AUTOTAALGLASA case study

Taeke Reijenga

businessinsider.nl

somo.nl

insights.abnamro.nl

nl.nepworldwide.nl

autotaalglas.nl

WHAT’S REALLY IMPORTANTfor a successful project

This is not necessarily WordPress as a CMS…

autotaalglas

NOT JUST A NEW WEBSITE

Sam age 25 - Web-savvy

Owns a car

Patty age 57 - Not-so-web-savvy

Owns a car

CONSUMER

Thierry age 43 - Always busy

Leases a car

Ina age 51 - Callcenter employee

insurance company

Margreet age 31 - Salesmanager ANWB

CORPORATE CLIENT

Mario age 45 - Franchisee

Babette age 30 - Marketeer Autotaalglas

INTERNAL CLIENT

Turn a website visitor into a customer by making an appointment

1. Call (or request a call back)

2. Find a servicepoint and go there

3. Make an appointment in 6 easy steps

CONTACT FLOW(a funnel but not really)

ROUTES ARE SUBTLY CONNECTEDSome examples:

2. Find a servicepoint and go there

3. Make an appointment in 6 easy steps

3. Make an appointment in 6 easy steps

1. Call (or request a call back)

2. Find a servicepoint and go there

3. Make an appointment (and skip the 6 steps)

1. Call (or request a call back)

Bel mij terug

KEEP IT SIMPLE

STUPID!

EASE OF USE

Check lvl.li/ATG-video

Results• Twice as many online appointments

• Frequent use of call back request (new feature)

• 20% more traffic on the website

• A significant over-all increase of revenue

THE FUTURE

Schedule appointments directly in the servicepoint’s timetable.

(This feature will be live in some weeks)

Show availability of the servicepoints directly on the map.

THANKS! Visit autotaalglas.nl or lvl.li/wcnl2016

Taeke Reijenga

@levellevel

level-level.com