AUT UNIVERSITYAUT University is a university for the changing world; an increasingly powerful force for learning and discovery that promotes the wellbeing of people and their environments, and provides them with opportunities to expand and achieve their aspirations.

AUT is committed to having active relationships nationally and internationally with communities, industry, businesses and the professions, in the creation and exchange of knowledge and in the application of learning and research. A strong advocate of innovative approaches to teaching, learning and research, AUTs learning environment encourages interaction between students and with their lecturers.

AUT has four campuses: City (Auckland CBD), South (Manukau), North Shore and

Millennium Institute in Albany.

THE US EMBASSYThe U.S. Embassy in New Zealand is one of the leading proponents of the U.S. Governments global digital outreach strategy. The term 21st Century Statecraft is a philosophy developed by Former Secretary of State Hillary Clinton. It involves complementing traditional foreign policy tools with new instruments of statecraft that fully leverage the networks, technologies, and demographics of our interconnected world.

The Project Conference will further the Embassys efforts to achieve the Obama Administrations goal of advancing U.S. foreign policy diplomacy and development by bringing diverse communities together to network more efficiently and

productively.

SOCIAL MEDIA NZSMNZ is one of Asia Pacifics leading and most credible resources for social media, tech and digital news and opinion. Their website is a gathering place for the regions sharpest minds to discuss, share, learn and push into the digital frontier. With a diverse set of industries and disciplines represented in discussions around different digital issues, SMNZ sets out to make sense of the digital era.

CONVERGECONNECTCREATE

30 APR 01 MAY 2014

THE PROJECT 2014 SPONSOR BENEFITS

Be seen as a leader in an important annual initiative that plays a crucial role in raising knowledge and the quality of dialogue around digital innovation in New Zealand

Secure a significant opportunity to associate with an event that brings together some of the brightest minds in the digital innovation sector

Access to significant networking and business development opportunities

Put your logo on event signage, branding and related promotional material, including tickets, AV presentation and MC thank yous

You can nominate a representative or presenter to speak at the event

Distribute 5 complimentary tickets to your staff, team or VIP customers ( a $2500.00 value)

Place your logo and links on The Project website (www.the-project.co.nz)

Acquire a list of event attendees (subject to Privacy Act legislation)

Activate social media activity AUT Twitter and Facebook can include links to your organisation within a wider social media campaign for the event

Get first right of refusal for The Project 2015 sponsorship

Leverage this sponsorship in other day-to-day business operations

You are encouraged to provide input and feedback into how additional sponsorship benefits can help you to achieve

maximum value.

THE SPONSORSHIP FEES $10,000 + GST

DIGITAL DISRUPTION

CONTACT: Martin Bell, AUT UNIVERSITY +64 9 921 9999 (ext) 6705, martin.bell@aut.ac.nz

DIGITAL DISRUPTION

CHANGE

IDEASINSPIRATION

INNOVATION

PERSPIRATION

PIONEERS TECHNOLOGYSTART-UPS

PRACTICALITY

Think about the way you live now. How you connect with friends, how you get news and entertainment, how you manage your money, play, work, and relax.

The infinite interconnections made possible by digital technology are remapping the lives of almost everyone on the planet. A new image of the world is being created that is always-on and animated in real-time, where static is a thing of the past and everything you know to be true today will be history tomorrow. Nothing will go untouched, no activity: medicine, media, religion, relationships, manufacturing, marketing and more. We are in the midst of a metadata metamorphosis.

Everyone participates in the digital world one way or another. The opportunities offered by a digitally facilitated future are endless. But how are those opportunities going to be turned into reality? How will connections be made and ideas spread and implemented? How are we going to solve the pressing problems that confront us?

The Project: Digital Disruption is your chance to be at the forefront of this change.

In an action-packed two-day event, attendees will hear from over 30 international and local speakers on how digital disruption is changing the way we live and work and learn how organizations are leveraging the opportunities created by digital

disruption to transform their businesses. The unique structure allows for exploration of topics on a conceptual, inspirational and practical level, and brings together innovators and world-class minds from the Pacific Rim and further afield some blazing with huge ideas and others who have already made their ideas real.

Whatever your industry or interest, The Project offers a rare chance to learn from their successes and failures and together try to make sense of the ever-shifting and constantly-evolving digital world. At the same time The Project will provide a platform for diverse people and networks to converge and catalyse something new and different.

Lets connect the dots and see what we can create.

THE AUDIENCEThe Project: Digital Disruption targets the change agents that are putting New Zealand on the map when it comes to the strategic and creative implementation of digital technologies.

With an expected attendance of 400+, The Project offers a rare opportunity to connect with early adopters, innovation drivers, vanguard thinkers and pioneering spirits from a diverse range of industries and backgrounds. From bold young start-ups to established businesses, from ICT executives to technology entrepreneurs, from marketers to manufacturers, from students to senior managers, The Project will bring together a unique audience, hungry for a better understanding of todays opportunities and tomorrows possibilities. The Project will foster putting global trends into action, to enable New Zealanders and the companies they lead to innovate and prosper on a global stage.

Following on from the success of The Project 2012 and The Project 2013, AUT University, the US Embassy and SMNZ are partnering again this year to deliver The Project 2014.

FORMAT AND VENUEEqual parts inspiration and enlightenment, The Project is sure to provide valuable insights that will help nurture and promote a culture of innovation amongst New Zealanders.

Over two days, attendees will hear from, connect and network with world-class international and local speakers. They will meet future business partners, collaborators and co-conspirators and be exposed to ideas that will re-invent their approach to

everything.

DAY ONE Focusses on Inspiration and Innovation and mixes keynote addresses with interactive sessions, live-stream events and

panel discussions.

DAY TWO Focusses on Perspiration and Practicality and introduces case studies that highlight hard-won lessons and war stories from the front lines of digital innovation.

This unique programme and format will make the most of the state-of-the-art facilities on offer in Aucklands newest conference venue, including two stunning lecture theatres and a massive 5m x 3m video wall. The Project is a one-of-a-kind event that will have attendees buzzing long after the conference

is over.

THE MARKETING CAMPAIGNAUT has a large, well connected audience and marcomms infrastructure that will be utilised to engage with potential prospects socially, through direct marketing channels and via a concerted PR campaign. Partnerships with relevant media organisations will provide further exposure in the lead up to and during the event.

LOCATION

Sir Paul Reeves Building Governor Fitzroy Place, Auckland, NZ

The conference will be held at AUTs newest building. Designed to reflect what students around the world want from their learning spaces, the Sir Paul Reeves Building and the areas within it are flexible, contemporary and invite collaboration. It reflects AUTs position as The University for the Changing World, and features one of the most contemporary media teaching and learning spaces in this hemisphere.

With its impressive 12-storey tower and glass-roofed atrium, the Sir Paul Reeves Building is right at the heart of the AUT city campus, connecting the surrounding buildings, including the Business School, by way of Governor Fitzroy Plaza. This building is rich with student- centered learning and social spaces and houses the most advanced communications school

in the country.