Automating your network with Cisco Digital Network Architecture (DNA)Real-world experiences from four retail organizations

IntroductionRetail is about developing relationships with customers, which isn’t possible with a disjointed customer journey.There is nothing more imperative to a retailer than to meet the ever-changing demands and expectations of its customers and shoppers. From creating a destination for consumers to catering to the convenience of the on-the-go purchaser, a seamless digital and mobile experience drives the bottom line. Therefore, investing in a simple and secure technology foundation should be top-of-mind for retailers looking to accelerate innovation and remove friction for associates and customers.

An automated network: It gets your business and gets it done.Ensuring that these customers’ experiences and your store operations are optimized is not only time consuming, but complex. So, when it comes to managing your IT infrastructure, automation is key—not just for management, but for scalability to meet strategic business objectives. In other words, an intelligent and agile network is the key building block to enabling a dynamic retail business. Cisco’s Digital Network Architecture (DNA) takes a software-defined approach to automating and assuring services across your store operations and the entire retail value chain. So you can focus on what matters most—connecting and enhancing the journey for your customers and associates, securely.

Read on to see how four retailers are leveraging Cisco DNA in their store operations today.

IntroductionWestfield

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Introduction

Westfield CorporationWestfield is known for its large footprint across the U.S. and the U.K. With 35 malls and the desire to transform 18 of its flagship properties, the opportunity that presented itself in Century City, California, was to create a SmartCenter that would bring a new, digital makeover to the site and transform the visitor experience. From delivering personalized digital engagement, shopper behavior analytics, and connected parking, to generating optimized rates for leasing locations and customizable entertainment space, the vision for this Westfield location was to truly be a mall of the future.

Global; U.S. headquarters in Los Angeles, CA

1,700 employees

Challenge Solution Results

• Deliver exceptional experiences for retailers, brands, and consumers

• An aged infrastructure prone to single points of failure

• Consumers demanding enhanced digital shopping capabilities

• Driving overall traffic to the mall

• Cisco Wireless Access Points

• Cisco DNA Spaces (formerly CMX)

• Cisco ONE Software

• Cisco Next-Generation Firewalls

• Cisco Advanced Malware Protection (AMP)

• Cisco Stealthwatch

• Cisco Identity Services Engine (ISE)

• Cisco Unified Computing System (UCS)

• Cisco CloudCenter

• Enhanced digital customer experience using location-based messaging, personalized engagement, reliable Wi-Fi, and dynamic signage

• Created flexible, state-of-the art entertainment and experience centers

• Advanced analytics provide shopper and operational insights for tenants on where customers eat, play, and shop

• Cisco’s Enterprise Agreement allows Westfield to easily purchase, manage, and innovate their newly acquired Cisco technologies

We couldn’t succeed without the right partners, and Cisco has been just amazing. The Enterprise Agreement has allowed us to be very agile. It’s the building block of how we can future-proof our centers and be able to be nimble and flexible—to make adjustments as we need to and as our industry continues to evolve.”

Denise Taylor, Chief Information Officer Westfield Corporation

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Westfield Corporation

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XingbianliIn the pursuit of lean, modern, and easy-access retail, the founders of Xingbianli created the checkout-free convenience store operator. Their staffless snack bars and convenient stores offer drinks, biscuits, and instant noodles for consumers on the go or in their office. Leveraging mobile payment and location-based positioning technologies, the mobile-centric retailer needed a reliable, secure WAN solution for their network capabilities. The goal was to drive engagement, enable frictionless transactions, and provide an easy way to maintain network visibility and management at scale.

Huangpu District, Shanghai Municipality, China

130 employees

Challenge Solution Results

• Ensure network can support time-sensitive and customer experience-defining applications in brick-and-mortar spaces without latency issues

• Securely manage the WAN and the public cloud platform housing these applications and data, even during migration to a local data center

• Easier WAN configuration for each branch, including simpler WAN troubleshooting and network maintenance

• Cisco SD-WAN supporting hybrid WAN deployment for brick-and-mortar stores (Internet broadband network access for main line and 4G mobile backup line)

• Cisco vEdge router deployed in each branch and public cloud, enabling secure routing and encryption without additional hardware

• Cisco DNA to automate network management

• Simplified management, improved agility, and cost reduction for interconnected and distributed enterprise networks

• Zero Touch Provisioning (ZTP) makes for easy deployment of WANs for non-technical personnel

• Integration of firewalls with SD-WAN allows proper segmentation for applications running in the public cloud(s) to run seamlessly

• Graphical interface allows central management to identify failures, adjust and troubleshoot branch WAN links

• Each SD-WAN supports up to 3,000 edge devices

With the help of Cisco, we are more confident in making use of such technologies as mobile payments, biological recognition, intelligence applications, … and boosting exploration and breakthroughs in the new retail industry through big data marketing and system competency in the future.”

Wang Mengzhe, IT Director Xingbianli

IntroductionWestfield

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Xingbianli

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BackcountryAs e-commerce is on the rise, so are the demands to scale network and IT efficiencies. Backcountry.com is an online retailer that was looking for an innovative way to simultaneously reduce the costs required to maintain their e-commerce platform while expanding the capabilities of their network to ultimately grow their business.

Park City, Utah, U.S.

1,200 employees

Challenge Solution Results

• Slim margins for a pure e-commerce retailer, looking to reduce expenses around technology

• Scalability of IT staff

• Cloud and systems management

• Enterprise networks

• More cost-efficient approach for operating the network that actually allows the retailer to expand

• Easy to deploy, manage, and gain visibility (frees up senior technical managers to focus on forward-thinking IT strategy rather than management)

• Dashboards provide analytics that are easy to see, which frees up time to carry out actionable insights rather than generating them

• Understanding customer segments holistically

Digital Network Architecture definitely helps us operate a network with more cost efficiency. It definitely helps us because it’s easy to deploy, easy to manage, helps bring much more visibility into the network.”

C.J. Singh, Chief Technology Officer Backcountry.com

IntroductionWestfield

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Backcountry

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Santana RowAs many areas of retail and lifestyle converge, Santana Row had the opportunity to leverage their large shopping, dining, and entertainment space to create a holistic and connected environment for their customers. With digital touchpoints being of critical importance for the consumer, Santana Row was looking for a way to easily generate insights about the residents, shoppers, and other visitors, and to transform the way customers live, work, and play on its properties.

San Jose, California, U.S.

Up to 4,000 employees in peak season (includes associates)

Challenge Solution Results

• Connect and engage with customers

• Discover valuable insights with Wi-Fi and location analytics

• Increase revenue opportunities for Santana Row retailers

• Cisco DNA Spaces (formerly CMX)

• Cloud for secure and seamless connectivity to on-premise wireless network

• Cisco DNA provides real-time analytics to help deliver a better experience for customers at Santana Row

• Securely and seamlessly connects customers to the network

• Provides access to real-time insights about visitors to Santana Row properties

• Improved Wi-Fi access everywhere

CMX Cloud has been a valuable resource in having our shoppers … be able to pull up the network easily, quickly, and find information about what’s going on. It’s also a great tool from a marketer to be able to show proven results.”

Collette Navarrette, Director of Marketing Federal Realty Investment Trust (owns Santana Row)

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Santana Row

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Simplify your view; simplify your management workload.Powered by a secure network, gain the insights you need from DNA Spaces, bringing Cisco’s location services onto one platform, and from Meraki, which allows agile cloud management to become second nature.

Cybersecurity is critical for survival. We’ve built it into all of our solutions.Cisco’s security solutions help increase visibility, identify vulnerabilities, and stop threats in their tracks—fast.

When it comes to privacy, we’ve got your back.With our deep understanding of the complex relationships between the technical and the retail business, we can give you the tools to keep your customers’ data private and can help you understand your unique requirements for responsible information management.

Enabling your network to scale your business and support innovation is our specialty.Legacy systems that house customer and transaction data can prove challenging for digital transformation, but our solutions allow you to capitalize on existing systems and scale for a more agile network going forward.

Together with our global ecosystem of partners, we make industry-leading retail solutions possible.We partner with industry solution organizations that layer in experiences such as mobile payment, inventory management, associate productivity, and customer experience to provide the solutions you need to securely drive better business operations and seamless customer payments.

Our global experience in retail is unmatched.For over 20 years, we’ve been making innovation possible at retail organizations across the globe.

Why Cisco?

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Why Cisco?

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Cisco DNA for Retail

Cisco DNA for Retail (1:29 video)

It’s time to try intent-based networking with Cisco DNA (0:45 video)

See how Cisco can help you get started today.

Why Cisco for Retail

Retail innovation rises and falls on IT infrastructure

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Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does

not imply a partnership relationship between Cisco and any other company. (1110R)

Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.