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Copyright 2011, Oracle. All rights reserved.Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Published March 2011

Oracle Customer Snapshot

Avea leti im Hizmetleri A. .Istanbul, Turkeywww.avea.com.tr

Industry:Communications

Annual Revenue:US$7.5 billion

Employees:2,600

Avea leti im Hizmetleri A. . Optimizes DatabaseCompression, Reporting, and Campaign Analyses

Avea leti im Hizmetleri A. ., the sole GSM 1800 mobileoperator of Turkey, provides services to 97% of Turkey's

population through its next generation network. With roamingagreements covering 199 countries, Avea is growing rapidly andcurrently serves 11.4 million subscribers.

Challenges

Create an open telecommunications platform that can integratenew services such as mobile number portability and 3Gnetwork services

Enable fast reporting and immediate access to business data

across the company by establishing an efficient and flexibledata warehouse Improve Aveas management of telecommunicationscampaigns by creating more specific target audiences andrunning more detailed post-campaign analyses

Solution

Migrated data from disparate systems with Oracle GoldenGateand created a central repository on Oracle Database 11g, raisingdata access performance by a factor of five

Used the advanced data compression capabilities of Oracle

Exadata Database Machine and Oracle Database 11 g todecrease 40 terabytes of data to a mere 10 terabytes

Leveraged Oracle Data Integrator to optimize Aveas Extract-Transform-Load (ETL) processes, decreasing the ETL batchwindow by more than 30%

Accelerated the companys reporting performance by three toten times by integrating platforms, source systems, andoperational data stores with Oracle GoldenGate

Leveraged the advanced visualization and analysis features ofOracle Business Intelligence Enterprise Edition, enabling moreefficient and in-depth analysis of data from across the

companys telecommunications operations Established a telecommunication-specific data model with party, location, tariff, invoice, subscriber, and customer entities,enabling the company to analyze its promotional campaignsmuch more precisely

Automated most data warehouse maintenance processes andlowered the maintenance effort by nearly half

Oracle Products &Services:

Oracle Database 11 g Oracle Exadata Database MachineOracle Data IntegratorOracle GoldenGateOracle Business Intelligence

Enterprise Edition

Oracle Partner:

Intellicawww.iszekasi.com

Oracle offers the best tools fordata integration and dataaccess. We rely on Oraclessoftware and expertise in eachstep of our process. Oracleenabled us to focus on what wereally dotransform data, applybusiness rules, and ultimatelyhelp our customers. MustafaSabri ikrikci, BI&DW Team, Avealetiim Hizmetleri A. .