means: itdoes not have to be radically new, it needs to be the right thing for the customer.Communications between the customer and Schausberger clicked from the wordgo. The chosen carton had the shape of a sports exhaust pipe. A stamped gridand hot foil embossing on completely dyed cartonboard convey a convincingaura. Design and packing (with the exception of the tickets) was done bySchausberger MMP. ABT liked the idea and concept immediately – only a fewminor details needed to addressed. First impressions did not fail: the product iswell received and is being reordered regularly. Feedback by customers is verypositive.

Jury Comments:The judges were most impressedwith this carton which contained highvalue products and showed them offto the best advantage. The curvedfront panel was eye catching alongwith the punched holes which thejury members had not seen beforebut they felt were a valuable designelement in the overall look of thecarton. The structural design, thesimplicity of the print allied to thedeep black board all combined tocreate a truly outstanding carton that would attract attention and alsoperfectly reflect the quality of thecontents.

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Official name of entry | Anti-Rutsch-Tablett

Carton producer | STI GroupBrand Owner | Kunden des Cateringanbieters Kurt Lilly GmbH & Co. KGStructural Designer | STI Consulting GmbHGraphic Designer | STI Consulting GmbHCartonboard manufacturer | Iggesund PaperboardCartonboard grade | Invercote, GZ 220 g

Anti-slip brand communications

The idea for this “highly innovative“ concept originated from STI. It all startedwith an enquiry from a sub-contractor for catering material who was unhappywith existing solutions – trays made of wood, metal or plastic. The printedpaper sheets for branding tended to slip and quickly looked “used”. The result:the end consumers were also disappointed. In four months of developmenttime STI created a far better solution: a tray made of sustainable cartonboardfor individual design. This makes individual branding easier for caterers andcustomers alike, especially as the tray can also be manufactured in differentsizes and shapes (i.e. classic rectangular shape, heart-shaped etc.). The clue: a special anti-slip varnish was developed together with a special applicationprocess. The number of customers from the catering industry is growing steadily: a new product has found its customers.

Jury Comments:This was definitely something thatthe Jury had not seen before and theuse of a non slip coating gave thetray an added dimension in that itcould be tilted to 20˚ and whateverwas on the tray would not slide off.It also had sufficient strength to fulfilits purpose and they also felt thatthis product, being 100% recyclable,would have a wide variety of appli-cations not only in the catering fieldbut also in fast food outlets. Virtuallyany design can be printed too, so offering a wide variety of possibilitiesto this unique product.

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Most Innovative Carton

Smart cartonboard speedster

Many things have been made of cartonboard, but never a car. An innovativecompany in Germany has now made the impossible come true: a Smart wasfitted with a bodywork and interior made of cartonboard. The car was the absolute sensation at the Luxe Pack in Monaco. “We were looking for a realchallenge to show what can be done with cartons. After long discussions wedecided to attempt replacing the main elements of a Smart with cartons“ saidSteffen Schnizer, CEO at CD Cartondruck. Smart were immediately convincedby the idea and provided a ”fortwo“ as well as all the necessary CAD plans.The individual parts were made of recycling cartonboard made by the Gmundcompany. The Berlin design artist Sarah Illenberger looked after the design.The main challenge was, that cartons had to replace the main elements of thecar while maintaining structural integrity. All plastic components were made ofcartonboard, and the car is fully functional. In total, over 7,000 cartons in fourdifferent shades of green were used. Not only was the external bodyworkcomposed of thousands of cartons, even the rear-view and external mirrors,rims, dashboard and floor mats of the spectacular and unique car were madeof cartonboard.

Jury Comments:The Chairman of the Jury had seenan article about this and drew it tothe attention of the other Judges.Like him, they agreed that it was anastonishing example of creativity, design and innovation which at thesame time demonstrated in a veryclear way what can be achieved withcartons. It was, they felt, a perfectexample to demonstrate the creativitythat is possible with cartonboard andit would attract great attention. Theyasked if a Special Award was possiblein view of the excellence of this concept which through sheer innovative thinking and great skillhad been realised.

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Official name of entry | Carton-Smart

Carton producer | CartondruckBrand Owner | SmartStructural Designer | Sarah IllenbergerGraphic Designer | Sarah IllenbergerCartonboard manufacturer | GmundCartonboard grade | Collection Colors

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Official name of entry | Astuccio monodose

Carton producer | SA.GE PrintBrand Owner | Illy CaffèStructural Designer | Illy CaffèGraphic Designer | Illy CaffèCartonboard manufacturer | Mayr-MelnhofCartonboard grade | Bianco Grigio 400 g

Like metal, but easier to process

After many years of the product being packaged in other types of packaging,Illy decided to opt for Lucaprint as supplier for this product. Beginning with theinitial tests, most of the work focused on embossing the laminated cartonboard,specifically to highlight the brilliance of the colours. The goal was to reproducethe shiny effect of metal tins as well possible, as these were to be replaced aspart of the new concept at Illy, and this goal was achieved, albeit with minoradaptations. At the same time, the packaging structure had to re-engineeredprecisely to achieve optimal machinability. Specifically, Illy expected flatness ofthe packaging to allow perfect machine-packaging. Not an easy task consideringthe load factors the material was subjected to through lamination, embossing,varnishing and stamping. The close cooperation between Mayr-Melnhof andLucaprint in selecting the cartonboard proved extremely useful. After first supplies had passed materials testing, Illy were able to start production them-selves and achieved their annual quota of 800,000 units.

Jury Comments:This was summed up by the jury as acarton that truly showed sustainabilitycharacteristics. Most products of thistype are packed in tinplate or plasticbut the switch to carton based packaging not only was a more to aninfinitely renewable resource but alsohad the added benefit of being lighterin weight than the packs it replaced.In addition it can be delivered flat tothe packer and because of this andalso the fact that it is lighter, savingsin space and delivery costs have beengained. They felt that this was acarton that clearly demonstrates thebenefits of carton packaging.

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Official name of entry | Magnum Temptation Ice Cream

Carton producer | VG Nicolaus KemptenBrand Owner | UnileverStructural Designer | VG Nicolaus KemptenGraphic Designer | Sofia BlombergCartonboard manufacturer | H1QCartonboard grade | Simcote 280 g

Up to date = more sustainable + morecost-efficientVan Genechten had already designed theexisting pack with metalised foil on bothsides a few years ago, and was now facedwith upgrading the premium product Magnum. The concept had been successfuland led to the next challenge: reduce costsand improve sustainability. This was achievedusing a specially coated cardboard and moreefficient use of the materials.

Official name of entry | Terry's Chocolate Orange 330 g

Carton producer | MMP AustriaBrand Owner | Kraft Foods UKStructural Designer | MMP AustriaCartonboard manufacturer | KorsnäsCartonboard grade | Korsnäs Light 290 g

Sustainable and cost-saving: cartonboardin place of plasticMayr-Melnhof Packaging satisfies high requirements: selecting a cartonboard equalto the stiffness and transport properties ofthe present seven-component plastic packaging, and not only presents the brandmessage perfectly as a carton, but also helpsthe customer, Kraft Foods UK, to save costsduring filling and transport.

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Official name of entry | Yin Yang Verpackungsserie

Carton producer | Carl Edelmann GmbHBrand Owner | Deynique Cosmetics GmbHStructural Designer | Carl Edelmann GmbHGraphic Designer | Eyedea Werbe GmbHCartonboard manufacturer | Sappi Alfeld GmbHCartonboard grade | Algro design 300 g

Success comes natural

The cream bottles and dispenser had already been developed when Edelmannbecame involved in the packaging concept. Edelmann started from the followingidea: Yin and Yang represent harmony and balance – this harmony and balancewas to be expressed at all levels. For this reason the packaging uses a frame ofequal width. The product itself is a natural care product, natural care and purityshould therefore also be expressed by the selected packaging material with itspurity and high degree of whiteness. At present, the market segment is dominated by relatively simple cartons, and Edelmann attempted to present an exceptional product in exceptional packaging. The message: only a naturalmaterial may package a natural product. Nine months of development havecertainly paid off: first sales numbers clearly show that there has never been a more successful product launch in the history of Deynique Cosmetics.

Jury Comments:The jury commented that this was anoutstanding example of the skill of thecarton maker. The general simplicityof the design was most effective andthe “gap” between the top and bottom section drew the eye to thecarton which would therefore give itgreater visibility on the shelves whichare generally crowded in this sector.The members of the Jury felt that thepeerless quality of the carton, thesimple design and effective use ofprint and finishing techniques, all cametogether to create an outstandingcarton.

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Official name of entry | Gabrini Elegant Lipgloss Carton

Carton producer | Print ParkBrand Owner | GabriniStructural Designer | Print ParkGraphic Designer | Print ParkCartonboard manufacturer | M-realCartonboard grade | Carta Solida 295 g – GC1

Crazy for that strawberry fragranceGabrini’s main goal was to convey the strawberry fragrance of the product. Packaging manufacturer Print Park not onlydesigned an incredibly beautiful carton, butalso suggested printing with a strawberryflavour. The carton really does have major advantages over other packaging solutions.

Official name of entry | High Care Spa Line Soon

Carton producer | Aug. Heinrigs Druck + VerpackungGmbH & Co. KGBrand Owner | Weyergans High Care AGStructural Designer | Weyergans High Care AGGraphic Designer | Weyergans High Care AGCartonboard manufacturer | IggesundCartonboard grade | 330 g Invercote G

The market just loves qualityIn the beginning, Weyergans did not reallyhave any preconceptions on the look of theirpackaging. Elaborate construction, combinedwith elegant graphics and ambitious printingproved a success on the market: a perfectbalance between quality, packaging andproduct.

Official name of entry | Verpackungs-Set Ritterburg

Carton producer | STI GroupBrand Owner | Tinti GmbH & Co KGStructural Designer | Tinti GmbH & Co. KGGraphic Designer | Tinti GmbH & Co KG und Heidi Fleig-GolksCartonboard manufacturer | BuchmannCartonboard grade | GC 1 Kasuar Chromokarton FSC – 350 g

Preciously PlayfulInnovative packaging solution for HeidelbergerNatural Cosmetic's childcare and cosmeticsrange: distinctive product appearance withan automatic base carton as sliding box andsleeve with a battlement look. The playfulsecondary use, building a castle, is absolutelynew and unique on the market.

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Official name of entry | Bag in Box Mauro Chardonnay

Carton producer | BoxmarcheBrand Owner | Oenoforos ABStructural Designer | BoxmarcheGraphic Designer | Sofia BlombergCartonboard manufacturer | Stora EnsoCartonboard grade | CKB 250 g

New perspectives for a classic product

The Boxmarche company was involved in the new packaging project right fromthe beginning: they provided the design and structure. Development from thefirst contact to time-on-market took six months. It was clear from the start thatcartonboard would be the product of choice as it is the prime choice in thissegment. Boxmarche were looking for a box that was totally different fromother Bag in Box solutions: products in this sector usually have standard formatsand are quite repetitive. The graphic design was handled by Oenoforos. Therewas only one constraint: the box had to fit inside a fridge The special shape ofthe new box allows an entirely innovative use of the box: this was highly appreciated by the customer, who decided to print the instructions for use onthe packaging. The shape of the box generates a special visual effect on theshelf which attracts consumers as it is completely new on the shelves of thewine retail trade. The slim, elegant shapes also reflects the character of thewine.

Jury Comments:Without doubt in the judges’ minds,the key element in making this a category winner was the shelf impactit would have. Whilst different shapesof bag in box have been producedbefore, this is still rare and on thisdesign the curved sides would notonly give the carton an instant appealat the point of sale, but also madethe picking up and handling of theproduct much easier and safer. It wasinstantly attractive, different fromcompetitor products and intuitive topick up and open. An outstandingcarton.

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Carton producer | SA.GE PrintBrand Owner | Distilleria Domenis SrlStructural Designer | SA.GE PrintGraphic Designer | DomenisCartonboard manufacturer | Stora EnsoCartonboard grade | Performa White 400 g

Cartonboard in the focus of brand communicationsTheir range of high-quality grappa’s hasbeen established on the market for severalyears. Astucci have now decided to rejuve-nate brand communications, starting withthe packaging. The new styling reinforcesthe quality image with customers – with arefined graphic design and carton to match.

Official name of entry | Glenmorangie Finealta

Carton producer | VG Angoulème of Van Genechten Packaging groupBrand Owner | GlenmorangieStructural Designer | VG AngoulèmeGraphic Designer | Lewis MoberlyCartonboard manufacturer | Outside: Arjowiggins –Inside: StoraEnsoCartonboard grade | Outside: Curious metallic pearlescent

Luxury is a matter of detailGlenmorangie commissioned Van Genechtenright at the start of development work. Anumber of trial print runs led to success:simple and clear graphic design with highlydifferentiating embossing on a carton consisting of different laminated cartonboards.This transforms Finealta to a desirable productin a rather traditional environment.

Official name of entry | Jacquart brut

Carton producer | CartondruckBrand Owner | Champagne JacquartStructural Designer | Champagne JacquartGraphic Designer | People from Design, ParisCartonboard manufacturer | GmundCartonboard grade | Collection Colors

Strength and lightness in unityCartondruck were given the task of finding a100 % cartonboard solution both to protectweighty bottles of champagne and to high-light the quality of the product. Perfume andcosmetic products were to act as role models.A true masterpiece. The carton has a lightand elegant appeal despite the weight, andthe market launch was a full success.

Official name of entry | Manufaktur Schokolade 80 g

Carton producer | Hammer Lübeck FaltschachtelwerkBrand Owner | Wagner Pralinen GmbHStructural Designer | Hammer GmbHGraphic Designer | Michael Derpmann Atelier für visuelle MedienCartonboard manufacturer | SappiCartonboard grade | GZ 1 Algro Design 300 g

Feel the emotion of exceptional quality

Creating the link between emotional product presentation and a line of packaging where the high level of finish distinguishes it from other productdevelopments: those were the specifications for the new craft-manufacturedchocolate look as defined by the Wagner Pralinen GmbH and to be fulfilled bydesigner Michael Derpmann and the Hammer company. In line with the designer’s credo: “I don’t want a carton, I want emotions you can feel“, theclose cooperation resulted in a product where the high level of finishing created a supreme individual brand look. The product is not only highly advanced in terms of finishing, but also in terms of functionality: in which typeof packaging could the wafer-thin craft-manufactured chocolates be suppliedsafely? This challenge was solved by using high quality stable cartonboardand the design of the packaging. The results can be admired in selected confectionary outlets and sold extremely well, so well in fact that repeat production is on the cards. It is also suitable for ”private label use“ with small production runs and customer-specific printing by using insert labels.

Jury Comments:This carton certainly stood out in thecategory and caught the eye of thejudges mainly due to the very highquality print. Whilst the construction isrelatively simple, the main print imageon the front of each carton used atechnique so that the consumer seemed to be looking through a magnifying glass. This really attractedthe judges and they believe this willalso be true for consumers at thepoint of sale. The use of the qualityprint and finishing on a plain whitebackground enhanced the appeal ofthis carton.

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Official name of entry | ”Thorntons“ Letterboxchocs

Carton producer | Hammer Lübeck FaltschachtelwerkBrand Owner | Letterbox Gifts Ltd.Structural Designer | Hammer GmbHGraphic Designer | Letterbox Gifts Ltd.Cartonboard manufacturer | IggesundCartonboard grade | Incada Silk 300 g FSC

Sustainable packaging artLetterbox Gifts Ltd. wanted a sustainablegift packaging for confectionery which couldbe sent postage-optimised with personalgreetings to numerous countries. A givenweight, FSC-certified raw material, low-migration inks, food-compliant gloss varnish:a challenge for the manufacturer.

Official name of entry | Lift-Box

Carton producer | Model PrimePac AGBrand Owner | Conf. Sprüngli AGStructural Designer | Model PrimePac AGGraphic Designer | Model PrimePac AGCartonboard manufacturer | StoraEnsoCartonboard grade | Ensocoat, Ecoboard Print, Wibaline Fine

Presented on a golden trayThe packaging concept presented by ModelPrimePac was liked immediately by ConfiserieSprüngli AG: the Lift-Box is an elegant, high-quality packaging solution with a built-insurprise: upon opening, two satin ribbonslift out the gold-coloured interior box withthe chocolates and ”present“ them on agolden tray.

Official name of entry | Sweet Diamonds –Swiss hand made luxury

Carton producer | Fratelli Roda SABrand Owner | Confiserie Al Porto SAStructural Designer | Confiserie Al Porto SAGraphic Designer | Pius Zimmermann, D-Print AGCartonboard manufacturer | ArgoWigginsCartonboard grade | Keaykolour Embossé, FSC 300 g rayé bleue de Chine

How to light up a productThe special creation “Sweet Diamonds“quite simply demanded special packaging –ideally a classic jewellery case. Upon opening,the “Diamonds” light up and are raised tomeet the eyes of the beholder. The dynamicsolution offers distinguished simplicity andelegance.

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Official name of entry | UniqueSlim Slide Box

Carton producer | Intergrafipak B.V.Brand Owner | Vemedia B.V.Structural Designer | Intergrafipak B.V.Graphic Designer | Vemedia B.V.Cartonboard manufacturer | Iggesund PaperboardCartonboard grade | Invercote G 350 g

Cartons: unique on the Internet

Originally the idea for the Unique Slim product originated in the marketing department of Vemedia in early 2010. Right from the beginning, the core ideawas to realise delivery by mail for a unique slimming concept, selling exclusivelyvia the Internet (www.uniqueslim.nl) and supported by advertising campaignsto the target groups. The development of ingredients and the final producttook some time, till the end of 2010. From then on, the packaging conceptwas developed further based on a sliding box system which contained the different blistered products and a patient information brochure. In this context,cartonboard clearly seemed to be the most appropriate packaging material dueto its excellent printing properties, the cost element in view of anticipated volumes, its clean look, and the strength required for postal handling. Duringthe first quarter of 2011 Vemedia finished the graphic design and Intergrafikpakcompleted the design of the slide box with four cartons in slightly different sizesand the brochure. The result is an unusual way of opening packaging in thissegment, and represents a unique, customer-specific association for differentmedications. The success of the new product starts with a positive surprise inthe mail box. The product was presented successfully in May 2011 at a tradeexhibition for female magazines.

Jury Comments:An effective use of a slide openingcarton in the pharmaceutical sectorwhich the judges felt both protectedand displayed the contents effectively.Inside a cartonboard fitment allowedfour separate boxes, each of whichwas numbered for easy identification,to be held and displayed along withthe instruction booklet again in a separate compartment. The Judgesfelt that this carton was a perfect example of functionality allied toeasy opening. They also felt that thegraphic design was effective and attractive and the opening of thecarton was intuitive and simple.

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cals Official name of entry | APOX-System Hausapotheke

Carton producer | MMP Schausberger, AustriaBrand Owner | APOX-System VertriebsGmbHStructural Designer | MMP Schausberger, AustriaGraphic Designer | Peter Furtmüller, Studio KapellerCartonboard manufacturer | Mead WestvacoCartonboard grade | Crescendo 300 g kaschiert auf B-Welle

The sustainable medicine cabinetThe customer APOX-System approachedMMP Schausberger with the idea of namingthe individual compartments of a medicinecabinet according to individual parts of thebody. Cartonboard proved to be the materialof choice for the market launch of this product:it is light, can be printed individually to givedifferent information, such as emergencynumbers, instructions etc.

Official name of entry | Eco Save Pack

Carton producer | August Faller KGBrand Owner | BoschStructural Designer | Marco Beier/Ralph PfisterGraphic Designer | Charis KränzkeCartonboard manufacturer | International PaperCartonboard grade | GC2 Alaska

Faster, less expensive, more sustainableBosch developed the filling machine, Fallerthe perfect inlay for the carton – the result:sustainability due to cartonboard in place ofplastic, a single material for the entire packaging, a considerably faster horizontalfilling concept, secure fixing of the product,and easier use for the patient.

Official name of entry | Eine Flasche hält Stand

Carton producer | August Faller KGBrand Owner | VerbraucherStructural Designer | Daniel Krüger/Stephan HildCartonboard manufacturer | International PaperCartonboard grade | GC2 Alaska

A well secured bottleThe idea by Lichtenheldt: to design a cartonfor a bottle with dispenser without a sealingcap, which does not leak during transport.The solution presented by August Faller: secure fixing in the carton avoiding any pressure on the dispenser. A plastic cap andmanual filling become “superfluous”.

Official name of entry | Grappe tascabili 20 pezzi

Carton producer | Lucaprint S.p.A.Brand Owner | Nardini DistillatiStructural Designer | Uff. Tecnico Lucaprint S.p.A.Graphic Designer | Hangar Design GroupCartonboard manufacturer | IggesundCartonboard grade | Invercote 280 g

Brightness on the shelf

Lucaprint were involved soon after the first graphic designs of the agency. Together with marketing, the structural construction was reviewed to optimisethe shape as well as removing those plastic components from the interior packaging which required too many adhesive bonds – in this way the numberof adhesive bonds could be reduced to two. Nardini requested filling time forthe product to be reduced to an absolute minimum, hence the proposal by Lucaprint to supply the presentation carton pre-fabricated, so that Nardini onlyneeded to fill the product without removing the insert. The presentation cartoncommunicates the brand identity of Nardini, with its established philosophy ofsimplicity which separates it from the competition – especially in supermarketchains. Lucaprint concentrated on the brightness of the product, together witha clear and focused presentation. Project development, from the prototype to market launch, took some time - especially finding a graphic design with optimal brightness. The first few designs had a black background with negativetype! This new packaging has only been on the market for a short period, butthe first sales results are very encouraging.

Jury Comments:This category is all about impact atthe point of sale and this entry provided everything that was necessaryin achieving this. The comparativesimplicity of the graphic design witha great use of white co-ordinatedwell with the simple but clear printingand the silver tops on each of thebottles. The slope of the design wouldgive this excellent visibility of either acounter or shelf and with a simplebut effective closure it was also easyand safe to transport to the point ofsale.

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ing Official name of entry | Essenza delle emozioni

Carton producer | Lucaprint S.p.A.Brand Owner | Thun S.p.A.Structural Designer | Uff. Tecnico Lucaprint S.p.A.Graphic Designer | HM&C ThunCartonboard manufacturer | StoraensoCartonboard grade | CKB 255 g

Brand personality in oneThe success of producing the display as onesingle piece ensures continuous printingtones, allowing for a perfect match, and assures brand identity at the point of sale.Interior plastic supports were replaced bycartonboard. The sales results were excellent.

Official name of entry | pipilady

Carton producer | Alzamora PackagingBrand Owner | Javier Nabau y Jose Mª NabauStructural Designer | Javier Nabau - Alzamora PackagingGraphic Designer | Javier NabauCartonboard manufacturer | Reno de MediciCartonboard grade | estucado dorso blanco numancia 220 gplastificado politeno brillante dorso/sobre: simcolite plusdorso blanco 255 g/expositor: minoprint 220 g contracoladomicrocanal dorso blanco

Easy to use and completely recyclableThe core idea originated from the client,www.sinsentarse.com, who also cooperatedclosely with manufacturer Alzamora. Theproduct is 100 per cent new, there is nothingcomparable on the market. Pipilady is completely recyclable and very user-friendly.

Official name of entry | Cafe Colombiano

Carton producer | Chesapeake Branded PackagingBrand Owner | Global Coffee GroupStructural Designer | Chesapeake Branded PackagingGraphic Designer | Global Coffee GroupCartonboard manufacturer | International Paper KwidzynCartonboard grade | Alaska 300 g

Perfect team play in the supply chain

The biggest challenge in designing the Cafe Colombiano pack was to developan idea which could communicate the quality of the product and be as extra-ordinary as possible without requiring extravagant construction or unusual materials. Given these limitations, Chesapeake looked for an original combinationof finishing techniques to achieve a fresh and eye-catching effect. The customer,the Global Coffee Group, showed complete trust throughout the developmentprocess. Using micro-embossing as a background, the design reminds of thetextile structure typical of coffee sacks. But to give that extra effect, they decided to employ a rarely used 3D tool: 3D-embossing of the beans. Fromtoday’s point of view, 3D-embossing to highlight the coffee beans seems quitenatural, but numerous alternatives were discussed during development. It wasonly after digital simulation that the Global Coffee Group decided to go for thecombination of 2D and 3D, finding both micro-embossing and the laminatedcarton with opaque white as well as matt and glossy varnish attractive. A challenge in production was the depth of the 3D-embossing and the perfectregister of all finishes and effects as the packaging is relatively small. The packaging is proof of perfect team play between the brand owner, designersand technicians.

Jury Comments:Finishing techniques were the keyelement in making this the winner ofthis category. Each of the individualcoffee beans on the front of thecarton were embossed and picked outwith foil and this allied to excellentprinting gave a high quality image atthe point of sale in a sector wherecompetition is fierce. The overall colour co-ordinated well with thecontents and the clever use of goldgave highlights that drew the eye tothe carton and so the Jury felt thiswas a most successful carton.

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Carton producer | Acket drukkerij kartonnage bvBrand Owner | HJ Heinz bvStructural Designer | Acket drukkerij kartonnage bvGraphic Designer | Mountain design bvCartonboard manufacturer | Walki GmbHCartonboard grade | GC2; Tambrite + PE

New design for relaunchBranded goods company Heinz and packagingmanufacturer Acket worked together closelyon this structurally new packaging for awell-established breakfast product: the external spout is replaced by a more “elegant” integrated version, making fillingand handling more cost-efficient. The packaging is relatively small, but luxurious.

Official name of entry | Produktfamilie Körbe und Schalenfür Obst und Gemüse

Carton producer | Karl Knauer KGBrand Owner | Wiesenhof Pilzland Produktions GmbHStructural Designer | Karl Knauer KGGraphic Designer | Karl Knauer KGCartonboard manufacturer | Buchmann, KorsnäsCartonboard grade | Pirolliner, Supreme

Attractive and sustainable replacementfor plasticThe carrying baskets and bowls in chip basket design are an in house developmentof the packaging manufacturer Karl Knauer.The challenge was to add moisture protectionto the inside, achieve the necessary stabilityand to meet the requirements for direct contact with food.

Official name of entry | Aqua Care

Carton producer | Acket drukkerij kartonnage bvBrand Owner | ELHOStructural Designer | Acket drukkerij kartonnage bvGraphic Designer | HCGP, VughtCartonboard manufacturer | Zhonghua-PaperCartonboard grade | Zenith High Bulk 350 g

Charming curves for the shelf

Aqua Care was launched in 2010 as a new product in Do-it-yourself stores andgarden/horticultural supermarkets. The manufacturer, Elho, is an importantand innovative manufacturer in this sector. Acket was involved in the projectright from the start with packaging development. Partners were the productmanagement at Elho, as well as the Vught-based design agency HCGP in theNetherlands. Elho was responsible for the basic idea, Acket developed thestructural design, and HCGP contributed the graphic design. The starting pointwas to achieve maximum visibility for the product and a design which mirrorsthe shape of the product as well as possible. In addition there was to be sufficient space for graphic design and a maximum of communication, as well as a robust means of hanging the product in the display.

Jury Comments:To pack safely and effectively twoproducts of this shape must havebeen a real test for a designer. Itwould have been simple to use a moreconventional carton but with a cleverdesign, the products are held safelywhilst at the same time being welldisplayed so making them more attractive. The pack was also easy toopen which the Judges felt was vitalas so much packaging seems increasingly difficult to open. Thegraphics were clear and usage instructions were included makingthe whole pack very consumerfriendly.

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od Official name of entry | Exclusive Packaging Thong Sandals

Carton producer | Friedrich Freund GmbHBrand Owner | Schein Orthopädie Service KGStructural Designer | Friedrich Freund GmbHGraphic Designer | Schein Orthopädie Service KGCartonboard manufacturer | BuchmannCartonboard grade | 450 g IBIS GT2

Special packaging for a uniform marketThe Schein company was looking for individual packaging for its highly individualtoe strap sandals. Packaging manufacturerFreund came up with the solution. The carrierbag function was to replace the need for aplastic bag, underline the environmentalaspect and signals future-orientation.

Official name of entry | Produktfamilie Messbecher für Dow AgroScience

Carton producer | Karl Knauer KGBrand Owner | Dow AgroSciences S.A.S.Structural Designer | Karl Knauer KGGraphic Designer | Dow AgroSciences S.A.S.Cartonboard manufacturer | KorsnäsCartonboard grade | Korsnäs Light

More flexible and sustainable than plasticThe flexible and flat cartonboard measuringbeaker designed by Karl Knauer replaces theinflexible plastic beaker and provides a number of benefits: sustainable recycling,improved energy balance, and cost savingsduring transport and storage as the productcarton can be made smaller.

A gift for family and friends

Mars Celebration is a sparkling selection of well-known worldwide brands.The concept was developed by Mars for seasonal, informal gifts and marketedto be enjoyed with family and friends. Every year Mars looks for a novel formof packaging with high innovative character and high-quality appeal: an eye-catching packaging for 200 g of Celebrations for the retail trade. The concept had to be new and fun, yet valuable enough to be seen as a gift. Asevery year, Van Genechten were also invited to a briefing in 2010 by the MarsSeasonal Packaging Team. And, as always, the Van Genechten innovation teampresented a number of creative proposals to make sure that Mars would noteven entertain the idea of looking at other packaging materials. The selectedconcept has a very distinguished shape: consumers stop automatically whenthey see the carton on the shelves. Mars introduced this packaging for Christmas 2010. Production was done on standard converting machines (printing, cutting and gluing) – which was only possible due to the extensiveknow-how of the Van Genechten gluing line operators. With the new packaging, Mars were able to persuade many consumers this season tochoose Celebrations as a gift.

Jury Comments:Creativity and innovation and notcommonplace in the volume marketsector but the Jury felt that this entrytruly deserved the award in this category. This type of carton with atray and lid but with the tray beingdesigned for sharing and display onthe table, were not new but thestructural design of this carton gaveit an impact that the Judges had notseen before. Not only did they feelthat this worked well on the tablewhen it was in use in the home, butthey also believed that the structuraldesign allied to the high impact graphics would give it standout appeal on the shelf.

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Official name of entry | Tres Jolie box Celebrations

Carton producer | Van Genechten BiermansBrand Owner | Mars Nederland BVStructural Designer | Mars Nederland in collaboration with Van Genechten BiermansGraphic Designer | Mars NederlandCartonboard manufacturer | International paperCartonboard grade | GC1 Arktica

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Official name of entry | Gladiator

Carton producer | Van Genechten BiermansBrand Owner | Unilever - LiptonStructural Designer | Van Genechten BiermansCartonboard manufacturer | M-realCartonboard grade | GC2 simc

Unique elegance in the world of teaCreating a bow with an angle of 10° makesthis box unique in the world of tea. The opening system is designed in the shape ofthe Lipton logo. The entire product rangefollows the same graphic design with specificcolours denoting the individual flavours.The automatically filled version will not require foil wrap.

Official name of entry | Kulinaari with DeLight Solution

Carton producer | Stora Enso Packaging Oy DeLight SolutionBrand Owner | Atria Suomi OyjStructural Designer | Noora NylanderGraphic Designer | NNCartonboard manufacturer | Stora EnsoCartonboard grade | Trayforma Performance barrier (tray) + CKB (lid)

A carton for foodThis solution from Stora Enso combines twodecades of barrier coating development withinjection moulding of cartonboard: the innovation was so promising that a decisionwas taken in this case to enter both as a manufacturer of cartonboard as well as amanufacturer of cartons: for example, forcut meats in sustainable, resealable cartonboard packaging.

Official name of entry | Philips CDM TC

Carton producer | Van Genechten BiermansBrand Owner | PhilipsStructural Designer | Van Genechten BiermansGraphic Designer | PhilipsCartonboard manufacturer | WeigCartonboard grade | GD2 Uniboard

Uniformity in diversityPhilips approached Van Genechten for assistance in reducing downtimes whenchanging from one lamp bulb to another onthe packaging line. The solution: a standardised carton with an insert reduceschangeover times to a minimum – and saves costs.

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r STI Group

r Clondalkin Poland

r Print Park

r STI Group

r Cartondruck

r Print Park

r Aug. Heinrigs Druck + Verpackung GmbH & Co. KG

r Cartondruck

r Print Park

r Aug. Heinrigs Druck + Verpackung GmbH & Co. KG

r Chesapeake Branded Packaging Stuttgart GmbH

r Pusterla 1880 SPA

r Model PrimePac AG

All entries in the categories:

e SA.GE Print e VG Nicolaus Kempten

e Sustainabilityr Beauty & Cosmeticst Beveragesu Confectioneryi Pharmaceuticalso Shelf ready & display packagingp All other fooda All other non food s Volume market cartons

e MMP Austria r Carl Edelmann GmbH r Print Park

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r Carl Edelmann GmbH

r Carl Edelmann GmbH

r MM Packaging BehrensGmbH & Co. KG

t VG Angoulème of Van Genechten Packaging

t Smurfit Kappa Baden Packaging GmbH

r Sage Print S.p.A.

r Alzamora Packaging

r MM Polygrafoformlenie Packaging LLC

t Cartondruck

t Van Genechten Packaging

r rlc packaging group

r Cartondruck

t Boxmarche

t VG Polska. Z.o.o. member ofVan Genechten Packaging Group

u Hammer Lübeck Faltschachtelwerk

r rlc packaging group

r Aug. Heinrigs Druck + Verpackung GmbH & Co. KG

t SA.GE Print

t Smurfit Kappa Baden Packaging GmbH

u Hammer Lübeck Faltschachtelwerk

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u Model PrimePac AG

u Chesapeake Branded Packaging

u AR Carton

u A&R Carton GmbH Frankfurt

u VG Kvadra Pak

u Fratelli Roda SA

u AR Carton

u Cosack GmbH & Co.KG

u Aug. Heinrigs Druck + Verpackung GmbH & Co. KG

u VG Kvadra Pak

u A&R Carton GmbH

u Schelling AG

u C.P. Schmidt Verpackungs-Werk GmbH & Co KG

u Van Genechten Biermans

u VG Kvadra Pak

u Van Genechten Biermans

u AR Carton

u VG Kvadra Pak

u STI Petofi Nyomda Kft

u Chesapeake Branded Packaging Germany

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u Schelling AG

u VG Kvadra Pak

u Model PrimePac AG

i Intergrafipak B.V.

o Lucaprint S.p.A.

u Offsetdruckerei Schwarzach GmbH

u Chesapeake Branded Packaging Stuttgart

u Schelling AG

i MMP Schausberger, Austria

o Lucaprint S.p.A.

u Model PrimePac AG

u VG Kvadra Pak

u Chesapeake Branded Packaging Stuttgart

i August Faller KG

o Alzamora Packaging

u Van Genechten Biermans

u Schelling AG

u Mayr-Melnhof PackagingUK Limited

i August Faller KG

o Boxmarche

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p Chesapeake Branded Packaging

p Hammer Lübeck Faltschachtelwerk

p Smurfit Kappa Baden Packaging GmbH

p MM Polygrafoformlenie Packaging LLC

a MMP Schausberger, Austria

p Acket drukkerij kartonnage bv

p A&R Carton GmbH

p Smurfit Kappa Baden Packaging GmbH

p VG Polska. Z.o.o. member of Van Genechten Packaging Group

a STI Group, Co Producer CL Rick

p Karl Knauer KG

p Schut Hoes Cartons bv

p Contego Packaging

p Acket drukkerij kartonnage bv

a Acket drukkerij kartonnage bv

p Ernst Schausberger & Co.Gesellschaft m.b.H.

p STI Group

p Alexir Packaging Ltd

p Mayr-Melnhof PackagingAustria GmbH

a Friedrich Freund GmbH

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a Karl Knauer KG

a Fratelli Roda SA

a Siemer Kartonagen GmbH

s Van Genechten Biermans

a August Faller KG

a Aug. Heinrigs Druck + Verpackung GmbH & Co. KG

s Van Genechten Biermans

s VG Kvadrapak, Riga

a Limmatdruck/Zeiler

a Siemer Kartonagen GmbH

s Van Genechten Biermans

s Limmatdruck/Zeiler

a Schelling AG

a Acket drukkerij kartonnage bv

s Stora Enso Packaging Oy DeLight Solution

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