Automation Edge Email Marketing

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Post on 09-May-2015




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DESCRIPTION - How Your Business Can Benefit Email Marketing By Capturing More Leads And Building A Stronger Relationship With Your Loyal Customers


<ul><li>1.Email/Database Marketing: Capture Prospects, Build RelationshipAnd Skyrocket Your SalesForBusiness OwnersSolution</li></ul> <p>2. What The Experts Are Saying About Email Marketing "eMarketer reports that in the year 2000, there weretwice as many e-mailswere sent out as compared to postal mail." 3. What The Experts Are Saying About Email Marketing "Jupiter Communications estimates that whilepaper-basedcampaigns receiveonlya1 or 2% response rate on average whereasE-mail campaignshave a response rate of between5 and 15%." 4. What The Experts Are Saying About Email Marketing " Forrester Research found that campaigns sent using customer house lists achieve a10% click throughrate of which 2%of these click-throughs ended in apurchase ." 5. What The Experts Are Saying About Email Marketing " In 2005, Direct Marketing Association research shows that an email marketing generated is $57.25 for every dollarspent, easily out performing other direct marketing channels such ascatalogue." 6. What The Experts Are Saying About Email Marketing In a March 2007 survey of hotel marketers by Hospitality eBusiness Strategies,58.7% cited email marketingas one of the Internet marketing formatsthat generate the best results and highest ROI . 7. What The Experts Are Saying About Email Marketing According to a MarketingProfs survey, the results of which are analyzed(premiumarticle) by Return Path, which also offers recommendations. Among respondents who measure their campaigns,40 percentsay emailearns thehighest ROI , followed by search (28 percent) and direct mail (18percent)." 8. What The Experts Are Saying About Email Marketing In a survey ofmarketing managers andmarketing directorsin the UK, an estimated98.5%of respondents said their email marketing budgets would either stay constant or increase In 2006. 9. Email Marketing In Politics! EvenPresident ObamaRelied Extensively InEmail MarketingTo Get Himself Elected AsThe First African AmericanPresident of USA! 10. 11. Why Email? </p> <ul><li>GlobalReach </li></ul> <ul><li>Cheap </li></ul> <ul><li>Fast </li></ul> <ul><li>Trackingand Analytics </li></ul> <ul><li>Targeted Leads </li></ul> <p>12. Why Email? </p> <ul><li>Automated personalizedfollow ups and broadcasts </li></ul> <ul><li>Automated additionof subscribers, saving you the drudgery of manual data entry </li></ul> <ul><li>High conversionratio </li></ul> <p>13. Why Email? </p> <ul><li>Easier, Faster, Cheaper </li></ul> <ul><li>List SegmentationFor Targeted Campaigns </li></ul> <ul><li>Direct Response Sales and ROI focused </li></ul> <ul><li>Tracking ,Analyzing, TestingFor Marketing Campaign Optimization </li></ul> <p>14. Only 3 Ways To Grow The Business 1. Increase the number of customers 2. Increase the average transaction value 3. Increase the number of transactions per year 15. Money Is In The List </p> <ul><li>Follow UpWith Your Prospects With Seductive Sales Copy </li></ul> <ul><li>Warm ThemUp For Sale </li></ul> <ul><li>Build PersonalizedRelationship </li></ul> <ul><li>MonetizeYour Backend</li></ul> <p>16. Key Elements To Successful Email Campaigns </p> <ul><li>Tracking of Conversions </li></ul> <ul><li>Split testing of key sales elements </li></ul> <ul><li>Persuasive Copy </li></ul> <ul><li>Automated Email Follow Up </li></ul> <p>17. Profit Possibilities: Numbers and Figures </p> <ul><li>50-1000 peopleentering your premises </li></ul> <ul><li>If you can capturejust 20%of the number </li></ul> <ul><li>10-200 prospectsper day </li></ul> <ul><li>70-1400 prospectsper week </li></ul> <p>18. Profit Possibilities: Numbers and Figures 300-6,000HIGHLY-TARGETED prospects per month 900-18,000HIGHLY-TARGETED prospects in 3 months 19. Profit Possibilities: Numbers and Figures If You Can Send AWell Thought Out OfferTo 1,000HIGHLY-TARGETED Prospects You Can Be Looking At $500-$2,500 In Sales depending on quality of your list. 20. Profit Possibilities: Numbers and Figures If You Have5000 Targeted Prospects, You Can Be Looking At $2,500-$12,500 In Sales depending on quality of your list. And You Can Be Sending Emails Every Week 21. Cost: Manual Vs Automated How Long Will It Take To Email 500-1000People Every Week? How Long Will It Take To Keep TrackWhen Your Prospect Opt? And Email At TheRight Sequence And Time ? 22. Cost: Manual Vs Automated At5 MinutesAn Email, Thats40-80 Man HoursPer Week If Cost Is$6 PerMan Hour Cost Is$240-$500A Week 23. Cost: Manual Vs Automated If You Have5000 Subscribers, Cost Will Be$2,500Per Week AndStaff of 10 People Even If Outsourced To India At$2 Per Hour , Cost Will Still Be$800 A Week 24. Cost: Manual Vs Automated With Automation, You Can Do The Work of10 Full Time Employees . . At JustTiny FractionOf The Investment AndNO STAFFProblem 25. Permission Marketing. Not Spamming </p> <ul><li>DoubleOpt-in </li></ul> <ul><li>Can UnsubscribeAt Anytime </li></ul> <ul><li>Quality.And Quantity. </li></ul> <ul><li>Higher Conversions , Reponses, </li></ul> <ul><li>Less Un-subscribes , Less Spam Complaints </li></ul> <p>26. Permission Marketing. Not Spamming </p> <ul><li>Very High EmailDelivery Rate </li></ul> <ul><li>Newsletter,Education </li></ul> <ul><li>Autoresponder </li></ul> <ul><li>EmailCampaigns </li></ul> <ul><li>24/7/365 Salesman , Leads Capture </li></ul> <p>27. Permission Marketing. Not Spamming Unlikecold marketing(Cold call), with permission marketing- the prospect is actually giving youpermissionto contact them by "opting in" to receive your messages- Warm prospect 28. Permission Marketing. Not Spamming Stranger Friend Buyer Multi-Buyer Advocate 29. Direct Response Sales &amp; ROI Focused </p> <ul><li>Promo message </li></ul> <ul><li>Track who open and click </li></ul> <ul><li>Track who doesnt </li></ul> <ul><li>Segment and follow up with subscribers based on their click, open, and sales activity.</li></ul> <p>30. Direct Response Sales &amp; ROI Focused </p> <ul><li>Split Test Forms </li></ul> <ul><li>Split Test BroadcastMessages </li></ul> <ul><li>Track RevenueGenerated By Campaigns </li></ul> <ul><li>Track Who Orderand Who Didnt </li></ul> <ul><li>Track Users BehaviorAfter They Click Away From Email </li></ul> <p>31. How To Capture Prospect And Have Them Thank You For It </p> <ul><li>Discount Vouchers </li></ul> <ul><li>Contest </li></ul> <ul><li>Special Promotion </li></ul> <ul><li>Freebies </li></ul> <ul><li>Privileged VIP Members </li></ul> <p>32. Email Content </p> <ul><li>"Digital" catalogues</li></ul> <ul><li>Specific product information </li></ul> <ul><li>Answers to frequently asked questions (F.A.Q.)</li></ul> <ul><li>Free stuff, such as courses, ezines or reports</li></ul> <p>33. Email Content </p> <ul><li>Special offers or (printable) "coupons"</li></ul> <ul><li>Samples, demos or previews</li></ul> <ul><li>Agreements, contracts or proposals</li></ul> <ul><li>Transcripts and manuscripts</li></ul> <p>34. Big Companies Using Email Marketing To Their Profit 35. Bottom Line Email/Database Marketing is an Effective, ROI-focused marketingmethod that is is fundamental to scalable growing business. </p>